Kouo
Kouo Ltd (trading as Scalable) is a UK-headquartered SaaS company that operates an AI-powered ad experimentation platform combining competitor intelligence, generative creative production, structured A/B testing, and real-time optimisation for marketing teams at agencies and consumer brands.
- Company typePrivate
- Founded2019
- HeadquartersFinsbury, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Kouo does
Kouo Ltd, trading as Scalable, is a UK-headquartered SaaS company that operates an AI-powered ad experimentation platform accessible at kouo.io and app.scalable.agency. Founded in 2019 and registered at 2 Eastbourne Terrace, London, the company serves marketing teams at agencies and consumer brands, with named enterprise customers including Pepsi, Diageo, Kraft Heinz, Reckitt, and Memrise. The platform integrates competitor intelligence, generative AI creative production, structured A/B testing, and real-time performance optimisation into a single end-to-end workflow, positioning itself against fragmented single-purpose creative or optimisation tools.
The platform is structured around an Experiment Builder that turns a single concept into a full structured test containing up to 20 AI-generated images, 10 AI-generated videos, 12+ hook variations, and unlimited copy angles per experiment. Direct OAuth integrations with Meta Ads, Google Ads, and TikTok enable deployment of experiments to live ad accounts within minutes; a Performance Insights dashboard surfaces real-time performance; a Chat with Your Data module allows natural-language querying of marketing analytics; and an Optimization Engine autonomously reallocates budget to winning creatives while a Statistical Significance Tracker validates learnings. Underlying AI capabilities span generative AI (image, video, text, multimodal outputs), autonomous agents (budget reallocation, automated test scheduling), NLP (conversational analytics), predictive analytics (winner prediction, significance tracking), anomaly detection (creative performance pattern recognition), and a knowledge-retrieval layer that continuously scans competitor and industry ad activity.
The business model is subscription-based SaaS across four published tiers — Starter at $98/month, Growth at $399/month, Scale at $1,499/month, and Enterprise at custom pricing — supplemented by bolt-on add-ons (additional experiments at $100/month, video credits at $80/month, brand workspaces at $180/month, managed launch support at $299/month). The company runs a hybrid product-led growth and enterprise sales motion: Starter and Growth support self-serve subscription, while Scale and Enterprise require demo booking, a dedicated account manager, custom integrations, and SLA guarantees on multi-year contracts. Payments are processed via Stripe and Paddle (Merchant of Record). Firmographic input references an emotional-intelligence/neural-imaging description that is internally inconsistent with the website's ad-experimentation product; the description above is grounded in the verifiable website, product, customer, and pricing evidence.
Kouo firmographics
Firmographics- Name
- Kouo
- Legal name
- Kouo Ltd
- Website
- https://kouo.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kouo Ltd (trading as Scalable) is a UK-headquartered SaaS company that operates an AI-powered ad experimentation platform combining competitor intelligence, generative creative production, structured A/B testing, and real-time optimisation for marketing teams at agencies and consumer brands.
- Ownership category
- akta.pro rank
Kouo industry classification
Industry- Product category
- AI Advertising Technology
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Kouo is headquartered
LocationHeadquarters
- HQ city
- Finsbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kouo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (SaaS): Four tiered monthly subscription plans (Starter $98/mo, Growth $399/mo, Scale $1,499/mo, Enterprise custom pricing) providing access to the AI experimentation platform. Revenue is recurring monthly with automatic renewal. Upsell occurs via bolt-on extras (extra experiment packs, video credits, additional brand workspaces, managed launch support).
- Bolt-on Extras: Optional capacity add-ons available on any plan: extra experiment packs ($100/mo for 5 experiments), extra video credits ($80/mo for 25 video creatives), additional brand workspaces ($180/mo), and managed launch support ($299/mo one-time or recurring service).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: $98/mo — entry-level plan for teams starting to test and learn |
| Subscription | Monthly | Growth: $399/mo — mid-tier for accelerating learning loops |
| Subscription | Monthly | Scale: $1,499/mo — maximum velocity and insight for high-volume teams |
| Subscription | Multi-year contract | Enterprise: Custom pricing — bespoke strategy and execution for large organisations |
| Unit Pricing | Monthly | Extra Experiment Pack: $100/mo |
| Unit Pricing | Monthly | Extra Video Credits: $80/mo |
| Unit Pricing | Monthly | Additional Brand Workspace: $180/mo |
| Unit Pricing | Monthly | Managed Launch Support: $299/mo |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Kouo product offering
Product offeringCore offering
Kouo (trading as Scalable) operates an AI-powered ad experimentation platform that combines competitor intelligence, generative AI creative production (up to 20 images and 10 videos per experiment with copy and hook variations), structured A/B testing, and real-time performance optimization into a single end-to-end workflow. The platform integrates directly with Meta, TikTok, and Google Ads to launch experiments in minutes and feeds every test result back into a compounding learning system that improves creative recommendations over time.
Product overview
Scalable by Kouo is a unified AI-powered ad experimentation platform that combines competitor intelligence, creative generation, structured experimentation, and performance optimization into a single end-to-end workflow. The core Scalable platform (accessible at kouo.io and app.scalable.agency) is the central product, encompassing sub-modules including the Experiment Builder, AI Image Generation, AI Video Generation, Hook & Copy Variations, Ad Intelligence & Competitor Analysis, Launch Workflow, Performance Insights, Optimization Engine, Learning System, and Chat with Your Data. The platform is offered across four pricing tiers (Starter at $98/mo, Growth at $399/mo, Scale at $1,499/mo, and Enterprise at custom pricing) with bolt-on extras for additional experiments, video credits, brand workspaces, and managed launch support. No separate standalone modules are sold; all capabilities are delivered within the unified Scalable platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Scalable AI-powered ad experimentation platform that connects competitor intelligence, AI-generated creative production, structured A/B testing, automated launch to ad platforms, and real-time performance optimization into a single end-to-end workflow for marketing teams at consumer brands and agencies.
