What BATL does

BATL Global Corporation, operating as BATL Grounds, is a privately held experiential entertainment company founded in 2006 in Toronto by Matt Wilson. The company pioneered urban axe throwing as a recreational category, growing from a backyard hobby into a 13-venue multi-activity network spanning Ontario (8 locations) and the United States (5 locations across North Carolina, Texas, Michigan, and Arizona). BATL employs approximately 325 staff and has served nearly two million lifetime visitors, including 200,000+ annually.

The company's core product is multi-format throwing experiences — axe throwing, knife throwing, archery, and (at the Pickering flagship) rage rooms — supported by real-time digital scoring systems and a centralized cloud booking and operations platform provided by Roller Networks. Tiered experience packaging (Play 1 through VIP at $29.99-$59.99), party packages (kid combos $249.99-$399.99 CAD), rage room sessions ($29.99-$74.99 CAD), and licensed F&B service form the per-transaction revenue layer. Recurring revenue is generated through 7-week league seasons at approximately $135 per participant (six seasons per year), the Summer Play Pass subscription ($99.99/month or $199.99/quarter), and a points-based loyalty program. The league format integrates with the International Axe Throwing Federation (IATF) and contributes points toward IATC competitive rankings.

The go-to-market is direct-to-consumer through self-serve online booking at location-specific domains, supported by paid digital advertising (Google, Meta, TikTok, LinkedIn, Reddit), earned media in major outlets, and community-driven word-of-mouth via leagues and tournaments. Customer segments span corporate events (Nissan, LinkedIn, Red Bull), birthday and bachelor/bachelorette parties, league participants, and casual walk-in consumers. BATL also hosts regional tournaments — Ottawa Open, Portlands Open, and Charlotte Open — that drive competitive engagement and brand visibility.

Name

BATL

Legal name

BATL Global Corporation

Website

https://batlgrounds.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

BATL Grounds is a privately held experiential entertainment company operating 13 axe throwing, knife throwing, archery, and rage room venues across Canada and the United States, serving casual consumers, corporate clients, league participants, and party bookings since 2006.

Ownership category

akta.pro rank

Product category

Experiential Entertainment Venues

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Axe throwing venues
• Experiential entertainment
• Corporate team building
• Competitive throwing leagues
• Birthday party packages

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Experience Bookings: Per-session fees for axe throwing, archery, knife throwing, and rage room experiences. Tiered pricing from casual Play 1 to premium VIP experiences. Birthday party packages sold as all-inclusive events.
2. Food and Beverage: Licensed bars with cocktails, premium spirits, local craft beers, and curated food menus at all locations. Pre-ordering available for events.
3. League Memberships: 7-week league seasons at approximately $135+tax per participant. 6 seasons per year. League members receive perks including discounts, free practice hours, and referral benefits.
4. Tournament Entry Fees: Revenue from hosting competitive tournaments including Ottawa Open, Portlands Open, and Charlotte Open events.
5. Summer Play Pass Membership: Monthly ($99.99) and quarterly ($199.99) membership passes providing unlimited Play 1 and Play 2 experiences, guest passes, and discounts on food, merchandise, and league seasons.
6. Gift Cards and Merchandise: Digital gift cards sold in CAD and USD at various denominations ($50-$500). Merchandise including apparel sold with loyalty discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BATL Grounds operates a network of urban entertainment venues that deliver guided axe throwing, knife throwing, archery, and rage room experiences under expert coaching with digital scoring. The company offers tiered experience packages, party packages, competitive leagues and tournaments, corporate team building events, and membership programs across 13 locations in Canada and the USA. Food and beverage service and licensed bars complement the core throwing experiences.

Product overview

BATL Grounds is an experiential entertainment company operating a multi-location venue network across Canada and the USA. The core offering consists of axe throwing, knife throwing, archery, and rage room experiences available at 13 locations. The company offers tiered experience packages (Play 1, Play 2, Play 3, and VIP), party packages for kids and adults (Kid Combo, Thunder Kid Combo, Lightning Kid Combo), competitive programs including leagues (7-week seasons) and tournaments (Ottawa Open, Portlands Open, Charlotte Open), corporate team building events, and membership programs (Summer Play Pass, Loyalty Program). Food and beverage service and gift cards complement the core throwing experiences. Founded in 2006, BATL pioneered urban axe throwing and is a member of the International Axe Throwing Federation (IATF).

