What location:live does

location:live is a UK-headquartered event services company that operates a two-sided marketplace connecting brands and agencies with owners of high-footfall physical spaces for experiential marketing campaigns. The company runs the lo:live platform, which provides self-serve access to over 1,500 premium brand activation spaces across 14 countries with live availability and direct pricing, and complements this with Studio, a concierge scouting team offering bespoke access to 2,000+ exclusive hire venues for unique or unconventional activations. Its product surface includes structured search and filtering by location, space type, campaign type (brand experience, sampling, pop-up, media, roaming), and environment categories such as shopping centres, city squares, high streets, train stations, markets, business hubs, and retail units.

The underlying technology is a proprietary marketplace platform (lo:live) with end-to-end planning and booking functionality, paired with a human scouting layer for bespoke requirements; there is no evidence of AI/ML features, APIs, or SDKs in the current stack. The company serves a global enterprise customer base that includes Amazon, Samsung, Nike, Dior, Clarins, Aperol, Dyson, Burberry, Charlotte Tilbury, L'Oreal, Shiseido, Starbucks, Nissan, and others, with use cases spanning brand experiences, pop-ups, sampling, product launches, immersive exhibitions, fashion shows, and roaming campaigns.

Monetization is primarily through marketplace commissions or transaction fees on bookings, with day-rate venue pricing varying by location (from c.£879/day at Westfield Mall of the Netherlands to £21,428/day at Piccadilly Lights, London, with most premium spaces in the £2,250-£9,000/day band) on a pay-as-you-go basis. The go-to-market combines product-led self-serve booking on lo:live with direct enterprise sales supported by a demo request flow and a concierge team. The company has raised £3.3 million in total from IW Capital across a 2022 Series A and a 2023 follow-on, employs 11-50 people, and is led by founder and CEO Neil Jones.

Name

location:live

Legal name

Location Live Limited

Website

https://locationlive.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Marketing Venue Marketplace

akta.pro primary industry

Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)

Keywords

• Experiential marketing venues
• Brand activation spaces
• Event location marketplace
• Venue booking platform
• Live media spaces

Headquarters

HQ city

Richmond Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Space Booking Marketplace: Location Live operates a marketplace model connecting brands seeking activation spaces with space owners. The platform facilitates bookings and takes a commission or transaction fee on completed bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

location:live operates the lo:live marketplace, a self-serve planning and booking platform that gives brands and agencies direct access to over 1,500 premium brand activation spaces across 14 countries with live availability and real-time pricing. It complements this with the Studio scouting team, which sources bespoke and unique venues (such as retail units and warehouses) from a network of 2,000+ exclusive hire locations for clients requiring custom activation sites.

Product overview

Location Live operates as a unified platform combining two core offerings: the lo:live marketplace for self-service booking of brand activation spaces across 14 countries, and a concierge Studio service for bespoke location scouting. The lo:live platform serves as the primary product, enabling direct access to over 1,500 premium spaces with live availability and pricing, while the Studio team provides custom unicorn-hunting services for unique requirements. Together, they deliver end-to-end location planning from search to booking.

Differentiator

Problem solved

Functional benefit

Brands

• lo:live: The global marketplace for live media space providing direct access to over 1,500 premium brand activation spaces globally, with live availability and direct pricing. A self-managed end-to-end planning and booking platform with expert concierge team support.
• Studio

Products and services

• lo:live marketplace platform

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Appear Here: UK-headquartered online marketplace for short-term retail and pop-up shop space rental, directly comparable to Location Live's marketplace model and target brand/customer profile.
• Peerspace: Marketplace for hourly and daily booking of creative and event spaces; comparable business model and category, though US-focused — overlapping directly with Location Live's lo:live platform.
• Splacer: Marketplace for unique, short-term event and activation spaces (now part of Peerspace); closely mirrors Location Live's brand activation / experiential venue-sourcing offering.
• Storefront: Global marketplace for short-term retail and pop-up spaces used by brands for experiential marketing — directly comparable curation-led marketplace approach.
• Spacefy: Marketplace for booking creative, event, and activation spaces on a per-use basis; similar two-sided marketplace dynamics serving brands and venue owners.

Emerging players

• LiquidSpace: Two-sided marketplace for booking meeting, event, and workspace on demand; overlaps in venue-aggregation and booking technology, though primarily office-flex focused.
• PopUp Grocer: Curated pop-up retail concept that places brands into physical retail spaces; uses short-term venue rental directly, intersecting with Location Live's pop-up use case.

Broad incumbents

• Eventbrite: Publicly listed event ticketing and discovery platform; broader incumbent in event services with overlapping brand and venue discovery functionality.
• Jack Morton Worldwide: Global experiential marketing agency (IPG) sourcing venues and producing brand experiences; competing indirectly as a venue-procurement channel for major brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/location-live-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about location:live