Madgicx
- Company typePrivate
- Founded2018
- HeadquartersHerzliya, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Madgicx firmographics
Firmographics- Name
- Madgicx
- Legal name
- Madgicx
- Website
- https://madgicx.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Madgicx industry classification
Industry- Product category
- AI Advertising Software
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Madgicx is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Madgicx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Base Plans: Subscription-based pricing tiered by customer monthly Meta ad spend. Plans start from $99/month for Pro Complete and scale based on ad spend volume. All customers receive full platform access regardless of tier.
- Additional Ad Accounts: Additional ad account connections beyond the base plan allowance, priced at $9 per ad account per month.
- Tracking Pro Add-on: Enhanced tracking and attribution support add-on with expert setup assistance, periodic tracking audits, and pixel audit services. Priced at $49/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Early-Bird Offer: $29/mo for accurate data analysis |
| Subscription | Monthly | Pro Complete - Base: starts from $99/month |
| Hybrid | Monthly | Pro Complete with Tracking Pro add-on: $99 + $49 = $148/month base |
| Subscription | Monthly | Additional Ad Accounts: $9/account/month |
| Subscription | Annual | Annual Plan Discount: 20% off |
| Freemium | Pay-as-you-go | Free Trial: 7 days |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Madgicx product offering
Product offeringCore offering
Madgicx is an agentic AI-powered Meta ads management platform that autonomously optimizes Facebook and Instagram advertising campaigns through a suite of AI agents handling bidding, budgeting, audience targeting, creative generation, and performance analytics. The core commercial product is the Pro Complete subscription, which bundles AI Marketer, Ads Manager 2.0, AI Ad Hub, Business Dashboard, One-Click Report, Audience Launcher, Meta Conversions API Gateway, and Automation, with add-on subscriptions for additional ad accounts and Tracking Pro.
Product overview
Madgicx is an agentic Meta ads management platform that unifies AI-powered campaign optimization, creative generation, and performance analytics. The core platform (Madgicx) integrates with Meta (Facebook, Instagram), TikTok, Google Ads, Shopify, Google Analytics 4, and Klaviyo. The main commercial offering is the Pro Complete plan, which bundles core modules including AI Marketer (account analysis and insights), Ads Manager 2.0 with AI Bidding, Meta Conversions API Gateway, Business Dashboard, One-Click Report, Meta 360° Audit, Audience Launcher, Ad Launcher, Audience Studio, and Automation Rules. Add-on capabilities include Madgicx Cloud Tracking (server-side conversion tracking) and Meta Ads MCP (for AI assistant integrations). The platform features multiple specialized AI agents including AI Media Buyer, AI Creative Director, AI Performance Marketer, AI Campaign Manager, Autonomous Marketing Manager, AI Paid Social Manager, and AI Comment Responder. Educational resources are provided through Madgicx Academy. The platform supports AI Chat conversational interface, Creative Intelligence Platform, ROAS Prediction, and Real-Time Meta Ads Optimizer. Mobile applications are available for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Madgicx Core Platform (Pro Complete) Agentic Meta ads management platform that uses AI to automate campaign optimization, creative generation, audience targeting, and performance analysis across Facebook, Instagram, and connected advertising channels. Sold as the Pro Complete subscription tier for e-commerce brands, performance marketers, and agencies running Meta ads.
- Tracking Pro Add-on Enhanced tracking and attribution add-on that provides expert setup assistance, periodic tracking audits, and pixel audit services on top of the Madgicx platform. Priced at $49/month, it is intended for advertisers needing more reliable conversion tracking for Meta campaigns.
- Additional Ad Accounts Add-on Per-account subscription add-on that lets Madgicx customers connect additional Meta ad accounts beyond their base plan allowance at $9 per ad account per month. Designed for agencies and multi-brand advertisers operating many Meta ad accounts.
- AI Marketer AI-powered account analysis module that examines Meta ad account performance, surfaces hidden optimization opportunities, and provides actionable recommendations. Included in the Pro Complete plan and used by performance marketers to audit and prioritize changes.
- Ads Manager 2.0 Unified Meta ads management interface bundled with AI Bidding, bulk change capabilities, performance trend views, and change tracking, replacing manual bid management with automated AI-driven bidding strategies.
- AI Ads Generator Generative AI ad creation workflow that produces high-performing Meta ad creatives from text briefs, image uploads, or examples from the integrated Ad Library, used by advertisers to scale ad creative production.
- Business Dashboard and One-Click Report Cross-channel analytics dashboard and one-click report generator that connects Meta, TikTok, Google Ads, GA4, Shopify, and Klaviyo data for unified performance reporting and business monitoring.
- Madgicx Cloud Tracking (Meta Conversions API Gateway) Server-side Meta Conversions API hosting and tracking service that enables reliable event tracking independent of browser pixel limitations, improving data accuracy and attribution for Meta advertising campaigns.
- Madgicx Mobile App (iOS and Android) Native mobile applications for iOS (App Store) and Android (Google Play) that enable Madgicx customers to monitor and manage their Meta ad campaigns from mobile devices.
- Madgicx MCP (Meta Ads Model Context Protocol) Model Context Protocol (MCP) integration that connects a Meta ads account directly to AI assistants like Claude and ChatGPT, allowing users to query Meta ads data conversationally and execute optimizations without technical setup.
- Madgicx Academy Educational platform operated by Madgicx providing a knowledge base, webinars, help documentation, and training resources for advertisers learning Meta advertising and the Madgicx platform.
Quantifiable outcome
- 30-50% reduction in customer acquisition costs for e-commerce businesses
- +7 more outcomes
Companies that use Madgicx
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Madgicx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature13 records
Madgicx partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and secondary.