Differentiator

Problem solved

Functional benefit

Products and services

• Axe Throwing Experience Guided axe throwing sessions where guests throw axes at targets under expert coaching, safety instruction, and digital scoring. Available at all 13 BATL locations in Canada and the USA for casual visitors, groups, parties, and corporate bookings.
• Knife Throwing Experience Knife throwing sessions where guests throw knives at targets under expert guidance and digital scoring. Available at BATL venues as a standalone or combined throwing experience.
• Archery Experience Archery experience using real bows and arrows with digital scoring displays and expert instruction, offered at BATL venues alongside throwing activities.
• Rage Room Controlled destruction experience where guests smash breakable items using tools such as bats, crowbars, sledgehammers, and hammers, with protective gear, Bluetooth speakers, and optional video footage. Currently available only at the BATL Pickering location with plans to expand to more venues.
• Kids Birthday Party Packages Three tiered all-inclusive birthday party packages for kids including axe throwing with archery and optional meals, dedicated hosts, snacks, drinks, and cake time for up to 10 kids, with additional child pricing.
• Axe Throwing League Program Structured 7-week competitive axe throwing league seasons with weekly matches, skills challenges, and playoffs. League points feed into IATC rankings via the IATF. Six seasons per year at approximately $135 per participant per season, with member perks including free practice hours, lane rental discounts, and event discounts.
• Axe Throwing Tournaments Competitive axe throwing tournaments including the Ottawa Open, Portlands Open, and Charlotte Open, with registration fees and IATC-affiliated competitive play.
• Corporate and Team Building Events Corporate team building, client entertainment, and company party packages with private lanes, tournament-style gameplay, expert coaching, and catering options for groups of 2 to over 200 people. Dedicated event planners available via [email protected] and 1-844-228-5550.
• Bachelor and Bachelorette Parties Pre-wedding celebration packages featuring axe throwing, knife throwing, archery, and other throwing activities, coordinated for bachelor and bachelorette groups.
• BATL Loyalty Program Free points-based rewards program where members earn 1 point per $1 spent (100 points = $10 in rewards), with a $10 welcome reward and member discounts on bookings, leagues, merchandise, and food.
• Summer Play Pass Subscription membership offering unlimited Play 1 and Play 2 experiences, guest passes, and discounts on food, merchandise, and league seasons. Available as a 1-month pass at $99.99 or a 3-month pass at $199.99.
• Gift Cards Digital gift cards redeemable at any BATL location, available in CAD and USD at $50, $100, $150, $250, and $500 denominations, delivered by email with no additional processing fees.
• Food and Beverage Service Licensed bar and curated food menu featuring craft cocktails, premium spirits, local craft beers, and social bites prepared in non-toxic air fryers, available at most locations with pre-ordering for events.
• Fundraising Events Charity and nonprofit fundraising event packages where BATL hosts group throwing events to support local causes, having helped raise over $40,000-$45,000 for local charities and nonprofits since 2018.

Quantifiable outcome

• Nearly 2 million people have experienced axe throwing at BATL locations
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• International Axe Throwing Federation (IATF)coreStrategic or Co-development PartnerBATL is a proud member of the IATF, which represents axe throwing sport across 6,000+ league members in 100+ cities and 6 countries. The IATF promotes safety, sportsmanship, and competitive protocol. BATL's league format generates points toward IATC rankings for competitive throwers.
• Roller Networks Pty Ltd / Roller Networks USA Inc.coreTechnology or IntegrationCloud-based all-in-one platform provider supporting BATL's operations and service delivery. Enables centralized booking, customer management, and venue operations across 13 North American locations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lumberjaxe: Lumberjaxe runs axe throwing venues in the Pacific Northwest with group events, leagues, and walk-in sessions, operating a comparable throwing-entertainment model to BATL.
• Flight Club: Flight Club operates tech-enabled darts venues with social bar concepts — directly comparable to BATL as a throwing-sport eatertainment venue targeting groups, leagues, and corporate events.
• Urban Axes: Urban Axes operates multi-location urban axe throwing venues across the United States, directly competing with BATL in the same throwing entertainment category with similar league/tournament programming and group-event focus.
• Bury the Hatchet: Bury the Hatchet is a US-based axe throwing entertainment chain running group events, leagues, and walk-in throwing experiences — directly overlapping BATL's product, target customer, and multi-venue business model.
• Kick Axe Throwing: Kick Axe Throwing operates multi-location axe throwing venues with leagues, group bookings, and full bar service — a directly comparable eatertainment throwing venue to BATL.

Broad incumbents

• Topgolf: Topgolf is the largest eatertainment venue operator in North America, offering technology-enabled hitting bays with F&B — overlapping BATL on the tech-enabled experience venue, group events, and F&B-driven model, but at vastly larger scale and broader target market.
• Dave & Buster's: Dave & Buster's operates a national chain of eatertainment venues combining arcade gaming, sports viewing, and F&B — an adjacent incumbent competing for the same group/corporate/casual consumer spend as BATL.

Emerging players

• Swingers: Swingers is a competitive socializing venue operator combining crazy golf, food, and cocktails — an eatertainment concept with overlapping group/corporate targeting and a comparable multi-activity, full-bar venue model to BATL.
• Puttshack: Puttshack operates tech-enabled mini-golf venues with full bars and group/corporate bookings — an eatertainment competitor pursuing the same experiential, group-driven revenue mix as BATL.
• Punch Bowl Social: Punch Bowl Social operates multi-activity eatertainment venues combining dining, bowling, and games — comparable to BATL on the activity-layered, group/corporate-targeted venue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/batlgroundsaxe
• Facebookfacebook.com/batlgrounds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BATL