Shipda
ShipDa is a South Korea-based digital freight forwarding platform that consolidates ocean/air freight forwarding, customs clearance (under AEO certification), e-commerce fulfillment, and overseas remittance into a single web platform serving Korean and cross-border e-commerce sellers as well as mid-market importers and exporters.
- Company typePrivate
- Founded2019
- HeadquartersMapo, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Shipda does
ShipDa (operated by SELLER-NOTE Co.Ltd., founded 2019, headquartered in Seoul, South Korea) is a digital freight forwarding platform that consolidates international trade workflows — purchase order creation, overseas remittance, ocean/air freight forwarding, customs clearance, and e-commerce fulfillment — into a single web-based software platform with an Open API. The company's technology stack combines proprietary AI features for document parsing (Packing List Auto-Arrangement, Address Suggestion), predictive ETA ingestion from shipping-company Arrival Notices, and ElasticSearch-based address matching, alongside direct API/EDI integrations with major carriers including HMM, Maersk, ZIM, Namsung Shipping, PANCON, Sinokor, and Korean Air that provide real-time schedules and rates without intermediary markups. A distinguishing position is the company's AEO (Authorized Economic Operator) certification from the Korean Customs Service — the first digital forwarding startup in Korea to obtain it — which enables expedited customs clearance and reduced inspection rates.
Revenue is generated primarily through transaction-based ocean freight (FCL/LCL) and air freight forwarding fees based on cargo and container type, usage-based cell-based storage billing for domestic, international, and event fulfillment (ambient, chilled 0-10°C, frozen -18°C), transaction fees on overseas T/T remittance via Utransfer partnership, and recurring PO management subscriptions. Pricing is anchored on real transportation cost with no additional system fees, supplemented by air express discounts of up to 89% via FEDEX and UPS and remittance fee discounts of up to 90% versus traditional banks. Go-to-market is hybrid: product-led self-serve for SMBs, API-first ERP integration for mid-market, and enterprise field sales for larger importers including dedicated fulfillment managers. Channel distribution relies on customs broker and global forwarder partnerships, the ShipDa Partners referral program, and marketplace integrations with 8+ e-commerce platforms including Naver Smart Store, Coupang, Cafe24, Shopify, Temu, AliExpress, and YouTube Shopping.
ShipDa serves Korean importers/exporters, Korean e-commerce sellers (Naver, Coupang, Cafe24), cross-border e-commerce sellers (Shopify, Cafe24 Global, Temu, AliExpress, Amazon FBA, YouTube Shopping), crowdfunding/event fulfillment customers (Wadiz, Tumblbug), and temperature-controlled brands (food, cosmetics, health supplements via Market Kurly/Rocket Fresh/Oasis). As of March 2024, the company reported over 1,300 active import/export clients, 1.9K+ trusted clients, 71+ transit routes, and 234K+ shipments totaling 23M+ CBM, achieving 9.8 billion KRW (approximately US$7-8M) in annual sales in 2023. The company is venture-backed through Seed (MashUp Angels, 2019), Pre-A (Bon Angels Partners, Big Basin Capital, 2021), Series A (KBinvestment, weventures, 2022 ~US$5M), and Pre-B (KB Investment, Nvestor, 2024 ~US$4.5M) rounds.
Shipda firmographics
Firmographics- Name
- Shipda
- Legal name
- SELLER-NOTE Co.Ltd.
- Website
- https://ship-da.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShipDa is a South Korea-based digital freight forwarding platform that consolidates ocean/air freight forwarding, customs clearance (under AEO certification), e-commerce fulfillment, and overseas remittance into a single web platform serving Korean and cross-border e-commerce sellers as well as mid-market importers and exporters.
- Ownership category
- akta.pro rank
Shipda industry classification
Industry- Product category
- Digital Freight Forwarding
- NAICS
- Freight Transportation Arrangement (488510), Warehousing and Storage (493)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- FCL (Full Container Load) Ocean Forwarding (TLACABAA)
- akta.pro secondary industries
- Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), Cross-Border E-commerce Ocean Forwarding (DDP/DDU) (TLACABAK), Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF), Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE), Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE)
Keywords
Where Shipda is headquartered
LocationHeadquarters
- HQ city
- Mapo
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Shipda business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ocean Freight Forwarding: Ocean freight (FCL/LCL) quotation and brokerage services. Fees based on cargo type, volume, weight, container type, and number of containers. No additional system fees beyond transportation costs. Real-time confirmed quotes with no intermediaries.
- Air Freight Forwarding: Air freight quotation and brokerage services with real-time rate and schedule availability.
