WalaPlus
WalaPlus is a Riyadh-based SaaS platform that delivers employee wellbeing, rewards, and discount programs to corporate clients in Saudi Arabia and the UAE through tiered annual subscriptions, serving 1,300+ organizations and 1M+ employees across its modular product suite.
- Company typePrivate
- Founded2015
- HeadquartersRiyadh, Saudi Arabia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What WalaPlus does
WalaPlus is a Riyadh-headquartered SaaS company, founded in 2015, that operates a modular employee wellbeing and rewards platform for corporate clients primarily in Saudi Arabia and the United Arab Emirates. The platform is built around an interconnected suite of products: Walaa Ofer (a discount gateway with 11,600+ offers from 4,200+ merchants), Walaa Bravo (rewards and recognition), Walaa Active (health and competitiveness tracking, integrated with Apple Health, Google Fit, and Huawei Health), Payoneer Loyalty (happiness and loyalty measurement), WalaLife (fitness-to-points), and WalaPlus Elite (a premium executive smart card), supported by events/giveaway services and a content platform (Knowledge Center). WalaPlus is ISO/IEC 27001 certified and PDPL-aligned, with the platform positioned around five wellbeing pillars: job satisfaction, financial balance, mental health, physical health, and social wellbeing.
The company sells exclusively through direct B2B enterprise field sales using a demo-request model, offering tiered annual subscription packages (Basic, Advanced, Premium) bundled across its modules, targeting HR directors, internal communications leaders, and C-level buyers. Revenue is recurring subscription-based with quote-based pricing not publicly disclosed. WalaPlus reports 1,300+ client organizations serving 1M+ end-users across Saudi Arabia and the UAE, with notable enterprise and government logos including Saudi Electricity Company, Saudi Space Agency, Saudi Energy Efficiency Center, Saudi SITE, and Sudair Pharmaceuticals. Founder and CEO Rayan Jameel Saleh leads the company, which has raised $600,000 from Wa'ed Ventures (December 2017) as its sole disclosed funding round and operates through affiliated brands to extend its regional footprint.
WalaPlus firmographics
Firmographics- Name
- WalaPlus
- Legal name
- WalaPlus
- Website
- https://walaplus.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WalaPlus is a Riyadh-based SaaS platform that delivers employee wellbeing, rewards, and discount programs to corporate clients in Saudi Arabia and the UAE through tiered annual subscriptions, serving 1,300+ organizations and 1M+ employees across its modular product suite.
- Ownership category
- akta.pro rank
WalaPlus industry classification
Industry- Product category
- Employee Benefits and Wellbeing Software
- akta.pro primary industry
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
Keywords
Where WalaPlus is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
WalaPlus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Packages (B2B SaaS): WalaPlus generates revenue through tiered subscription packages offered to organizations. The packages include various combinations of modules: Walaa Ofer (discounts), Walaa Bravo (rewards), Walaa Active (health tracking), and Walaa Pioneer (happiness measurement). Pricing follows a tiered model with Basic, Advanced, and Premium options at different price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic package includes Walaa Ofer (employee discounts) and Walaa Bravo (rewards) |
| Subscription | Annual | Advanced package adds Walaa Active (health and competitiveness) to the basic features |
| Subscription | Annual | Premium package includes all four modules: Walaa Ofer, Walaa Bravo, Walaa Active, and Walaa Pioneer |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
WalaPlus product offering
Product offeringCore offering
WalaPlus sells a B2B SaaS employee happiness, wellbeing, and loyalty platform to organizations in Saudi Arabia and the UAE. Its offering bundles employee discount access, rewards and recognition, health and fitness tracking, happiness/loyalty measurement, and a premium executive smart card program, integrated with a network of 4,200+ service providers and 11,600+ offers. Customers subscribe through tiered annual packages and access the platform via web and mobile applications.
Product overview
WalaPlus is an employee happiness and loyalty platform operating as a unified ecosystem of interconnected modules designed to enhance employee well-being across five pillars: job satisfaction, financial balance, mental health, physical health, and social well-being. The core product portfolio includes Walaa Hub (service provider connector), Walaa Ofer (offers and discounts), Walaa Active (health and competitiveness tracking), Walaa Bravo (rewards and recognition), and Payoneer Loyalty (happiness measurement). The platform is complemented by WalaPlus Elite, a premium executive smart card with exclusive privileges, and WalaLife, a fitness-to-points program integrating with health apps. Events and Giveaways services and a Knowledge Center round out the offering, creating an end-to-end employee experience platform for organizations in Saudi Arabia.
Differentiator
Problem solved
Functional benefit
Products and services
- Walaa Hub (ولاء هب) Walaa Hub is a connector and intermediary platform that links service providers with client organizations to facilitate employee access to benefits, discounts, and wellness programs. It is the central coordination layer of the WalaPlus ecosystem, sold as part of subscription packages to corporate buyers.
- Walaa Ofer (ولاء أوفر) — Offers and Discounts Walaa Ofer is the employee discount and offers module that provides organizations' employees with access to financial wellbeing benefits through deals and special offers from a network of merchants. It is bundled within WalaPlus subscription packages (Basic includes Walaa Ofer; Advanced and Premium include it as well).
