Bird Control Group
Bird Control Group develops and sells patented laser-based bird deterrent systems (AVIX Autonomic and AVIX Handheld) to agriculture, industrial, aviation, and renewable energy customers across approximately 90-110 countries via a global partner network.
- Company typePrivate
- Founded2012
- HeadquartersDelft, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bird Control Group does
Bird Control Group, founded in 2012 in Delft, Netherlands, develops and sells laser-based bird deterrent systems under the AVIX brand (formerly Agrilaser). The company's core technology uses green (532nm) laser light that birds perceive as a physical threat, exploiting avian visual sensitivity to trigger natural flight responses without harming the animals. The product portfolio consists of two main lines: the AVIX Autonomic Mark II, a fully automated 24/7 system configurable and monitored via mobile app with up to 2,500-meter range and a patented Horizon Safety System that prevents laser projection toward aircraft or human-occupied areas; and the AVIX Handheld, a manual device priced at €649 for targeted or smaller-scale use. A compact indoor variant (Agrilaser Lite) addresses barns, stables, and warehouses.
The company monetizes primarily through one-time hardware sales distributed via a global channel partner network (PestFix in UK, BirdControl US, BirdChile, BirdBeam in Australia, Amsger Group in Belgium), supplemented by direct enterprise sales for major clients and e-commerce for handheld devices. Revenue also includes professional services such as mandatory laser safety training, installation, and after-sales support. Customer segments span agriculture (vineyards, orchards, seed production), industrial sites and factories, renewable energy (solar rooftops), aviation (airports), poultry, and golf courses, with named enterprise clients including Shell, Total E&P Nederland, Amsterdam Schiphol Airport, Hyundai Steel, ALDI, Bang & Olufsen, and Syngenta. Field-reported outcomes consistently show 70-100% bird activity reduction.
Bird Control Group operates from headquarters at the YES!Delft incubator with regional offices in the US and Chile, serving customers across approximately 90-110 countries. The company is privately held, founded by Steinar Henskes (now Founder and Supervisory Board Member) with Rik Bakker as current CEO, and has received funding from YES!Delft, EISMEA, and Rabobank Food & Agri Innovation Fund. It holds patents on its core laser technology and safety system, complies with IEC 60825-1 laser safety standards, and has received Natural England approval. The company is an active participant in the EU-funded €3M LIFE Laser Fence research consortium with Liverpool John Moores University.
Bird Control Group firmographics
Firmographics- Name
- Bird Control Group
- Legal name
- Bird Control Group
- Website
- https://birdcontrolgroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bird Control Group develops and sells patented laser-based bird deterrent systems (AVIX Autonomic and AVIX Handheld) to agriculture, industrial, aviation, and renewable energy customers across approximately 90-110 countries via a global partner network.
- Ownership category
- akta.pro rank
Bird Control Group industry classification
Industry- Product category
- Bird Deterrent Systems
- SIC
- Optical Instruments & Lenses (3827), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Bird Control & Deterrent Systems (IMAIAHAL)
- akta.pro secondary industries
- Visual & Reflective Deterrents (Predator Decoys, Tape, Lasers) (HSAMAGAI), Bird Control & Deterrent Systems (AFACAGAE)
Keywords
Where Bird Control Group is headquartered
LocationHeadquarters
- HQ city
- Delft
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Bird Control Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Laser Hardware Sales: One-time sale of laser bird deterrent hardware including automated AVIX Autonomic systems and manual AVIX Handheld devices. Products are one-time investments with immediate positive results. Minimal maintenance required after installation.
- Professional Services: Includes laser safety training required for all customers, installation services, and ongoing customer support. Safety course completion is required for all customers using the laser products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AVIX Handheld laser deterrent device |
| One time/ perpetual license | Pay-as-you-go | Agrilaser Handheld (UK pricing) |
| One time/ perpetual license | Pay-as-you-go | AVIX Autonomic automated system |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bird Control Group product offering
Product offeringCore offering
Bird Control Group designs, manufactures, and sells patented laser-based bird-deterrent hardware (AVIX Autonomic Mark II automated units and AVIX Handheld portable units) that project moving green laser beams to disperse pest birds from agricultural facilities, industrial sites, airports, and renewable-energy installations. Offerings are sold as one-time hardware licenses with optional installation and training services via a worldwide partner/reseller network across an estimated 110 countries.