- MetacoreOfficial Meta Business Partner. Meta has acknowledged Madgicx as a preferred partner, with Meta representatives stating they are 'a huge fan' of the platform. The partnership enables deep integration with Meta's advertising ecosystem including Facebook, Instagram, and Audience Network.
- ShopifycoreIntegration partnership enabling Madgicx to connect with Shopify stores for e-commerce data synchronization and performance tracking. Users can grant Shopify permissions to enable data-driven optimization.
- KlaviyosecondaryIntegration with Klaviyo email marketing platform to enable coordinated messaging and customer journey optimization across email and paid advertising channels.
- Google AdssecondaryIntegration for cross-platform campaign visibility and budget optimization across Google Ads alongside Meta campaigns. Requires Google Ads permissions configuration.
- Google Analytics (GA4)secondaryIntegration with Google Analytics 4 for enhanced e-commerce tracking and attribution insights. Enables comprehensive multi-channel performance dashboards.
- TikToksecondaryIntegration for multi-channel campaign management including TikTok alongside Meta platforms. Included in One-Click Report and Business Dashboard connections.
- Claude (Anthropic)coreMadgicx MCP (Model Context Protocol) enables direct connection of Meta ads data to Claude AI assistant for conversational analysis and campaign optimization execution. Part of zero-setup integration approach.
- ChatGPT (OpenAI)coreMadgicx MCP enables connection of Meta ads data to ChatGPT for conversational AI analysis and optimization actions through the same zero-setup integration.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Madgicx competitors and assessment
Company assessmentEmerging players
- Motion (app.motionapp.com): AI creative tool for Meta and TikTok ad generation and analysis — emerging competitor in the generative AI creative space overlapping with Madgicx's AI Ad Hub.
- Marpipe: Multivariate creative testing and AI-driven ad optimization for Meta — comparable feature set to Madgicx's Ad Analyzer, Ad Fatigue Detector, and Creative Intelligence Platform.
- Triple Whale: DTC e-commerce analytics and ad optimization platform with deep Meta and Shopify integrations — overlapping attribution, dashboarding, and creative insights with Madgicx's Business Dashboard and One-Click Report.
- Pencil: AI-generated ad creative platform that creates, tests, and predicts performance for Meta and TikTok ads — partial overlap with Madgicx's AI Ads Generator and Creative Refresh Agent.
Direct peers
- Smartly.io: Direct competitor offering AI-driven creative production, automated bidding, and cross-channel campaign management for Meta, Instagram, TikTok, Pinterest, and Snap — closely aligned with Madgicx's core Meta-automation proposition.
- Revealbot: Direct competitor providing automated rules, AI-driven optimization, and bulk ad management for Meta, Google, and TikTok — overlapping heavily with Madgicx's Ads Manager 2.0 and AI Bidding capabilities.
- Trapica: AI-powered ad optimization platform focused on audience targeting and campaign automation across Meta and other channels — comparable AI-driven optimization positioning to Madgicx's AI Marketer and Autonomous Marketing Manager.
- AdEspresso (Hootsuite): Meta and Google Ads management, A/B testing, and optimization platform historically focused on SMBs — overlaps with Madgicx's lower-tier Pro Complete plans and PLG onboarding.
Broad incumbents
- Skai (Kenshoo): Established enterprise adtech platform offering cross-channel media activation and optimization including Meta — broader incumbent with overlapping Meta automation capabilities but heavier enterprise focus.
- Klaviyo: Dominant e-commerce marketing automation platform integrating email, SMS, and increasingly paid ads including Meta — a broad incumbent adjacent to Madgicx's audience and analytics capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Madgicx social profiles
Digital presenceMadgicx compliance and trust
Trust signalCompliance1 record
Madgicx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madgicx leadership team
Management profileNumber of profiles
Profiles5 records
Madgicx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madgicx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madgicx
What does Madgicx do?
Madgicx is an agentic AI-powered Meta ads management platform that autonomously optimizes Facebook and Instagram advertising campaigns through a suite of AI agents handling bidding, budgeting, audience targeting, creative generation, and performance analytics. The core commercial product is the Pro Complete subscription, which bundles AI Marketer, Ads Manager 2.0, AI Ad Hub, Business Dashboard, One-Click Report, Audience Launcher, Meta Conversions API Gateway, and Automation, with add-on subscriptions for additional ad accounts and Tracking Pro.
Is Madgicx a public or private company?
Madgicx is a private company. It is classified as unknown and is currently operating.
When was Madgicx founded?
Madgicx was founded in 2018. It employs 11 to 50 people.
Where is Madgicx based?
Madgicx is headquartered in Herzliya, Israel, in the Middle East region.
How does Madgicx make money?
Three revenue lines are on record. Subscription SaaS - Base Plans are the primary driver. The others are additional Ad Accounts and tracking Pro Add-on.
Who are Madgicx's main competitors?
Emerging players on record are Motion (app.motionapp.com), Marpipe, Triple Whale and Pencil. Direct peers are Smartly.io, Revealbot, Trapica and AdEspresso (Hootsuite). Broad incumbents are Skai (Kenshoo) and Klaviyo.
Does Madgicx have an API?
Yes. Madgicx offers an MCP (Model Context Protocol) integration for Meta Ads, enabling connection to AI assistants such as Claude and ChatGPT. This MCP integration allows users to chat directly with their Meta Ads data. A Facebook Ads MCP is also available through the integrations section. Traditional public REST API documentation was not explicitly identified in the source material.
What industry is Madgicx in?
Madgicx's product category is AI Advertising Software. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 54181 and its SIC code is 7311.