Carrd
Carrd is a freemium, no-code website builder enabling individuals and small businesses to create, publish, and host fully responsive one-page sites for profiles, landing pages, and portfolios without coding.
- Company typePrivate
- Founded2015
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Carrd does
Carrd operates a web-based, no-code website builder launched in 2015 that allows individuals and small businesses to create, publish, and host fully responsive one-page websites without coding. The platform serves users ranging from individuals seeking personal profiles, portfolios, and link-in-bio pages to small businesses and digital marketers building email capture landing pages, product launch pages, event registrations, and campaign pages. The core product includes a template library (300+ pre-built designs across Profile, Landing, Form, Portfolio, and Sectioned categories), custom domain publishing with automatic SSL via Let's Encrypt, form elements with native integrations to 20+ email marketing services (Mailchimp, ActiveCampaign, HubSpot, Klaviyo, Kit, and others), widget and embed support for third-party services (Stripe, PayPal, Gumroad, Typeform), site analytics integrations (Google Analytics, Plausible, Matomo, Cloudflare, Fathom, PostHog, Simple Analytics, Umami), and marketing pixel support (Meta, LinkedIn, TikTok).
The business model is freemium SaaS with annual subscriptions. The free Basic plan supports up to 3 sites per account with all core features, while paid Pro plans (Pro Lite from $19/year, Pro Standard, and Pro Plus) unlock additional site slots, custom domains, forms, widgets, embeds, site analytics, marketing trackers, UTM parameter support, and a no-branding option. Carrd also operates a Maker Program marketplace where third-party designers sell custom templates (Carrd retains a 30% commission, creators earn 70%) and a Referral Program where users earn virtual cash credits for new customer acquisition. Distribution is exclusively through product-led growth at carrd.co, with no signup required to start building.
Carrd Inc. is incorporated in Delaware and headquartered in Franklin, Tennessee (legal address: 231 Public Square Suite 300 PMB 12). The company appears to be bootstrapped and self-funded with a very small ($50,000) reported investment from Flybridge on 2021-02-05; no other institutional investors, parent companies, M&A activity, or funding rounds are disclosed. Customer acquisition is driven primarily by word-of-mouth within no-code and maker communities, third-party reviews (e.g., Zapier buying guides), and earned media in no-code roundups. No select customers, named enterprise logos, or headcount figures are disclosed beyond the 11–50 employee range.
Carrd firmographics
Firmographics- Name
- Carrd
- Legal name
- Carrd Inc.
- Website
- https://carrd.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carrd is a freemium, no-code website builder enabling individuals and small businesses to create, publish, and host fully responsive one-page sites for profiles, landing pages, and portfolios without coding.
- Ownership category
- akta.pro rank
Where Carrd is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carrd business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Pro Subscription Tiers: Tiered annual subscription model with Pro Lite, Pro Standard, and Pro Plus plans offering incremental features including more site slots, custom domains, forms, widgets, analytics, and no-branding options
- Virtual Currency/Credits: Platform uses virtual cash/credits for purchasing Pro plans and virtual items. Credits purchased via PayPal or credit/debit card cannot be withdrawn except through partner program earnings
- Maker Program: Template marketplace where users can sell custom templates. Carrd takes 30% commission, creators earn 70% on each sale. Earnings can be used for upgrades or cashed out
- Referral Program: Users earn virtual cash commissions for referring new customers. Commission is a portion of the referred user's payment amount
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic - Free tier with core features |
| Subscription | Annual | Pro Lite - Entry-level paid tier |
| Subscription | Annual | Pro Lite 10 - 10 site slots |
| Subscription | Annual | Pro Standard - Mid-tier with forms |
| Subscription | Annual | Pro Plus - Full-featured tier |
| Freemium | Pay-as-you-go | Pro Trial |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Carrd product offering
Product offeringCore offering
Carrd is a web-based no-code website builder that lets anyone create, host, and publish fully responsive one-page sites without coding. The free Basic plan supports up to three sites, while paid Pro plans (from $19/year) add custom domains with automatic SSL, forms integrated with 20+ email marketing services, widgets/embeds for payments and third-party tools, site analytics, marketing pixels, and additional site slots.
Product overview
Carrd is a simple, free one-page website builder and hosting platform offering fully responsive sites for personal profiles, landing pages, portfolios, and forms. The core product is the Carrd Website Builder, which operates on a freemium model: the free Basic Plan provides 3 site slots with core features including dozens of templates and responsive design, while paid Pro Plans (Pro Lite from $19/year, Pro Standard, and Pro Plus) unlock premium capabilities. Pro features include Custom Domains with SSL (via Let's Encrypt), Forms (with native integrations to 20+ email marketing services including Mailchimp, ActiveCampaign, HubSpot, and Klaviyo), Widgets and Embeds (Stripe, PayPal, Gumroad, Typeform), Site Analytics (Google Analytics, Plausible, Matomo, Cloudflare, Fathom, PostHog, Simple Analytics, Umami), Marketing Trackers (LinkedIn, Meta, TikTok), No Branding option, UTM Parameters, and URL Redirects. Carrd also offers a Maker Program for selling custom templates (70% commission) and a Referral Program for earning credits. The platform hosts sites on .carrd.co subdomains or custom domains with automatic SSL certificates.
