Pirsonal
Pirsonal Digital, S.L. is a Spain-based software company, founded in 2017, that sells a personalized video platform (Engine, Editor, Pages, Player) for marketing, CX, internal communications, and agency teams, with ISO 27001 security, CRM/API data integrations, and self-service plus managed delivery options.
- Company typePrivate
- Founded2017
- HeadquartersMadrid, Colombia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pirsonal does
Pirsonal Digital, S.L. is a Spain-based (Malaga) software company founded in 2017 that sells a personalized video platform for marketing, customer experience, internal communications, and agency teams. The platform is structured around four modular components: Pirsonal Engine for video generation at scale, Pirsonal Editor as a browser-based template design tool, Pirsonal Pages for personalized landing pages with custom domain support, and Pirsonal Player for interactive in-video CTAs. Data is ingested from CSV/spreadsheets, CRM systems (HubSpot, Salesforce), APIs, and Zapier, with programmable JSON templates enabling both batch and real-time personalization of text, image, video clip, audio, and CTA elements. Security and compliance (ISO 27001, GDPR, EU/US data residency, UK hosting option) are explicitly marketed to regulated verticals such as financial services, insurance, higher education, and automotive finance.
The company operates a sales-led go-to-market with "Request a Demo" and "Talk to an Expert" CTAs, and offers both self-service platform access and fully managed campaign execution as a professional services layer. Pricing is quoted per team, typically €6,000–€20,000 per year for the software subscription, with managed services priced separately. Customers and case studies span automotive (BMW, Mitsubishi Motors Sweden), fitness (Zumba, 7-language deployment), real estate (Weichert), travel (Opodo), retail (Orientbell), consulting (Accenture), HR services (Reed in Partnership, 66.2% employee engagement on a 2,600-employee total reward campaign), sustainability (Sustainable Salons), and education (Poly Prep Country Day School). Distribution includes a deep comparison-page SEO footprint, a podcast, webinars, case studies, and gated planning worksheets used for lead generation since 2017. The firm is founder-led by CEO Josías De La Espada, bootstrapped (no disclosed funding rounds), and operates with 1–10 employees, serving a globally distributed enterprise customer base from its Malaga headquarters.
Pirsonal firmographics
Firmographics- Name
- Pirsonal
- Legal name
- Pirsonal Digital, S.L.
- Website
- https://pirsonal.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pirsonal Digital, S.L. is a Spain-based software company, founded in 2017, that sells a personalized video platform (Engine, Editor, Pages, Player) for marketing, CX, internal communications, and agency teams, with ISO 27001 security, CRM/API data integrations, and self-service plus managed delivery options.
- Ownership category
- akta.pro rank
Pirsonal industry classification
Industry- Product category
- Personalized Video Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where Pirsonal is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Pirsonal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Platform: Annual subscription pricing for access to the Pirsonal personalized video platform. Most teams invest between €6,000 and €20,000 per year depending on goals and scope. The platform supports both self-service usage and guided execution.
- Professional Services & Managed Campaigns: Expert support services including campaign strategy, template creation, data integration, launch support, and full managed campaign execution. The company offers both guided launch support and fully managed services where Pirsonal handles the entire campaign workflow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level / SMB campaigns |
| Subscription | Annual | Mid-market / Growth campaigns |
| Subscription | Annual | Enterprise / High-volume campaigns |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Pirsonal product offering
Product offeringCore offering
Pirsonal sells an enterprise personalized video software platform that combines video generation (Engine), browser-based template design (Editor), personalized landing page creation (Pages), and interactive video delivery (Player) into one integrated system. Customers feed customer data from CRM systems, spreadsheets, or APIs into reusable templates to produce on-brand personalized videos, landing pages, and interactive CTAs at scale, with optional expert-led managed campaign services.
Product overview
Pirsonal is a personalized video software platform built around four core components: Pirsonal Engine (video generation at scale), Pirsonal Editor (browser-based template design), Pirsonal Pages (automated landing page creation), and Pirsonal Player (interactive video engagement). The platform enables teams to create, personalize, deliver, and measure video campaigns at scale using data from CRM systems, spreadsheets, or APIs, with expert support included. Customers can use the software directly or leverage managed services for campaign execution.
Differentiator
Problem solved
Functional benefit
Brands
- Pirsonal Engine: Generate videos at scale
- Pirsonal Editor
- Pirsonal Pages
- Pirsonal Player
Products and services
- Pirsonal Platform Unified personalized video platform offering template creation, video generation at scale, personalized landing pages, interactive video with CTAs, analytics, and security features in one integrated system for enterprise marketing, CX, agency, and technical teams.
- Pirsonal Engine Core video generation engine that creates personalized videos at scale from templates and customer data, supporting batch rendering for bulk campaigns and real-time personalization for triggered or on-demand videos.
- Pirsonal Editor Browser-based visual template editor that enables teams to design personalized video templates by defining dynamic text, images, scenes, audio, and interactive elements per viewer without technical expertise.
- Pirsonal Pages Automated landing page generator that creates personalized branded pages per viewer, with custom domain (CNAME) support, styling options, and an embedded interactive video player with built-in tracking.