- Walaa Pioneer / Payoneer Loyalty (ولاء بايونير) — Happiness and Loyalty Measurement Walaa Pioneer (branded as Payoneer Loyalty in some markets) is an indicator and measurement tool that quantifies happiness and loyalty levels in the work environment, giving organizations HR-analytics insight into employee sentiment. It is included as part of the WalaPlus Premium subscription package.
- Walaa Active (ولاء أكتيف) — Health and Competitiveness Walaa Active is a digital tool that promotes and tracks employee physical activity and positive workplace competition. It integrates fitness data from Apple Health, Google Fit, and Huawei Health and is included in the WalaPlus Advanced and Premium subscription packages.
- Walaa Bravo (ولاء برافو) — Incentives and Rewards Walaa Bravo is an employee rewards and recognition tool that enables organizations to instantly reward and appreciate employees, driving satisfaction and engagement. It is part of the Basic, Advanced, and Premium subscription packages.
- WalaPlus Elite (ولاء بلس إيليت) — Premium Executive Wellness Program WalaPlus Elite is a premium executive wellness program offering a smart card with exceptional privileges, designed for senior leadership and C-suite teams of client organizations as an add-on to core WalaPlus subscriptions.
- WalaLife — Fitness-to-Points Program WalaLife is a fitness-based program within the WalaPlus ecosystem that converts employee step data (collected from Apple Health, Google Fit, or Huawei Health with consent) into points, promoting physical wellbeing and engagement.
- Events and Giveaways Service Events and Giveaways is a service for organizing corporate events, celebrations, and distributing gifts for occasions such as national days, holidays, and personal/public achievements, complementing the core WalaPlus subscription offerings.
Quantifiable outcome
- 30% reduction in absenteeism
- +6 more outcomes
Companies that use WalaPlus
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
WalaPlus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
WalaPlus partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Expansion highlights5 records
WalaPlus competitors and assessment
Company assessmentDirect peers
- CorporatePerks: US-based employee discount platform giving corporate employees access to merchant offers — closely mirrors WalaPlus's Walaa Ofer discount module and B2B GTM.
- Benefex: UK employee benefits and reward platform with flexible SaaS modules — comparable in product breadth, target buyer (HR leaders), and enterprise sales motion.
- Perkbox (Power of Us): Employee perks, rewards, and wellbeing platform serving SMEs and mid-market employers with tiered subscriptions — directly comparable business model and feature set to WalaPlus.
- Reward Gateway: UK-headquartered employee engagement and rewards platform offering discounts, recognition, and wellbeing tools to employers — closest functional analog to WalaPlus's bundled B2B benefits SaaS model.
- Vantage Circle: Employee engagement, rewards, and discount platform — similar SaaS model, vertical feature coverage (rewards, wellbeing, recognition), and corporate buyer targeting.
Regional players
- Bayzat: UAE-based HR, insurance, and benefits platform — directly competes in MENA enterprise HR tech with overlapping employee-benefits functionality and a regional brand.
- The ENTERTAINER: MENA-wide merchant discount and offers platform — competes with WalaPlus's discount marketplace in the same geographies with overlapping merchant and consumer relationships.
Broad incumbents
- Edenred: Global leader in employee benefits, meal vouchers, and engagement solutions — operates broadly across categories and geographies, including MENA, offering an overlapping but far larger product suite.
- Virgin Pulse (Personify Health): Global corporate wellness and engagement platform — overlaps with WalaPlus's Active (health tracking) and Pioneer (happiness measurement) modules but at much larger enterprise scale.
Emerging players
- Wellable: Niche corporate wellbeing platform with wellness programming, rewards, and activity tracking — comparable to Walaa Active/Pioneer feature set, typically serving smaller US employers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WalaPlus social profiles
Digital presenceWalaPlus compliance and trust
Trust signalCompliance3 records
WalaPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
WalaPlus leadership team
Management profileNumber of profiles
Profiles1 record
WalaPlus subsidiaries and ownership
Company hierarchySubsidiaries6 records
WalaPlus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WalaPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WalaPlus
What does WalaPlus do?
WalaPlus sells a B2B SaaS employee happiness, wellbeing, and loyalty platform to organizations in Saudi Arabia and the UAE. Its offering bundles employee discount access, rewards and recognition, health and fitness tracking, happiness/loyalty measurement, and a premium executive smart card program, integrated with a network of 4,200+ service providers and 11,600+ offers. Customers subscribe through tiered annual packages and access the platform via web and mobile applications.
Is WalaPlus a public or private company?
WalaPlus is a private company. It is classified as venture growth investor backed and is currently operating.
When was WalaPlus founded?
WalaPlus was founded in 2015. It employs 101 to 250 people.
Where is WalaPlus based?
WalaPlus is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does WalaPlus make money?
One revenue line is on record: subscription Packages (B2B SaaS).
Who are WalaPlus's main competitors?
Direct peers on record are CorporatePerks, Benefex, Perkbox (Power of Us), Reward Gateway and Vantage Circle. Regional players are Bayzat and The ENTERTAINER. Broad incumbents are Edenred and Virgin Pulse (Personify Health). Wellable is listed as an emerging player.
Does WalaPlus have an API?
No public API is recorded for WalaPlus.
What industry is WalaPlus in?
WalaPlus's product category is Employee Benefits and Wellbeing Software. Its primary akta.pro industry code is MPAAAIAG, Rewards, Incentives & Gift Card Program Services.