Product overview
Bird Control Group offers a unified portfolio of laser bird deterrent products centered on the AVIX brand. The core offering consists of two main product lines: the AVIX Autonomic Mark II (automated system for 24/7 autonomous protection) and the AVIX Handheld (manual device for targeted use). Previously sold under the Agrilaser brand, both product lines share the same patented green laser technology that exploits birds' flight instincts by presenting the approaching laser beam as a physical threat. The automated AVIX Autonomic operates independently via a mobile app, while the handheld provides manual operation for smaller or less accessible areas. A more compact and affordable variant, the Agrilaser Lite, serves indoor and smaller-scale applications.
Differentiator
Problem solved
Functional benefit
Brands
- AVIX Autonomic: Automated laser bird deterrent system (formerly Agrilaser Autonomic) that scares birds away 24/7, configurable via smartphone app
- AVIX Handheld
- AVIX Academy
- AVIX
Products and services
- AVIX Autonomic Mark II Flagship automated laser bird-deterrent unit designed for fixed installation at large industrial, agricultural, and aviation facilities. Operates 24/7 with a randomized sweep algorithm, supports solar-panel power, and integrates with a mobile app for configuration and monitoring. Includes the patented Horizon Safety System that halts the laser when humans or aircraft approach the projected direction. Intended for enterprise buyers seeking continuous, unattended operation.
- AVIX Handheld Portable, manually-operated green-laser bird-repellent device for spot applications where mobility is required. Designed for farm managers, pest-control staff, and smaller operators to disperse pest birds on demand from crops, livestock areas, buildings, and aviation/airfield perimeters. Suitable for purchase through direct e-commerce and through the partner/reseller network.
- Agrilaser Lite Compact, lighter, and lower-tier version of the handheld laser bird-deterrent aimed at smaller agricultural, residential, and recreational applications where a less feature-rich unit suffices. Sold at a lower price point than the Handheld and accessible through both direct e-commerce and resellers.
- Agrilaser Autonomic 500 Predecessor automated 500-series laser bird-deterrent unit. The current flagship AVIX Autonomic Mark II is the evolved version of this product family.
Quantifiable outcome
- Reduces bird activity by 70-100% depending on location and situation
- +5 more outcomes
Companies that use Bird Control Group
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles4 records
Bird Control Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Bird Control Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- PestFixcoreUK agent for Agrilaser Autonomic offering pre-sales technical support, next-day systems from stock, commissioning, after-sales service, and warranty support. Organized regional training days for clients and takes initiative in marketing and sales.
- BirdChilecoreRegional partner in Chile for Bird Control Group, installing automated lasers for customers in South America.
- BirdBeamcoreTrusted Australian partner of Bird Control Group providing local sales and support for AVIX products.
- Liverpool John Moores UniversitycorePartner in €3M EU-funded LIFE Laser Fence project. Dr Alex Mason serves as project leader specializing in sensor technology development. University provides laser laboratory for experimentation and large-scale testing.
- Angel Camacho (Cuarterola, Cucanoche, Eoloarroz)coreWorld-leading global olive, rice and food industry player with farming companies in Spain. Partner in LIFE Laser Fence project for field trials and industry application.
- Game and Wildlife Conservation TrustcoreUK-wide charity conducting research into practical solutions to conservation conflict. Partner in LIFE Laser Fence project for wildlife impact assessment.
- Volterra EcosystemsminorSpanish company highly experienced in restoring degraded areas into healthy soils. Partner in LIFE Laser Fence project for environmental impact assessment.
- Amsger GroupcoreBelgium reseller for Bird Control Group, implementing automated laser bird deterrents on customer rooftops (e.g., Carrefour).
- BirdControl UScoreUS Agrilaser dealer providing sales, installation support, and demonstration videos for American customers.
