Plainly Videos
Plainly Videos is a London-based cloud platform that automates video production from Adobe After Effects templates, serving creative agencies, in-house teams, and tech companies needing batch rendering and API-driven video workflows.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Plainly Videos does
Plainly Videos is a London-based, privately held cloud platform that automates video production from Adobe After Effects templates. Founded in 2020 by Ivan Senic, Daniel Elero, and Nebojsa Savicic, the company targets three primary customer cohorts: in-house creative teams, creative agencies, and tech companies that need to embed video automation into their own products. The core workflow lets users upload an After Effects project, automatically detect dynamic parameters (text, images, video, audio), connect a data source such as CSV, Google Sheets, Airtable, or a REST endpoint, and render large batches of video variations in the cloud. Differentiated technical components include a native After Effects cloud rendering pipeline, an auto-parametrization engine, time-based layer scripting, an After Effects plugin for direct template upload, and a REST API with full feature parity against the web app.
The platform operates on a usage-based subscription model priced per rendering minute, with plans starting at $59/month for entry-level users and custom enterprise tiers for high-volume accounts. Distribution combines a self-serve product-led growth motion (14-day free trial, public signup) with an API-first developer channel and an enterprise field-sales motion. The product surface has expanded well beyond versioning into localization, personalized videos, sports video automation, news videos, digital signage, broadcast graphics, and dynamic video ads, supported by 20+ native integrations including HubSpot, Salesforce, Zapier, Make, YouTube, Vimeo, and Frame.io. Plainly is an official Adobe Video Technology Partner and is ISO 27001 certified and GDPR compliant.
Commercial signals indicate early traction: the company claims 500+ teams as customers and a roster of named enterprise and mid-market logos including WPP Production, UNICEF Australia, Leads.io, BurdaForward, Proximus, Sprinklr, TripleLift, KLR, Broker Chooser, Viddyoze, and Anywhere. Capitalization to date is modest, comprising an early-2022 grant from the Serbian Innovation Fund and late-2022 participation in the TinySeed bootstrap accelerator; no priced equity round of meaningful size is disclosed. Headcount sits in the 1-10 band, and revenue is not publicly reported. The company is registered as Plainly LTD in the United Kingdom with operating footprints in the UK, Serbia, and the US.
Plainly Videos firmographics
Firmographics- Name
- Plainly Videos
- Legal name
- Plainly LTD
- Website
- https://plainlyvideos.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plainly Videos is a London-based cloud platform that automates video production from Adobe After Effects templates, serving creative agencies, in-house teams, and tech companies needing batch rendering and API-driven video workflows.
- Ownership category
- akta.pro rank
Plainly Videos industry classification
Industry- Product category
- Video Automation Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)
- akta.pro secondary industries
- Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH), Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)
Keywords
Where Plainly Videos is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Plainly Videos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Rendering Minutes: Plainly operates on a subscription model where users pay based on rendering minutes consumed. Plans scale based on usage with all features included in every plan. No seat-based licenses or hidden add-ons.
- Usage-based Rendering: Usage-based pricing where customers pay only for the rendering minutes they consume. Plans scale based on video rendering volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan |
| Subscription | Annual | Enterprise Plans |
| Freemium | Pay-as-you-go | Free Trial |
| Usage-based | Monthly | Rendering Minutes Tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Plainly Videos product offering
Product offeringCore offering
Plainly Videos provides a cloud-based video automation platform that lets users upload Adobe After Effects templates, automatically detect and mark dynamic elements (text, images, video, audio), and connect structured data sources (CSV, Google Sheets, Airtable, RSS, CRM) to render thousands of customized video variations in the cloud. A REST API with full web-app feature parity enables developers and SaaS companies to integrate the rendering infrastructure into their own products and workflows.
Product overview
Plainly Videos is a cloud-based video automation platform that enables data-driven video creation at scale using Adobe After Effects templates. The core platform consists of the Plainly Video Automation Platform with integrated solutions including Automated Video Versioning, Video Localization, Sports Video Automation, Automated News Videos, Digital Signage Automation, Broadcast Graphics Automation, Dynamic Video Ads, and Personalized Videos. The Video Editing API provides programmatic access to the platform's rendering infrastructure. Additional offerings include an After Effects Plugin for direct template uploads, Templates Gallery for pre-built templates, After Effects Expressions Library, and Responsive Text Rigs. Users create templates in After Effects, upload them to Plainly, mark dynamic elements, connect data sources (CSV, Google Sheets, API, or native integrations), and render unlimited video variations in the cloud.