- Fulfillment Services: Domestic and international fulfillment including storage (cell-based billing), picking/packing, and shipping. Supports ambient, chilled (0-10°C), and frozen (-18°C or lower) storage. Billing based on space used and usage-based storage.
- Overseas Remittance (T/T): B2B foreign currency transfer service via partner Utransfer. Supports 160 countries and 58 currencies. Revenue from transfer fees with discounts up to 90% compared to traditional banks. No remittance limits.
- Purchase Order Management: PO-based import management platform that streamlines PO creation, sending, remittance, and shipping within one workflow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Ocean/Air Freight - Transaction-based |
| Usage-based | Monthly | Fulfillment Storage - Cell-based usage |
| Usage-based | Pay-as-you-go | Air Express - Up to 89% discount |
| Transaction based/ take rate | Pay-as-you-go | T/T Remittance - Up to 90% fee discount |
| Usage-based | Pay-as-you-go | Event Shipping - Volume-based special rates |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
Shipda product offering
Product offeringCore offering
ShipDa is a cloud-based digital freight forwarding platform that provides real-time ocean (FCL/LCL) and air freight quotations, multi-channel e-commerce fulfillment (domestic, international, event), purchase order management, and overseas T/T remittance for trade payments. The service combines direct carrier API integrations (HMM, Maersk, ZIM, PANCON, Sinokor, Korean Air) with proprietary AI automation (packing list auto-arrangement, address validation, ETA prediction, partner payment agent) and an Open API for ERP integration. The company handles import/export logistics end-to-end, from purchase order creation through remittance, customs clearance (under AEO certification), warehousing, and last-mile delivery.
Product overview
Shipda is a digital freight forwarding platform offering a unified logistics management system that combines ocean/air freight forwarding, fulfillment services, and trade payment solutions. The core product portfolio includes Ocean Freight (FCL/LCL) and Air Freight forwarding services for import/export, paired with domestic, international, and event-specific fulfillment services. Supporting these are Purchase Order (PO) Management for import workflow automation and Overseas Remittance (T/T) for trade payments via integrated fintech partners. The platform integrates with major e-commerce marketplaces (Shopify, Coupang, Naver Smart Store, Temu, AliExpress), shipping carriers (HMM, MAERSK, ZIM), and offers an Open API for ERP integration. Key AI-powered features include automated packing list organization, address validation, and ETA prediction for cargo tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Ocean Freight (FCL/LCL) Ocean freight forwarding service providing FCL (Full Container Load) and LCL (Less than Container Load) options for import and export shipments. Includes real-time schedule and rate comparison, confirmed quotes without intermediaries, and long-term contract options for regular cargo. Targets import/export businesses needing transparent ocean freight pricing.
- Air Freight Air freight forwarding service for import and export cargo. Provides real-time schedule and rate comparison with sustainable rates and no additional system fees. Integrates with airlines including Korean Air, FEDEX, and UPS for global air freight.
- Schedule Lookup Carrier schedule search service for ocean and air freight. Allows users to look up ETD (Estimated Time of Departure) and ETA (Estimated Time of Arrival) across multiple shipping lines (PANCON, SINOKOR, HMM) and airlines (Korean Air) globally.
- Domestic Fulfillment E-commerce logistics service for B2B and B2C domestic shipping. Integrates with Naver Smart Store, Coupang, Cafe24, Gmarket, Auction and other Korean platforms. Includes ambient, chilled (0-10°C), and frozen (-18°C or lower) storage management with single WMS system and cell-based billing.
- International Fulfillment Global fulfillment service for B2B and B2C overseas shipping. Integrates with Shopify, Cafe24 Global, supports Amazon FBA, YouTube Shopping, Temu, and AliExpress. Offers up to 89% discount on air express shipping rates via FEDEX and UPS. Supports B2B platform delivery (Kurly, Rocket Fresh, Oasis).
- Event Fulfillment Bulk shipping service for crowdfunding platforms (Wadiz, Tumblbug), home shopping, and flash sales. Handles large-scale shipments for short-term events with special courier rates, no inbound fees, and flexible storage policies. Supports creators and brands running time-bound campaigns.
- Purchase Order (PO) Management PO-based import management system that centralizes purchase order creation, sending to exporters, foreign remittance, and shipping requests in one workflow. Eliminates fragmented import work processes for businesses engaged in cross-border trade.
- Overseas Remittance (T/T) Online foreign currency wire transfer service for trade payments. No bank visits required, supports 160 countries and 58 currencies, with up to 90% fee discounts compared to traditional banks. Partners with Utransfer for SWIFT and Local Bank Transfers, integrated with J.P. Morgan network. No remittance limits.