- YES!Delft IncubatorcoreHigh-tech entrepreneurs center where Bird Control Group is incubated. Part of Technical University Delft providing innovation ecosystem and support.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Bird Control Group competitors and assessment
Company assessmentDirect peers
- Bird-X: US-based bird control product manufacturer offering visual, auditory, and physical deterrents including electronic and ultrasonic devices. Directly competes with Bird Control Group in the broad bird-deterrent category, though BCG's laser focus and Bird-X's broader portfolio differentiate their niches.
- Bird B Gone: US manufacturer and distributor of bird control products including spikes, netting, and visual deterrents. Major direct competitor in the bird deterrent category with overlapping end customers (agriculture, facilities, airports).
- Nixalite of America: Long-established US bird control products company specializing in physical exclusion systems (spikes, wires, netting). Direct competitor serving overlapping industrial and agricultural customers for bird exclusion and deterrent.
- Bird Gard: Manufacturer of electronic bird and predator deterrents using recorded distress calls and sonic technology. Competes with Bird Control Group in the agricultural and industrial segment using acoustic rather than optical deterrence.
- Bird Barrier America: US bird control product company offering spikes, netting, netting hardware, and visual deterrents. Overlaps with Bird Control Group in agricultural and commercial building markets.
Broad incumbents
- Rentokil Initial: Global pest control giant operating in 80+ countries with avian control as one segment of its broader pest management portfolio. Listed as a customer of Bird Control Group, and broad incumbent offering overlapping but non-specialized capability.
- Orkin (Rollins): US-based pest control giant within Rollins Inc., offering bird management among its broad commercial pest services. Competes with Bird Control Group as a broad incumbent rather than a laser specialist.
- Anticimex: Global pest control provider based in Sweden, serving 20+ countries with bird control as one of many service lines. Comparable in scale and customer overlap (industrial and agricultural sites), but as a broad pest incumbent, not a dedicated laser specialist.
- Pelsis Group: European pest control product manufacturer specializing in insecticides, rodenticides, and bird deterrents including physical exclusion systems. Broader incumbent with portfolio-level overlap in bird control.
Others
- PestFix UK: Bird Control Group's UK distribution partner rather than a competitor, but listed because BCG's channel-led distribution model is core to its moat and PestFix exemplifies the partner-network sales infrastructure that competitors without equivalent distribution scale would need to replicate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bird Control Group social profiles
Digital presenceBird Control Group compliance and trust
Trust signalCompliance1 record
Bird Control Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bird Control Group leadership team
Management profileNumber of profiles
Profiles8 records
Bird Control Group funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bird Control Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bird Control Group
What does Bird Control Group do?
Bird Control Group designs, manufactures, and sells patented laser-based bird-deterrent hardware (AVIX Autonomic Mark II automated units and AVIX Handheld portable units) that project moving green laser beams to disperse pest birds from agricultural facilities, industrial sites, airports, and renewable-energy installations. Offerings are sold as one-time hardware licenses with optional installation and training services via a worldwide partner/reseller network across an estimated 110 countries.
Is Bird Control Group a public or private company?
Bird Control Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bird Control Group founded?
Bird Control Group was founded in 2012. It employs 11 to 50 people.
Where is Bird Control Group based?
Bird Control Group is headquartered in Delft, Netherlands, in the Europe region.
How does Bird Control Group make money?
Two revenue lines are on record. Laser Hardware Sales are the primary driver. The others are professional Services.
Who are Bird Control Group's main competitors?
Direct peers on record are Bird-X, Bird B Gone, Nixalite of America, Bird Gard and Bird Barrier America. Broad incumbents are Rentokil Initial, Orkin (Rollins), Anticimex and Pelsis Group. PestFix UK is listed as an others.
Does Bird Control Group have an API?
No public API is recorded for Bird Control Group.
What industry is Bird Control Group in?
Bird Control Group's product category is Bird Deterrent Systems. Its primary akta.pro industry code is IMAIAHAL, Bird Control & Deterrent Systems, with a secondary code of HSAMAGAI, Visual & Reflective Deterrents (Predator Decoys, Tape, Lasers). Its SIC code is 3827.