TikTak

What TikTak does

TikTak is a Turkish consumer car-sharing platform headquartered in Istanbul and serving three metros — Istanbul, Ankara, and Izmir — with a seasonal extension in Bodrum. The company offers fully digital, app-based vehicle rental on three primary commercial modes: per-minute/per-kilometer for short urban trips, pre-booked daily rentals with kilometer packages, and the TikTak Neo monthly subscription (60/90/120 daily minutes). It is a self-serve model with no physical offices, no deposit (provizyon), no credit checks, and 24/7 digital onboarding via license and selfie verification. Corporate fleet accounts offer centralized billing for businesses replacing owned fleets.

The platform's technology stack centers on a mobile-first rental application with app-based keyless vehicle access. Notable integrations include UTTS (Ulusal Taşıt Tanıma Sistemi) for automated fuel billing at Opet stations, HGS for automatic toll road charges, and a Rota fixed-price routing feature that ingests destination, traffic, distance, and duration to quote a guaranteed flat fare. Operational partnerships with ISPARK (Istanbul's municipal parking operator) and partnered shopping mall parking operators enable free or subsidized parking, with 10-110% cashback credited in TikTak Puan loyalty points. The platform also exposes a driving score system that scores acceleration, braking, and speed.

TikTak's revenue mechanics combine four streams: usage-based per-minute and per-kilometer billing, daily/reserved rentals with kilometer overage fees, the recurring TikTak Neo subscription, and usage-based corporate fleet accounts. Ancillary revenue comes from optional damage protection packages (Mini, Super Mini, Premium with TL-denominated coverage thresholds) and late-return fees. The company was founded in 2020, raised a $3 million seed round in August 2021 led by Hedef Filo, and acquired Getir Araç from Anadolu Group and Mubadala in October 2025 for approximately $22 million, expanding the fleet from 4,500 to 8,500 vehicles. Neyran Arslantürk, formerly Uber Turkey's General Manager, was appointed CEO in March 2026 as the company operates with 3 million+ users.

Name

TikTak

Legal name

TikTak

Website

https://www.tiktakkirala.com/

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

TikTak is a Turkish app-based car-sharing platform offering per-minute, daily, and monthly vehicle rentals across Istanbul, Ankara, and Izmir, serving individual urban consumers and corporate fleets with an 8,500-vehicle fleet.

Ownership category

akta.pro rank

Product category

Car Sharing Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Round-Trip Carsharing (Station-Based) (TLAFAMAA)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)

Keywords

• Car sharing services
• Vehicle rental platform
• Urban mobility rental
• Minute-based car rental
• Corporate fleet rental

Headquarters

HQ city

Kagithane

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Minute-based rental: Core per-minute and per-kilometer billing for short-term intra-city trips. Users pay only for the time and distance consumed, with fuel included in the base rate. Primary revenue stream for urban short-trip use cases.
2. Daily/Reserved rental: Pre-booked daily vehicle rentals with guaranteed vehicle availability. Users select pick-up/drop-off points, vehicle segment, and kilometer packages. No provizyon (deposit) required for advance reservations. Supplementary income from extra kilometer overages and optional protection packages.
3. TikTak Neo Monthly Subscription: Monthly recurring subscription offering a fixed daily usage allowance (60, 90, or 120 minutes per day). Caters to users needing regular daily vehicle access without vehicle ownership. Auto-renews; no cancellation fee.
4. Corporate fleet rental: Enterprise accounts with centralized billing, employee management dashboards, and per-use billing. Companies pay per rental without fixed fleet investment. TikTak manages fuel, maintenance, and tolls centrally.
5. Ancillary services and protection packages: Optional protection packages (Mini, Super Mini, Premium) covering damage excesses. Additional revenue from parking fee reimbursements (10% TikTak Puan cashback) and late return fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

TikTak is a mobile app-based car-sharing platform that lets users rent vehicles by the minute, day, or month from a fleet of approximately 8,500 vehicles distributed across Istanbul, Ankara, Izmir, and Bodrum. Rentals are booked and unlocked through the mobile app with fuel, parking, and tolls integrated into the price, and the service targets both individual urban consumers and corporate fleets.

Differentiator

Problem solved

Functional benefit

Brands

• TikTak Neo: Monthly subscription model offering daily 60-90-120 minute vehicle usage with fuel and parking included.
• TikTak City

Products and services

• Minute-based Car Rental (Dakikalık Araç Kiralama) Short-term, pay-as-you-go car rental billed by minute and kilometer for urban trips within TikTak's service zones. Fuel is included in the rate and pickup/drop-off is app-based with no office visit required. Designed for individual urban consumers and casual drivers needing flexible intra-city mobility.
• Daily Car Rental (Günlük Araç Kiralama)

Quantifiable outcome

• Up to 50% cheaper than taxi for comparable routes (e.g., 10 km Istanbul trip at ~185 TL vs. 370-500 TL taxi fare)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Opet (fuel station network)coreTechnology or IntegrationPartnership with Opet's national fuel station network enables TikTak vehicles to use the UTTS (Ulusal Taşıt Tanıma Sistemi) for automatic fuel billing. Users fill fuel at any Opet station at no cost; TikTak covers the expense through the integrated system. This eliminates fuel payment friction and is a core differentiator of TikTak's operating model.
• ISPARK (Istanbul Metropolitan Municipality Parking)coreChannel Partner/ Reseller/ DistributorTikTak has a partnership with Istanbul's municipal parking operator ISPARK, enabling TikTak vehicles to be parked free of charge at all ISPARK lots. Users parking at ISPARK receive 10% cashback credited as TikTak Puan. This is a key operational partnership enabling TikTak's free-drop zone model.
• AVM (Shopping Mall) Parking PartnersminorChannel Partner/ Reseller/ DistributorPartnerships with various AVM (shopping mall) parking operators across Istanbul, Ankara, and Izmir. TikTak vehicles can be parked at partnered mall parking lots with no or subsidized fees. Users receive 10% cashback on any parking fees paid, credited as TikTak Puan.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Free2Move: Stellantis' mobility super-app offering carsharing, rental, and charging across Europe and North America. Competes in the same urban mobility space but as part of a much broader portfolio of services.
• Turo: Largest peer-to-peer carsharing marketplace globally. Operates in the same consumer car-rental category with an app-first approach, but is marketplace-based rather than fleet-based.
• Uber: Global mobility platform with Uber Carshare products. A direct competitor in urban mobility and a potential strategic threat; TikTak's new CEO is Uber Turkey's former GM, indicating deep familiarity with this competitor.

Direct peers

• Zipcar: US-based round-trip carsharing pioneer owned by Avis Budget Group. Closest global model match to TikTak's zone-based, app-first, minute/daily rental approach with dedicated pickup/drop-off points.
• Getaround: Peer-to-peer carsharing platform active in Europe and the US. Overlaps with TikTak in the consumer carsharing category with app-based access, though its asset-light model differs from TikTak's fleet ownership.
• Socar: Korean carsharing operator that expanded internationally with a similar point-to-zone minute-based model. Highly comparable on operating model, urban density focus, and digital-only user experience.

Regional players

• RentGo: Major Turkish car rental operator with airport and city presence. Comparable in market and category but lacks TikTak's digital-only, minute-based carsharing model.
• Garenta: Turkey's largest traditional car rental brand operating across major airports and cities. A direct substitute for TikTak's daily rental offering in the Turkish market but without the minute-based / app-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tiktakkirala
• Facebookfacebook.com/tiktakkirala
• LinkedInlinkedin.com/company/42963441
• Instagraminstagram.com/tiktakkirala

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TikTak