Sponswatch
SponsWatch is a Stockholm-based B2B SaaS company that uses AI computer vision, machine learning, and social media listening to measure and value sponsorship exposure for sports rights holders and brands across all media formats and platforms.
- Company typePrivate
- Founded2021
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sponswatch does
SponsWatch is a Stockholm-headquartered B2B SaaS company founded in 2021 that provides AI-powered sponsorship exposure measurement and valuation to sports rights holders (teams, leagues, federations) and to sponsors and brands. The platform combines computer vision, machine learning, and social media listening to measure sponsorship exposure across all media formats (video, image, text, audio) and across all distribution platforms (traditional broadcasting, online publishing, social media, podcast), producing analytics on exposure time, visibility, logo size and placement, and competitive density. A distinctive valuation methodology based on net advertising costs at a discounted price, rather than inflated list prices, is offered as an industry-standard framework for pricing sponsorship inventory and evaluating sponsorship ROI.
The company's underlying technology stack centers on proprietary AI computer vision models applied to video and image analysis, supplemented by text-based social media listening for brand mention tracking. The team includes a Machine Learning Engineer alongside software developers based in a Madrid engineering office, while Customer Growth and Customer Success functions operate from Stockholm. The product roadmap extends beyond exposure measurement into brand impact analytics (brand love, purchase intent, emotional connection) and consultative services such as optimal logo placement and creative design recommendations.
Commercially, SponsWatch operates a sales-led, consultative go-to-market with quote-based annual subscriptions and a demo-request sales motion. The customer base is concentrated in Swedish sports, with named rights holder logos spanning ice hockey (Brynäs, Färjestads BK, Växjö Lakers, Svenska Ishockeyförbundet, SDHL), football (Djurgården, AIK, Brommapojkarna, Hammarby, Elfsborg), speed skating (KNSB), and table tennis (Svenska Bordtennisförbundet). Revenue is undisclosed; the company raised approximately $1.05 million in seed funding in February 2025 from node.vc (lead) and Venrex, and remains privately held with 1-10 employees.
Sponswatch firmographics
Firmographics- Name
- Sponswatch
- Legal name
- SponsWatch AB
- Website
- https://sponswatch.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SponsWatch is a Stockholm-based B2B SaaS company that uses AI computer vision, machine learning, and social media listening to measure and value sponsorship exposure for sports rights holders and brands across all media formats and platforms.
- Ownership category
- akta.pro rank
Sponswatch industry classification
Industry- Product category
- Sponsorship Analytics
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
- akta.pro secondary industries
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)
Keywords
Where Sponswatch is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Sponswatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Sponsorship Measurement Platform: B2B platform providing comprehensive sponsorship exposure measurement and analytics services. The platform offers measurement across all media formats (video, image, text, audio) and all platforms (traditional broadcasting, online publishing, social media, podcasts). Revenue is generated through service provision to rights holders and sponsors seeking accurate, data-driven sponsorship valuation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on client requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sponswatch product offering
Product offeringCore offering
SponsWatch operates a B2B sponsorship measurement platform that uses AI computer vision, machine learning, and social media listening tools to quantify sponsorship exposure across all media formats (video, image, text, audio) and platforms (broadcast, online publishing, social media, podcasts). The platform produces exposure analytics (time, visibility, logo size, placement, competition) and applies a consistent valuation method based on net advertising costs at a discounted price, with consultative services to translate the data into pricing and optimization decisions for rights holders and sponsors.
Product overview
Sponswatch offers a single unified sponsorship measurement platform that combines advanced media analytics with consultative expertise. The platform leverages AI computer vision, machine learning, and social media listening tools to measure sponsorship exposure across all media formats (video, image, text, audio) and all platforms (broadcasting, online publishing, social media, podcasts). The solution provides exposure analysis (tracking time, visibility, logo size and placement), brand impact measurement (brand love, purchase intent, emotional connection), and consistent valuation based on industry-approved metrics. Services include optimal logo placement recommendations, creative design guidance, empty-space analysis, and performance optimization—all delivered through a holistic one-stop approach.
Differentiator
Problem solved
Functional benefit
Products and services
- SponsWatch Platform A SaaS platform that uses AI computer vision and machine learning to automatically detect and measure sponsorship logo exposure in video, image, text, and audio media, and applies a consistent valuation methodology based on industry-approved standards and net advertising costs. It is sold to sports rights holders (teams, leagues, federations) and to brands sponsoring them, providing exposure analytics, brand impact measurement, and consultative optimization recommendations.
