SteerFox
SteerFox is a French SaaS company, founded in 2014, that helps e-commerce merchants automate and optimize paid acquisition campaigns across 8+ advertising channels using AI-driven, product-level sales potential scoring, supported by dedicated consulting services and an agency partner channel.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SteerFox does
SteerFox is a Paris-based SaaS company that helps e-commerce merchants create, automate, and optimize paid acquisition campaigns across more than eight advertising channels — Google Ads, Microsoft Ads, Meta Ads, Pinterest, TikTok, Amazon Ads, CDiscount and ManoMano. Founded in 2014 and operating as a French SAS, the company employs 42 people across offices in Paris and Aix-en-Provence and reports more than 150 customer success stories. Its core platform aggregates multi-source e-commerce data around product GTIN codes and applies an in-house AI scoring engine that evaluates each product's sales potential per channel, refreshed multiple times daily, to drive automated budget allocation.
The product surface is composed of a central management dashboard plus specialized AI modules: Feed Intelligence for catalog data enrichment, Creative Intelligence (in beta) for AI-generated product visuals and videos, and Price Intelligence for margin-aware pricing that the company claims enables up to 15% higher prices without volume impact. Channel-specific modules cover SEA (PPC on Google and Bing, with a Comparison Shopping Service integration that reduces CPC up to 20%), Social Ads (Meta, Pinterest, TikTok) and Amazon retail media. All modules feed into the dashboard, which tracks 30+ KPIs per product for granular performance analysis.
SteerFox monetizes through a combination of SaaS platform subscriptions and dedicated consulting services, distributed via direct enterprise sales, an inside-sales/demo motion for mid-market accounts, and a partner channel of e-commerce consultants and agencies who resell the technology to their merchant clients. Reporting customer outcomes include conversion increases up to 72% (Ticketmaster), revenue doubling (Myorigines), and cost-per-acquisition reductions up to 75% (Bergère de France), and the company cites a 4.8/5 customer satisfaction rating. The company has raised approximately $4.49M across two disclosed rounds (2015 seed; 2023 growth round led by Pleiade Venture) and reports no external institutional investors beyond that.
SteerFox firmographics
Firmographics- Name
- SteerFox
- Legal name
- SteerFox SAS
- Website
- https://steerfox.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SteerFox is a French SaaS company, founded in 2014, that helps e-commerce merchants automate and optimize paid acquisition campaigns across 8+ advertising channels using AI-driven, product-level sales potential scoring, supported by dedicated consulting services and an agency partner channel.
- Ownership category
- akta.pro rank
SteerFox industry classification
Industry- Product category
- E-commerce Advertising & Acquisition Platform
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
Keywords
Where SteerFox is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
SteerFox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS platform providing product performance analytics, AI-driven recommendations, and campaign automation tools for e-commerce acquisition management.
- Consulting Services: Expert consultant services accompanying platform deployment, including strategy definition, campaign optimization, and ongoing advisory.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SteerFox product offering
Product offeringCore offering
SteerFox sells a B2B SaaS platform for e-commerce acquisition that aggregates product, market, and advertising data across 8+ paid channels (Google Ads, Microsoft Ads, Meta, Pinterest, TikTok, Amazon Ads, CDiscount, ManoMano) and uses AI to score each product's sales potential by channel, automate cross-channel campaign budgeting, and optimize product feeds, creatives, and pricing. The platform is sold alongside expert consulting services for multi-channel acquisition strategy and ongoing campaign optimization.
Product overview
SteerFox is an e-commerce acquisition SaaS platform that combines a central management dashboard with specialized AI-powered modules for product performance optimization. The platform operates through a core management layer (SteerFox Platform/Dashboard) that aggregates data across 8+ advertising channels, combined with three specialized intelligence modules: Feed Intelligence for product data enrichment, Creative Intelligence for AI-generated visuals (beta), and Price Intelligence for margin optimization. Additional channel-specific modules cover SEA/PPC, Social Ads, Amazon Ads, and CSS integration, all unified through AI-powered predictive scoring that evaluates product sales potential by channel and automates campaign optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- SteerFox Platform Central SaaS platform for e-commerce acquisition that aggregates product, market, and advertising data around product GTIN codes, scores product sales potential per channel using AI, and automates multi-channel campaign management across Google Ads, Microsoft Ads, Meta Ads, Pinterest, TikTok, Amazon Ads, CDiscount and ManoMano. Designed for e-commerce merchants, retailers, brands and the agencies serving them.
