Zcooly
Zcooly is a Swedish edtech company that develops curriculum-aligned mobile and web learning games for children aged 2-12 covering mathematics and emotional intelligence (Zcooly Play), plus a classroom programming and digitalization platform (Zcooly Hack). It sells consumer subscriptions to families and per-class or district licenses to Swedish schools and municipalities.
- Company typePrivate
- Founded2012
- HeadquartersGothenburg, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Zcooly does
Zcooly AB is a Swedish educational technology company founded in 2012 and headquartered in Gothenburg, with a secondary office in Skövde. The company develops curriculum-aligned digital learning games for children aged 2-12, combining mathematics and emotional intelligence (EQ) into a unified mobile and web subscription product called Zcooly Play. The core product contains over 300 game exercises organized across named sub-brand worlds (Affären, Kakmakeriet, Klockgården, RoboKlock, Räknepatrullen, Rutschkana) targeting discrete age bands and topics such as addition, subtraction, multiplication, fractions, time-telling, and emotional regulation. The platform runs on iOS, Android, and web browsers and includes an adaptive personalization layer that adjusts content to each child's knowledge level, plus a parent dashboard with progress summaries and weekly pedagogical tips via email.
The company operates a second product line called Zcooly Hack, a digital teaching platform providing lesson materials for programming and digitalization across preschool through upper secondary, aligned with Swedish national curricula (Lpfö98, Lgr11, GY11). The team of around 10-12 employees is composed of educators, developers, communicators, and designers, and the company has raised one disclosed funding round of approximately $2.18M in January 2022 led by Almi Invest with Verdane and Aggregate Media.
Zcooly's revenue model combines a direct-to-consumer family subscription (189 kr/month or 1188 kr/year, up to three children) with a B2B school and municipality licensing layer. Schools license Zcooly at 6000 kr per class per year (up to 30 students and one teacher account), while municipalities acquire district-wide unlimited licenses via custom quote with dedicated support. Distribution is digital-first: self-serve web signup, the iOS App Store and Google Play for the consumer app, and direct sales for school and municipality contracts. Acquisition channels include content marketing (educational articles on math and EQ), organic social media (Facebook, Instagram, YouTube), and co-marketing partnerships with Swedish consumer brands such as Leo's Lekland, ICA Kvantum, and Idrottsrabatten.
Zcooly firmographics
Firmographics- Name
- Zcooly
- Legal name
- Zcooly AB
- Website
- https://zcooly.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zcooly is a Swedish edtech company that develops curriculum-aligned mobile and web learning games for children aged 2-12 covering mathematics and emotional intelligence (Zcooly Play), plus a classroom programming and digitalization platform (Zcooly Hack). It sells consumer subscriptions to families and per-class or district licenses to Swedish schools and municipalities.
- Ownership category
- akta.pro rank
Zcooly industry classification
Industry- Product category
- Educational Technology / K-12 EdTech
- NAICS
- Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Interactive Learning Games & Gamified Courseware (EDAGALAL)
- akta.pro secondary industries
- Game-Based CS & Computational Thinking Platforms (EDAFANAD), Math Games, Puzzles & Recreational Math Programs (EDAMAEAM), Play-Based SEL & Executive Function Skill-Building Programs (EDACAOAB), Educational Games & Kids/Families Game Studios (MPAFAAAI)
Keywords
Where Zcooly is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Zcooly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Family Subscription (Zcooly Play): Monthly or annual subscription for families giving access to all learning games across math and EQ. Includes up to 3 children per subscription, weekly pedagogical tips, and progress tracking for parents.
- School/Class License: Annual per-class license for schools with up to 30 students and 1 teacher account, including access to digital pedagogical tools. Priced at 6000 kr/year.
- Municipality/District License: Unlimited classes and student/teacher accounts with personal support contact. Priced via quote/custom agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly family subscription covering up to 3 children |
| Subscription | Annual | Annual family subscription covering up to 3 children |
| Subscription | Annual | Class license for schools - up to 30 students and 1 teacher |
| Subscription | Annual | Municipality/district license with unlimited access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Zcooly product offering
Product offeringCore offering
Zcooly develops and publishes curriculum-aligned educational games for children, with separate productized offerings for families and schools. The consumer-side line, Zcooly Play, delivers subscription-based educational games for at-home use covering math, emotional intelligence, and early programming, while the institutional side offers Zcooly Hack together with multi-seat school licenses that schools and municipalities can deploy across classrooms.
Product overview
Zcooly is a Swedish educational technology company founded in 2012 offering two core product lines: Zcooly Play (a unified mobile and web app with over 300 learning game exercises in mathematics and emotional intelligence for children aged 2-12) and Zcooly Hack (a digital teaching platform for programming and digitalization lessons for preschool through upper secondary). Zcooly Play features named game locations — Affären, Kakmakeriet, Klockgården, RoboKlock, Räknepatrullen, and Rutschkana — each targeting specific age groups and learning topics, all accessible within the same app on iOS, Android, and web browsers. Zcooly also maintains a web shop for branded merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Zcooly Hack: A digital educational platform for programming and digitalization that provides complete lesson materials with clear progression for teachers and students.
