Holos

What Holos does

Holos, Inc. is a privately held spatial computing company founded in 2016 at the University of Wisconsin–Madison and headquartered in Madison, WI. The company builds an immersive training platform for organizations whose work is highly physical and technical, with primary traction inside the U.S. Department of the Air Force and a stated pipeline into manufacturing, industrial enterprises, and humanoid robotics. Its platform consists of two native Apple Vision Pro products—Holos Capture, a multi-modal spatial recording application that captures expert work as synchronized stereo video, 6-DOF hand and device pose, named object tracking, GPS, and on-device speech-to-text; and Holos Learn, a no-code authoring and delivery tool that turns captured skills (or uploaded 2D source material) into immersive training modules in hours rather than months. A web-based Holos Dashboard manages skills, captures, objects, and organization settings, and the platform integrates with Scale AI's Donovan LLM for AI-assisted course generation and with Dynepic's MOTAR for secure USAF training delivery.

The company is venture-backed and has historically relied on a combination of U.S. Air Force SBIR/STTR and AFVentures TACFI contracts, accelerator participation (Techstars Space, SmartCityX), a LEONID contract-backed term loan, and matching venture capital to fund operations. Validated USAF contracts total more than $3.5M across multiple SBIR Phase I/II awards, a TACFI with Luke AFB, and a Phase II with the Air Force Research Laboratory in partnership with Scale AI. Holos also holds two 5-year Air Education and Training Command (AETC) Basic Ordering Agreements covering Live, Virtual, and Constructive Immersive Learning. Go-to-market combines enterprise field sales into defense and government (led by the founders through AFWERX and base-level champions at Edwards AFB and Luke AFB), a free 60-day product-led pilot, self-serve distribution via the visionOS App Store, and channel relationships such as SmartCityX for Japan. Pricing is quote-based for enterprise plans and freemium with annual billing cadence for paid tiers. Holos reports customer outcomes including 75% reduction in training development time, 83% USAF user preference over existing alternatives, and at least 50% reductions in training preparation and execution times in austere environments.

Name

Holos

Legal name

Holos, Inc.

Website

https://holos.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Holos, Inc. is a spatial computing company that builds Apple Vision Pro tools for capturing physical expert work and turning it into immersive training. It primarily serves the U.S. Air Force via SBIR/TACFI contracts and is expanding into manufacturing, industrial enterprises, and humanoid robotics.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Government SBIR Contracts (Defense): Holos generates primary revenue through U.S. Air Force SBIR and STTR contracts via AFWERX, including Phase I ($50K-$75K), Phase II ($750K-$1.25M), and TACFI awards ($1.56M-$1.8M). These are non-dilutive government R&D contracts for developing VR/AR training capabilities for the DAF.
2. Enterprise Platform Subscriptions: SaaS platform subscriptions for enterprises and government organizations using Holos Capture and Learn products. Pricing is quote-based; enterprise plans include SSO, SCIM, advanced admin controls, and larger organizational deployments.
3. Private Credit / Defense Contract Financing: LEONID provided a term loan to Holos based on a U.S. Air Force contract, providing non-dilutive working capital against validated government contract revenue.
4. Robot Training Policy Generation: Holos generates structured training policies for humanoid robot deployment from captured skills, representing a future revenue stream for robotics and manufacturing clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Holos builds an end-to-end spatial computing training platform consisting of two products: Holos Capture, which records expert physical work as multi-modal spatial data (stereo video, hand skeleton, object tracking, device pose, on-device speech-to-text, GPS) on Apple Vision Pro, and Holos Learn, a no-code authoring and immersive delivery app that turns captured content—plus AI-suggested assets via Scale AI Donovan—into AR/VR training modules. The platform primarily serves the U.S. Air Force, broader DoD agencies, and manufacturing/industrial enterprises needing rapid, Just-in-Time training for technical physical work.

Product overview

Holos is a complete training platform for capturing, quantifying, and distributing physical expertise within organizations. The platform consists of two primary products: Holos Capture and Holos Learn. Holos Capture is a spatial recording application for Apple Vision Pro that turns real-world work into structured, up-to-date process data through multi-modal capture (stereo video, hand tracking, object tracking, speech transcription). Holos Learn is an immersive training authoring and delivery platform that enables instructors to create and deploy AR training modules directly on Apple Vision Pro, either manually or with AI assistance. The two products form a seamless workflow where Capture records expert performances and Learn transforms them into deployable training. Additional platform components include a web Dashboard for managing skills, captures, objects, and organization settings, as well as Skills as the central organizing unit for procedures that links captures to training outputs including onboarding decks, SOPs, and robot training policies.

Differentiator

Problem solved

Functional benefit

Brands

• Holos Capture: Multi-modal data capture platform that turns physical work into structured process data. Captures expertise through audio interview, video, AR glasses, or Apple Vision Pro.
• Holos Learn

Products and services

• Holos Capture Spatial recording application for Apple Vision Pro that turns physical work on the floor into structured, up-to-date process data. Captures synchronized multi-modal data—stereo video, 6-DOF device pose, full hand skeleton tracking for both hands, named object tracking, on-device speech-to-text transcription, and GPS—packaged into reusable session files. Currently in Private Preview for select organizations, with capture inputs available via audio interview, video, AR glasses, or Apple Vision Pro.
• Holos Learn Immersive training authoring and delivery platform for Apple Vision Pro. Instructors drag-and-drop captured content or any media into fully immersive Vision Pro training modules, or use AI to generate structured courses from skill libraries. No-code authoring, same-day content updates, and one-tap deployment, replacing six-month curriculum cycles.
• Holos Learn in 3D (visionOS App) Consumer-distributable visionOS application that delivers captured expertise as immersive training. Learners step into workflows, work through stages, and interact with 3D objects the expert used. Available on the Apple App Store.

