ShipperHQ
ShipperHQ is a bootstrapped SaaS platform providing ecommerce merchants with real-time multi-carrier shipping rate management, checkout optimization, LTL freight rating, and AI-powered analytics across 100+ carrier integrations and all major ecommerce platforms.
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ShipperHQ does
ShipperHQ (legally Zowta, LLC) is a SaaS shipping checkout experience platform serving ecommerce merchants whose shipping requirements exceed native platform tooling. Founded in 2008 by Jo Baker as WebShopApps, the platform connects online retailers to 100+ live rate carriers—including UPS, FedEx, DHL, USPS, and 30+ LTL freight providers—through native integrations with all major ecommerce platforms (Shopify, BigCommerce, Adobe Commerce, Magento, WooCommerce, Salesforce Commerce Cloud, Shopware, Commercetools). The company serves 6,000+ merchants across 150+ countries, with named customers including enterprise brands (Sony, Toyota, Cadbury, Kohler, Gibson, Casio, ViewSonic) and mid-market DTC operators (Tommy John, Tecovas, Elemis, Clean Eatz Kitchen, Solo Stove, Go Ruck).
The platform is anchored by a real-time rate engine and a proprietary best-fit dimensional packing algorithm that calculates true shipping weight by analyzing SKU dimensions and nesting and stacking logic, ensuring checkout rates match carrier invoices. Core feature modules include Multi-Origin Shipping with split-checkout or merged-rate logic across warehouses and dropshippers, Delivery Date and Time display, LTL Freight Rating with full accessorial surcharges, a Shipping Rules engine, In-Store Pickup, Duties and Taxes for cross-border, and Rate Shopping. In March 2026, ShipperHQ launched ShipperHQ.ai, an intelligence layer providing AI-assisted shipping audits, rule optimization recommendations, and performance benchmarking against aggregated anonymized merchant data; the layer uses a large language model from a third-party sub-processor and operates as advisory-only with human review required before any configuration change.
Revenue is generated primarily through a tiered SaaS subscription—Free, Essentials (monthly cancellation), Standard at $245 per month on a 12-month commitment, Advanced at $420 per month, and custom Enterprise—augmented by a token-based consumption model for AI features with 12-month token expiry, and by carrier partnership subsidies via UPS Digital Connections and FedEx programs. GTM combines self-service PLG (15-day free trial, no credit card), ecommerce platform app marketplace distribution, a 75+ agency and technology partner referral channel, and enterprise field sales. The company is bootstrapped, founder-owned, and profitable since inception under CEO Jo Baker, who relocated operations from the UK to Austin, Texas; it currently employs 47 people.
ShipperHQ firmographics
Firmographics- Name
- ShipperHQ
- Legal name
- Zowta, LLC
- Website
- https://shipperhq.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShipperHQ is a bootstrapped SaaS platform providing ecommerce merchants with real-time multi-carrier shipping rate management, checkout optimization, LTL freight rating, and AI-powered analytics across 100+ carrier integrations and all major ecommerce platforms.
- Ownership category
- akta.pro rank
ShipperHQ industry classification
Industry- Product category
- Ecommerce Shipping Software
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)
Keywords
Where ShipperHQ is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ShipperHQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: ShipperHQ operates on a subscription model with tiered plans (Free, Essentials, Standard, Advanced, Enterprise). Plans vary by number of origins, websites, and API requests permitted. Standard and Advanced plans require 12-month commitment while Essentials allows cancellation at any time.
- Token-Based Consumption: For certain features including AI-powered analysis and shipping audits, ShipperHQ offers token-based or consumption-based pricing where clients pre-purchase tokens representing API rate requests, AI inference calls, or audit queries. Tokens expire 12 months from purchase.
- Platform Partner Subsidies: Through partnerships with carriers like UPS (Digital Connections program) and FedEx, eligible merchants can receive subsidized or free ShipperHQ subscriptions as part of carrier loyalty programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Limited functionality for Hold at Location or UPS Access Point |
| Subscription | Monthly | Essentials Plan - Basic shipping features with monthly cancellation |
| Subscription | Annual | Standard Plan - Core features for mid-market merchants |
| Subscription | Annual | Advanced Plan - Extended features for complex operations |
| Subscription | Multi-year contract | Enterprise Plan - Custom configuration and support |
| Usage-based | Pay-as-you-go | Token-Based Pricing - Consumption model for AI features |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels7 records
ShipperHQ product offering
Product offeringCore offering
ShipperHQ is a SaaS shipping checkout experience platform for ecommerce merchants that delivers real-time carrier rates, customized shipping rules, dimensional packing, delivery date estimates, multi-origin routing, and LTL freight rating at checkout. It integrates natively with Shopify, BigCommerce, Adobe Commerce, Magento, WooCommerce, and Salesforce Commerce Cloud and connects to 100+ live rate carriers (UPS, FedEx, DHL, USPS, Kuehne+Nagel, and 30+ LTL freight providers) so merchants can replace native platform shipping tools with configurable rate, surcharge, pickup, and delivery-option logic. An AI-powered Shipping Intelligence module (ShipperHQ.ai) provides shipping audits, rule optimization, and performance benchmarking.
Product overview
ShipperHQ is a unified shipping and checkout experience platform for ecommerce, consisting of a core platform that connects online retailers to 75+ carrier integrations with no code required. The platform offers two types of carrier configurations: Live Rate Carriers (real-time rates from UPS, FedEx, DHL, USPS, and 30+ LTL freight providers) and Custom Rate Carriers (merchant-defined flat rates, table rates, free shipping, in-store pickup). The product portfolio includes the core ShipperHQ platform, the ShipperHQ.ai shipping intelligence module (launched March 2026), advanced feature modules (Dimensional Packing, Multi-Origin, LTL Freight, Delivery Date & Time, Rate Shopping, Shipping Rules), and developer tools (SDK). The platform integrates natively with major ecommerce platforms (Shopify, BigCommerce, Adobe Commerce, Magento, WooCommerce, Salesforce Commerce Cloud) and serves 6,000+ merchants across 150+ countries. Legacy WebShopApps products (Matrixrate) are maintained for migration purposes.
Differentiator
Problem solved
Functional benefit
Products and services
- ShipperHQ Core Platform SaaS shipping checkout experience platform for ecommerce merchants that connects online stores to 100+ live rate carriers (UPS, FedEx, DHL, USPS, and 30+ LTL freight providers) and offers shipping rules, dimensional packing, multi-origin routing, delivery dates, rate shopping, and pickup options at checkout. Sold to direct-to-consumer, wholesale, and enterprise ecommerce brands on Shopify, BigCommerce, Adobe Commerce, Magento, WooCommerce, and Salesforce Commerce Cloud.
- ShipperHQ.ai (Shipping Intelligence Platform) AI-powered shipping intelligence sub-product of ShipperHQ providing real-time analytics, shipping audits, rule and policy optimization recommendations, and performance benchmarking against anonymized industry data from the 6,000+ merchant base.
- ShipperHQ SDK Software Development Kit (JavaScript) plus public API and developer documentation enabling headless commerce and custom integrations with ShipperHQ's rate engine. Sold to engineering teams building bespoke ecommerce checkout flows.
Quantifiable outcome
- 50% higher checkout conversion rate with custom shipping options
- +4 more outcomes
Companies that use ShipperHQ
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
ShipperHQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration51 records
AI capability6 records
Feature6 records
ShipperHQ partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and regional.
- OrdorocoreOrdoro, a multichannel ecommerce operations software provider, partnered with ShipperHQ to jointly support merchants with shipping and fulfillment decisions. The collaboration focuses on connecting front-end checkout experience with back-end operational success, serving thousands of fast-growing brands with smarter shipping strategies.
- UPSflagshipUPS Ready Premier Partner since 10+ years. UPS Digital Connections program offers subsidized ShipperHQ subscriptions to UPS customers. UPS Access Point pickup functionality integrated into platform.
- FedExcoreFedEx integration for live rate quotes. FedEx Hold at Location functionality available with free ShipperHQ plan option. Partnership for merchant acquisition through FedEx customer base.
- DHLcoreDHL integration for international and domestic shipping rates through the 100+ carrier network.
- Kuehne+NagelcoreKuehne+Nagel LTL+ integration bringing ecommerce parcel experience to LTL freight shipping for heavy equipment and palletized goods.
- ShopifyflagshipShopify Plus Partner and first certified app for rating on Shopify. Native app integration with Shopify platform for seamless shipping rate management.
- BigCommerceflagshipBigCommerce Elite Partner with native integration built into the platform. Winner of BigCommerce Partner Awards 2023.
- Adobe CommercecoreAdobe Technology Gold Partner since 2015. Extension for Adobe Commerce (Magento) providing comprehensive shipping rate management.
- Salesforce Commerce CloudcoreSalesforce Partner since 2019. Integration with Salesforce Commerce Cloud for shipping rate management within the Salesforce ecosystem.
- USPScoreUSPS carrier integration for domestic US shipping rates as part of the 100+ carrier network.
- Australia PostregionalAustralia Post integration for domestic Australian shipping rates, supporting merchants shipping within Australia.
- Canada PostregionalCanada Post integration for domestic Canadian shipping rates, supporting merchants shipping within Canada.
