What Cosmix does

Cosmix Wellness Pvt Ltd is an India-based plant-based health and nutrition brand founded in 2019 in Bengaluru by Vibha Harish and Soorya Jagadish. The company develops, manufactures, and sells a portfolio of plant-based protein powders, protein bars, pancake mixes, multivitamins, and targeted functional superfood blends addressing gut health, hormonal balance, skin and hair, sleep, stress, liver health, and immunity. Its technical differentiation rests on two proprietary elements: the Fermagut fermentation technology that converts yeast protein into short-chain peptides achieving a PDCAAS score of 1 (whey-equivalent) while remaining fully plant-based, and a digestive herb blend (ginger, fennel, cumin, fenugreek) formulated into all protein products to address common protein-bloating side effects. In-house manufacturing operates from a Ramanagara facility under GMP, HACCP, USFDA, and FSSAI certifications with NABL-accredited third-party batch testing.

Cosmix sells primarily direct-to-consumer through its owned e-commerce website cosmix.in, supplemented by quick commerce platforms and supported by content marketing across Instagram, YouTube, and LinkedIn plus educational blog content on gut-brain axis and protein nutrition. Pricing spans ₹147 for single sachets to ₹3,500 for 1kg premium fermented yeast protein packs, with bundle discounts of 10-31% and a Build Your Own Bundle configurator. The brand serves fitness-conscious consumers, women with hormonal health concerns, gut health seekers, lactose-intolerant/vegan consumers, and stress/sleep-focused individuals across urban India. Following Marico Ltd's acquisition of a 60% majority stake in February 2026 for ₹225.67 crore at a ₹375 crore equity valuation, the company is transitioning toward omnichannel distribution leveraging Marico's pan-India retail, pharmacy, and quick commerce infrastructure while founders retain 40% ownership and operational control.

Name

Cosmix

Legal name

Cosmix Wellness Pvt Ltd

Website

https://cosmix.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cosmix is an India-based plant-based wellness brand selling protein powders, fermented yeast protein, functional superfood blends, and multivitamins direct-to-consumer to health-conscious urban consumers, with in-house manufacturing and majority ownership by Marico Ltd since February 2026.

Ownership category

akta.pro rank

Product category

Plant-Based Nutritional Supplements

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant Protein Ingredients Manufacturing (Isolates, Concentrates, Flours) (AFAKAGAF)

akta.pro secondary industries

Fermentation-Derived Alternative Proteins Manufacturing (Precision Fermentation) (AFAKAGAH), Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ), Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

Keywords

• Plant-based protein
• Dietary supplements
• Fermented yeast protein
• Gut health supplements
• Superfood blends

Headquarters

HQ city

Ramanagaram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through owned e-commerce website cosmix.in. Products sold directly to consumers with pricing from Rs 147 for single sachets to Rs 2,500+ for 1kg protein packs. Offers bundle discounts and subscription-style repeat purchase model.
2. Marico Distribution Partnership: Post-acquisition (60% stake by Marico), Cosmix will leverage Marico's distribution infrastructure for offline retail expansion. Marico has extensive distribution network across India including modern trade, general trade, and quick commerce channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cosmix manufactures and sells plant-based protein powders (pea/rice protein and proprietary fermented yeast protein), protein bars, high-protein pancake mixes, multivitamins, and a portfolio of superfood blends addressing specific wellness concerns (gut, hair, liver, sleep, hormonal health, skin, stress). Products are formulated using proprietary Fermagut fermentation technology and a digestive herb blend, sold primarily direct-to-consumer via cosmix.in with plans to expand through Marico's offline distribution following the 60% acquisition.

Product overview

Cosmix is a plant-based wellness brand offering a portfolio of root-cause supplements and functional nutrition products. The core product lines include No-Nonsense Plant Protein (traditional pea/rice protein blend) and No-Nonsense Plant Protein Pro (fermented yeast protein using proprietary Fermagut technology). Supporting products include protein bars, pancake mixes, and multivitamins. The superfood line addresses specific health concerns: gut health (My Happy Gut), hair health (Healthy Hair), liver support (Love Your Liver), sleep (Sleep Like A Baby), hormonal balance (What Women Want), stress relief (Bring Me Bliss), and skin health (Feel Good Skin). The brand emphasizes clean ingredients, in-house manufacturing, third-party testing, and a holistic approach targeting root causes rather than symptoms.