- Feed Intelligence
Quantifiable outcome
- +55% conversion rate improvement
- +7 more outcomes
Companies that use SteerFox
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
SteerFox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature6 records
SteerFox partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights6 records
SteerFox competitors and assessment
Company assessmentDirect peers
- Pacvue: Commerce acceleration platform for Amazon and omnichannel retailers. Directly comparable to SteerFox's Amazon Ads module and broader product-level optimization for e-commerce advertisers.
- Skai: Enterprise cross-channel paid media activation platform (formerly Kenshoo). Directly comparable to SteerFox in unifying bidding and analytics across Google, Meta, Amazon, and other ad networks for retailers and brands.
- Adalysis: Automated auditing, optimization, and reporting for Google Ads accounts. Comparable to SteerFox's SEA automation layer and shared positioning around ML-driven bid and budget management for paid search advertisers.
- Marin Software: Cross-channel paid search and social campaign management platform. Comparable to SteerFox's multi-channel bidding automation across Google, Bing, Meta and other networks for performance advertisers.
- Crealytics: E-commerce advertising and retail media optimization platform. Directly comparable to SteerFox's product-level optimization for retailers running paid campaigns on Google, Meta, and marketplaces.
- Optmyzr: PPC and bid management automation tool. Comparable to SteerFox's SEA module in automating bidding, budgets, and campaign optimization across Google Ads, Bing, and other paid search networks.
- Channable: European feed management and PPC automation tool for e-commerce. Directly comparable to SteerFox's Feed Intelligence and SEA modules targeting online retailers across Google Shopping, Meta, and marketplaces.
- BidX: European PPC agency and bid management technology. Directly comparable to SteerFox in providing managed PPC services combined with proprietary bid optimization technology for e-commerce clients.
Broad incumbents
- Criteo: Large French programmatic and retail media incumbent with deep e-commerce heritage. A broader, established player in the same category that overlaps with SteerFox on product-level retargeting and retail media buying.
Emerging players
- Helium 10: All-in-one toolkit for Amazon sellers covering ads, keywords, and product research. Comparable as an emerging e-commerce advertising and product intelligence player, though more Amazon-only and SMB-focused than SteerFox.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SteerFox social profiles
Digital presenceSteerFox compliance and trust
Trust signalCompliance2 records
SteerFox financial estimates
Financial estimateRevenue estimate
Valuation estimate
SteerFox leadership team
Management profileNumber of profiles
Profiles2 records
SteerFox funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SteerFox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SteerFox
What does SteerFox do?
SteerFox sells a B2B SaaS platform for e-commerce acquisition that aggregates product, market, and advertising data across 8+ paid channels (Google Ads, Microsoft Ads, Meta, Pinterest, TikTok, Amazon Ads, CDiscount, ManoMano) and uses AI to score each product's sales potential by channel, automate cross-channel campaign budgeting, and optimize product feeds, creatives, and pricing. The platform is sold alongside expert consulting services for multi-channel acquisition strategy and ongoing campaign optimization.
Is SteerFox a public or private company?
SteerFox is a private company. It is classified as venture growth investor backed and is currently operating.
When was SteerFox founded?
SteerFox was founded in 2014. It employs 11 to 50 people.
Where is SteerFox based?
SteerFox is headquartered in Paris, France, in the Europe region.
How does SteerFox make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are consulting Services.
Who are SteerFox's main competitors?
Direct peers on record are Pacvue, Skai, Adalysis, Marin Software, Crealytics, Optmyzr, Channable and BidX. Criteo is listed as a broad incumbent. Helium 10 is listed as an emerging player.
Does SteerFox have an API?
No public API is recorded for SteerFox.
What industry is SteerFox in?
SteerFox's product category is E-commerce Advertising & Acquisition Platform. Its primary akta.pro industry code is BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 54183 and its SIC code is 7311.