- 30+ LTL Freight CarrierscorePartnership with 30+ LTL freight carriers including ABF, Estes, Old Dominion, SAIA, Pitt Ohio, SEFL, and regional freight providers for heavy/oversized goods shipping.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
ShipperHQ competitors and assessment
Company assessmentDirect peers
- Shippo: Multi-carrier shipping API and label platform serving SMB and mid-market eCommerce merchants. Directly comparable in core offering of live rate aggregation and shipping rate shopping, though Shippo skews more toward label purchase and developer APIs.
- ShipStation: Shipping management platform owned by Auctane, serving eCommerce merchants with label printing, rate comparison, and multi-carrier workflows. Closest direct competitor in the shipping management space, with broader label-and-fulfillment scope than ShipperHQ's checkout-rate focus.
- EasyPost: Developer-first shipping API platform providing real-time rates, label generation, tracking, and address verification across 100+ carriers. Comparable carrier aggregation and rate shopping capabilities, positioned upstream as infrastructure rather than merchant-facing checkout UX.
Emerging players
- Ordoro: Multichannel eCommerce operations platform offering shipping, inventory, and dropshipping tools. Recent strategic partner of ShipperHQ (Feb 2026); product overlap in shipping rate management and back-end operations, though Ordoro emphasizes inventory orchestration over checkout experience.
- Floship: Cross-border eCommerce fulfillment and shipping platform for global merchants. Comparable international shipping capabilities and carrier aggregation, with greater emphasis on physical fulfillment and returns rather than checkout rate experience.
Broad incumbents
- ShipBob: Tech-enabled fulfillment network (3PL) offering warehousing, pick-pack-ship, and integrated shipping rate management for DTC brands. Overlaps with ShipperHQ on shipping rate shopping and checkout experience but adds physical fulfillment scale that ShipperHQ does not operate.
- ShipMonk: Multichannel fulfillment and shipping technology provider combining 3PL warehousing with shipping rate management and software. Comparable merchant base of mid-market eCommerce brands; broader fulfillment offering versus ShipperHQ's pure-software focus.
- Shopify Shipping: Native shipping service within the Shopify platform offering pre-negotiated carrier rates, label printing, and increasingly sophisticated rate shopping and delivery date display. The most strategically threatening incumbent given ShipperHQ's deep Shopify integration footprint and carrier partnership programs.
Regional players
- Starshipit: Australia/New Zealand-headquartered shipping automation platform serving eCommerce merchants with multi-carrier rate shopping and label printing. Comparable product architecture and merchant segment but primarily focused on ANZ markets where ShipperHQ has regional carrier integrations.
- ShippyPro: Italy-based shipping management platform for eCommerce merchants offering multi-carrier rate comparison, label generation, and tracking across European and global carriers. Comparable product scope but regionally concentrated in Europe versus ShipperHQ's US/UK anchor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ShipperHQ social profiles
Digital presenceShipperHQ compliance and trust
Trust signalCompliance2 records
ShipperHQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShipperHQ leadership team
Management profileNumber of profiles
Profiles5 records
ShipperHQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShipperHQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShipperHQ
What does ShipperHQ do?
ShipperHQ is a SaaS shipping checkout experience platform for ecommerce merchants that delivers real-time carrier rates, customized shipping rules, dimensional packing, delivery date estimates, multi-origin routing, and LTL freight rating at checkout. It integrates natively with Shopify, BigCommerce, Adobe Commerce, Magento, WooCommerce, and Salesforce Commerce Cloud and connects to 100+ live rate carriers (UPS, FedEx, DHL, USPS, Kuehne+Nagel, and 30+ LTL freight providers) so merchants can replace native platform shipping tools with configurable rate, surcharge, pickup, and delivery-option logic. An AI-powered Shipping Intelligence module (ShipperHQ.ai) provides shipping audits, rule optimization, and performance benchmarking.
Is ShipperHQ a public or private company?
ShipperHQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShipperHQ founded?
ShipperHQ was founded in 2008. It employs 11 to 50 people.
Where is ShipperHQ based?
ShipperHQ is headquartered in Austin, United States, in the North America region.
How does ShipperHQ make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are token-Based Consumption and platform Partner Subsidies.
Who are ShipperHQ's main competitors?
Direct peers on record are Shippo, ShipStation and EasyPost. Emerging players are Ordoro and Floship. Broad incumbents are ShipBob, ShipMonk and Shopify Shipping. Regional players are Starshipit and ShippyPro.
Does ShipperHQ have an API?
Yes. ShipperHQ offers a public API and SDK for custom integrations and headless commerce solutions. The SDK enables developers to build custom integrations with ShipperHQ. The platform supports custom carrier configurations and table rates. API usage limits are enforced per subscription plan, with rate limits at 200% of the Usage Limit triggering immediate suspension. Developer documentation is at docs.shipperhq.com.
What industry is ShipperHQ in?
ShipperHQ's product category is Ecommerce Shipping Software. Its primary akta.pro industry code is CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms. Its NAICS code is 488510 and its SIC code is 4731.