UDO Games
UDO Games is a mobile game publisher and developer based in Ankara, Turkey, offering publishing services through its Hammer Hub platform and a portfolio of 20+ casual and hybrid-casual titles reaching 250M+ downloads across 150+ markets.
- Company typePrivate
- Founded2013
- HeadquartersAnkara
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What UDO Games does
UDO Games is a mobile game publisher and developer founded in 2013 and headquartered in Ankara, Turkey. The company operates a dual model: it develops and publishes its own portfolio of 20+ live mobile games across idle, tycoon, simulation, sports, RPG, puzzle, and hyper-casual genres, and it offers publishing services to third-party mobile game studios via its proprietary Hammer Hub platform. Hammer Hub is an integrated publishing console that combines analytics, monetization, user acquisition, A/B testing, and live operations tooling, and is also offered standalone as a self-serve subscription product for studios that want tooling without full publishing support. The company distributes through Apple App Store, Google Play, and select Asian app stores, reaching 150+ markets with 250M+ cumulative downloads across its portfolio.
UDO monetizes through three primary streams: revenue-share publishing arrangements with partner studios under three flexible deal structures (Dev-Cost Covered, Even Split, Live-Game Tier), in-app purchases on its own published titles processed through the major app stores, and subscription-based standalone access to Hammer Hub. Its go-to-market combines product-led growth (direct-to-consumer distribution via app stores and self-serve Hammer Hub sign-up) with channel-partner motions (an online submission form attracting studios globally, with a 5-working-day response commitment). The customer base is horizontal — independent mobile game studios at various stages (prototype, soft-launch, live) — alongside end consumers of its published games. In 2022 the company formalized its publishing era through a partnership with TaleWorlds Entertainment, the Turkish studio behind Mount & Blade, and launched the UDO Garage in-house accelerator to nurture early-stage studios from prototype to soft launch.
The company has raised approximately $1.26M across two disclosed rounds: a $420K seed in July 2021 led by WePlay Ventures and Lima Ventures at a $4.2M post-money valuation, followed by an $840K round in September 2022 from TaleWorlds Entertainment. The company is privately held by its three co-founders — Mustafa Türker Karahan, Gökhan Güngör, and Andaç Altak — with no parent entity and limited disclosed institutional ownership.
UDO Games firmographics
Firmographics- Name
- UDO Games
- Legal name
- UDO GAMES OYUN YAZILIM ANONİM ŞİRKETİ
- Website
- https://udogames.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UDO Games is a mobile game publisher and developer based in Ankara, Turkey, offering publishing services through its Hammer Hub platform and a portfolio of 20+ casual and hybrid-casual titles reaching 250M+ downloads across 150+ markets.
- Ownership category
- akta.pro rank
UDO Games industry classification
Industry- Product category
- Mobile Game Publishing
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where UDO Games is headquartered
LocationHeadquarters
- HQ city
- Ankara
Offices1 record
Markets served
UDO Games business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Game Publishing Revenue Share: UDO publishes mobile games through partnerships with studios using flexible revenue share models. Three deal structures: Dev-Cost Covered (UDO funds development), Even Split (studio funds, UDO publishes), and Live-Game Tier (existing live titles). Studios retain creative ownership of IP while UDO holds publishing and distribution rights.
- In-App Purchases: Mobile games published by UDO generate revenue through in-app purchases, which are processed through Apple App Store and Google Play.
- Hammer Hub Platform Licensing: The Hammer Hub self-serve publishing platform is offered standalone for studios who want tooling and infrastructure (analytics, monetization, UA, A/B testing, live ops) without full publishing. Pricing is platform-only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Dev-Cost Covered |
| Other | Multi-year contract | Even Split |
| Other | Multi-year contract | Live-Game Tier |
| Subscription | Monthly | Hammer Hub Standalone |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
UDO Games product offering
Product offeringCore offering
UDO Games is a mobile game publisher that partners with independent game studios to publish, distribute, and operate mobile games across global markets. The company offers three flexible publishing deal structures (Dev-Cost Covered, Even Split, Live-Game Tier) under which studios retain IP ownership. UDO also operates Hammer Hub, a self-serve publishing platform that integrates analytics, monetization, user acquisition, A/B testing, and live operations for studios wanting tooling without full publishing services. The company publishes 20+ live mobile game titles spanning casual, hybrid-casual, simulation, tycoon, sports, puzzle, and RPG genres.
Product overview
UDO Games is a mobile game publisher offering a platform-plus-services model. The core offering includes Hammer Hub, an all-in-one publishing platform providing analytics, monetization, user acquisition, and live operations for mobile game studios. The company also develops and publishes its own portfolio of 21+ mobile games across genres including idle, tycoon, simulation, sports, RPG, puzzle, and hyper-casual categories. UDO Games operates across 150+ markets with 250M+ total downloads and 10+ years in the industry.