- Klockgården
- Kakmakeriet
- RoboKlock
- Räknepatrullen
- Affären
Products and services
- Zcooly Play Subscription-based educational game platform targeted at families for at-home learning, covering math, emotional intelligence, and early programming for children in the early childhood through primary school age range.
- Zcooly Hack Educational game offering designed for classroom use by teachers and schools, with curriculum-aligned content for K-9 students across math, emotional learning, and programming topics.
- School Licenses Multi-seat licenses of Zcooly's school-oriented educational games sold to schools and municipalities, enabling deployment of Zcooly Hack across multiple classrooms and students within a single institution or district.
Quantifiable outcome
- 4.6/5 average rating on App Store
- +2 more outcomes
Companies that use Zcooly
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Zcooly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zcooly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Leo’s LeklandminorLeo's Lekland partnership appears to be a marketing/affiliate partnership, with Zcooly featured or co-promoted at Leo's Lekland play centers. Nature of partnership described through logo placement on Zcooly's website.
- ICA KvantumminorPartnership with ICA Kvantum grocery chain for promotional/co-marketing activities. Partnership indicated through logo presence on Zcooly website.
- IdrottsrabattenminorIdrottsrabatten (Sports Discount) partnership for promotional offers. Logo appears on Zcooly website indicating co-marketing arrangement.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Zcooly competitors and assessment
Company assessmentEmerging players
- Skidos: Educational gaming platform with multiple learning games for kids covering math, reading, and coding with a subscription model. Comparable in age range, multi-game subscription approach, and B2C + B2B (school licensing) monetization.
Direct peers
- Prodigy Education: Curriculum-aligned math game for grades 1-8 with freemium B2C subscriptions and B2B school licenses. Closely comparable on math game category, school license revenue model, and curriculum alignment strategy, though targeting English-speaking markets primarily.
- Khan Academy Kids: Free educational app for children ages 2-8 covering literacy, math, and social-emotional learning through gamified activities. Most directly comparable peer: same age target, similar dual-subject (math + SEL) approach, subscription/freemium model, and multi-platform availability.
- Lingokids: Subscription-based educational app for children ages 2-8 covering English, math, and SEL through play-based games. Competes in the same age bracket with a similar hybrid B2C subscription model and content breadth across multiple learning domains.
- DragonBox: Math learning games for children (now part of Kahoot!) covering arithmetic, algebra, and geometry through play. Highly comparable on math game mechanics, age range, and gamified pedagogy, though focused solely on math without the EQ layer Zcooly offers.
Broad incumbents
- LEGO Education: Educational arm of LEGO providing curriculum-aligned STEAM learning solutions including coding and robotics for schools. Comparable on the Zcooly Hack dimension (CS/programming curriculum alignment) and B2B school sales model, though physical-product rather than pure-software.
- Khan Academy: Global non-profit educational platform with free learning content across all subjects. Comparable in offering free trials for learners, content depth, and broad subject coverage; much larger scale and primarily web-based rather than mobile-first.
- Kahoot!: Norwegian-founded global learning platform with gamified quizzes, DragonBox math games, and Poio reading products. Comparable in educational gaming category, B2B/B2C dual model, and Nordic origins; significantly larger scale and broader curriculum footprint.
- Toca Boca: Swedish mobile game studio (owned by Spin Master) creating open-ended educational play apps for children. Comparable in Swedish origins, kid-focused educational game category, and parent-driven marketing, though primarily play/exploration rather than curriculum-aligned learning.
Regional players
- Yousician: Finnish-founded subscription learning app (primarily music) using gamified lessons with adaptive difficulty. Comparable as a Nordic learning app with subscription model, gamified adaptive learning, and consumer marketing focus; adjacent category rather than direct educational content competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zcooly social profiles
Digital presenceZcooly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zcooly leadership team
Management profileNumber of profiles
Zcooly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zcooly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zcooly
What does Zcooly do?
Zcooly develops and publishes curriculum-aligned educational games for children, with separate productized offerings for families and schools. The consumer-side line, Zcooly Play, delivers subscription-based educational games for at-home use covering math, emotional intelligence, and early programming, while the institutional side offers Zcooly Hack together with multi-seat school licenses that schools and municipalities can deploy across classrooms.
Is Zcooly a public or private company?
Zcooly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zcooly founded?
Zcooly was founded in 2012. It employs 1 to 10 people.
Where is Zcooly based?
Zcooly is headquartered in Gothenburg, Sweden, in the Europe region.
How does Zcooly make money?
Three revenue lines are on record. Family Subscription (Zcooly Play) is the primary driver. The others are school/Class License and municipality/District License.
Who are Zcooly's main competitors?
Skidos is listed as an emerging player. Direct peers are Prodigy Education, Khan Academy Kids, Lingokids and DragonBox. Broad incumbents are LEGO Education, Khan Academy, Kahoot! and Toca Boca. Yousician is listed as a regional player.
Does Zcooly have an API?
No public API is recorded for Zcooly.
What industry is Zcooly in?
Zcooly's product category is Educational Technology / K-12 EdTech. Its primary akta.pro industry code is EDAGALAL, Interactive Learning Games & Gamified Courseware, with a secondary code of EDAFANAD, Game-Based CS & Computational Thinking Platforms. Its NAICS code is 71312 and its SIC code is 7900.