Motionlab
- Company typePrivate
- Founded2018
- HeadquartersBrno, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Motionlab firmographics
Firmographics- Name
- Motionlab
- Legal name
- Motionlab s.r.o.
- Website
- https://motionlab.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Motionlab industry classification
Industry- Product category
- Video Personalization Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121), Computer Systems Design and Related Services (54151)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Motion Graphics & Animation (BPAFAIAD)
- akta.pro secondary industry
- VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC)
Keywords
Where Motionlab is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Motionlab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based platform providing video personalization technology with subscription-based pricing. All marketing campaigns are different with various flexible pricing plans. The more videos created, the cheaper the cost per video.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise pricing tailored to campaign needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Motionlab product offering
Product offeringCore offering
Motionlab operates a cloud-based, self-service video personalization platform that enables enterprises and agencies to produce personalized video messages at scale. The platform dynamically inserts personalized text, images, maps, scenes, voiceovers, and CTA buttons into video templates using customer data imported via CSV or API. It includes an Adobe After Effects extension for template creation, an OpenAPI for programmatic integration, role-based access for collaboration, and an embedded HTML/JS video player with built-in analytics.
Product overview
Motionlab offers a cloud-based video personalization platform with a modular architecture. The core product is the Motionlab Platform, a self-service cloud solution that creates personalized videos at scale. Supporting the platform are several integrated products: the Motionlab AE Extension for Adobe After Effects enables creative professionals to build dynamic video templates with hundreds of effects; the Motionlab Player provides an all-in-one video playback and metrics capture solution; Personalized Landing Pages deliver auto-generated viewing experiences; and the Motionlab OpenAPI enables programmatic campaign control and webhook-based integrations. Motionlab also offers Personalizard, a data-driven marketing tool for client outreach. The platform supports role-based access for video creators, data managers, and campaign analysts.
Differentiator
Problem solved
Functional benefit
Products and services
- Motionlab Platform A self-service, cloud-based video personalization platform that enables organizations to create personalized videos at scale by combining customer data with creative assets. Supports role-based access for video creators, data managers, and campaign analysts, and includes analytics for measuring video performance across millions of videos.
- Motionlab AE Extension (Adobe After Effects Extension) An Adobe After Effects extension that allows users to create hundreds of AE effects for personalized videos without learning another editing tool. Targets creative professionals and motion designers building dynamic templates.
- Motionlab Player An all-in-one HTML/CSS/JavaScript video player that plays personalized videos and captures engagement metrics. Designed for easy integration into most web pages.
- Personalized Landing Page Auto-generated landing pages that deliver personalized video viewing experiences, customized to each viewer while lowering IT development costs.
- Motionlab OpenAPI Public OpenAPI specification allowing integration with enterprise workflows. Supports campaign control, data import/export, video rendering triggers, and webhook-based notifications when videos are ready for delivery.
- Personalizard A data-driven tool developed by Motionlab used to approach potential clients and to present, launch, or up/cross-sell services and products in a personalized, engaging way.
Quantifiable outcome
- 16x higher click-through rate vs traditional newsletters
- +13 more outcomes
Companies that use Motionlab
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Motionlab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature14 records
Motionlab partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and supporting.
- Bloomreach (formerly Exponea)coreCustomer data and experience platform providing email marketing, lifecycle intelligence, and full channel automation. Bloomreach secures generation and storage of data for video personalization and handles campaign distribution. Motionlab application is included in Integromat.
- IntegromatcoreAutomation platform that lets users connect apps and automate workflows. Motionlab application is included in Integromat for easy integration with customer workflows.
- SmartemailingsupportingEmail marketing platform that connects e-mailing to large data structures. Synchronizes data from e-shop, ERP, CRM and accounting systems.
- SendGridsupportingCloud-based SMTP provider for email delivery without maintaining email servers. Handles scaling, ISP outreach, and reputation monitoring.
- MailchimpsupportingAll-in-one marketing platform for managing and communicating with customers, focusing on contact management and campaign design.
- ActiveCampaignsupportingCustomer Experience Automation platform that helps businesses connect and engage with customers through automated marketing processes.
- WordPresssupportingContent management system with plugin architecture enabling Motionlab integration into WordPress websites.
- Microsoft Dynamics 365supportingEnterprise CRM and business applications platform integrated with Motionlab for data synchronization.
- SalesforcesupportingCRM platform integrated with Motionlab for customer data management and campaign automation.
- AdobecoreAdobe After Effects is the industry standard for video editing. Motionlab AE Extension integrates directly into Adobe AE, allowing users to create hundreds of AE effects without learning another tool.
- KenticosupportingCMS platform integrated with Motionlab for website content management.
- SitecoresupportingEnterprise CMS and digital experience platform integrated with Motionlab.
- VibersupportingMessaging app used for personalized video distribution alongside email and SMS channels.
- YouTubesupportingVideo platform for personalized video distribution and viewing experience.
- Konektor SocialcoreCreative agency that created the concept and script for HBO Europe's award-winning Christmas campaign. Agency handles campaign strategy and creative direction.
- Wunderman ThompsoncoreInternational creative agency that turned to video personalization for Innogy campaign. Handles campaign strategy and creative innovation.
- Smartemailing DistributionsupportingDistribution platform for Innogy's personalized video email campaign.
- VMLY&RcoreCreative agency that crafted the fairy tale storyline for Česká spořitelna's Christmas 2020 campaign.
- GPS ProductionsupportingVideo production company that created animated elements for Česká spořitelna campaign.
- PFXsupportingPost-production studio for Česká spořitelna campaign video production.
- McCanncoreAccount management and campaign execution for ČEZ utility upsell campaigns using Motionlab Platform.