Differentiator
Problem solved
Functional benefit
Brands
- Hammer Hub: An all-in-one publishing solution by UDO Games that provides analytics, monetization, user acquisition, and live operations for mobile games.
Products and services
- Hammer Hub
Quantifiable outcome
- 250M+ cumulative downloads across portfolio
- +1 more outcomes
Companies that use UDO Games
Customer profileSegments1 record
Ideal customer profiles2 records
UDO Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
UDO Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TaleWorlds EntertainmentcorePartnership with Turkey's most celebrated game studio and creators of Mount & Blade marked UDO's formal step into publishing. The partnership made UDO's testing, UA, and live-ops infrastructure available as a service for partner studios.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
UDO Games competitors and assessment
Company assessmentDirect peers
- SayGames: Belarus-based mobile game publisher with a large hypercasual portfolio and dev-cost-covered partnership model. Comparable to UDO's Dev-Cost Covered tier and overall publishing-plus-tooling value proposition.
- Voodoo: Paris-based mobile game publisher known for hypercasual hits and now expanding into hybrid-casual. Directly comparable to UDO Games as a mobile publisher offering studio partnerships, UA, and live-ops infrastructure at scale.
- CrazyLabs: Mobile game publisher focused on casual and hypercasual titles with a global studio partnership program. Competes head-to-head with UDO for studio sign-ups and UA-driven publishing deals.
- Supersonic (Unity): Mobile game publishing arm of Unity, focused on hypercasual and now hybrid-casual titles. Directly comparable as a publisher offering UA, monetization, and analytics tooling to indie studios — overlapping with Hammer Hub's self-serve model.
- Rollic (Zynga): Istanbul-based hypercasual/hybrid-casual publisher acquired by Zynga. A direct competitor in the same Turkish ecosystem, pursuing an analogous studio-partnership-plus-publishing model with broader corporate backing.
- Habby: Mobile game publisher/developer behind hits like Archero and Survivor.io. Comparable to UDO as a hybrid-casual publisher that combines in-house development with publishing partnerships and operates across global app stores.
- Playgendary: Berlin-based mobile game developer and publisher with a portfolio spanning casual, puzzle, and simulation. Comparable to UDO in operating model (publishing + own-IP development) and genre focus.
Regional players
- Peak Games: Istanbul-headquartered mobile game company acquired by Zynga. Highly relevant regional peer in the Turkish mobile gaming ecosystem, with comparable publishing, casual-game, and global distribution strengths.
Broad incumbents
- Zynga: One of the largest mobile gaming incumbents, with a broad casual and social-casual portfolio and ownership of Rollic and Peak Games. Comparable as a scaled platform that competes for both players and partner studios in the same casual/hybrid-casual categories.
- AppLovin: Mobile ad-tech and game publishing platform (owner of Lion Studios, machine zone-era studios). Comparable to UDO's Hammer Hub offering through its mediation, UA, and analytics stack serving mobile game studios globally.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UDO Games social profiles
Digital presenceUDO Games compliance and trust
Trust signalCompliance3 records
UDO Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
UDO Games leadership team
Management profileNumber of profiles
Profiles3 records
UDO Games funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UDO Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UDO Games
What does UDO Games do?
UDO Games is a mobile game publisher that partners with independent game studios to publish, distribute, and operate mobile games across global markets. The company offers three flexible publishing deal structures (Dev-Cost Covered, Even Split, Live-Game Tier) under which studios retain IP ownership. UDO also operates Hammer Hub, a self-serve publishing platform that integrates analytics, monetization, user acquisition, A/B testing, and live operations for studios wanting tooling without full publishing services. The company publishes 20+ live mobile game titles spanning casual, hybrid-casual, simulation, tycoon, sports, puzzle, and RPG genres.
Is UDO Games a public or private company?
UDO Games is a private company. It is classified as venture growth investor backed and is currently operating.
When was UDO Games founded?
UDO Games was founded in 2013. It employs 1 to 10 people.
Where is UDO Games based?
UDO Games is headquartered in Ankara.
How does UDO Games make money?
Three revenue lines are on record. Game Publishing Revenue Share is the primary driver. The others are in-App Purchases and hammer Hub Platform Licensing.
Who are UDO Games's main competitors?
Direct peers on record are SayGames, Voodoo, CrazyLabs, Supersonic (Unity), Rollic (Zynga), Habby and Playgendary. Peak Games is listed as a regional player. Broad incumbents are Zynga and AppLovin.
Does UDO Games have an API?
No public API is recorded for UDO Games.
What industry is UDO Games in?
UDO Games's product category is Mobile Game Publishing. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 5132 and its SIC code is 7371.