Unicontrol
Unicontrol develops and sells GNSS-based 2D and 3D machine control systems for excavators, dozers, wheel loaders, and skid steers, distributed through 80+ dealers and OEM partnerships with Volvo CE and Liebherr, targeting construction contractors and equipment operators.
- Company typePrivate
- Founded2019
- HeadquartersOdense, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Unicontrol does
Unicontrol is a Danish construction-technology company headquartered in Odense that develops and sells GNSS-based 2D and 3D machine control systems for earthmoving equipment. Its core product, Unicontrol3D, combines multi-constellation satellite tracking (GPS, GLONASS, Galileo, BDS, QZSS, SBAS) across up to 800 channels with IMU sensors to deliver centimeter-level (1–2 cm) real-time positioning on excavators, dozers, wheel loaders, and skid steer machines. The portfolio extends to an affordable 2D system (Unicontrol2D) with a software upgrade path to 3D, a cloud platform (UnicontrolCloud) for project file synchronization and remote diagnostics, a GNSS rover and base station for surveying, and a usage-based rental product (OnDemand).
The company generates revenue through hardware sales of machine control kits and GNSS surveying equipment, recurring subscription fees for UnicontrolCloud, and usage-based fees for OnDemand rentals. It distributes exclusively through a certified network of 80+ dealers across 14+ countries in Europe, North America, and Oceania, and supplements this with OEM embedded partnerships with Volvo Construction Equipment (Volvo Co-Pilot with Dig Assist) and Liebherr dozers. End customers are predominantly small-to-mid construction contractors, equipment operators, and surveyors; the broader market is the global machine control systems segment projected to reach USD 8.7B by 2030.
Unicontrol was acquired by Spectra Precision LLC in 2024 and reported 2025 revenue of DKK 154 million with DKK 42 million profit before tax. Operating geographies span Denmark, the broader EU, the United States, Canada, Australia, and New Zealand, with ongoing expansion through OEM channels and product line extensions into compact machines, drilling, and pay-as-you-go 3D access.
Unicontrol firmographics
Firmographics- Name
- Unicontrol
- Legal name
- Unicontrol ApS
- Website
- https://unicontrol.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Unicontrol develops and sells GNSS-based 2D and 3D machine control systems for excavators, dozers, wheel loaders, and skid steers, distributed through 80+ dealers and OEM partnerships with Volvo CE and Liebherr, targeting construction contractors and equipment operators.
- Ownership category
- akta.pro rank
Where Unicontrol is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Unicontrol business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- 3D Machine Control Hardware: Sale of complete 3D machine control systems including GNSS antennas, IMU sensors, tablet displays, and mounting hardware for excavators, dozers, wheel loaders, and skid steer machines. Systems are sold through distributors and directly to contractors.
- UnicontrolCloud Subscription: Cloud platform subscription for project file management, remote diagnostics, fleet monitoring, and data synchronization. Supports remote support and over-the-air updates.
- Unicontrol OnDemand: Pay-as-you-go rental model for 3D machine control activation. Contractors pay a monthly fee to unlock 3D capabilities for specific project periods, with automatic activation and cancellation.
- Unicontrol2D Systems: Sale of 2D machine control hardware and software for smaller contractors and simpler earthmoving tasks. Lower price point than 3D systems, designed for affordable entry into machine control technology.
- UnicontrolRover & Base: Sale of GNSS surveying equipment for stakeout, design, and measurement. Includes rover and base station hardware for construction site surveying.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Unicontrol OnDemand - Pay-as-you-go 3D upgrade |
| One time/ perpetual license | Multi-year contract | Unicontrol2D - Affordable entry-level system |
| Subscription | Annual | Unicontrol3D - Full 3D machine control |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Unicontrol product offering
Product offeringCore offering
Unicontrol develops and sells GNSS-based 3D machine control systems for excavators, dozers, wheel loaders, skid steers, and compact machines, providing centimeter-level accuracy, real-time guidance, and automatic blade control. The portfolio is anchored by the Unicontrol3D system, complemented by an affordable Unicontrol2D offering with a hardware-free upgrade path to 3D, the UnicontrolCloud platform for fleet and project file management, UnicontrolRover/Base surveying equipment, and a flexible OnDemand pay-as-you-go rental model.