- ARMADA filmssupportingVideo production company for ČEZ campaign content.
- BrainwarcoreAdvertising agency that developed creative concept for Notino's customer re-engagement campaign. Among first video production agencies to focus on video personalization.
- MALL.TVcoreOnline TV channel that produced Microsoft & MALL.CZ personalized video campaign concept and 20,000 videos.
- 32FsupportingVideo production agency for Microsoft & Alza campaign.
- 60secondssupportingVideo production company for NN retirement savings upsell campaign.
- FullartsupportingVideo production studio for Insia car insurance explanation campaign.
- VankusiksupportingAgency responsible for Marketing Festival personalized video campaign.
- Creative EmbassysupportingVideo production company for Innogy upsell campaign.
- FragilesupportingDigital agency partner for Innogy campaign.
- MotionhousesupportingVideo production partner for HBO Europe campaign.
- Microsoft AzurecoreCloud infrastructure provider. All data stored exclusively in Microsoft Azure Europe data centres with FIPS 140-2 compliant encryption and ISO 27001/27018 certifications.
Scale indicators15 records
Recent moves5 records
Expansion highlights5 records
Motionlab competitors and assessment
Company assessmentEmerging players
- Tavus: Tavus uses AI to generate personalized videos with face/voice cloning for sales and marketing outreach — an emerging AI-native alternative to Motionlab's template-driven personalization, addressing the same use cases (1:1 outreach at scale) with a different technology stack.
- Sealed Air (personalized video) / Datasite (Personi.com): Personi (formerly Personi.com) provides AI-driven personalized video for sales and marketing outreach — a niche emerging player that overlaps with Motionlab's 1:1 personalized video use case for sales acceleration and customer engagement.
- HeyGen: HeyGen provides AI-powered avatar video generation with multilingual personalization and templated workflows — overlapping with Motionlab's personalized video use cases for marketing and customer communications, particularly for cross-language campaigns.
- Storykit: Storykit is a video creation platform aimed at marketing teams for producing short-form branded video content at scale from templates — adjacent to Motionlab with overlap in template-driven video production for enterprise marketing teams.
Direct peers
- Idomoo: Idomoo is a cloud-based personalized video platform that generates individualized videos at scale for enterprise marketing, customer engagement, and CX use cases — directly overlapping Motionlab's core offering across the same buyer segments (FSI, telecom, retail).
- SundaySky: SundaySky produces personalized video experiences for enterprise customer journeys (onboarding, billing, support, marketing) with similar role-based creation, data-driven personalization, and analytics — making it a like-for-like competitor in the same product category.
Broad incumbents
- Adobe (Experience Cloud / After Effects): Adobe is both a deep integration partner (After Effects extension) and a strategic risk — Adobe Experience Cloud bundles personalization, video, and analytics in a broader martech suite that enterprise buyers may consolidate around instead of adopting a point solution like Motionlab.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud (with Pardot, Interaction Studio, and Journey Builder) competes for the same enterprise personalization budget via broader CX orchestration — Motionlab integrates with Salesforce but also risks being displaced if Salesforce bundles equivalent video personalization.
- Synthesia: Synthesia is a leading AI video generation platform offering avatar-based video creation for enterprise communications, marketing, and training — broader in scope than Motionlab but competing for the same marketing-video budgets with a generative-AI-first approach.
- Vyond: Vyond is an established animated video creation platform used by enterprises for marketing, training, and communications — a broader incumbent with overlapping motion-graphics and template-based video capabilities, though without Motionlab's data-driven personalization depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Motionlab social profiles
Digital presenceMotionlab compliance and trust
Trust signalCompliance3 records
Motionlab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motionlab leadership team
Management profileNumber of profiles
Profiles3 records
Motionlab funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motionlab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motionlab
What does Motionlab do?
Motionlab operates a cloud-based, self-service video personalization platform that enables enterprises and agencies to produce personalized video messages at scale. The platform dynamically inserts personalized text, images, maps, scenes, voiceovers, and CTA buttons into video templates using customer data imported via CSV or API. It includes an Adobe After Effects extension for template creation, an OpenAPI for programmatic integration, role-based access for collaboration, and an embedded HTML/JS video player with built-in analytics.
Is Motionlab a public or private company?
Motionlab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motionlab founded?
Motionlab was founded in 2018. It employs 11 to 50 people.
Where is Motionlab based?
Motionlab is headquartered in Brno, Czechia, in the Europe region.
How does Motionlab make money?
One revenue line is on record: saaS Platform Subscription.
Who are Motionlab's main competitors?
Emerging players on record are Tavus, Sealed Air (personalized video) / Datasite (Personi.com), HeyGen and Storykit. Direct peers are Idomoo and SundaySky. Broad incumbents are Adobe (Experience Cloud / After Effects), Salesforce Marketing Cloud, Synthesia and Vyond.
Does Motionlab have an API?
Yes. Motionlab provides an OpenAPI specification for campaign control. Campaigns can be managed over any time period and using multiple waves of distribution. The user-friendly interface helps with configuration and rich APIs cover marketing automation needs. Webhooks can be used for communication when sending data during the rendering process when the video is ready for delivery. Full documentation exists for multiple use cases and REST APIs allow long-term marketing campaigns and automated marketing activities. Developer documentation is at motionlab.readme.io/reference/intro.
What industry is Motionlab in?
Motionlab's product category is Video Personalization Software. Its primary akta.pro industry code is BPAFAIAD, Motion Graphics & Animation, with a secondary code of MPAAAMAC, VFX & Motion Graphics (CGI, Compositing, 2D/3D). Its NAICS code is 51219 and its SIC code is 7812.