- Forwarding API (ShipDa Open API) Open API platform for developers to integrate ShipDa services with ERP systems. Enables automatic updates of transportation and settlement data for registered POs, supporting automated import/export workflow management. Documented at developers.ship-da.com.
Quantifiable outcome
- Packing list manual work reduced by 95%
- +11 more outcomes
Companies that use Shipda
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles7 records
Shipda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability9 records
Feature7 records
Shipda partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core, minor and strategic.
- ZIM (ZIM Integrated Shipping Services)coreReal-time schedule and cost quotation integration for global shipping. ZIM is a global container shipping company.
- Namsung Shipping (남성해운)coreReal-time schedule and forwarding quotation integration. Collaboration on educational content about shipping practices. Namsung Shipping is a leading Korean domestic shipping company with 70-year history.
- ShopBycoreShopping mall integration partner. Automatic order information transmission between ShopBy mall and ShipDa fulfillment for domestic and international shipments.
- TemucoreMarketplace integration for automatic order collection and fulfillment. Supports API-free integration via seller center account authentication.
- AliExpresscoreMarketplace integration for automatic order collection, domestic and international shipment automation.
- YouTube ShoppingcoreIntegration supporting YouTube Shopping with Shopify and Cafe24 for marketplace order integration and international shipping.
- Toss ShoppingcoreAutomatic order integration via OpenAPI key and IP registration for fulfillment shipments.
- ShopifycoreInternational shipping integration via Shopify store for B2C international shipments and overseas fulfillment.
- Cafe24 GlobalcoreInternational shipping integration for overseas store and B2C international shipments.
- Naver Smart StorecoreDomestic fulfillment integration for order automation and same-day shipping with 4 PM daily collection cutoff.
- CoupangcoreDomestic fulfillment integration for B2C/B2B deliveries. Automatic order collection and shipping processing.
- Kurly (Market Kurly)coreB2B delivery support for low temperature and frozen products. Supports barcode inspection and platform-specific receiving formats.
- WadizminorCrowdfunding platform partner for event fulfillment. ShipDa is an official fulfillment partner for Tumblebug crowdfunding.
- TumblebugminorOfficial fulfillment partner for crowdfunding platform.
- PANCONcoreOcean carrier with real-time schedule integration for ocean freight quotes.
- SINOKORcoreOcean carrier with real-time schedule integration for ocean freight quotes.
- Korean AircoreAirline carrier with real-time schedule integration for air freight quotes.
- HMMcoreNational shipping carrier (formerly Hyundai Merchant Marine) with real-time schedule and quotation API integration.
- HMM (Hyundai Merchant Marine)coreReal-time schedule and quotation API integration for ocean freight. HMM (formerly Hyundai Merchant Marine) is Korea's national shipping carrier. API/EDI provides accurate ETD/ETA, CUT-OFF times, and transshipment information.
- MaerskcoreAPI connection for real-time ocean freight schedules and quotations.
- Samsung SDSstrategicMOU signed for digital logistics collaboration. Strategic partnership for logistics digitalization.
- KT (Korea Telecom)strategicSelected for KT Bridge Lab digital logistics PoC (Proof of Concept) program.
- AWS (Amazon Web Services)strategicShipDa selected as AWS TOP START-UP, indicating cloud infrastructure partnership and startup support.
- UtransfercoreB2B foreign currency transfer expert partner providing overseas remittance (T/T) services. Supports SWIFT transfers and local bank transfers with J.P. Morgan integration. 24/7 transfer capability, 160 countries, 58 currencies.
- U Fintech Hub Inc.coreProvides overseas remittance services. Personal information shared with this partner for T/T transfer processing.
- Hecto Financial Corp.corePayment processing service provider handling payment processing tasks including virtual account setup.
- Amazon Web Services Korea LLCcoreWeb server hosting and management for platform operations.
- Customs Brokers (Partners)corePartnership program for customs brokers to collaborate on import clearance. Recruitment of customs experts for smooth import operations.
- Global Forwarders (Partners)corePartnership program for global forwarding companies. Collaboration on international logistics operations.
- FEDEXcoreAir express shipping partner offering rates up to 89% discount. Global express delivery for overseas shipments.
- UPScoreAir express shipping partner offering competitive rates. Global package delivery for international shipments.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Shipda competitors and assessment
Company assessmentDirect peers
- Flexport: US-based digital freight forwarder offering ocean, air, and ground forwarding with a tech-forward platform. Directly comparable as a digital-first forwarder targeting SMB and mid-market importers/exporters, though operating at significantly larger scale and global footprint.