- Pirsonal Player Interactive video player that enables personalized buttons, forms, and viewer actions inside video experiences while tracking CTA displays, clicks, and viewer engagement signals.
- Managed Campaign Services Expert-led managed services offering covering personalized video campaign strategy, template creation, data integration, launch support, rendering, delivery, and performance analysis for enterprise teams that prefer not to run campaigns themselves.
Quantifiable outcome
- 30% response rate in Mitsubishi Sweden CRM activation campaign with 20,000 personalized videos
- +4 more outcomes
Companies that use Pirsonal
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
Pirsonal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature7 records
Pirsonal partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Pirsonal competitors and assessment
Company assessmentDirect peers
- Idomoo: Enterprise personalized video platform that generates data-driven videos at scale using customer data and CRM integrations. Closely comparable to Pirsonal on the Engine-like rendering workflow, enterprise go-to-market, and use-case overlap in customer engagement and communications.
- SundaySky: Enterprise video platform specializing in personalized video for customer experience, onboarding, and marketing use cases. Directly comparable to Pirsonal in target buyer (enterprise marketing/CX teams), data-driven personalization, and subscription-plus-services commercial model.
- Vidyard: Business video platform offering personalized video, interactive video features, and CRM integrations (HubSpot, Salesforce). Overlaps with Pirsonal on personalized sales and marketing video and on the same CRM ecosystem, though Vidyard is broader in hosting and asynchronous sales use cases.
- BombBomb: Personalized video tool focused on sales enablement and customer communication, with CRM integrations and tracking. Comparable to Pirsonal on one-to-one personalized video for sales, marketing, and customer engagement workflows, though smaller and less enterprise-centric.
- Bonjoro: Personalized video platform for customer onboarding, sales, and engagement at SMB and mid-market. Comparable to Pirsonal on data-driven personalization, CRM triggers, and customer-engagement positioning, though Bonjoro sits further down-market and less on managed enterprise services.
- Plainly: Video automation and templating platform that renders personalized videos at scale via data inputs and APIs. Comparable to Pirsonal on template-based, data-driven rendering and developer-facing APIs, though Plainly focuses on production teams rather than the full engagement-and-landing-page stack.
- Sendspark: Personalized sales video platform with CRM integrations and engagement tracking for outbound and account-based campaigns. Comparable to Pirsonal on the personalized video + CRM workflow and on tracking CTA/engagement, though Sendspark is sales-led rather than enterprise-marketing led.
Emerging players
- Heygen: AI-generated video platform with avatar-based personalization, increasingly used for personalized marketing and sales videos. Comparable to Pirsonal in the personalized-video category but approaches personalization via synthetic AI avatars rather than data-driven rendering of real brand footage.
Broad incumbents
- Synthesia: Enterprise AI video generation platform with avatars and localization, used for personalized corporate communications at scale. Comparable to Pirsonal in enterprise personalized-video use cases (training, comms, marketing) but from the synthetic-AI side, with significantly larger scale and funding.
- Canva (Bulk Create): Mainstream design platform whose Bulk Create feature enables data-driven template personalization across video and visual assets. Comparable to Pirsonal on data-driven templated creative and self-service template editing, though Canva sits in a much broader design and SMB ecosystem rather than enterprise video.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pirsonal social profiles
Digital presencePirsonal compliance and trust
Trust signalCompliance3 records
Pirsonal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pirsonal leadership team
Management profileNumber of profiles
Profiles1 record
Pirsonal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pirsonal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pirsonal
What does Pirsonal do?
Pirsonal sells an enterprise personalized video software platform that combines video generation (Engine), browser-based template design (Editor), personalized landing page creation (Pages), and interactive video delivery (Player) into one integrated system. Customers feed customer data from CRM systems, spreadsheets, or APIs into reusable templates to produce on-brand personalized videos, landing pages, and interactive CTAs at scale, with optional expert-led managed campaign services.
Is Pirsonal a public or private company?
Pirsonal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pirsonal founded?
Pirsonal was founded in 2017. It employs 1 to 10 people.
Where is Pirsonal based?
Pirsonal is headquartered in Madrid, Colombia, in the Latin America region.
How does Pirsonal make money?
Two revenue lines are on record. Subscription Software Platform is the primary driver. The others are professional Services & Managed Campaigns.
Who are Pirsonal's main competitors?
Direct peers on record are Idomoo, SundaySky, Vidyard, BombBomb, Bonjoro, Plainly and Sendspark. Heygen is listed as an emerging player. Broad incumbents are Synthesia and Canva (Bulk Create).
Does Pirsonal have an API?
Yes. Pirsonal offers APIs and real-time webhooks for automation. Technical teams can use programmable templates with JSON, connect via APIs for real-time or batch automation, and access metadata and analytics APIs for full visibility into performance. Custom hosting options are available via S3, Azure, or the customer's own infrastructure. Support ranges from light integrations to fully automated enterprise-grade workflows.
What industry is Pirsonal in?
Pirsonal's product category is Personalized Video Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.