Differentiator
Problem solved
Functional benefit
Products and services
- Carrd Website Builder Web-based no-code platform for creating, hosting, and publishing fully responsive one-page sites on .carrd.co subdomains or custom domains. Designed for individuals, solopreneurs, small businesses, creatives, and digital marketers who need a quick web presence without coding.
- Website Templates Catalog of hundreds of pre-built responsive templates across categories (Profile, Landing, Form, Portfolio, Sectioned, Blank) used to quickly start new one-page sites; users can also create, share, and sell custom templates via the Maker Program.
- Maker Program Template Marketplace Marketplace program where third-party designers publish and sell custom Carrd templates to other users; Carrd retains a 30% commission and creators earn 70% on each sale, with earnings usable for upgrades or cash payouts.
Quantifiable outcome
- Build up to 3 sites completely free with all core features
- +1 more outcomes
Companies that use Carrd
Customer profileSegments4 records
Ideal customer profiles4 records
Carrd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
Feature8 records
Carrd partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- MailchimpcoreEmail marketing integration allowing Carrd users to connect signup forms to Mailchimp audiences. Supports UTM parameter collection for campaign tracking.
- ActiveCampaigncoreCRM and email marketing integration for capturing contacts to ActiveCampaign lists through Carrd signup forms.
- HubSpotcoreIntegration with HubSpot CRM for contact capture and management via Carrd forms.
- KlaviyocoreEmail marketing platform integration for list building and subscriber management through Carrd signup forms.
- KitcoreNewsletter platform integration for subscriber management via Carrd signup forms.
- StripecorePayment processing integration enabling payment-enabled forms on Carrd sites. Stripe processes payments for Pro plan and form payments.
- PayPalcorePayment processing option for Pro plan purchases and payment-enabled forms. Major credit/debit cards also accepted.
- Let's EncryptcoreProvides free SSL certificates for all Carrd sites published to custom domains, automatically provisioned via Let's Encrypt.
- Google AnalyticscoreSite analytics integration for tracking visitor data and performance metrics.
- PlausiblecorePrivacy-focused analytics integration for site visitor tracking.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Carrd competitors and assessment
Company assessmentDirect peers
- Linktree: One-page link-in-bio and landing-page tool targeting creators and individuals — directly competes with Carrd's profile/landing use case at a similar low price point and PLG motion.
- Framer: No-code website builder with templates, responsive design, and CMS features for landing pages and marketing sites — overlapping feature set and SMB/creator target market.
- Typedream: No-code, minimalist website builder focused on simple responsive sites with templates and forms — competes head-to-head with Carrd in the 'simple site' niche.
Broad incumbents
- Google Sites: Free, basic website builder from Google — competes directly with Carrd's free tier for personal profiles and simple informational pages.
- Webflow: Visual website builder for designers and businesses, with CMS, forms, and integrations — competes with Carrd at the higher end of the SMB/landing page segment.
- WordPress.com: Hosted version of the dominant open-source CMS; offers simple site creation alongside a full blogging/ecommerce platform, competing broadly in the website builder category.
- Squarespace: Established website builder covering everything from one-page sites to full online stores; serves individuals, SMBs, and creatives with templated designs and integrated commerce.
- Wix: Market-leading no-code website builder with drag-and-drop editor, templates, forms, and apps — covers the broader category Carrd sits within, with much higher feature breadth and pricing.
Emerging players
- Durable: AI-powered website builder that generates complete sites (including copy, images, and forms) from a prompt in seconds — emerging direct threat to Carrd's 'fast and simple' value proposition.
- Mixo: AI site generator aimed at founders and creators for launching landing pages and pre-launch sites — overlaps with Carrd's landing-page and signup form use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carrd social profiles
Digital presenceCarrd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carrd leadership team
Management profileNumber of profiles
Carrd funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carrd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carrd
What does Carrd do?
Carrd is a web-based no-code website builder that lets anyone create, host, and publish fully responsive one-page sites without coding. The free Basic plan supports up to three sites, while paid Pro plans (from $19/year) add custom domains with automatic SSL, forms integrated with 20+ email marketing services, widgets/embeds for payments and third-party tools, site analytics, marketing pixels, and additional site slots.
Is Carrd a public or private company?
Carrd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carrd founded?
Carrd was founded in 2015. It employs 11 to 50 people.
Where is Carrd based?
Carrd is headquartered in Franklin, United States, in the North America region.
How does Carrd make money?
Four revenue lines are on record. Pro Subscription Tiers are the primary driver. The others are virtual Currency/Credits, maker Program and referral Program.
Who are Carrd's main competitors?
Direct peers on record are Linktree, Framer and Typedream. Broad incumbents are Google Sites, Webflow, WordPress.com, Squarespace and Wix. Emerging players are Durable and Mixo.
Does Carrd have an API?
No public API is recorded for Carrd.