Quantifiable outcome
- 10x more creative variations tested compared to traditional ad workflows
- +3 more outcomes
Companies that use Kouo
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Kouo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability13 records
Feature12 records
Kouo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Meta AdscoreScalable integrates directly with Meta Ads via OAuth, enabling users to launch experiments, deploy creatives, and pull performance data within the Scalable platform. This is a primary integration underpinning the core product offering and is referenced on the homepage as a key launch workflow feature.
- TikTokcoreScalable integrates with TikTok as a supported ad platform for launching experiments and deploying AI-generated video and image creatives. The TikTok integration is highlighted as part of the 'Launch Workflow' capability on the homepage and product page.
- Google AdscoreScalable connects with Google Ads via secure OAuth authentication to access campaign performance metrics, ad creatives, targeting parameters, and account identifiers. The privacy policy confirms compliance with the Google API Services User Data Policy, including Limited Use requirements. Supported on Growth (3 platforms) and Scale (all platforms) tiers.
- Paddle (Merchant of Record)supportingPaddle.com serves as the Merchant of Record for all Scalable orders, handling payment processing, billing, tax compliance, invoicing, and subscription management. This is an infrastructure partnership for payment operations, not a distribution or go-to-market relationship.
- StripesupportingStripe handles secure payment processing for all subscription transactions on Scalable's platform, as stated in the Terms & Conditions. This is a standard payment infrastructure partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Kouo competitors and assessment
Company assessmentBroad incumbents
- Marin Software: Marin Software is a long-established cross-channel ad management and optimization platform. While it does not focus primarily on AI creative generation, it competes in the broader paid social optimization and experimentation workflow space that Scalable addresses.
Emerging players
- Arcads: Arcads is an AI platform for generating UGC-style ad video creatives at scale, targeting performance marketers and DTC brands. It is an emerging player that overlaps with Scalable's AI video generation and experimentation features, especially for direct-response ad workflows.
- Motion (app): Motion's Creative Studio (formerly Magic Brief) offers AI-driven ad creative production, brief analysis, and hook generation. It overlaps with Scalable's Hook & Copy Variations and AI creative generation features, primarily for performance marketing teams.
Direct peers
- Predis.ai: Predis.ai is an AI ad creative and social media content generation platform that produces ad creatives, videos, and copy and supports A/B testing. It competes with Scalable in the AI ad creative and experimentation category, especially for SMB and growth marketers.
- Madgicx: Madgicx is an AI-powered Meta and Google Ads optimization platform that combines creative generation, audience targeting, and automated budget optimization. It is a direct peer to Scalable in the AI ad optimization and creative testing category.
- AdCreative.ai: AdCreative.ai is the closest direct competitor — an AI-powered ad creative generation and optimization platform targeting brands and agencies. It offers similar generative image, video, and copy capabilities with tiered SaaS pricing and emphasizes conversion-rate optimization, overlapping directly with Scalable's core value proposition.
- Creatify: Creatify is an AI ad video generation platform that turns a product URL or brief into video ads and tests them across channels. It directly competes with Scalable's AI video generation and experimentation capabilities, particularly for performance marketers.
- Pencil: Pencil is an AI ad creative generation platform that uses generative AI to produce ad videos and images and predict performance. It competes directly with Scalable's AI Image/Video Generation and Ad Intelligence features for brands and agencies running paid social.
- Celtra: Celtra is a creative automation platform for digital advertising that enables brands and agencies to produce, personalize, and optimize ad creatives at scale across channels. It is a direct competitor in creative automation and ad production workflows.
- Smartly.io: Smartly.io is an end-to-end social advertising creative and media management platform with deep integrations to Meta, TikTok, Pinterest, and Snapchat. It is a direct competitor in the ad creative automation and experimentation space, especially at the enterprise end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kouo social profiles
Digital presenceKouo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kouo leadership team
Management profileNumber of profiles
Kouo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kouo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kouo
What does Kouo do?
Kouo (trading as Scalable) operates an AI-powered ad experimentation platform that combines competitor intelligence, generative AI creative production (up to 20 images and 10 videos per experiment with copy and hook variations), structured A/B testing, and real-time performance optimization into a single end-to-end workflow. The platform integrates directly with Meta, TikTok, and Google Ads to launch experiments in minutes and feeds every test result back into a compounding learning system that improves creative recommendations over time.
Is Kouo a public or private company?
Kouo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kouo founded?
Kouo was founded in 2019. It employs 1 to 10 people.
Where is Kouo based?
Kouo is headquartered in Finsbury, United Kingdom, in the Europe region.
How does Kouo make money?
Two revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are bolt-on Extras.
Who are Kouo's main competitors?
Marin Software is listed as a broad incumbent. Emerging players are Arcads and Motion (app). Direct peers are Predis.ai, Madgicx, AdCreative.ai, Creatify, Pencil, Celtra and Smartly.io.
Does Kouo have an API?
No public API is recorded for Kouo.
What industry is Kouo in?
Kouo's product category is AI Advertising Technology. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.