Roxy Leisure

What Roxy Leisure does

Roxy Leisure Ltd is a UK-based competitive socialising operator founded in 2013 by brothers Matt and Ben Jones, headquartered in Leeds. The company runs a multi-venue estate of 14+ bars under the brands Roxy Ball Room, Roxy Lanes, and the umbrella tagline "Booze & Ball Games," spanning 13 cities across England, Scotland, and Wales including Birmingham, Bristol, Cardiff, Cheltenham, Edinburgh, Leeds, Leicester, Liverpool, London, Manchester, Nottingham, Sheffield, and York. Each venue combines a full bar and kitchen (pizzas, hotdogs, wings, draught beer, cocktails) with an activity floor featuring proprietary tech-enhanced games (Tech Darts, Tech Shuffle/Supercharged Shuffleboard, Crazy Pool) alongside traditional offerings such as bowling, karaoke rooms, batting cages, shuffleboard, and pool.

The business model is direct-to-consumer, monetising across four streams: food and beverage sales, per-session activity and gaming bookings, gift cards, and group/event packages (corporate parties, birthdays, Christmas events). Pricing is anchored on Mix & Match bundles (2 activities from £15 per person, 3 from £20 per person), with a 25% student discount and seasonal event packages. Distribution is omnichannel — in-venue sales, proprietary website booking, and a native mobile app (Roxy Rewards loyalty programme launched in 2025) — supported by organic social marketing (Instagram, TikTok, YouTube, LinkedIn) and event-driven acquisition via live sports screenings including the FIFA World Cup.

Roxy Leisure raised approximately $9.83 million from Foresight Group in January 2020 and has publicly targeted an opening cadence of 5 new venues per year. The company has no disclosed institutional investor beyond Foresight, no M&A activity, and no disclosed revenue. Recent strategic emphasis has been on geographic expansion, loyalty/CRM build-out via the Roxy Rewards app, and brand-building partnerships (Macmillan Cancer Support, Only A Pavement Away).

Name

Roxy Leisure

Legal name

Roxy Leisure Ltd

Website

https://roxyleisure.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Roxy Leisure Ltd is a UK competitive socialising operator running 14+ multi-activity bar venues under the Roxy Ball Room and Roxy Lanes brands, serving social adults, groups, and private-event customers with proprietary tech-enhanced games, food and beverage, and event packages.

Ownership category

akta.pro rank

Product category

Competitive Socialising Venues

NAICS

Amusement Parks and Arcades (7131), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

akta.pro secondary industries

Sports Bars (CRANACAC), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Competitive socialising venues
• Bowling and bar games
• Entertainment venue chain
• Group entertainment packages
• Food and beverage hospitality

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Core revenue stream from alcohol and food sales at physical venues. Customers purchase drinks and meals while enjoying entertainment activities.
2. Activity and Gaming Bookings: Revenue from booking arcade games, karaoke rooms, darts, shuffleboard, pool, and other entertainment activities. Priced per session or as part of package deals.
3. Gift Cards: Pre-paid gift cards sold to consumers for use on activities, food, and beverages at any Roxy venue.
4. Group Packages and Events: Revenue from private event bookings, corporate parties, birthday celebrations, and special event packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Roxy Leisure operates a UK chain of competitive socialising venues that combine a bar and kitchen offering with interactive entertainment activities such as bowling, darts, shuffleboard, pool, karaoke rooms, batting cages, and proprietary games. The company sells activity sessions, Mix & Match multi-activity packages, food and beverages, group party bookings, Christmas packages, and gift cards at 14+ venues across the UK, supported by an online booking system and a loyalty mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Mix & Match Activity Packages Multi-activity bundled offering that lets customers combine entertainment activities at a single venue; 2 activities from £15 per person and 3 activities from £20 per person, available at all Roxy venues across the UK.
• Group Parties and Private Events Private event bookings for birthdays, work parties, team building, and corporate celebrations across Roxy venues, with dedicated booking channel and group packages.
• Gift Cards and Gift Vouchers Pre-paid gift cards and vouchers redeemable across all Roxy venues for activities, food, and beverages, available for purchase online.
• Christmas Party Packages Seasonal party packages available at various price points during the Christmas period, offered at Roxy venues for festive celebrations and corporate Christmas parties.
• Roxy Rewards Loyalty Programme Free-to-join loyalty membership delivered through iOS and Android apps that awards points on gaming activity, plus a 100-point sign-up bonus, birthday rewards, and exclusive offers and discounts on future games.
• Live Sport and Event Screenings Live broadcast screenings of major sporting events at Roxy venues, including FIFA World Cup 2026 coverage, football, boxing, rugby, and F1, paired with food and drink bundles and pre/post-match gaming.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Macmillan Cancer SupportminorOthersCharitable partnership supporting Macmillan Cancer Support through fundraising initiatives at Roxy venues. Customers can contribute to cancer support causes while enjoying entertainment activities.
• Only A Pavement AwayminorOthersCharitable partnership helping homeless people find employment opportunities within the hospitality industry. Roxy Leisure provides job opportunities and support for individuals transitioning from homelessness into the workforce.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Puttshack: Tech-enabled indoor mini-golf chain combined with bars and food; aggressive UK and US rollout. Competes directly for the same group-night-out occasion with a similar bar-plus-interactive-games model.
• Junkyard Golf Club: UK crazy golf and bar concept with multiple sites in major cities. Directly comparable themed-games-plus-drinks proposition for group nights out.
• Swingers (Crazy Golf Bar): UK and US competitive socialising operator combining crazy golf with street-food vendors and cocktail bars. Same core concept (games + bar + food) targeting the same late-20s professional segment.
• Boom Battle Bar: UK and international bar operator offering darts, shuffleboard, mini-golf, karaoke and other competitive games. Almost identical competitive socialising proposition to Roxy with broader game range.
• Bounce (Ping Pong Bar): London-origin ping pong bar with multiple UK and international locations combining table tennis, food, cocktails, and private event hire. Direct competitor in the bar-plus-activities category.
• Lane7: UK bowling-and-games bar chain combining ten-pin bowling with darts, shuffleboard, karaoke, pool, and food/drink. Directly competitive with Roxy's mix & match multi-activity model.
• All Star Lanes: UK boutique bowling alley and entertainment venue chain with F&B and music programming. Operates in overlapping UK city footprint and competes for bowling-led group occasions.
• Flight Club (Red Engine): UK operator of tech-enhanced darts venues paired with food and cocktails, operating multiple sites across London and other UK cities. Closest direct competitor to Roxy's Tech Darts + bar concept under the same competitive socialising umbrella.

Emerging players

• Pixel Bar: Smaller UK venue chain combining arcade gaming, consoles, and a bar offering. Niche overlap with Roxy's arcade-game element while narrower on activities like darts and shuffleboard.

Broad incumbents

• Topgolf: Global tech-enabled driving range and entertainment venue chain with F&B. Competes for the same casual group occasion, though venue type (large-format golf) differs from Roxy's urban bar footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC03INRiI6jW051oRYn5B3PA
• LinkedInlinkedin.com/company/roxy-leisure
• Instagraminstagram.com/roxyballroom
• TikToktiktok.com/@roxyballers
• Xx.com/RoxyBallRoom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roxy Leisure