Unstack
Unstack is a Boston-based no-code marketing platform founded in 2019 that enables marketers and entrepreneurs to build and expand digital businesses without custom code. The privately held, 1-10 employee company has raised approximately $3.1 million in disclosed seed funding.
- Company typePrivate
- Founded2019
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Unstack does
Unstack is a Boston-based no-code marketing platform founded in 2019 that enables marketers and entrepreneurs to build, launch, and expand digital marketing operations without writing custom code. The platform serves organizations that need marketing infrastructure but lack dedicated engineering resources, allowing non-technical users to assemble marketing assets, pages, and workflows through visual interfaces. The company targets SMB and mid-market segments where speed of deployment and reduced reliance on technical staff are primary buying criteria.
The company operates with a small team (1-10 employees) and is privately held. According to disclosed funding records, Unstack raised $3.1 million in a seed round in December 2020, led by El Cap Holdings with participation from Accomplice, Hustle Fund, MassVentures, and TBD Angels. An earlier, undisclosed angel round closed in May 2020 with Oyster Angel Fund and TBD Angels. Leadership comprises CEO Grant Deken and Founder/CTO Steven Moseley.
Public information about Unstack's product portfolio specifics, pricing structure, customer base, distribution channels, and revenue performance is limited. The available record does not disclose ARR, customer logos, deployment scale, or active product development beyond the no-code marketing platform positioning. No subsequent funding rounds, partnerships, acquisitions, or leadership changes have been disclosed in the available data since the December 2020 seed, which is a significant diligence gap.
Unstack firmographics
Firmographics- Name
- Unstack
- Legal name
- Elastic Path
- Website
- https://unstack.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Unstack is a Boston-based no-code marketing platform founded in 2019 that enables marketers and entrepreneurs to build and expand digital businesses without custom code. The privately held, 1-10 employee company has raised approximately $3.1 million in disclosed seed funding.
- Ownership category
- akta.pro rank
Where Unstack is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Unstack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Unstack product offering
Product offeringCore offering
Unstack is a no-code marketing platform that allows marketers and entrepreneurs to build and expand their businesses. The platform enables non-technical business users to create, manage, and execute marketing initiatives without requiring engineering resources, supporting the full lifecycle of marketing campaign development and business growth activities.
Product overview
Elastic Path is a composable commerce platform built on microservices with an API-first, AI-ready modular architecture designed for organizations with complex catalogs, multi-tier pricing, and distributor-specific workflows. The platform enables upgrade or replacement of individual components without replatforming and includes out-of-the-box AI capabilities. Core products include AI Storefront Builder (prompt-driven storefront generation using Cursor, Claude, or LLMs), MCP Server (AI orchestration layer converting prompts to React code), Semantic AI Search & Shopper AI (intent-based discovery with conversational guidance), Cart & Checkout (B2B-optimized with bulk ordering and purchase orders), Product Experience Manager (PIM, decoupled catalogs, granular pricing, dynamic bundles), Subscriptions & Entitlements, Promotion Builder (tiered discounts, segmented offers), Composer (out-of-the-box connectors for SAP, Salesforce, Akeneo), Visual CMS (visual experience building with live commerce data), Self-Managed Commerce, and Self-Managed PromoIQ Engine. Solutions span B2B Commerce, DTC Commerce, Distributor Networks, Multi-Geo, and Multi-Brand use cases.
Differentiator
Problem solved
Functional benefit
Brands
- Cart & Checkout: Cart and checkout service built for speed and flexibility, with B2B features including bulk ordering, purchase orders, and negotiated pricing.
- Product Experience Manager
- Subscriptions & Entitlements
- Promotions Builder
- Composer
- Semantic Search & Shopper AI
- Visual CMS
- Self-Managed Commerce
Products and services
- Unstack Platform Unstack is a no-code marketing platform that allows marketers and entrepreneurs to build and expand their businesses. The platform enables users to create, manage, and execute marketing initiatives without requiring engineering resources, supporting the full lifecycle of marketing campaign development and business growth activities.
Companies that use Unstack
Customer profileSegments1 record
Ideal customer profiles1 record
Unstack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Unstack partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Unstack competitors and assessment
Company assessmentBroad incumbents
- Squarespace: Squarespace is a consumer/SMB website builder with marketing features, targeting the same entrepreneur/creator segment as Unstack but with much greater scale and brand recognition.
- Mailchimp: Mailchimp is a broad marketing platform with website and landing page builders serving SMBs and entrepreneurs — a comparable customer profile to Unstack, though Mailchimp's primary wedge is email.
- HubSpot: HubSpot is a broad marketing, sales, and CRM platform whose CMS Hub and Marketing Hub overlap with Unstack's no-code marketing positioning at the high end of the SMB/mid-market.
- Wix: Wix is a large no-code website builder widely used by entrepreneurs and small businesses, overlapping with Unstack in the SMB site/marketing tooling segment.
- Webflow: Webflow is a larger no-code visual website and CMS platform with significant marketing site functionality; it competes with Unstack in the no-code site-for-marketers category but at broader scope and scale.
Direct peers
- Landingi: Landingi is a no-code landing page and marketing platform for SMBs and agencies, providing a closely analogous offering to Unstack's no-code marketing platform.
- Unbounce: Unbounce is a leading no-code landing page and conversion intelligence platform for marketers, directly competing with Unstack in the SMB/mid-market no-code marketing tooling space.
- Instapage: Instapage is a no-code landing page platform for marketers and agencies, directly comparable in target customer and use case to Unstack's positioning.
- Leadpages: Leadpages offers a no-code landing page and website builder targeting entrepreneurs and small businesses — a closely overlapping offering to Unstack's no-code marketing platform.
- Carrd: Carrd is a simple, low-cost no-code site builder popular with entrepreneurs and creators — overlapping Unstack's SMB/entrepreneur customer base, though at a more limited feature set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Unstack social profiles
Digital presenceUnstack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unstack leadership team
Management profileNumber of profiles
Profiles2 records
Unstack funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unstack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unstack
What does Unstack do?
Unstack is a no-code marketing platform that allows marketers and entrepreneurs to build and expand their businesses. The platform enables non-technical business users to create, manage, and execute marketing initiatives without requiring engineering resources, supporting the full lifecycle of marketing campaign development and business growth activities.
Is Unstack a public or private company?
Unstack is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unstack founded?
Unstack was founded in 2019. It employs 1 to 10 people.
Where is Unstack based?
Unstack is headquartered in Boston, United States, in the North America region.
Who are Unstack's main competitors?
Broad incumbents on record are Squarespace, Mailchimp, HubSpot, Wix and Webflow. Direct peers are Landingi, Unbounce, Instapage, Leadpages and Carrd.
Does Unstack have an API?
Yes. Elastic Path provides a robust API-first commerce platform enabling developers to build custom integrations and tailored frontends. The APIs support comprehensive commerce capabilities including: Cart & Checkout (bulk ordering, purchase orders, negotiated pricing, account-based checkout flows), Product Merchandising (catalog and pricing management), Subscriptions (recurring B2B models, automatic reorders, entitlements), Promotions (stackable discounts, tiered discounts, segmented offers), Commerce Extensions (custom APIs with hosted service), Bundles & Configurations, Complex Catalogs (unlimited categories, price books), Pricing Management, Orders & Inventory, B2B2C Management, and Payment Gateways (10+ out-of-the-box payment gateways). The platform is built on microservices and enables independent upgrades or replacement of individual components without replatforming.