Product overview
Unicontrol offers a unified 3D machine control platform for earthmoving equipment with multiple product lines. The core offering is the Unicontrol3D system (available for excavators, dozers, wheel loaders, skid steers, and compact machines), which provides GPS/GNSS-based real-time positioning and automated blade/bucket control. Supporting products include Unicontrol2D (affordable 2D machine control with upgrade path to 3D), UnicontrolCloud (cloud platform for fleet management and file synchronization), UnicontrolRover and Base (GNSS surveying equipment), and OnDemand (flexible rental model for 3D capabilities). The portfolio spans from compact machines to full-size construction equipment, unified by the same intuitive tablet interface and cloud ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Unicontrol3D: 3D machine control system for excavators, wheel loaders, dozers, and skid steers providing GPS-based precision guidance.
- Unicontrol2D
- UnicontrolCloud
- UnicontrolRover
- UnicontrolOnDemand
Products and services
- Unicontrol3D Excavator 3D machine control system for excavators providing GPS-based precision guidance with real-time positioning, IMU sensors on moving parts, and tablet-based interface. Enables operators to dig and grade according to design files with centimeter-level accuracy, supporting swing boom, tilt rotator, dual boom, and offset boom attachments.
- Unicontrol3D Dozer Automatic 3D grade control system for dozers ensuring accurate leveling with centimeter accuracy. Features intelligent automated blade control and real-time 3D visual guidance for precise grading and site preparation.
- Unicontrol3D Wheel Loader 3D machine control system for wheel loaders providing real-time 3D guidance and precision for grading operations. Enables operators to hit the right grading level every time to avoid rework and downtime.
- Unicontrol3D Skid Steer GPS grading system for skid steers with automatic grade control supporting 6-way blade and automatic side shift control. Provides 3D machine control for compact grading applications.
- Unicontrol3D Compact Machines 3D machine control for compact machines including mini excavators, skid steers, box graders, and compact excavators. Supports full range of motion for swing boom with intuitive interface for frequent operator changes.
- Unicontrol2D Affordable 2D machine control system for excavators using IMU sensors and tablet interface. Provides instant feedback on depth and slope for precise digging, with laser receiver compatibility offering ±2mm accuracy. Features simple upgrade path to 3D without hardware replacement.
- Unicontrol2D Grading 2D grade control with automation for skid-steers, CTLs, graders, small dozers and scrapers. Features dual- and single laser receiver setup with ±5mm grading precision and 6-way blade automation for consistent accuracy.
- UnicontrolCloud Cloud platform for managing machines, project files, and design data. Enables remote upload of project files to machine fleets, real-time synchronization between office and operators, remote diagnostics, and NTRIP/geo-location configuration. Integrates with Infrakit and Gemini SiteFlow.
- UnicontrolRover GNSS GPS rover for surveying with built-in tilt functionality and Android-based interface. Provides 1-2cm accuracy for stake-out, design and measurement. Features instant file synchronization with Unicontrol3D machines via cloud.
- UnicontrolBase Base station companion to UnicontrolRover for enhanced GNSS surveying accuracy. Supports 4G network and built-in radio transmitter for reliable connectivity.
Quantifiable outcome
- 43% reduction in fuel consumption
- +5 more outcomes
Companies that use Unicontrol
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Unicontrol technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature8 records
Unicontrol partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and strategic.
- Volvo Construction EquipmentcoreVolvo CE and Unicontrol partnered to deploy 3D machine control on Volvo excavators. The partnership integrates Unicontrol3D with Volvo Active Control through Volvo Co-Pilot with Dig Assist, enabling automation-assisted excavation. First launched in Europe in 2025 and expanded to North America in 2026. The partnership provides flexible, open platform technology that works across mixed fleets without ecosystem lock-in.
- InfrakitstrategicTechnical collaboration between UnicontrolCloud and Infrakit platform enables open data flow on construction sites. Allows machine operators to cooperate regardless of machine control software used. Part of Unicontrol's commitment to open ecosystems and interoperability.
- Gemini SiteFlowstrategicUnicontrolCloud integration with Gemini SiteFlow brings Unicontrol3D into Gemini's open ecosystem of machine control solutions. Enables contractors to manage project data from multiple machine control systems in one shared platform.
