ThinkTac

Name

ThinkTac

Legal name

Tactile Education Services Private Limited

Website

https://thinktac.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

K-12 STEM Education

NAICS

All Other Schools and Instruction (61169), Exam Preparation and Tutoring (611691)

akta.pro primary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD)

Keywords

• Experiential science learning
• K-12 STEM education
• Hands-on activity kits
• Curriculum-integrated programmes
• Teacher training programmes

Headquarters

HQ city

Mysuru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Annual Science and Math Programmes: Annual subscription-style programmes for grades I-X providing experiential science and math learning. Students receive TACtivity chests with materials, DIY guides, and access to unLab online platform. Priced per grade/programme (Rs. 1,560 for science programmes). Covers over 80% of science curriculum topics with TACtivities.
2. CBE Books (Science Around Us & Mathematics Around Us): Practice books created in partnership with CBSE for grades VI-X, published on CBSE Academic website. Priced up to Rs. 550. Focused on competency-based education questions with case studies and GOAL technique.
3. Science Board Games: Educational board games developed with CCMB (Centre for Cellular and Molecular Biology) including Fastest Protein First (Rs. 3,999) and Climaze (Rs. 1,500). One-time purchase of physical game kits with online platform access.
4. ThinkTac Mentorship Programme Bundle: Curated kit of materials for Raman STEM Ambassadors participating in the ThinkTac Science Mentorship Programme, priced at Rs. 600 (discounted from Rs. 800). Includes materials plus access to mentorship sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ThinkTac develops and sells experiential K-12 science and mathematics learning programmes for grades I–X. Each annual programme includes a physical TACtivity Chest (kit of materials such as specialized straws and Neodymium magnets), a DIY activity handbook, and access to the unLab online learning platform. Programmes are aligned with NCERT, CBSE, ICSE, Cambridge and state board curricula and cover over 80% of science topics through 75 hands-on TACtivities per academic year.

Product overview

ThinkTac is an experiential K-12 science and mathematics learning platform. The core offering consists of Annual Programmes for Science (grades I-X) and Math (grades IV-X), each aligned with NCERT, CBSE, ICSE, and state board curricula. These programmes deliver tactile, hands-on activities called TACtivities through material kits shipped to homes. The product portfolio also includes CBE (Competency-Based Education) Books for Science and Math (grades VI-X), developed in partnership with CBSE. Board games like Climaze and Fastest Protein First (developed by CCMB and produced by ThinkTac) complement the learning experience. Supporting platforms include unLab (LMS with content, assessment, and Teacher Corner) and TACLearn (teacher training programme). The company operates on a direct-to-consumer model for individual purchases and a school partnership model for institutional delivery.

Differentiator

Problem solved

Functional benefit

Brands

• TACtivities: Tactile activities that are executed by learners, including making toys, experiments, thought experiments and computer/app-based games.
• unLab
• TACLearn
• TACtivity Chests
• Raman Awards

Products and services

• ThinkTac Annual Science Programme Annual experiential science programme for grades I–X that delivers hands-on TACtivities (tactile activities) covering topics from the science curriculum, including a material kit shipped to the student and access to the unLab online platform. Priced at Rs. 1,560 per programme.
• ThinkTac Annual Math Programme Annual experiential mathematics programme for grades IV–X with hands-on TACtivities, a material kit and access to the unLab online platform to develop conceptual mastery in math topics.
• Science Around Us (CBE Books) CBSE competency-based education practice book for Science grades VI–X, developed in partnership with CBSE. Features case studies and the GOAL technique for solving CBE assessments, priced up to Rs. 550 per book.
• Mathematics Around Us (CBE Books) CBSE competency-based education practice book for Mathematics grades VI–X, developed in partnership with CBSE. Features case studies and the GOAL technique for solving CBE assessments, priced up to Rs. 550 per book.
• Climaze (Board Game) Educational board game for 2–4 players (ages 10+) developed by CCMB and produced by ThinkTac. Players learn about climate change actions and strategy, earning green points through environmental decisions. Priced at Rs. 1,500.
• Fastest Protein First (Board Game) Team card game for 2–4 teams (ages 13+) developed by CCMB and produced by ThinkTac. Players act as bacteria competing to make proteins by collecting nucleotides and amino acids. Priced at Rs. 3,999.
• unLab Online Learning Platform Customised learning management system (LMS) for students and partner schools offering videos, additional content, resources, assessments, and a Teacher Corner for course customisation and analytics on student performance.
• TACLearn Teacher Training Programme Teacher training programme designed to equip educators with the knowledge and skills required to deliver ThinkTac experiential science programmes. Includes a 1–2 day intensive initial training plus regular online monthly refresher sessions.
• School Partnership Programme School integration programme offering TACtivity sessions delivered at schools (weekly/fortnightly), classroom integration resources, teacher training (1–2 day intensive plus monthly refreshers), and weekend sessions conducted by ThinkTac educators. The unLab LMS is provided for content and assessment.
• ThinkTac Mentorship Programme Bundle Curated kit of materials for the ThinkTac Science Mentorship Programme for Raman STEM Ambassadors, including a collaboration with 150 nominated students and interactive scientific sessions. Priced at Rs. 600 (discounted from Rs. 800).

Quantifiable outcome

• Over 25,000 teachers use ThinkTac pedagogy to improve learning outcomes
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CBSE (Central Board of Secondary Education)coreStrategic or Co-development PartnerThinkTac has a formal partnership with CBSE to create competency-based education (CBE) books titled 'Science Around Us' and 'Mathematics Around Us' for grades VI-X. Parts of these books are created through partnership between ThinkTac and CBSE, published on the CBSE Academic website after being reviewed by CBSE experts. CBSE reiterated that competency-focused questions will comprise 50% of marks in annual examinations for grades IX to XII, making these books strategically important.
• CCMB (Centre for Cellular and Molecular Biology)coreStrategic or Co-development PartnerCCMB (an Indian government research institute under CSIR) developed educational board games 'Fastest Protein First' and 'Climaze' which ThinkTac produces and distributes. Fastest Protein First is a team card game about bacteria competing to make proteins. Climaze is a climate crisis board game. Both products carry CCMB's research credibility while leveraging ThinkTac's production and distribution capabilities.
• Diksha (National Digital Infrastructure for Teachers)coreStrategic or Co-development PartnerDiksha is India's national digital infrastructure for teachers. ThinkTac's logo appears on the ThinkTac homepage alongside CBSE, indicating an official integration or recognition by the Diksha platform for teacher training content.
• PrathamminorOthersPratham, a prominent Indian education NGO focused on improving quality education, is listed among ThinkTac's recognitions/endorsements on the homepage. Nature of integration not specified in detail.
• Karnataka State Education DepartmentcoreStrategic or Co-development PartnerThe Karnataka State Education Department's logo appears on ThinkTac's homepage, indicating official endorsement or partnership for delivering experiential science education within Karnataka's state board schools.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avishkaar: India-based STEM education company offering robotics kits, maker tools, and curriculum-integrated programmes for K-12 schools. Closely comparable to ThinkTac in target customer (Indian K-12 schools and students), STEM experiential learning model, and curriculum-integration go-to-market.
• Smartivity: Indian STEM/STEAM activity-kit company selling DIY learning kits for children and partnering with schools. Direct competitor in the hands-on activity-kit category, with similar D2C e-commerce and school-distribution channels.
• STEMROBO: India-based STEM education and robotics kit provider serving schools and students with hands-on learning products. Overlaps with ThinkTac in K-12 STEM experiential learning, school partnerships, and curriculum-aligned delivery.
• Tinkerly: Indian STEM learning platform combining physical STEM kits with an app and online content for school students. Directly comparable in the integrated physical-plus-digital STEM kit model targeting K-12 classrooms and parents.
• KiwiCo: US-based subscription STEM and activity-kit company for children, offering hands-on crates across age groups. Closely mirrors ThinkTac's TACtivity Chest subscription model, experiential pedagogy, and curated activity design.
• MEL Science: Science-focused subscription kits and digital lessons for children, including chemistry and physics experiments. Comparable to ThinkTac in science-kit subscription model, hands-on experimentation focus, and curriculum-adjacent content.

Emerging players

• BrightCHAMPS: Global edtech focused on coding, AI, and STEM for K-12 students, including India. Adjacent competitor in the broader K-12 STEM enrichment category, but centres on digital skills rather than tactile science experiments.
• Cuemath: India-based after-school math learning platform with a teacher network. Comparable in curriculum-aligned math focus and India K-12 distribution, though its model is live online tutoring rather than hands-on kits.

Broad incumbents

• LEAD School: Large Indian K-12 integrated learning company partnering with schools on curriculum, teacher training, and digital delivery. Competes with ThinkTac for the same school partnership wallet and NEP-aligned experiential learning mandate, but at much larger scale and broader scope.
• Byju's: India's largest edtech company offering K-12 tutoring, test prep, and curriculum content. A broad incumbent in the same K-12 segment that competes for student time, school relationships, and STEM enrichment budgets in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/think_tac
• YouTubeyoutube.com/thinktac
• Facebookfacebook.com/thinktac
• Instagraminstagram.com/thinktac/?hl=en
• LinkedInlinkedin.com/company/thinktac

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThinkTac