Socialeads
Socialeads (founded 2018, Milwaukee, WI) is a small software company building a platform that analyzes social media content to infer user context, life events, and personality dimensions, serving downstream audience intelligence and targeting use cases.
- Company typePrivate
- Founded2015
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Socialeads does
Socialeads is a Milwaukee, Wisconsin-based software company founded in 2018 that operates a platform analyzing public social media content to extract context, life events, and personality dimensions from user signals. The product is positioned as an intelligence layer that converts social profile and posting data into inferred attributes, plausibly serving sales, marketing, recruiting, or audience-targeting use cases where personality and life-event signals inform downstream decisions. The technical foundation is implied to rely on natural language processing and machine learning inference, though no proprietary models, patents, or AI-specific disclosures are available in the input data.
The company is small, with 1-10 employees and a leadership team consisting of co-founder and CEO Larry Hitchcock and co-founder and Solutions Architect Matthew Salzer. It has raised approximately $2.65 million across four funding events spanning 2018 to 2022, with investors including Winnebago Seed Fund (lead on the initial 2018 round), Cream City Venture Capital, Northwestern Mutual, Rock River Capital Partners, BrightStar Wisconsin Foundation, Cameron Ventures, and Plug and Play. The capital base is anchored in the Wisconsin regional venture ecosystem, with later engagement through Plug and Play's Silicon Valley accelerator. No pricing model, customer logos, revenue figures, or go-to-market mechanics are disclosed, leaving the commercial mechanics of the business underspecified.
Socialeads firmographics
Firmographics- Name
- Socialeads
- Legal name
- 90Phut TV
- Website
- https://socialeads.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Socialeads (founded 2018, Milwaukee, WI) is a small software company building a platform that analyzes social media content to infer user context, life events, and personality dimensions, serving downstream audience intelligence and targeting use cases.
- Ownership category
- akta.pro rank
Socialeads industry classification
Industry- Product category
- Social Media Analytics
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
- akta.pro secondary industry
- Paid Social Advertising (BPAFACAB)
Keywords
Where Socialeads is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Socialeads business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising revenue: Free streaming service monetized through advertising. The platform displays ads during live streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with full access to live streams |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Socialeads product offering
Product offeringCore offering
Socialeads is a software platform that analyzes social media content to extract context, life events, and personality dimensions. It enables businesses to derive audience-level insights from social data to support marketing, segmentation, and customer understanding use cases.
Product overview
90Phut TV is a single unified product offering live sports streaming services. The platform provides free broadcasting of football (soccer) and basketball matches, along with supplementary features including live scores, match schedules, betting odds, and sports news. Users can access content directly through web browsers without registration or app installation, with Vietnamese-language commentary.
Differentiator
Problem solved
Functional benefit
Products and services
- Socialeads Platform Software platform that analyzes social media content to extract context, life events, and personality dimensions, enabling B2B customers to build audience intelligence and segmentation.
Quantifiable outcome
- World Cup 2022 reached 5 billion viewers globally with 1.5 billion for the final match alone - 90Phut TV streams these major tournaments
Companies that use Socialeads
Customer profileSegments1 record
Ideal customer profiles1 record
Socialeads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Socialeads partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DMCA.comminorDMCA.com provides copyright protection and content takedown services for the platform, protecting against unauthorized distribution of streamed content.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Socialeads competitors and assessment
Company assessmentBroad incumbents
- Synthesio (now part of Ipsos): Enterprise social listening and audience intelligence platform, integrated into the broader Ipsos research stack. Comparable in social analytics use cases but typically deployed at larger enterprise scale than Socialeads targets.
- Hootsuite: Large, established social media management platform with analytics capabilities. Overlaps with Socialeads on social analytics but operates as a broad publishing and engagement suite rather than a psychographic specialist.
- Salesforce Marketing Cloud: Enterprise marketing platform with social listening and audience segmentation modules within the broader Salesforce ecosystem. Competes with Socialeads in audience analytics but as part of a much wider product portfolio.
Direct peers
- Audiense: Audience intelligence platform known for personality-based segmentation and social audience analysis. Closest direct competitor to Socialeads in psychographic and personality-driven social insights.
- Talkwalker: Consumer intelligence platform combining social listening with audience analytics and AI-driven insights. Directly comparable to Socialeads' life-event and contextual analysis capabilities for marketing and brand use cases.
- Sprout Social: Publicly traded social media management and analytics platform serving brands and agencies. Comparable to Socialeads in serving marketers with social data-driven insights, though broader in scope across publishing, engagement, and analytics.
- NetBase Quid: AI-driven consumer and market intelligence platform covering social analytics, audience insights, and trend detection. Comparable to Socialeads in transforming unstructured social content into strategic insights.
- Brandwatch: Major social media intelligence and consumer analytics platform. Direct competitor to Socialeads in social listening, audience insights, and AI-driven content analysis — both serve marketers seeking deeper understanding of online audiences.
- Resonate: Consumer intelligence platform offering psychographic, life-stage, and values-based audience data. Directly comparable to Socialeads in using psychographics to inform marketing strategy and audience segmentation.
- Affinity Answers: Social-media-driven purchase intent and audience insights platform. Comparable to Socialeads in extracting context and life-stage signals from social activity to inform marketing and media buying.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Socialeads social profiles
Digital presenceSocialeads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Socialeads leadership team
Management profileNumber of profiles
Profiles2 records
Socialeads funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Socialeads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Socialeads
What does Socialeads do?
Socialeads is a software platform that analyzes social media content to extract context, life events, and personality dimensions. It enables businesses to derive audience-level insights from social data to support marketing, segmentation, and customer understanding use cases.
Is Socialeads a public or private company?
Socialeads is a private company. It is classified as venture growth investor backed and is currently operating.
When was Socialeads founded?
Socialeads was founded in 2015. It employs 1 to 10 people.
Where is Socialeads based?
Socialeads is headquartered in Milwaukee, United States, in the North America region.
How does Socialeads make money?
One revenue line is on record: advertising revenue.
Who are Socialeads's main competitors?
Broad incumbents on record are Synthesio (now part of Ipsos), Hootsuite and Salesforce Marketing Cloud. Direct peers are Audiense, Talkwalker, Sprout Social, NetBase Quid, Brandwatch, Resonate and Affinity Answers.
Does Socialeads have an API?
No public API is recorded for Socialeads.
What industry is Socialeads in?
Socialeads's product category is Social Media Analytics. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 5418 and its SIC code is 7310.