ZIM Connections
ZIM Connections is a UK-based eSIM platform that sells prepaid digital mobile data plans across 200+ destinations for international travelers, with white-label and API solutions for enterprise partners.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What ZIM Connections does
ZIM Connections Ltd is a UK-headquartered digital telecommunications company founded in 2020 that operates an eSIM-based travel connectivity platform. Its core product is a prepaid digital SIM that enables frequent travelers to activate mobile data plans across 200+ destinations without physical SIM cards, supporting 5G/4G/LTE networks and offering local, regional, and global plan tiers including 125-country global coverage. The platform is accessible via a self-serve website, iOS and Android apps, and a developer-facing API, with QR-code or direct-device activation flows and real-time data monitoring through the app.
The company monetizes through four revenue streams: prepaid eSIM plan purchases (starting at $2 per plan), recurring UK Monthly subscription plans for domestic voice/SMS/data, B2B white-label eSIM platforms for enterprise partners, and a 20%-commission affiliate/ambassador program. The BTS Group corporate investment in April 2025 and the subsequent SBTS-SoftBank joint venture partnership in February 2026 anchor its distribution strategy, enabling access to carrier-grade networks and a commercially launched Japan travel eSIM service positioned as the first phase of a broader global rollout.
ZIM Connections targets primarily individual leisure and business travelers, with secondary segments including international students, content creators/influencers (via its ambassador program), and B2B enterprise partners such as airlines, travel agencies, and telecom operators seeking white-label or API-integrated connectivity. The company's operational footprint is small (1–10 employees) with offices in London and Madrid, and it has disclosed a customer base exceeding 100,000 travelers, an NPS of 85, and app store ratings of 4.7 (iOS) and 4.42 (Google Play).
ZIM Connections firmographics
Firmographics- Name
- ZIM Connections
- Legal name
- ZIM Connections Ltd
- Website
- https://zimconnections.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ZIM Connections is a UK-based eSIM platform that sells prepaid digital mobile data plans across 200+ destinations for international travelers, with white-label and API solutions for enterprise partners.
- Ownership category
- akta.pro rank
ZIM Connections industry classification
Industry- Product category
- Travel eSIM Connectivity
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171), All Other Telecommunications (517810)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- SIM/eSIM, Mobile Connectivity & Student Tech Setup (EDAIANAG)
Keywords
Where ZIM Connections is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ZIM Connections business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Prepaid eSIM Plans: One-time prepaid purchases for data packages across local, regional, and global destinations. Customers pay upfront for specific data allowances and validity periods with no recurring commitment.
- Monthly Subscription Plans: Recurring monthly subscription for UK domestic plans with voice, SMS, and data services. Auto-renews on the same calendar day each month with no minimum commitment.
- B2B White-label Solutions: White-label eSIM services for brands and businesses to embed global connectivity under their own branding through API integration or full platform white-labeling.
- Affiliate Program: Commission-based revenue sharing with ambassadors who earn 20% commission on referred customer purchases through personal tracking links and promo codes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget plans starting at $2 |
| Unit Pricing | Pay-as-you-go | Standard prepaid eSIM data plans |
| Subscription | Monthly | UK Monthly Subscription Plans |
| Transaction based/ take rate | Pay-as-you-go | Ambassador/Affiliate 20% commission |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
ZIM Connections product offering
Product offeringCore offering
ZIM Connections is a digital-first mobile connectivity provider that sells prepaid eSIM voice and data plans to international travelers across 200+ destinations. Its offerings include single-country, regional, and global eSIM plans, dedicated UK monthly subscriptions, and student plans, all activated via QR code without a physical SIM. On the B2B side it provides a white-label platform (ZIM for Brands), enterprise solutions (ZIM for Business), and a developer API (ZIM API) for partners to embed eSIM connectivity into their own products.
Product overview
ZIM Connections offers a comprehensive eSIM connectivity platform consisting of prepaid eSIM voice and data plans for individual travelers and subscription-based monthly plans for UK residents. The core product portfolio includes local, regional, and global eSIM plans covering 200+ destinations with 5G/4G/LTE speeds and local phone numbers. The platform is supported by the ZIM App for customer self-service management. Business offerings include ZIM for Business (corporate connectivity), ZIM API Integration (developer access), ZIM Ambassador (affiliate program), and ZIM for Brands (white-label solutions). Additional specialized offerings include Student Plans and UK Monthly Plans with voice/SMS/data subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- ZIM for Business: Business eSIM solutions for corporate customers
- ZIM Ambassador
- ZIM for Brands
- ZIM API Integration
Products and services
- Prepaid eSIM Voice and Data Plans
Quantifiable outcome
- Savings on roaming fees compared to traditional carrier charges
- +2 more outcomes
Companies that use ZIM Connections
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ZIM Connections technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ZIM Connections partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- SBTS (BTS-SoftBank Joint Venture)majorSBTS, a joint venture between BTS and SoftBank, partnered with ZIM Connections to launch a travel eSIM service focused on Japan, now commercially available with plans for global expansion. The service enables travelers to purchase and activate eSIM plans through a digital platform.
