Ape Beverages
Ape Beverages is a Los Angeles-based canned spring water company (founded 2022) selling Mt. Shasta-sourced natural spring water in aluminum cans to health-conscious and Web3-oriented consumers via DTC subscriptions, tiered bundles, branded merchandise, limited retail drops, and B2B wholesale in the United States.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ape Beverages does
Ape Beverages is a Los Angeles-based canned spring water company founded in 2022 that sells natural spring water sourced from Mt. Shasta, California in infinitely recyclable aluminum cans. The product positioning emphasizes purity claims (no fluoride, no sulfate, no microplastics) and natural mineral content derived from cave and crystal filtration. The company does business as 'Ape Water' and sells direct-to-consumer through its e-commerce site drinkape.com, supported by a recurring monthly water subscription program, three tiered bundles (Ape Nice $49.99, Ape Big $69.99, Ape Huge $99.99) that pair water cases with branded accessories, and a broad merchandise line spanning apparel (hoodies at $59.99, varsity jackets at $650, limited-edition tees), headwear, totes, coolers, thermoses, and reusable 36oz bottles. Distribution additionally includes intentionally limited weekly case releases at select US retailers and a B2B wholesale channel serving organizations, schools, and events.
The business model combines a subscription-recurring water program with one-time merchandise and accessory sales, retail drops, and bulk wholesale. The brand accepts Ethereum cryptocurrency payments and is positioned around a Web3/lifestyle community identity, using cultural-event partnerships (Art Basel 2023, Lighting in a Bottle 20th Anniversary, World of Water immersive pop-up in March 2023, Boho Salon collaboration in August 2025) as the primary marketing and brand-building channel rather than paid performance media. The company employs 1-10 people, ships only within the United States, and operates as a privately held entity that has disclosed $1.4M in seed funding (2022) and a subsequent investment from LvlUp Ventures (2026).
Ape Beverages firmographics
Firmographics- Name
- Ape Beverages
- Legal name
- Ape Beverages
- Website
- https://apebeverages.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ape Beverages is a Los Angeles-based canned spring water company (founded 2022) selling Mt. Shasta-sourced natural spring water in aluminum cans to health-conscious and Web3-oriented consumers via DTC subscriptions, tiered bundles, branded merchandise, limited retail drops, and B2B wholesale in the United States.
- Ownership category
- akta.pro rank
Ape Beverages industry classification
Industry- Product category
- Premium Bottled Water
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Spring Water Bottling (AFAFACAA)
- akta.pro secondary industries
- Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Bottled Water & Sparkling Water Wholesale (AFAIAGAC), Hydration, Water Filtration & Purification Retail (CRAMAMAE)
Keywords
Where Ape Beverages is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Ape Beverages business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Water Subscription: Recurring subscription model delivering cases of spring water directly to customers' doors on a scheduled basis.
- Merchandise Sales: One-time purchase of branded merchandise including apparel, accessories, and drinkware such as hoodies, trucker hats, reusable bottles, coolers, and totes.
- Retail Sales: Limited cases available each week at select retailers across the United States.
- Wholesale/B2B: Bulk supply partnerships with organizations, schools, and events for sustainable hydration solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ape Nice Package - Starter bundle with 1 case water + cooler |
| Unit Pricing | Pay-as-you-go | Ape Big Package - Mid-tier bundle with 2 cases + accessories |
| Unit Pricing | Pay-as-you-go | Ape Huge Package - Premium bundle with 2 cases + full accessories + banana suits |
| Unit Pricing | Pay-as-you-go | Ape Drop Hoodie - Branded apparel |
| Unit Pricing | Pay-as-you-go | Ape Cooler standalone |
| Unit Pricing | Pay-as-you-go | Don't Be Thirsty Trucker Hat |
| Unit Pricing | Pay-as-you-go | Reusable Ape Bottle 36oz |
| Unit Pricing | Pay-as-you-go | Varsity Jacket |
| Subscription | Monthly | Water Subscription Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ape Beverages product offering
Product offeringCore offering
Ape Beverages sources natural spring water from Mt. Shasta, California, and packages it in infinitely recyclable aluminum cans for direct-to-consumer subscription delivery, limited retail sales, and B2B wholesale. The company also sells branded merchandise including apparel, drinkware, coolers, and accessories, and accepts Ethereum as a payment method.
Product overview
Ape Beverages is a water brand centered around a single core product (Natural Spring Water) sold primarily through subscription and retail channels. The product portfolio consists of the core spring water offering complemented by tiered subscription bundles (Ape Nice, Big, and Huge Packages) that pair water cases with branded accessories like coolers and thermoses. A separate merchandise line includes apparel (hoodies, varsity jackets, t-shirts), accessories (trucker hats, totes, reusable water bottles), and specialty items. The brand emphasizes sustainability through infinitely recyclable aluminum cans and positions itself around a lifestyle/primal theme with Web3 community focus.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Spring Water 100% natural spring water sourced from Mt. Shasta natural springs, featuring natural electrolytes and minerals, with no fluoride, sulfate, microplastics, or tap water. Packaged in infinitely recyclable aluminum cans.