Quantifiable outcome

• 75% reduction in training content development time
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Scale AIcoreStrategic or Co-development Partner · 20 January 2024Flagship partnership with Scale AI ($29B+ company) to integrate Donovan LLM platform into Holos' immersive training workflow. Enables AI-assisted course generation from existing 2D materials (doctrine, manuals, PowerPoints). First major achievement was a $1.25M AFWERX SBIR Phase II contract with AFRL. Collaboration enables Just-in-Time training and Multi-Capable Airmen capabilities, reducing development time by up to 75%.
• ApplecoreTechnology or Integration · 1 January 2024Apple is a key platform partner providing Apple Vision Pro hardware and visionOS platform. Holos is the first-and-only app enabling full training creation directly on Vision Pro without a separate device. Apple is recognized as a supportive partner during platform launch. Holos Learn is available on the visionOS App Store.
• Dynepic (MOTAR Platform)coreTechnology or Integration · 24 May 2023Integration with Dynepic's MOTAR platform, the secure backbone for training delivery across the U.S. Air Force. Enables a new class of users across the USAF to rapidly create, remix, and share immersive VR training experiences through the MOTAR platform.
• Luke Air Force BasecoreStrategic or Co-development Partner · 24 May 2023Luke AFB in Arizona partnered with Holos for $1.56M-$1.8M TACFI last-mile product developments. MSgt Joseph Blahut at Luke AFB is described as Holos' 'number one champion.' The 56th Maintenance Group at Luke AFB collaborated closely on delivering mission-critical training platform to Airmen across AETC.
• SmartCityX (Japan Program)minorStrategic or Co-development Partner · 1 March 2022Holos accepted into Japan-based SmartCityX immersive accelerator program for smart city innovation. Provides 1:1 matching meetings with Japanese corporations including Japan Airlines, Suzuki, JR East, Japan Post, NTT West, Hakuhodo, JCB, Lion, Aioi Nissay Dowa Insurance, Idemitsu Kosan, Nihon Unisys, and JT Group. Global kickoff event in March with Demo Day in July.
• Edwards Air Force BasecoreStrategic or Co-development Partner · 1 January 2019Primary military installation partner for Phase I and II SBIR work. Holos collaborated with Edwards AFB (California) to adapt tools for military training precision and rigor requirements. Technical Point of Contact Jeremy Neilson from Edwards AFB worked closely with the Holos team on Phase II R&D.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Strivr: Enterprise immersive training platform using VR for frontline workforce upskilling across retail, logistics, and sports. Direct competitor to Holos Learn for immersive soft/hard-skill training, though headset-agnostic rather than Apple Vision Pro-focused.
• Talespin: XR-based workforce training and skills-development platform serving enterprises with no-code authoring and AI-driven content. Closely comparable to Holos Learn's enterprise authoring + delivery model, with broader headset support.
• Transfr: VR training provider focused on skilled trades and technical job training (manufacturing, public safety, military). Direct peer to Holos' physical-technical-job training thesis, particularly in manufacturing and defense-adjacent workforces.
• Immerse: Enterprise VR language and skills training platform with a content marketplace and authoring tools. Comparable to Holos Learn's enterprise SaaS distribution and training-content model, though primarily language/business-skill focused.
• PIXO VR: XR strategy, content, and distribution company serving large enterprises and government agencies. Comparable to Holos for enterprise/government XR training deployments and custom immersive content.
• Mursion: VR-based soft-skills training with AI-powered simulations for leadership, sales, and customer service. Peer in immersive workforce training delivery, though oriented toward people-skills rather than physical/technical skills.

Emerging players

• SimX: Medical VR simulation platform for clinical training. Adjacent to Holos given shared immersive-training technology stack, though specialized to healthcare rather than industrial/defense verticals.

Others

• Dynepic: Operator of the MOTAR secure training-delivery backbone for the U.S. Air Force and Holos' integration partner. Closely comparable because MOTAR is the distribution layer Holos plugs into, making Dynepic both a peer (DoD immersive training) and a channel.

Broad incumbents

• Microsoft (Mixed Reality / HoloLens): Broad incumbent offering HoloLens hardware, Dynamics 365 Guides, and mixed-reality enterprise training tooling. Comparable as a much larger alternative for AR-guided industrial training, though not purpose-built for Apple Vision Pro workflows.
• Anduril Industries: Defense technology prime building integrated hardware/software systems for the DoD. Comparable insofar as both companies sell software-intensive capabilities into the U.S. Air Force / DoD, and Anduril's Lattice product illustrates the type of program-of-record platform Holos could grow into.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/holosvr
• LinkedInlinkedin.com/company/holos-inc.
• Instagraminstagram.com/holosxr

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds9 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holos