- Forto: Berlin-based digital freight forwarder offering ocean and air forwarding with API-driven platform and sustainability features. Closely aligned business model targeting European SMEs with cross-border shipping needs, similar scale stage to ShipDa.
- iContainers: Spain-headquartered digital ocean freight forwarder offering online FCL/LCL booking with real-time quotes. Direct peer in the digital ocean forwarding category with similar self-serve platform approach targeting SMB importers/exporters.
- Freightos: Digital freight marketplace and forwarder (also operates WebCargo and 7LFreight) enabling real-time ocean and air rate comparison and booking. Directly comparable as a tech-enabled freight forwarder with marketplace-style integrations, public-listed and at larger scale.
Broad incumbents
- CJ Logistics: Korea's largest logistics conglomerate offering forwarding, fulfillment, and contract logistics with global operations. Competes with ShipDa in Korean forwarding and fulfillment, but operates at vastly larger scale across multiple non-digital service lines.
- Pantos Logistics: Korean-headquartered global logistics provider (LG Group affiliate) offering ocean/air forwarding, customs brokerage, and supply chain solutions. Directly comparable in Korean import/export forwarding but with global enterprise orientation and conventional (non-platform) delivery.
- Hanjin Transportation: Major Korean freight forwarder and logistics company offering ocean/air forwarding, customs, and domestic distribution. Comparable Korean incumbent competing for the same import/export SMB and enterprise customers, with broader non-digital portfolio.
- KCTC (Korea Customs Transportation Co.): Established Korean customs broker and freight forwarder with deep customs expertise and AEO credentials. Comparable in customs brokerage and forwarding services but with traditional operational model versus ShipDa's digital platform approach.
Emerging players
- Easyship: Hong Kong-headquartered digital shipping platform targeting e-commerce sellers with multi-carrier rate comparison and label printing. Comparable in cross-border e-commerce shipping focus and marketplace integrations, though ShipDa offers deeper fulfillment and customs services.
- ShipBob: US-based e-commerce fulfillment and shipping platform serving SMB and mid-market merchants with multi-channel integrations. Comparable in fulfillment-plus-shipping integration model and target customer (e-commerce sellers), though ShipDa combines forwarding and customs rather than US-domestic fulfillment only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Shipda social profiles
Digital presenceShipda compliance and trust
Trust signalCompliance1 record
Shipda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shipda leadership team
Management profileNumber of profiles
Profiles3 records
Shipda funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shipda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shipda
What does Shipda do?
ShipDa is a cloud-based digital freight forwarding platform that provides real-time ocean (FCL/LCL) and air freight quotations, multi-channel e-commerce fulfillment (domestic, international, event), purchase order management, and overseas T/T remittance for trade payments. The service combines direct carrier API integrations (HMM, Maersk, ZIM, PANCON, Sinokor, Korean Air) with proprietary AI automation (packing list auto-arrangement, address validation, ETA prediction, partner payment agent) and an Open API for ERP integration. The company handles import/export logistics end-to-end, from purchase order creation through remittance, customs clearance (under AEO certification), warehousing, and last-mile delivery.
Is Shipda a public or private company?
Shipda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shipda founded?
Shipda was founded in 2019. It employs 11 to 50 people.
Where is Shipda based?
Shipda is headquartered in Mapo, South Korea, in the Asia region.
How does Shipda make money?
Five revenue lines are on record. Ocean Freight Forwarding is the primary driver. The others are air Freight Forwarding, fulfillment Services, overseas Remittance (T/T) and purchase Order Management.
Who are Shipda's main competitors?
Direct peers on record are Flexport, Forto, iContainers and Freightos. Broad incumbents are CJ Logistics, Pantos Logistics, Hanjin Transportation and KCTC (Korea Customs Transportation Co.). Emerging players are Easyship and ShipBob.
Does Shipda have an API?
Yes. Open API documentation for Purchase Orders, Shipping, and more. With integration to the OPEN API, clients can manage everything from their ERP system. After integration, transportation and settlement data for registered POs in the ERP will be automatically updated. Developer documentation is at developers.ship-da.com.
What industry is Shipda in?
Shipda's product category is Digital Freight Forwarding. Its primary akta.pro industry code is TLACABAA, FCL (Full Container Load) Ocean Forwarding, with a secondary code of TLACABAG, Customs Brokerage for Ocean Shipments (Import/Export Clearance). Its NAICS code is 488510 and its SIC code is 4731.