- LiebherrcoreOfficial compatibility between Unicontrol and Liebherr dozers announced in 2024, unlocking automated grading precision for Liebherr construction equipment. Expands Unicontrol's OEM integration reach in the heavy equipment market.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Unicontrol competitors and assessment
Company assessmentDirect peers
- Topcon Positioning Group: Direct competitor in 3D machine control for excavators, dozers and graders, with comparable GNSS-based positioning and a global dealer footprint. Competes head-to-head with Unicontrol on accuracy, ease-of-use and OEM relationships in Europe and North America.
- MOBA Mobile Automation AG: German specialist in machine control and automation for construction equipment, including excavator and grading systems. Direct comparable to Unicontrol in mid-sized European machine control with similar OEM and dealer-driven go-to-market.
Broad incumbents
- Trimble Inc. The dominant global provider of 3D machine control (Trimble Earthworks / Grade Control) for excavators, dozers and graders, with a deep dealer network and BIM/Civil Construction software suite. Most directly comparable to Unicontrol across all supported machine types and channels.
- Caterpillar (Cat Grade / Cat Connect): Caterpillar's Cat Grade and Cat Connect platforms deliver factory- and retrofit-grade 3D machine control for excavators and dozers, representing the largest OEM-embedded competitor. Important benchmark for OEM strategy and aftermarket retrofit economics.
- Komatsu Smart Construction (Intelligent Machine Control): Komatsu's OEM-embedded Intelligent Machine Control (iMC) is the canonical example of an OEM-owned machine control stack, directly competing with Unicontrol's Volvo CE and Liebherr partnerships. Highly relevant for benchmarking OEM channel economics.
- Hexagon AB (Leica Geosystems / HxGN: Through Leica Geosystems and HxGN, Hexagon offers machine automation (Leica iCON) competing with Unicontrol across excavators, dozers and mixed-fleet construction workflows. Comparable as a broad incumbent with overlapping GNSS- and sensor-based positioning capabilities.
Emerging players
- Prolec: UK-based machine guidance and control specialist for excavators and 3D positioning. Comparable as a smaller, specialist-focused peer targeting the same mid-market contractors as Unicontrol with GNSS-based systems.
- DigPilot: Emerging machine guidance specialist offering affordable excavator guidance solutions. Comparable to Unicontrol's 2D and entry-level 3D positioning as a smaller, cost-focused peer addressing small contractors.
- Carlson Software: Provides surveying, machine control and GNSS software for construction. Comparable as an independent mid-sized player with surveying-to-machine-control workflow, overlapping with Unicontrol's rover-to-machine ecosystem.
Regional players
- Xsite Systems: Finnish machine control and positioning specialist serving Nordic and European earthmoving markets. Comparable regional peer with excavator-focused machine control offerings competing with Unicontrol in Northern Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Unicontrol social profiles
Digital presenceUnicontrol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unicontrol leadership team
Management profileNumber of profiles
Profiles3 records
Unicontrol funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unicontrol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unicontrol
What does Unicontrol do?
Unicontrol develops and sells GNSS-based 3D machine control systems for excavators, dozers, wheel loaders, skid steers, and compact machines, providing centimeter-level accuracy, real-time guidance, and automatic blade control. The portfolio is anchored by the Unicontrol3D system, complemented by an affordable Unicontrol2D offering with a hardware-free upgrade path to 3D, the UnicontrolCloud platform for fleet and project file management, UnicontrolRover/Base surveying equipment, and a flexible OnDemand pay-as-you-go rental model.
Is Unicontrol a public or private company?
Unicontrol is a private company. It is classified as corporate owned and is currently operating.
When was Unicontrol founded?
Unicontrol was founded in 2019. It employs 51 to 100 people.
Where is Unicontrol based?
Unicontrol is headquartered in Odense, Denmark, in the Europe region.
How does Unicontrol make money?
Five revenue lines are on record. 3D Machine Control Hardware is the primary driver. The others are unicontrolCloud Subscription, unicontrol OnDemand, unicontrol2D Systems and unicontrolRover & Base.
Who are Unicontrol's main competitors?
Direct peers on record are Topcon Positioning Group and MOBA Mobile Automation AG. Broad incumbents are Trimble Inc., Caterpillar (Cat Grade / Cat Connect), Komatsu Smart Construction (Intelligent Machine Control) and Hexagon AB (Leica Geosystems / HxGN. Emerging players are Prolec, DigPilot and Carlson Software. Xsite Systems is listed as a regional player.
Does Unicontrol have an API?
No public API is recorded for Unicontrol.