Differentiator
Problem solved
Functional benefit
Products and services
- Plainly Video Automation Platform Cloud-based video automation platform that enables users to upload Adobe After Effects templates, automatically detect dynamic parameters, connect structured data sources, and render and distribute unlimited video variations in the cloud. Targets creative agencies, in-house creative teams, and SaaS companies needing scalable video versioning, localization, and personalization.
- Video Editing API REST API providing programmatic access to Plainly's After Effects rendering infrastructure with webhook support, project creation, template setup, render triggering, and video distribution. Full feature parity with the web app and included in every plan; intended for developers and SaaS companies integrating video automation into their own products.
- After Effects Plugin Browser extension for Adobe After Effects that allows motion designers to upload After Effects projects directly to Plainly from within the After Effects application, streamlining the template upload workflow.
Quantifiable outcome
- 99.9% render success rate since switching to Plainly
- +5 more outcomes
Companies that use Plainly Videos
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Plainly Videos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature7 records
Plainly Videos partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Plainly Videos competitors and assessment
Company assessmentEmerging players
- Voomly (by Promo): Template-driven video creation tool for marketing and ecommerce ads; partially overlaps with Plainly's dynamic ad and personalization solutions but typically serves a less API-centric audience.
Direct peers
- Shotstack: Programmatic video generation API used by developers to render templated videos at scale; directly compared with Plainly on Plainly's own comparison pages and addresses the same templated, data-driven video use case.
- Creatomate: Cloud-based automated video creation API that turns templates into data-driven video variations; explicitly named by Plainly as a direct competitor across dynamic ads, personalization, and templated workflows.
- Nexrender: Cloud rendering service for After Effects projects; competes in the same templated AE rendering niche as Plainly and is named on Plainly's comparison pages.
- Dataclay Templater: After Effects templating and rendering automation tool designed for data-driven video production; competes head-on with Plainly's templating + rendering value proposition.
- Idomoo: Enterprise personalized video platform producing data-driven video variations for marketing and customer communications; overlaps significantly with Plainly's personalized video and dynamic ads use cases.
- Pirsonal: Personalized video marketing platform with templated video creation and CRM integrations; competes directly with Plainly's dynamic ad and personalized video solutions.
- Motionlab: Automated video creation platform for templates and data-driven video; explicitly listed by Plainly as a competitor in the templated video automation space.
Broad incumbents
- Wochit: Long-standing video creation platform focused on news, sports, and social video at scale; broader incumbent in templated video production with overlap to Plainly's news and sports automation.
- Vimeo (OTT/AI tools): Large video platform whose OTT, AI editing, and automation features increasingly overlap with parts of Plainly's templated video workflow, putting platform-level pricing pressure on niche players.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Plainly Videos social profiles
Digital presencePlainly Videos compliance and trust
Trust signalCompliance2 records
Plainly Videos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plainly Videos leadership team
Management profileNumber of profiles
Profiles7 records
Plainly Videos funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plainly Videos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plainly Videos
What does Plainly Videos do?
Plainly Videos provides a cloud-based video automation platform that lets users upload Adobe After Effects templates, automatically detect and mark dynamic elements (text, images, video, audio), and connect structured data sources (CSV, Google Sheets, Airtable, RSS, CRM) to render thousands of customized video variations in the cloud. A REST API with full web-app feature parity enables developers and SaaS companies to integrate the rendering infrastructure into their own products and workflows.
Is Plainly Videos a public or private company?
Plainly Videos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plainly Videos founded?
Plainly Videos was founded in 2020. It employs 1 to 10 people.
Where is Plainly Videos based?
Plainly Videos is headquartered in London, United Kingdom, in the Europe region.
How does Plainly Videos make money?
Two revenue lines are on record. Subscription - Rendering Minutes are the primary driver. The others are usage-based Rendering.
Who are Plainly Videos's main competitors?
Voomly (by Promo) is listed as an emerging player. Direct peers are Shotstack, Creatomate, Nexrender, Dataclay Templater, Idomoo, Pirsonal and Motionlab. Broad incumbents are Wochit and Vimeo (OTT/AI tools).
Does Plainly Videos have an API?
Yes. Plainly offers a REST API that enables developers to set up projects, trigger renders, and distribute videos programmatically. The API is included in every plan at no extra cost and provides full feature parity with the web application. Features include webhook support, project creation, template setup, render triggering, and video distribution. Developer documentation is at www.plainlyvideos.com/documentation/api-reference.
What industry is Plainly Videos in?
Plainly Videos's product category is Video Automation Software. Its primary akta.pro industry code is MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software), with a secondary code of MPAHAHAH, Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection). Its NAICS code is 51219 and its SIC code is 7819.