What Crowdsorsa does

Crowdsorsa, operated by Finnora Oy (a Finnish private limited company headquartered in Tampere), is a mobile crowdsourcing platform founded in 2014 that gamifies paid microtask work for citizens. Its core product is a mobile game available on iOS and Android in which registered users earn an average of €15 per hour by completing geotagged tasks, including recording road and cycle lane video for AI pavement-defect analysis, photographing urban infrastructure assets such as drain covers and benches, and documenting or actively removing invasive plant species. The company packages this labor pool into five discrete service offerings—Roads and Cycle Lanes, Infrastructure Assets, Invasive Species, Accessibility, and Corporate Social Responsibility—sold sales-led into municipalities, environmental NGOs, and corporate buyers, with mission-by-mission recruitment of workers serving as a community-led growth channel through leaderboards and reward structures.

Revenue is generated from three streams: mission fees charged to client organizations for organizing and quality-controlling crowdsourcing work, monetized data and video deliverables sold to road managers for inventory and maintenance planning, and small-margin branded merchandise (apparel, accessories, and equipment such as phone holders and polarizing lenses) sold through the company's own e-commerce shop with print-on-demand fulfillment via Printful. Pricing of player rewards is usage-based and ranges from €0.05 for a "blueberry" virtual object on road missions to €3.00 for a "watermelon," with infrastructure asset rewards between €0.30–€3.00 and invasive species work paid up to €0.25 per square metre.

The platform runs on AWS infrastructure hosted in Sweden, uses Stripe for payment processing (PCI Service Provider Level 1), and incorporates computer vision AI as a feature layer over citizen-captured video. Disclosed clients include the City of Helsinki, City of Tampere, City of Espoo, Municipality of Kirkkonummi, and Municipality of Hagfors in Finland, the Vieraslajit Veks project in the Kainuu region, and the Gloucestershire Wildlife Trust in the UK. Leadership comprises CEO Toni Paju and Anissa Margono, Vice President of Global Partnerships, with a total disclosed headcount of 1–10 employees.

Name

Crowdsorsa

Legal name

Finnora Oy

Website

https://crowdsorsa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Crowdsorsa (Finnora Oy) is a Tampere-based mobile crowdsourcing game that pays citizens to collect geotagged infrastructure and environmental data for municipalities, environmental NGOs, and corporate CSR clients, with revenue from mission fees, data sales, and merchandise.

Ownership category

akta.pro rank

Product category

Mobile Crowdsourced Data Collection Platform

akta.pro primary industry

Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)

Keywords

• Mobile crowdsourcing platform
• Infrastructure data collection
• Gamified citizen sensing
• Computer vision pavement analysis
• Environmental monitoring crowdsourcing

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Crowdsourcing Mission Fees: Municipalities and organizations pay Crowdsorsa to organize crowdsourcing missions. Citizens complete microtasks (recording cycle lanes, photographing infrastructure, removing invasive species) and earn monetary rewards, while Crowdsorsa earns fees for organizing and quality-controlling the missions.
2. Data Sales to Clients: Photos, videos, and analyzed data collected from citizens are sold to cities, municipalities, and road managers who use it for inventory updates, maintenance planning, and repair calculations.
3. Merchandise Sales: Online shop selling branded merchandise including apparel (t-shirts, hoodies, track pants), accessories (snapbacks, beanies), and equipment (phone holders, polarizing lenses). Products ship from Tampere warehouse or through Printful partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Crowdsorsa operates a mobile game that pays citizens to complete short, geotagged video and photo microtasks so that municipalities and other organizations can collect real-world data about their roads, cycle lanes, infrastructure assets, invasive species, and public-space accessibility. Customers commission a mission through the platform, players capture the data using their smartphones, and Crowdsorsa's AI and quality-control team deliver analyzed results through a real-time dashboard for use in asset management and environmental monitoring.

