Gradely.ng

What Gradely.ng does

Gradely.ng is an adaptive learning platform, founded in 2019 and headquartered in Lagos, Nigeria with a UK office in London. It applies Benjamin Bloom's Mastery Learning methodology through an adaptive assessment engine that diagnoses individual student learning gaps and generates personalized learning paths. The core platform combines practice assessments, a library of 3,000+ curriculum-aligned interactive video lessons (covering UK Key Stages, GCSE, A-Level and Nigerian curricula in Maths, English, Science, and Verbal/Non-Verbal Reasoning), one-on-one human tutoring sessions, and a school-facing Learning Management System. Reported operating scale includes 92K+ active student learners, 4K+ teachers, and 500+ partnered schools across the UK and Nigeria, with 25K+ lessons completed and 80K+ practice exercises in the most recent term. An AI Tutor feature for automated homework help has been added to the product suite.

Gradely operates a multi-segment commercial model. Direct-to-consumer parents pay a monthly subscription starting at ₦6,000/month in Nigeria for access to assessments, videos, and tutor recommendations, with a free trial and self-serve signup via website and mobile apps on iOS and Android. UK families purchase hourly private tutoring at £20/hour on a usage basis. Schools and teachers access the LMS through a direct-sales/field motion, with the platform marketed as free for schools as part of its 500+ school distribution. Marketing relies on product-led growth (free trial, app store presence), parent testimonials with quantified outcomes, content marketing via the company blog, and earned media coverage in outlets including TechCrunch, BBC, CNN, TechCabal, and TechPoint.

Gradely has been funded through a series of small rounds totalling roughly $555K across 2019–2023, with investors including Meta, Co-Creation Hub Nigeria, Microtraction, Village Capital, Norrsken Foundation (via the Norrsken Impact Accelerator 2021), Google for Startups, and Injini. Ownership is founder-led — co-founders Boye Oshinaga (CEO), Babatunde Calebs (Product), Femi Ibiwoye (CTO), and Oluwaseyi Adelaju (Head of Growth) — with no disclosed parent company, PE sponsorship, or acquisition activity. The company remains pre-Series A, with no disclosed revenue and limited disclosed enterprise contracts.

Name

Gradely.ng

Legal name

Gradely Inc.

Website

https://gradely.ng

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Gradely.ng is an adaptive learning platform serving parents, teachers, and schools across the UK and Nigeria. It uses diagnostic assessments and personalized learning paths to address individual student learning gaps, combining 3,000+ curriculum-aligned video lessons, one-on-one tutoring, and an AI Tutor.

Ownership category

akta.pro rank

Product category

Adaptive Learning Software

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

akta.pro secondary industries

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD), Classroom Assessment & Grading (Formative/Summative) (EDAJAFAC), Intervention & Differentiated Instruction (Tiered Supports) (EDAJAFAE)

Keywords

• Adaptive learning platform
• Online tutoring services
• Exam preparation software
• School learning management
• Personalized learning paths

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly subscription plans for Nigerian families at ₦6,000/month, providing access to adaptive assessments, video lessons, practice exercises, and tutoring recommendations.
2. Private Tutoring Sessions: Hourly-rate private tutoring sessions for UK families at £20/hour, booked separately from the core subscription.
3. School/Institutional Licensing: School management tools and LMS services for educational institutions, likely sold on a per-school or subscription basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gradely is an adaptive learning platform that combines personalized assessments, 3,000+ curriculum-aligned interactive video lessons, one-on-one tutoring, and a school LMS into a single integrated product for primary and secondary students. It identifies individual learning gaps and generates personalized learning paths that recommend specific video lessons, practice exercises, and targeted tutor sessions, supporting parents, schools, and teachers across the UK and Nigeria.

Product overview

Gradely is an AI-powered adaptive learning platform that combines multiple educational services into one unified offering. The platform's core architecture integrates adaptive assessments, a library of 3,000+ curriculum-aligned video lessons, one-on-one tutoring, and school LMS tools. The product suite includes For Parents (personalized learning with videos, quizzes, and tutoring), Online Tutoring, Exam Prep, For Schools (LMS), For Teachers (teaching tools), and JuniorMBA (financial literacy for kids). Subject-specific offerings include dedicated Maths, English, Science, GCSE, and A-Level tutors, plus an AI Tutor for automated homework help. The platform serves Primary and Secondary students across the UK and Nigeria, implementing Mastery Learning methodology to create unique learning paths for each student.

Differentiator

Problem solved

Functional benefit

Products and services

• Gradely for Parents

Quantifiable outcome

• Students shown to improve by up to a grade level after 20 hours of using Gradely
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BYJU'S: Large global EdTech incumbent offering K-12 adaptive learning, live tutoring, and exam prep across multiple markets including expansion into Africa. Broad incumbent — represents the well-capitalised global competitor Gradely must contend with as it scales.
• Khan Academy: Global non-profit offering free K-12 video lessons, practice exercises, and adaptive content across a much broader subject range. Broad incumbent — not a paid platform, but sets the price floor and content quality bar that Gradely must differentiate above.

Others

• Socratic (Google): Google-owned AI homework help app offering free AI-driven answers and explanations to students. Others — adjacent AI-tutoring competitor that pressures Gradely's free-tier value proposition, especially in the UK market.

Direct peers

• Seneca Learning: UK free adaptive learning platform covering GCSE and A-Level content with algorithm-driven review schedules. Direct peer — shares adaptive learning methodology and UK curriculum coverage, and competes for the same student mindshare.
• uLesson: Nigeria-headquartered K-12 EdTech offering curriculum-aligned video lessons, practice exercises, and offline access. Direct peer — same Nigerian primary market, similar curriculum-aligned content library model, and B2C parent subscription GTM.
• MyTutor: UK-based online tutoring platform offering one-on-one sessions for GCSE, A-Level, and Key Stage subjects. Direct peer — competes head-on with Gradely's UK tutoring offering on the same curricula and price-sensitive parent segment.
• PrepClass Home Tutors: Nigerian exam-prep and private tutoring platform focused on standardised tests (Common Entrance, WAEC, JAMB). Direct peer — overlaps with Gradely's Exam Prep product and Lagos-based parent demographic.
• Atom Learning: UK adaptive learning platform for Key Stage 2, GCSE, and 11+ preparation using personalised practice and AI-driven recommendations. Direct peer — closest UK analogue in adaptive K-12 personalisation and exam preparation.
• Third Space Learning: UK online maths tutoring specialist serving primary and secondary schools with one-on-one sessions. Direct peer — competes for the same UK school-channel distribution and KS2/KS3/GCSE tutoring demand.
• Tuteria: Nigerian online tutoring marketplace connecting students with private tutors across subjects. Direct peer — shares the same Nigerian B2C tutoring audience and on-demand tutor matching model that Gradely's tutoring product competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gradelyng

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds11 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gradely.ng