- SoftBank Corp.majorSoftBank's wireless network powers the SBTS-ZIM travel eSIM solution for inbound and outbound travelers to and from Japan. This is the first phase of a broader global rollout of multiple travel eSIM offerings.
- UK Network PartnerscoreUK Monthly Plans are provided in partnership with authorised UK network partners for voice, SMS, and data services.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
ZIM Connections competitors and assessment
Company assessmentDirect peers
- Airalo: Airalo is the largest direct-to-consumer travel eSIM marketplace, offering prepaid data plans across 200+ countries via app and web. It is ZIM's closest direct competitor in product, target customer (international travelers), and go-to-market (D2C + B2B).
- Holafly: Holafly sells unlimited and fixed-data eSIM plans for travelers, with a strong focus on Europe, the Americas, and Asia. It competes head-to-head with ZIM in the prepaid travel eSIM category and in white-label offerings for B2B partners.
- Nomad eSIM: Nomad provides affordable prepaid eSIM data plans for international travelers via a mobile-first app, closely mirroring ZIM's core D2C value proposition, pricing tiers, and product-led growth motion.
- Ubigi: Ubigi (by Transatel/Orange) offers global eSIM data plans for travelers, connected cars, and enterprises. It is comparable to ZIM in the consumer travel segment while also serving IoT and enterprise use cases.
- GigSky: GigSky provides global eSIM data plans for smartphones, tablets, and laptops, with both consumer and enterprise distribution. It overlaps directly with ZIM on prepaid travel data and on B2B/white-label connectivity.
- RedteaGO: RedteaGO offers eSIM data services for international travelers and provides eSIM connectivity and remote SIM provisioning technology to MNOs and enterprises — comparable to ZIM's consumer and B2B/API offerings.
Broad incumbents
- Truphone: Truphone operates a global mobile network with eSIM and IoT connectivity for consumers, enterprises, and carriers. It is broader than ZIM (own network + multi-vertical) but overlaps directly on travel eSIM and on white-label mobile services.
- Soracom: Soracom is a major IoT connectivity platform with global eSIM/SIM services; it is not a direct travel eSIM competitor but operates the same eSIM aggregation and wholesale carrier model that ZIM depends on, making it a relevant adjacent incumbent.
- Google Fi Wireless: Google Fi provides international data roaming on eSIM-capable devices for consumer and enterprise users. It is a broad incumbent in the international connectivity category where ZIM competes, with deeper device/OS integration.
- eSIM2Fly (Hutchison / Three): Three's eSIM2Fly is a carrier-direct travel eSIM product bundled with the user's home plan. It represents the incumbent MNO threat to ZIM: pre-installed, trusted, and priced within an existing mobile subscription.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ZIM Connections social profiles
Digital presenceZIM Connections financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZIM Connections leadership team
Management profileNumber of profiles
Profiles2 records
ZIM Connections funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZIM Connections M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZIM Connections
What does ZIM Connections do?
ZIM Connections is a digital-first mobile connectivity provider that sells prepaid eSIM voice and data plans to international travelers across 200+ destinations. Its offerings include single-country, regional, and global eSIM plans, dedicated UK monthly subscriptions, and student plans, all activated via QR code without a physical SIM. On the B2B side it provides a white-label platform (ZIM for Brands), enterprise solutions (ZIM for Business), and a developer API (ZIM API) for partners to embed eSIM connectivity into their own products.
Is ZIM Connections a public or private company?
ZIM Connections is a private company. It is classified as venture growth investor backed and is currently operating.
When was ZIM Connections founded?
ZIM Connections was founded in 2020. It employs 1 to 10 people.
Where is ZIM Connections based?
ZIM Connections is headquartered in London, United Kingdom, in the Europe region.
How does ZIM Connections make money?
Four revenue lines are on record. Prepaid eSIM Plans are the primary driver. The others are monthly Subscription Plans, B2B White-label Solutions and affiliate Program.
Who are ZIM Connections's main competitors?
Direct peers on record are Airalo, Holafly, Nomad eSIM, Ubigi, GigSky and RedteaGO. Broad incumbents are Truphone, Soracom, Google Fi Wireless and eSIM2Fly (Hutchison / Three).
Does ZIM Connections have an API?
Yes. ZIM offers an API for partners and developers to integrate eSIM services. The API enables programmatic access to ZIM's eSIM platform for connectivity services. Developer documentation is at api.zimconnections.com.
What industry is ZIM Connections in?
ZIM Connections's product category is Travel eSIM Connectivity. Its primary akta.pro industry code is EDAIANAG, SIM/eSIM, Mobile Connectivity & Student Tech Setup. Its NAICS code is 5171 and its SIC code is 4813.