Product overview

Crowdsorsa is a mobile game platform (iOS and Android) for crowdsourcing environmental and infrastructure data collection through paid microtasks. The core platform connects municipalities, environmental organizations, and companies with citizens who earn money by completing missions. The product portfolio includes five service offerings: Roads and Cycle Lanes (AI-analyzed pavement defect detection from citizen-recorded video), Infrastructure Assets (urban asset mapping and inventory), Invasive Species (biodiversity protection through crowd documentation), Accessibility (mobility infrastructure assessment), and Corporate Social Responsibility (employee engagement challenges). The company also operates an e-commerce shop selling branded merchandise and equipment accessories including phone holders and polarizing lenses. Quality control is performed on all submitted photos and videos before data is delivered to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Crowdsorsa Mobile Crowdsourcing Platform Mobile game application that turns citizens' smartphones into a distributed sensor network for collecting short, geotagged video and photo microtasks, with built-in AI computer-vision analysis, privacy blurring, and a real-time dashboard for customers. Used by municipalities, parks and conservation organizations, accessibility programs, and companies running CSR or employee-engagement missions.
• Roads and Cycle Lanes Data Collection Service Crowdsourced mission service for municipalities and road authorities to inventory and assess pavement, road, and cycle-lane condition using the Crowdsorsa mobile platform, with AI-based automatic defect analysis and a live results dashboard. Aims to replace or supplement traditional road surveys at a fraction of the cost.
• Infrastructure Assets Inventory Service Crowdsourced mission service for mapping and recording infrastructure assets in the public realm, enabling organizations to collect distributed photo and video evidence of assets via the Crowdsorsa mobile app.
• Invasive Species Monitoring Service Citizen-science mission service for parks, nature reserves, and conservation authorities to capture and aggregate geotagged observations of invasive plant or animal species across wide geographic areas, using the Crowdsorsa mobile game.
• Accessibility Data Collection Service Crowdsourced mission service for public-sector and partner organizations to audit and monitor the accessibility of public spaces, with accessibility organizations (e.g., Accessible Netherlands) listed as partners on the Crowdsorsa site.
• Corporate Social Responsibility (CSR) Mission Service Engagement offering for companies that lets employees use the Crowdsorsa mobile app to participate in local infrastructure or environmental data-collection missions as part of CSR and community-impact programs.
• Crowdsorsa Shop Online store selling Crowdsorsa-branded merchandise including hoodies, as well as standalone phone accessories such as phone holders and a polarizing lens to support field data capture with the mobile app.

Quantifiable outcome

• 550 km of cycle lanes recorded in 90 minutes for City of Helsinki
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PrintfulminorOthersPrint-on-demand partner for merchandise fulfillment. Orders for t-shirts and other apparel are processed through Printful and shipped from their warehouses in Riga (Latvia) or Barcelona (Spain).
• StripecoreTechnology or IntegrationPayment processing partner for the mobile app and e-commerce shop. Stripe is certified PCI Service Provider Level 1 and handles secure credit/debit card transactions. Payment information is not stored outside the transaction handling time.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider hosting Crowdsorsa data on AWS servers located in Sweden. Databases are encrypted and personal information is processed and stored outside users' countries of residence.
• Accessibility Specialist PartnercoreStrategic or Co-development PartnerStrategic partnership with an accessibility specialist to create a concept for collecting accessibility information. The partner analyzes data collected through the app to provide comprehensive diagnostics and recommendations for improving accessibility in communities.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mapillary: Street-level imagery platform acquired by Meta that crowdsources geotagged photos from citizens and processes them with computer vision for mapping and municipal asset management — directly comparable to Crowdsorsa's geotagged photo/video + AI approach.
• Roadbotics: AI-powered road and pavement condition assessment using smartphone video, sold to municipalities — overlaps closely with Crowdsorsa's Roads and Cycle Lanes offering and its AI defect analysis capability.
• Premise Data: Crowdsourced data collection platform that pays contributors for visual and observational data used by governments and enterprises — same gig-based microtask model targeting similar institutional buyers.
• SeeClickFix (CivicPlus): Civic issue reporting platform where residents submit geotagged photos of infrastructure problems to municipalities — directly overlaps Crowdsorsa's infrastructure asset and accessibility use cases from the citizen side.

Broad incumbents

• Waze: Mass-scale crowdsourced road and traffic data platform owned by Google; addresses adjacent municipal data needs at much larger scale and represents the benchmark for crowdsourced road-data network effects.
• Clickworker: Established microwork and crowdsourcing marketplace distributing paid microtasks to a global contributor base — comparable business model as a gig platform for paid digital and field tasks.
• Remotasks: Scale AI's crowdsourcing platform distributing paid microtasks (image labeling, data collection) to a global tasker base — same transactional gig-crowdsourcing model for data work.

Regional players

• FixMyStreet: UK-based civic reporting platform for residents to flag local infrastructure issues to councils — comparable citizen-to-municipality data flow, but UK-only and UK-focused.

Emerging players

• Streetscan: Provider of pavement and sidewalk condition assessments using imagery and AI for municipalities — adjacent but uses dedicated vehicle-mounted sensors rather than citizen crowdsourcing.

Others

• OpenStreetMap (community / StreetComplete): Volunteer-driven crowdsourced map data ecosystem; StreetComplete is a gamified mobile survey app for OSM contributors — thematically adjacent as gamified crowdsourced geospatial data collection, though non-commercial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/71487868
• Facebookfacebook.com/crowdsorsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowdsorsa