Audiense
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Audiense firmographics
Firmographics- Name
- Audiense
- Legal name
- Audiense Limited
- Website
- https://audiense.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Audiense is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Audiense business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: SaaS subscription model with tiered pricing including free and PRO plans. Free tier drives user acquisition and conversion to paid subscriptions. PRO plan provides advanced features for professional users and teams.
- Freemium Model: Free tier with limited features serving as acquisition channel. Users can upgrade to PRO for full feature access, creating natural land-and-expand revenue dynamics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual users |
| Subscription | Monthly | PRO Plan at £51.99/month |
| Subscription | Annual | Annual PRO Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Audiense product offering
Product offeringCore offering
Audiense is an AI-powered audience and consumer intelligence SaaS platform that helps brands and agencies understand, segment, and engage audiences across Twitter/X, LinkedIn, Meta, and broader digital signals. It combines social listening, audience segmentation, digital analytics, demand intelligence, and X community management into a unified suite spanning products such as Audiense Insights, Audiense Action, Audiense Connect, Digital Intelligence, Demand Intelligence, and Tweet Binder. The platform is sold via freemium self-serve and enterprise subscriptions and serves over 2,000 companies across 70+ countries.
Product overview
Audiense is an audience intelligence platform offering a suite of complementary products organized into two main categories: Audience Intelligence (Social Intelligence via Audiense Insights with integrated Affinio capabilities, Digital Intelligence for META/LinkedIn, Demand Intelligence, and Audiense Action for AI-powered campaign support) and X Marketing (Audiense Connect for community management and Tweet Binder for advanced analytics). The platform integrates three acquired businesses—Audiense, Buxton, and Elevar—into a unified omnichannel consumer intelligence platform that analyzes over three billion people worldwide, combining thousands of data sources including social media behavior, psychographic insights, and purchase intent signals to help brands understand, reach, and influence their target audiences.
Differentiator
Problem solved
Functional benefit
Brands
- Audiense Action: AI-powered audience intelligence campaign companion that delivers insights with campaign toolkits, reports for immediate insights and action plans, with seamless integration with Meta.
- Audiense Insights
- Audiense Connect
- Digital Intelligence
- Demand Intelligence
- Tweet Binder
- Affinio
- SOPRISM
Products and services
- Audiense Insights Social intelligence platform that uncovers social consumer segments derived from consumer behavior 'in the wild' to reflect real affinities, with Affinio capabilities integrated for affinity-based segmentation.
- Audiense Action AI-powered audience intelligence campaign companion that delivers insights with ready-to-act campaign toolkits, immediate insights, and action plans with seamless Meta integration.
- Audiense Connect Complete X (Twitter) community management tool with deep follower analytics and the ability to create advanced custom audiences for community building and advertising.
- Digital Intelligence Digital audience intelligence solution for META and LinkedIn platforms that analyzes overall digital activity and interactions to discover target groups.
- Demand Intelligence Solution to understand any audience's demand for talent, brands, and IPs based on multiple digital and social signals.
- Tweet Binder Twitter/X analytics tool providing hashtag and keyword analytics, tracking thousands of hashtags daily with user metrics and dedicated agent support.
- Affinio Audience segmentation tool enabling understanding and visualization of audiences according to interests and affinities with deep cultural insights, integrated into Audiense Insights.
- SOPRISM Consumer insight tool specializing in social audience profiling, providing META data analytics for Facebook and Instagram, now part of Audiense's Digital Intelligence product.
Quantifiable outcome
- Serving 2,000+ companies and agencies across 70+ countries
- +1 more outcomes
Companies that use Audiense
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles5 records
Audiense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature7 records
Audiense partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SOPRISMcoreStrategic acquisition completed in October 2024, integrating SOPRISM's technology into Audiense's audience intelligence platform. SOPRISM enhances the platform's capabilities in audience segmentation and identity mapping.
- AffiniocoreStrategic acquisition of Affinio completed in May 2023, bringing visual audience segmentation technology to the Audiense platform. Affinio's technology enables advanced identity mapping and audience visualization capabilities.
- Tweet BindercoreStrategic acquisition of Tweet Binder in May 2023, adding Twitter analytics and hashtag tracking capabilities. Tweet Binder provides specialized Twitter/X campaign analytics and reporting features.
- TechSoupminorPartnership to provide discounted Audiense platform access to nonprofit organizations. TechSoup connects nonprofits with technology solutions at reduced pricing, enabling charities to access audience intelligence tools.
- LinkedIncoreData integration partnership providing LinkedIn audience data and analytics capabilities within the Audiense platform. Enables users to analyze LinkedIn audiences and professional demographics.
- MetacorePlatform connectivity partnership enabling Facebook and Instagram audience analytics within Audiense. Integrates Meta audience data for cross-platform social intelligence capabilities.
- Google for StartupsminorGoogle for Startups program supporting startups with tools and resources. Audiense participates as a partner providing audience intelligence services to qualifying startups in the program.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Audiense competitors and assessment
Company assessmentEmerging players
- Buffer: SMB-focused social media management and analytics tool that overlaps Audiense Connect at the lower end of the market, particularly for individual marketers and small teams.
Direct peers
- Talkwalker: Social listening and analytics platform with audience segmentation and consumer intelligence features that closely parallel Audiense Insights and Digital Intelligence.
- Synthesio (part of Ipsos): Audience intelligence and social listening platform built for enterprise market research and brand teams, directly comparable to Audiense's audience segmentation proposition.
- Brandwatch: Enterprise social listening and consumer intelligence platform with deep audience segmentation and analytics, the most direct category competitor to Audiense Insights.
- Pulsar Platform: Audience intelligence and social listening platform purpose-built for brands and agencies, competing head-to-head with Audiense across insights and segmentation use cases.
- Meltwater: Media intelligence and social listening company with audience analytics capabilities comparable to Audiense's consumer and audience intelligence offerings for PR, communications, and marketing teams.
- NetBase Quid: AI-driven consumer and audience intelligence platform offering social analytics and affinity segmentation, overlapping with Audiense Insights and Affinio-derived capabilities.
Broad incumbents
- Hootsuite: Established social media management platform with analytics and listening features that compete with Audiense Connect and Tweet Binder across SMB and enterprise buyers.
- Sprout Social: Public social media management and analytics platform offering publishing, engagement, and reporting capabilities that overlap Audiense Connect and Tweet Binder for agencies and brands.
- Sprinklr: Large enterprise social media management and customer experience platform that overlaps Audiense's audience intelligence and social analytics capabilities as part of a much broader suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Audiense social profiles
Digital presenceAudiense compliance and trust
Trust signalCompliance1 record
Audiense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audiense leadership team
Management profileNumber of profiles
Profiles6 records
Audiense subsidiaries and ownership
Company hierarchySubsidiaries5 records
Audiense funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audiense M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audiense
What does Audiense do?
Audiense is an AI-powered audience and consumer intelligence SaaS platform that helps brands and agencies understand, segment, and engage audiences across Twitter/X, LinkedIn, Meta, and broader digital signals. It combines social listening, audience segmentation, digital analytics, demand intelligence, and X community management into a unified suite spanning products such as Audiense Insights, Audiense Action, Audiense Connect, Digital Intelligence, Demand Intelligence, and Tweet Binder. The platform is sold via freemium self-serve and enterprise subscriptions and serves over 2,000 companies across 70+ countries.
Is Audiense a public or private company?
Audiense is a private company. It is classified as private equity controlled and is currently operating.
When was Audiense founded?
Audiense was founded in 2012. It employs 51 to 100 people.
Where is Audiense based?
Audiense is headquartered in London, United Kingdom, in the Europe region.
How does Audiense make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Model.
Who are Audiense's main competitors?
Buffer is listed as an emerging player. Direct peers are Talkwalker, Synthesio (part of Ipsos), Brandwatch, Pulsar Platform, Meltwater and NetBase Quid. Broad incumbents are Hootsuite, Sprout Social and Sprinklr.
Does Audiense have an API?
Yes. API Access is available on PRO plans. The API allows access to analytics, audiences, and engagement features. Documentation available by contacting sales team.