Kruu

What Kruu does

Kruu Edtech Pvt. Ltd. is an India-headquartered (Chennai, Tamil Nadu) experiential learning infrastructure company founded in 2022 by Prof. Anil Srinivasan. The company sells a project-based learning platform to K-12 schools under three annual subscription tiers — Essentials, Scholar, and Institution — providing 75+ expert-designed project tracks across STEM, Arts, Business & Entrepreneurship, and Humanities, curriculum mapping, teacher dashboards, student portfolio publishing, and the EIS Career Affinity and Student Intelligence Platform. A curated network of 100+ global mentors drawn from universities (IIT Madras, Stanford, Oxford, Syracuse, UCSD) and industry (IBM, HCL, Amazon) delivers live sessions, feedback, and assessment within the project workflow. School onboarding follows a 5-step deployment model: discovery call, custom programme design, teacher onboarding via KruuVarsity, student launch, and showcase/report.

Kruu generates revenue through B2B SaaS annual subscriptions paid by schools (Essentials limits each student to 3 projects per year; Scholar offers unlimited participation, white-labeled portfolios, and EIS access; Institution is an enterprise tier with LMS API integration, custom tracks, and on-site facilitation). Specialized program modules — CODE^SHIFT (media research with Syracuse University), Startup Garage (entrepreneurship), and the annual Kruu Student Summit — are bundled into higher tiers or run as cohort intensives. Reported scale includes 450+ partner schools, 450,000+ students reached, and active operations in 12+ countries including India, Sri Lanka, Singapore, Australia, and the United States.

The business is sales-led, targeting K-12 decision-makers through direct outreach, educational conferences, and referral networks. With 11-50 employees and total disclosed funding of approximately $1.1M (SucSEED Indovation $1M in July 2023, an undisclosed 2024 UIncept round, and a Rs 1 crore bridge round in June 2025), Kruu has secured third-party validation through the PIEoneer Award 2025, ET Education Excellence Award 2025, and Financial Express Education Summit Silver Award 2026, and has added senior advisors including OpenAI's CFO and the CEO of Eruditus. The platform is positioned against NEP 2020 competency-based learning mandates and international curricula (IB, Cambridge), competing primarily on expert access, portfolio output, and curricular alignment rather than on price.

Name

Kruu

Legal name

Kruu Edtech Pvt. Ltd.

Website

https://getkruu.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Kruu is a Chennai-based edtech company founded in 2022 that provides a project-based learning platform to K-12 schools in 12+ countries, connecting 450,000+ students with 100+ global expert mentors through curriculum-aligned project tracks, teacher training, and student portfolios under annual subscription tiers.

Ownership category

akta.pro rank

Product category

K-12 Education Technology

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Academic Tutoring Services (Subject-Specific & General) (EDAJALAA), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

Keywords

• Experiential learning platform
• Project-based learning software
• K-12 education technology
• Student portfolio platform
• Teacher professional development

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. School Subscription (Essentials Plan): Annual subscription model offering 3 projects per student per year, with tiered access to the platform, mentor network, and assessment tools. Schools pay per-student or per-project fees.
2. School Subscription (Scholar Plan): Fixed annual fee with unlimited student participation, including 75+ expert-designed project pathways, priority mentorship access, and comprehensive platform features including white-labeled portfolios and dedicated partnership management.
3. Institution Enterprise Plan: Enterprise-tier pricing for institutions with unlimited students, custom track creation, weekly expert sessions, white-label portal, API integration, and on-site support. Premium pricing for large-scale deployments.
4. Bridge Funding Round: Rs 1 crore bridge round raised in June 2025 to enhance education platform capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kruu provides a project-based learning SaaS platform that enables K-12 schools to run curriculum-aligned experiential learning at scale, connecting middle and high school students with a global network of 100+ university professors and industry practitioners as mentors. The platform includes 75+ expert-designed project tracks, teacher dashboards, curriculum mapping, student portfolio publishing, and assessment tools. Schools subscribe on annual plans (Essentials, Scholar, or Institution tiers) and receive onboarding, teacher upskilling, and programme design support.

Product overview

Kruu is an experiential learning platform structured as a unified core platform with modular add-ons and tiered pricing plans. The core Kruu Platform (getkruu.com) provides the foundational infrastructure with 75+ project tracks, curriculum mapping, teacher dashboards, and student portfolios. The Kruu Scholar Program offers intensive cohort-based learning experiences. CODE^SHIFT and Startup Garage are specialized program modules focused on media research and entrepreneurship respectively. Supporting modules include KruuVarsity (teacher training), EIS Career Affinity Platform, and the annual Student Summit. Pricing is structured across three tiers: Essentials (entry), Scholar (mid-tier with unlimited access and premium features), and Institution (enterprise with custom tracks and LMS API integration).

Differentiator

Problem solved

Functional benefit

Products and services

• Kruu Platform Primary SaaS platform that connects K-12 schools and students with global universities, researchers, and industry practitioners through guided, project-led learning. Features 75+ expert-led project tracks across STEM, Arts, Business & Entrepreneurship, and Humanities, with curriculum mapping, teacher dashboards, student portfolios, and assessment tools. Used by 450+ schools across 12+ countries.
• Kruu Scholar Program
• CODE^SHIFT A research-oriented program partnership with Syracuse University's Newhouse School where student teams investigate the intersection of media, technology, and society, producing research posters and video presentations exploring how modern media shapes culture, identity, and behaviour.
• Startup Garage An entrepreneurship program where students develop viable business ideas, pitching startup concepts covering market analysis, product design, revenue models, and growth strategy with practical masterclasses and mentoring from Syracuse University faculty.

Quantifiable outcome

• 94% of schools renew their partnership annually
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Syracuse University (Code^Shift)flagshipStrategic or Co-development Partner · 1 January 2025Partnership with Syracuse University's Newhouse School for CODE^SHIFT research program. Dr. Srividya Ramasubramanian (Newhouse Professor & Endowed Chair) leads the program focused on data equity and inclusive storytelling. Student teams produce research posters and video presentations on media, technology, and society.
• Syracuse University (Startup Garage)flagshipStrategic or Co-development Partner · 1 January 2025Partnership with Syracuse University's Center for Digital Media Entrepreneurship led by Professor Sean Branagan. Startup Garage challenges students to develop viable business ideas and pitch startup concepts covering market analysis, product design, revenue models, and growth strategy.
• Prof. Anil SrinivasancoreOthersFounder of Kruu, renowned musician with M.Phil from Columbia University and background in cognitive neuroscience. Previously founded Rhapsody (reaching 477 schools in South India, ranked #1 worldwide in Innovation in Learning by ReImagine Education 2021). Aspen Global Leader and Associate Professor of Practice at Krea University.
• RhapsodycoreOthersRhapsody is the parent entity founded by Prof. Anil Srinivasan in 2013. It currently reaches over 477 schools in South India as the first in-curriculum Art Integration and Creative Intelligence program. Ranked #1 worldwide in Innovation in Learning by ReImagine Education (Wharton Learning Labs) in 2021.
• Sarah Friar (Board Advisor)coreOthersCFO of OpenAI, formerly SVP of Finance & Strategy at Salesforce and executive at Goldman Sachs. Holds M.Eng from Oxford and MBA from Stanford GSB. Provides strategic guidance on technology and finance matters.
• Ashwin Damera (Board Advisor)coreOthersCEO of Eruditus & Emeritus, co-founder of global unicorn in executive education. Harvard MBA graduate and Chartered Accountant. Previously founded Travelguru (acquired by Travelocity). Provides strategic guidance on education business scaling.
• Dr. Vish Krishnan (Board Advisor)coreOthersProfessor & Chair at UC San Diego (Rady School), Jacobs Chair in Engineering and Management. Faculty affiliate at Harvard Business School. Named Most Valuable Professor four times. Doctoral degree from MIT.
• KCT CoimbatoreminorStrategic or Co-development PartnerHost venue for Kruu Student Summit 2025. 200 students, 20+ mentors participated with keynote by Devdutt Pattanaik across 3 tracks: Arts, Entrepreneurship, STEM.
• Texas A&M University / CODE^SHIFT HubflagshipStrategic or Co-development PartnerCODE^SHIFT is a research hub focused on data equity and inclusive storytelling, founded at Texas A&M University in 2021, now housed at Syracuse University Newhouse School. Kruu partners with this initiative for media & society research programs.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ThinkTac: India-based experiential STEM and activity-based learning provider for K-12 schools, offering hands-on kits and curriculum-mapped programs. Directly comparable to Kruu's project-based learning infrastructure and school subscription model for Indian private schools.
• STEMROBO: K-12 STEM education and project-based learning platform selling to Indian schools through curriculum-aligned kits and labs. Comparable in targeting the same private Indian K-12 schools with experiential STEM learning offerings.
• Curio: Project-based learning platform that connects K-12 students with mentors and guided projects. Closely comparable to Kruu's model of pairing students with expert mentors on structured project briefs producing portfolio work.
• PBLWorks (Buck Institute for Education): Leading project-based learning organization providing curriculum, teacher professional development, and school partnerships globally. Comparable as a content-and-PD provider for schools implementing project-based pedagogy, similar to Kruu's KruuVarsity program.

Broad incumbents

• Next Education: Established Indian K-12 EdTech company offering curriculum, digital classrooms, and learning solutions to thousands of Indian schools. Comparable as a broader incumbent targeting the same school buyer with overlapping digital curriculum and learning offerings.
• Vedantu: Large, well-funded Indian K-12 EdTech platform offering live classes, content, and supplementary learning to schools and students. Comparable as a broad K-12 incumbent targeting similar private school segments with significantly greater capital and reach.
• Project Lead the Way (PLTW): US-based nonprofit providing STEM project-based learning curriculum and teacher training to K-12 schools nationwide. Comparable as a project-based learning provider at scale with school partnerships, teacher PD, and curriculum-aligned content offerings.

Emerging players

• Outschool: Online marketplace connecting K-12 students with expert instructors for project-based group classes and clubs. Comparable in the expert-network-driven enrichment model and project-based pedagogy, though primarily direct-to-consumer rather than school-sold.
• Synthesis: Online project-based learning platform founded by Josh Densen offering team-based problem-solving programs to gifted and motivated students. Comparable in the project-led, expert-mentored, team-based learning model aimed at ambitious K-12 students.

Others

• Rhapsody Education: Founder Prof. Anil Srinivasan's prior venture, reaching 477 South Indian schools with in-curriculum Art Integration and Creative Intelligence programs. Comparable as the founder's prior playbook for scaling K-12 in-school programs in India, providing direct lineage insight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kruuInc
• LinkedInlinkedin.com/company/kruu-inc
• Instagraminstagram.com/kruu_inc
• Xx.com/kruuedtech
• Facebookfacebook.com/GetKruu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kruu