Differentiator

Problem solved

Functional benefit

Products and services

• No-Nonsense Plant Protein Clean plant-based protein powder made from pea and rice protein isolates combined with Cosmix's proprietary digestive herb blend. Provides 23g of complete protein per serving with all 9 essential amino acids, formulated for fitness-conscious and gut-conscious consumers seeking a non-bloating whey alternative.
• No-Nonsense Plant Protein Pro (Fermented Yeast Protein) Premium plant protein powder using Cosmix's proprietary Fermagut fermentation technology, delivering 24g complete protein per serving with a PDCAAS score of 1 — whey-equivalent absorption in a fully plant-based format. Includes beta-glucans for anti-inflammatory recovery benefits.
• No-Nonsense Protein Bar Plant-based protein bar with a clean ingredient list and no added sugar, designed as an on-the-go nutrition option for fitness and busy-lifestyle consumers.
• No-Nonsense Plant Protein Pancake Mix High-protein pancake mix made with supergrains (oats, jowar, kodo, little millet) and pea protein, delivering 8g protein per serving and ready in 5 minutes with clean ingredients.
• The Smarter Multivitamin Comprehensive daily multivitamin supplements formulated for specific demographics (Women 18+, Women 40+, and Men 18+) to address age- and gender-specific nutritional gaps.
• My Happy Gut Superfood blend providing daily prebiotics and digestive herbs to support gut microbiome health, reduce bloating, and improve digestive comfort.
• Healthy Hair Superfood supplement formulated to support hair growth and scalp health from within via a nutrition-based, root-cause approach to hair wellness.
• Love Your Liver Superfood supplement designed to support detoxification and waste elimination, promoting liver health through herbal and nutritional ingredients.
• Sleep Like A Baby Relaxation supplement using adaptogenic herbs to promote calm and restorative sleep, targeting stress and cortisol-related sleep issues.
• What Women Want Hormonal health supplement specifically formulated to balance and restore women's hormonal health, addressing issues such as PCOS, irregular cycles, and PMS.
• Bring Me Bliss Stress-relief and focus enhancement supplement using adaptogens and nervines to support mental wellness and calm.
• Feel Good Skin Skin health supplement formulated to support strong, supple and healthy skin from within using a holistic, nutrition-first formulation.
• Pure Plant Pre-Workout Caffeine-free plant-based pre-workout supplement supporting energy, endurance, and recovery using plant-derived ingredients.

Quantifiable outcome

• 109% year-over-year revenue growth from ₹24 crore (FY24) to ₹50+ crore (FY25)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oziva (by Plixlife): India's leading plant-based nutrition D2C brand offering protein powders, haircare, and wellness products. Directly comparable as a digitally native, clean-label, plant-based supplement brand targeting similar fitness and holistic health consumer segments.
• Wellbeing Nutrition: Indian D2C nutrition brand offering plant-based supplements, melatonin strips, and protein products with premium positioning. Directly comparable on D2C-first plant-based supplement approach and target health-conscious urban Indian consumer.
• Plix: Plant-based wellness D2C brand offering protein powders, effervescent tablets, and beauty supplements. Comparable on plant-based nutrition, social media-led acquisition, and Shark Tank India-driven brand building.
• TrueBasics (by Bright Lifecare): Indian D2C supplement brand offering plant protein, multivitamins, and condition-specific formulations. Directly comparable in product mix, target segment, and digital-first GTM.
• BodyFirst: Indian sports nutrition and wellness brand offering whey and plant proteins. Comparable as an Indian protein supplement brand with both online and offline presence targeting similar fitness consumer segments.

Emerging players

• Bold Care: Indian D2C wellness brand initially focused on men's health and now expanding into broader wellness. Comparable as a digitally native, premium-positioned Indian supplement brand that has scaled through Shark Tank India visibility.
• Orgain: US-based plant-based nutrition brand specializing in organic protein powders and nutrition shakes. Comparable on plant-based, clean-label protein positioning and PDCAAS-1-equivalent quality claims, though US-centric and not active in India.

Broad incumbents

• HealthKart: One of India's largest online health and nutrition platforms, selling third-party and own-label supplements including plant protein. Comparable as a plant protein retailer in India with overlapping product categories, though broader in scope.
• WOW Skin Science: Indian beauty and wellness brand expanding into nutrition and supplements. Comparable as a digitally native Indian wellness brand with broad portfolio, though primarily known for personal care.
• Herbalife Nutrition: Global nutrition and weight management company with significant India operations. Comparable as a large-scale nutritional supplement player, though operates via direct selling/multi-level marketing rather than D2C e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cosmixwellness
• Facebookfacebook.com/thecosmixway
• LinkedInlinkedin.com/company/cosmixwellness
• Instagraminstagram.com/cosmixwellness

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmix