Zoey
Zoey is a B2B ecommerce SaaS platform, founded in 2015, that enables wholesale distributors, manufacturers, and franchisers to take orders online via a unified storefront, order management, CRM, and billing system with ERP integrations.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Zoey does
Zoey is a New York-based B2B ecommerce software company, operating as Zoey, Inc., that provides a unified platform for wholesale distributors, manufacturers, and franchisers to take and manage orders online. Founded in 2015 and led by founder Uri Foox, the company serves customers across multiple verticals including coffee and food service, medical and janitorial supplies, pet supplies, jewelry, home and gifts, and craft beverages. Named customers range from SMB accounts such as Door County Coffee and Chewbarka to mid-market operators like Ninkasi Brewing, Professional Medical Fulfillment, and Revo Brand Group, with Four Seasons Tanning representing a flagship deployment managing 4,500 accounts after migrating off Magento.
The platform is built on AWS infrastructure with Cloudflare protection and exposes a public REST API, webhooks, and a no-code Data Mapper for connecting to back-office systems. Core product modules include Zoey Admin (back-office dashboard), Zoey Storefront (self-service customer portal), Zoey Mobile App (iOS/Android ordering for field sales reps), Order Management, Sales CRM, Automated Billing, B2B & D2C Ecommerce, Product Management, Sales Quotes, Advanced Pricing, and Drag & Drop Design. Zoey delivers native two-way integrations with QuickBooks Online, NetSuite, Shopify, Salesforce, ShipStation, Stripe, and ShipperHQ, and extends to additional ERP, inventory, and marketing systems via the Data Mapper. The platform releases over 250 features and updates annually, with recent additions including Split-Quote Shipping Rates, buyer-buildable Order Guide Forms, ShipStation Net Terms support, CRM Activity Logging, and a Meta Shop Integration for Facebook and Instagram.
Zoey operates a subscription SaaS revenue model with tiered, quote-based pricing that is not publicly disclosed. The company sells through a dual go-to-market motion: a consultative enterprise sales approach for larger distributors requiring custom ERP integrations, and a product-led self-serve motion for SMB wholesale distributors. Distribution is direct-to-customer with no intermediary channel partners, supported by industry affiliations with B2BEA and NAW for lead generation. The company has raised a single disclosed $2,000,000 funding round from Atooro Fund in February 2016 and operates with 11-50 employees.
Zoey firmographics
Firmographics- Name
- Zoey
- Legal name
- Zoey, Inc.
- Website
- https://zoey.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zoey is a B2B ecommerce SaaS platform, founded in 2015, that enables wholesale distributors, manufacturers, and franchisers to take orders online via a unified storefront, order management, CRM, and billing system with ERP integrations.
- Ownership category
- akta.pro rank
Zoey industry classification
Industry- Product category
- B2B Ecommerce Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
- akta.pro secondary industries
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)
Keywords
Where Zoey is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Zoey business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Zoey operates on a subscription-based SaaS model where wholesale distributors pay recurring fees to access the B2B ecommerce platform, customer portal, order management, and CRM features. Pricing is tiered based on business size and feature requirements.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Zoey product offering
Product offeringCore offering
Zoey provides a B2B ecommerce platform purpose-built for wholesale distributors, manufacturers, and B2B brands. The platform combines an admin dashboard, self-service storefront, mobile ordering app, order management, sales CRM, automated billing, and native ERP/accounting integrations into a single unified solution for wholesale operations.
Product overview
Zoey is a B2B ecommerce platform built for wholesale distributors, manufacturers, and B2B brands. The platform operates as a unified suite with four core components: Zoey Admin (back-office dashboard for managing orders, products, accounts, and invoices), Zoey Storefront (self-service customer portal), and Zoey Mobile App (mobile ordering for field sales reps). Supporting modules include Order Management (OMS), Sales CRM, Automated Billing, B2B & D2C Ecommerce, Product Management, Sales Quotes, Advanced Pricing, Drag & Drop Design, Data Import/Export, Sales/Support Tools, Catalog Access Restrictions, User Roles & Permissions, and the Data Mapper for no-code integrations. The platform offers native integrations with major ERP and accounting systems including NetSuite and QuickBooks Online, and can connect to any external system via REST API, webhooks, or the Data Mapper.
Differentiator
Problem solved
Functional benefit
Products and services
- Zoey Platform A unified B2B ecommerce platform designed for wholesale distributors, manufacturers, and B2B brands, integrating admin, storefront, mobile ordering, CRM, billing, and ERP/accounting connections into one solution.
Quantifiable outcome
- Over 250 platform releases annually, indicating continuous improvement and feature development
Companies that use Zoey
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
Zoey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration42 records
Feature6 records
Zoey partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- QuickBooks OnlinecoreQuickBooks Online integration enables seamless synchronization of customer data, orders, invoices, and financial information between Zoey's B2B ecommerce platform and QuickBooks accounting software. This eliminates manual data entry and ensures accurate financial records.
- NetSuitecoreNetSuite integration connects Zoey's B2B ecommerce capabilities with Oracle NetSuite's ERP system, enabling bidirectional sync of orders, inventory, customers, and financial data for enterprise distributors.
- ShopifycoreShopify integration allows Zoey customers to connect their Shopify stores, syncing products, inventory, and orders between platforms for unified commerce operations.
- SalesforcecoreSalesforce integration enables Zoey users to sync customer data, account information, and order history with Salesforce CRM, providing a unified view of customer relationships and sales activity.
- ShipStationcoreShipStation integration streamlines shipping operations by connecting Zoey orders to ShipStation's multi-carrier shipping platform, enabling automated label printing and shipment tracking.
- StripecoreStripe payment processing integration enables secure B2B payment collection through credit cards and ACH transfers directly within the Zoey platform checkout experience.
- Authorize.netsupportingAuthorize.net payment gateway integration provides an alternative payment processing option for B2B customers requiring credit card processing capabilities.
- KlaviyosupportingKlaviyo email marketing integration enables Zoey customers to create targeted email campaigns, automations, and customer journeys based on purchase history and account data.
- Google AnalyticssupportingGoogle Analytics integration provides website traffic analytics and conversion tracking for Zoey storefronts, enabling data-driven marketing decisions.
- ShipperHQsupportingShipperHQ integration adds advanced shipping calculation capabilities including dimensional weight, freight shipping, and multi-address shipping rules for complex B2B shipping requirements.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Zoey competitors and assessment
Company assessmentDirect peers
- Kibo Commerce: Kibo Commerce is a unified commerce platform with strong B2B ecommerce, OMS, and marketplace capabilities tailored to mid-market and enterprise merchants. It competes most directly with Zoey in the B2B/wholesale distributor segment, offering similar account-based pricing, customer portals, and ERP integrations.
- Sana Commerce: Sana Commerce is a B2B ecommerce platform built on Microsoft Dynamics and SAP, focused on manufacturers and distributors with deep ERP-native integration. It shares Zoey's B2B-wholesale specialization, account-specific pricing, and integrated OMS approach, and serves a similar mid-market distributor customer base.
- BigCommerce B2B Edition: BigCommerce's B2B Edition provides company accounts, custom price lists, quote management, and buyer workflows for B2B merchants. It directly targets the same wholesale distributor and manufacturer customer base as Zoey and competes on feature breadth, partner ecosystem, and platform scalability.
Regional players
- ChannelEngine: ChannelEngine is a European-based marketplace and B2B ecommerce integration platform with strong brand/manufacturer-to-retailer distribution workflows. It is comparable to Zoey in serving brand-side B2B distribution but is rooted in European markets and overlaps only partially with Zoey's US wholesale distributor focus.
Emerging players
- Cin7 Core (Omnify): Cin7 Core is an inventory and order management platform that has expanded into light ecommerce and B2B portal functionality. It overlaps with Zoey for SMB wholesale distributors needing integrated inventory, OMS, and basic storefront capabilities, though Zoey offers deeper B2B pricing and portal features.
- Orderhive: Orderhive (by OnClick) is an SMB-focused order, inventory, and multichannel commerce management platform that overlaps with Zoey's OMS and inventory modules. It targets smaller wholesalers and merchants seeking lower-cost alternatives, intersecting with Zoey at the SMB tier of the wholesale market.
- Brightpearl: Brightpearl is a retail-first operating system with order management, inventory, and some B2B/ wholesale functionality aimed at SMB and mid-market merchants. It overlaps with Zoey in OMS, inventory, and order workflows for small distributors, though its focus leans more D2C than pure B2B wholesale.
Broad incumbents
- Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is an enterprise commerce platform used by many B2B distributors; Zoey even references Magento migrations in its case studies. It overlaps with Zoey in B2B feature set (custom pricing, company accounts) but at a larger enterprise scale with much broader R&D and partner resources.
- Salesforce Commerce Cloud (B2B): Salesforce Commerce Cloud offers B2B commerce capabilities as part of its broader CRM-led platform, including account hierarchies, contract pricing, and quote-to-cash workflows. It competes with Zoey at the enterprise end of the wholesale distribution market and bundles commerce into a wider CRM ecosystem.
- Shopify (Shopify Plus): Shopify Plus is a leading enterprise commerce platform that has expanded aggressively into B2B via Shopify B2B, company accounts, and wholesale channels. While broader than Zoey, it competes for the same SMB and mid-market wholesale merchants and benefits from a vastly larger app ecosystem and partner network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Zoey social profiles
Digital presenceZoey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoey leadership team
Management profileNumber of profiles
Profiles1 record
Zoey funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoey
What does Zoey do?
Zoey provides a B2B ecommerce platform purpose-built for wholesale distributors, manufacturers, and B2B brands. The platform combines an admin dashboard, self-service storefront, mobile ordering app, order management, sales CRM, automated billing, and native ERP/accounting integrations into a single unified solution for wholesale operations.
Is Zoey a public or private company?
Zoey is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zoey founded?
Zoey was founded in 2015. It employs 11 to 50 people.
Where is Zoey based?
Zoey is headquartered in New York, United States, in the North America region.
How does Zoey make money?
One revenue line is on record: saaS Subscription.
Who are Zoey's main competitors?
Direct peers on record are Kibo Commerce, Sana Commerce and BigCommerce B2B Edition. ChannelEngine is listed as a regional player. Emerging players are Cin7 Core (Omnify), Orderhive and Brightpearl. Broad incumbents are Adobe Commerce (Magento), Salesforce Commerce Cloud (B2B) and Shopify (Shopify Plus).
Does Zoey have an API?
Yes. Zoey offers a public REST API that supports the ability to move data such as orders, customers and products back and forth to other solutions. The API documentation is available at https://apidocs.zoey.com/. Additionally, Zoey supports Webhooks for event-driven data push/pull scenarios, with data sent to HTML or email endpoints in JSON, CSV, or XML formats. Developer documentation is at apidocs.zoey.com.
What industry is Zoey in?
Zoey's product category is B2B Ecommerce Software. Its primary akta.pro industry code is HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse), with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 5132 and its SIC code is 7370.