- Water Subscription Program Recurring subscription delivering cases of Ape Water directly to customers' doors on a scheduled monthly basis.
- Ape Nice Package
- Ape Big Package
- Ape Huge Package
- Ape Cooler
- Ape Drop Hoodie
- Don't Be Thirsty Trucker
- Ape Trucker
- Reusable Ape Bottle 36oz
- Touch Grass Tote
- Varsity Jacket
- Ape Fest Lisbon 2024 Tee Limited edition t-shirt tied to the Ape Fest Lisbon 2024 event.
- Boho Salon x Ape Water Limited Edition Limited edition collaboration product between Ape Water and Boho Salon.
Companies that use Ape Beverages
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Ape Beverages technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ape Beverages partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Boho SalonminorLimited edition collaboration with Boho Salon featuring a special edition Ape Water product release for the Boho Salon x Ape Water collab drop.
- Art BaselminorApe Water provided sustainable hydration for attendees and artists at Art Basel 2023. The partnership elevated the experience for event participants while showcasing Ape Water's commitment to sustainability at a pinnacle art world event.
- World of WaterminorApe Beverages produced 'World Of Water' in March 2023 - a full immersive water wonderland pop-up featuring aquatic themed digital art, immersive art installations, music, lectures, parties and workshops.
- Lighting in a BottleminorGroundbreaking collaboration between Ape Water and Lighting in a Bottle 20th Anniversary festival, providing sustainable hydration for festival attendees.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Ape Beverages competitors and assessment
Company assessmentDirect peers
- Liquid Death: Canned water (and now other beverages) sold in infinitely recyclable aluminum with an extreme lifestyle/anti-corporate brand. Same category, same aluminum format, same D2C-plus-retail-plus-event GTM, same premium pricing — direct competitor to Ape's positioning.
- Boxed Water Is Better: Plant-based carton-packaged water marketed on sustainability, anti-plastic, and lifestyle brand cues. Comparable premium water brand competing on packaging innovation and brand identity.
- Open Water: Premium canned and boxed water packaged in recyclable aluminum and carton formats, with sustainability and ocean-plastic positioning. Closely comparable on product format and eco-credentialed premium water narrative.
- Just Water: Premium spring water in plant-based packaging with sustainability positioning and direct distribution. Comparable premium spring water narrative and mission-driven brand.
- PathWater: Reusable and recyclable aluminum-bottled water sold via subscription and retail. Direct competitor on aluminum reusable format and sustainability-led subscription GTM.
Broad incumbents
- FIJI Water: Iconic premium spring water brand (single-source from Viti Levu, Fiji) with mass distribution. Comparable on single-source natural spring water narrative but plastic-packaged and at much larger scale.
- Voss Water: Established premium bottled water brand with strong hospitality and retail distribution. Comparable on premium water positioning but uses glass/plastic rather than aluminum.
Others
- Stanley (PMI Worldwide): Reusable hydration vessel brand (insulated tumblers, reusable bottles). Comparable as an adjacent lifestyle/hydration accessory peer given Ape's branded cooler, thermos, and 36oz reusable bottle merchandise.
Emerging players
- Aquahydrate: Premium alkaline and mineral water in aluminum packaging. Comparable on aluminum-can premium water positioning, particularly relevant given Ape's natural mineral and pH claims.
- Real Water: Premium bottled water brand emphasizing alkalinity and minerals. Comparable premium water narrative and lifestyle/health positioning though different packaging format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ape Beverages social profiles
Digital presenceApe Beverages financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ape Beverages leadership team
Management profileNumber of profiles
Ape Beverages funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ape Beverages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ape Beverages
What does Ape Beverages do?
Ape Beverages sources natural spring water from Mt. Shasta, California, and packages it in infinitely recyclable aluminum cans for direct-to-consumer subscription delivery, limited retail sales, and B2B wholesale. The company also sells branded merchandise including apparel, drinkware, coolers, and accessories, and accepts Ethereum as a payment method.
Is Ape Beverages a public or private company?
Ape Beverages is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ape Beverages founded?
Ape Beverages was founded in 2022. It employs 1 to 10 people.
Where is Ape Beverages based?
Ape Beverages is headquartered in Los Angeles, United States, in the North America region.
How does Ape Beverages make money?
Four revenue lines are on record. Water Subscription is the primary driver. The others are merchandise Sales, retail Sales and wholesale/B2B.
Who are Ape Beverages's main competitors?
Direct peers on record are Liquid Death, Boxed Water Is Better, Open Water, Just Water and PathWater. Broad incumbents are FIJI Water and Voss Water. Stanley (PMI Worldwide) is listed as an others. Emerging players are Aquahydrate and Real Water.
Does Ape Beverages have an API?
No public API is recorded for Ape Beverages.
What industry is Ape Beverages in?
Ape Beverages's product category is Premium Bottled Water. Its primary akta.pro industry code is AFAFACAA, Spring Water Bottling, with a secondary code of AFAFACAH, Bulk Bottled Water Production (Large Format, Home/Office Delivery). Its NAICS code is 312112 and its SIC code is 2086.