Quantifiable outcome
- Accurate sponsorship exposure valuation based on net advertising costs rather than inflated list prices
- +1 more outcomes
Companies that use Sponswatch
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Sponswatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Sponswatch partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Sponswatch competitors and assessment
Company assessmentDirect peers
- Blinkfire Analytics: Blinkfire Analytics provides AI-driven sponsorship and media valuation analytics across sports, social, and broadcast. It is the most direct global competitor to SponsWatch in measuring sponsorship exposure for rights holders and brands.
- Zoomph: Zoomph offers sponsorship ROI and social media valuation tools to sports organizations and brands, combining analytics with content insights. It directly competes with SponsWatch's sponsorship exposure measurement offering.
- Hookit: Hookit measures sponsorship media value and brand performance across digital and social channels for sports properties and sponsors. It overlaps SponsWatch's value proposition of quantifying exposure and ROI.
- GumGum Sports: GumGum Sports (formerly OMBCO/SponsorPulse-adjacent) uses computer vision to detect sponsor logos in broadcasts and value exposure. Its technology stack and customer base closely mirror SponsWatch's computer vision exposure-measurement approach.
- Relo Metrics: Relo Metrics (formerly Edmans Mo) provides sponsorship and media valuation across sports and entertainment using AI/ML. It is a direct competitor to SponsWatch on broadcast and social sponsorship measurement.
- SponsorUnited: SponsorUnited operates a sponsorship marketplace and analytics platform connecting brands, rights holders, and agencies. It overlaps with SponsWatch in providing data-driven sponsorship valuation and marketplace intelligence.
Broad incumbents
- Nielsen Sports: Nielsen Sports offers sponsorship valuation, audience measurement, and media analytics at global scale. As a broad incumbent it competes with SponsWatch in sponsorship exposure measurement but serves a far wider portfolio.
- Kantar: Kantar provides media and sponsorship measurement, including valuation and effectiveness services. As a broad incumbent it overlaps SponsWatch's analytics layer but at a global, multi-vertical scale.
Emerging players
- MVPindex: MVPindex provides athlete and sponsorship valuation analytics using social and market data. It is an emerging player with partial overlap with SponsWatch's exposure measurement capabilities.
Others
- HookLogic (A4G/Quadrant): Wider sports marketing analytics and consulting firms (e.g., Global Sports Commerce, Spotted Zebra) provide related sponsorship strategy and measurement services. They are thematically comparable as ecosystem participants to SponsWatch's buyer/seller customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sponswatch social profiles
Digital presenceSponswatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sponswatch leadership team
Management profileNumber of profiles
Profiles9 records
Sponswatch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sponswatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sponswatch
What does Sponswatch do?
SponsWatch operates a B2B sponsorship measurement platform that uses AI computer vision, machine learning, and social media listening tools to quantify sponsorship exposure across all media formats (video, image, text, audio) and platforms (broadcast, online publishing, social media, podcasts). The platform produces exposure analytics (time, visibility, logo size, placement, competition) and applies a consistent valuation method based on net advertising costs at a discounted price, with consultative services to translate the data into pricing and optimization decisions for rights holders and sponsors.
Is Sponswatch a public or private company?
Sponswatch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sponswatch founded?
Sponswatch was founded in 2021. It employs 1 to 10 people.
Where is Sponswatch based?
Sponswatch is headquartered in Stockholm, Sweden, in the Europe region.
How does Sponswatch make money?
One revenue line is on record: sponsorship Measurement Platform.
Who are Sponswatch's main competitors?
Direct peers on record are Blinkfire Analytics, Zoomph, Hookit, GumGum Sports, Relo Metrics and SponsorUnited. Broad incumbents are Nielsen Sports and Kantar. MVPindex is listed as an emerging player. HookLogic (A4G/Quadrant) is listed as an others.
Does Sponswatch have an API?
No public API is recorded for Sponswatch.
What industry is Sponswatch in?
Sponswatch's product category is Sponsorship Analytics. Its primary akta.pro industry code is MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting), with a secondary code of MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 541810 and its SIC code is 7311.