HuntScore
HuntScore is a U.S. consumer SaaS platform that helps DIY big game hunters plan hunts via interactive maps, draw odds, and proprietary HuntScore, FreezerScore, and TrophyScore rankings across 15 western states. It was bootstrapped by Matt Habiger and acquired by BaseMap in January 2024.
- Company typePrivate
- Founded2017
- HeadquartersKansas City, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What HuntScore does
HuntScore is a U.S.-based, consumer-facing SaaS platform that helps DIY big game hunters plan and execute hunts across 15 western states (Alaska, Arizona, California, Colorado, Idaho, Kansas, Missouri, Montana, Nebraska, New Mexico, Nevada, Oregon, Utah, Washington, Wyoming). Founded around 2017, it was bootstrapped by its original founder and acquired by Matt Habiger in summer 2020, with legal entity REALDiscovery LLC domiciled in Missouri. The platform serves hunters who apply for limited-entry tags and hunt public lands, providing interactive maps, draw odds and harvest statistics, proprietary HuntScore/FreezerScore/TrophyScore ratings, application deadline alerts, and a public-land access analysis that includes corner-crossing identification. Its primary customer segments are DIY public-land hunters, western state big game hunters broadly, and value-conscious hunters seeking freezer-friendly opportunities.
The product technology stack is a web-based geospatial platform aggregating data from state wildlife agencies, BLM, USFS, Google, Boone and Crockett, NOAA, USGS, ESRI, and member contributions. Notable technical components include a synthetic hunter elevation methodology using NASA SRTM topography data sampled at 1 arc-second resolution (producing 2,000-10,000 simulated hikes per unit), a Monte Carlo draw odds simulation running 400 iterations, a road/trail-biased terrain ruggedness index, and a Jupyter-notebook-based public land access classifier. The platform includes custom map creation tools, marker/route/save functionality, and SMS/email notification systems for deadlines, OTC sales, and leftover/returned tag availability.
HuntScore operates a freemium product-led growth model. Free accounts access basic content; Pro Annual and Pro Monthly subscriptions unlock filters, all three scoring methodologies, harvest trends, draw odds, alerts, and application reminders. Pricing is not publicly disclosed but is non-refundable, with annual rates locked at purchase. A community-led GTM motion layers on top: users contribute photos, reviews, and edits and earn $5 in account credits per approved submission (up to $30/year) that offset subscription cost. A secondary advertising stream lets outfitters, guides, processors, and hotels target hunters by region or hunt unit. In January 2024, BaseMap acquired HuntScore, with plans to integrate its data and scoring into the BaseMap mobile hunting app; founder Matt Habiger remains involved in the integration alongside BaseMap CEO Jeff Balch.
HuntScore firmographics
Firmographics- Name
- HuntScore
- Legal name
- REALDiscovery LLC
- Website
- https://huntscore.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- HuntScore is a U.S. consumer SaaS platform that helps DIY big game hunters plan hunts via interactive maps, draw odds, and proprietary HuntScore, FreezerScore, and TrophyScore rankings across 15 western states. It was bootstrapped by Matt Habiger and acquired by BaseMap in January 2024.
- Ownership category
- akta.pro rank
HuntScore industry classification
Industry- Product category
- Hunt Planning Software
- NAICS
- Fishing, Hunting and Trapping (114), Hunting and Trapping (1142)
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Hunting, Shooting Sports & Archery Retail (CRAMABAK)
Keywords
Where HuntScore is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HuntScore business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Pro Annual Subscription: Annual subscription providing full access to filters, draw odds, harvest data, alerts, reminders, and advanced scoring features. Billed in advance annually with no refunds.
- Pro Monthly Subscription: Monthly subscription with same features as annual, billed month-to-month. Less common option.
- User Content Credits: Users earn $5 credits per approved photo, edit, or review (up to $30/year) which are applied to reduce subscription costs. Effectively paying users for content contributions.
- Advertising: Platform for businesses (outfitters, guides, processors, hotels) to advertise to hunters. Businesses can target by region or specific hunting unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free account with basic access |
| Subscription | Annual | Pro Annual Subscription |
| Subscription | Monthly | Pro Monthly Subscription |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
HuntScore product offering
Product offeringCore offering
HuntScore is a web-based big game hunt planning platform that provides interactive maps, draw odds data, harvest statistics, and proprietary scoring systems (HuntScore, FreezerScore, TrophyScore) for hunters across 15 western U.S. states. The platform also delivers terrain and elevation analysis, application deadline reminders, and leftover/returned tag alerts through a freemium model with paid Pro subscriptions for full feature access.
Product overview
HuntScore is a big game hunt planning platform offering a suite of tools for hunters to find, research, and plan hunting opportunities. The core platform provides interactive maps, draw odds data, harvest statistics, and HuntScore's proprietary scoring methodology across 15 western U.S. states. The product portfolio centers on the HuntScore Platform with its proprietary HuntScore/FreezerScore/Trophy Score methodologies, complemented by draw odds and harvest data services, HuntScore Reminders (deadline notifications), HuntScore Alerts (leftover/returned tag monitoring), Custom Map Creation tools, Terrain & Elevation Analysis features, and Public Land Access Analysis capabilities. The platform was acquired by BaseMap in January 2024 with integration planned.
Differentiator
Problem solved
Functional benefit
Products and services
- HuntScore Platform Big game hunt planning web platform providing interactive maps, draw odds data, harvest statistics, and proprietary scoring methodology for individual hunters planning hunts across 15 western U.S. states. Accessible via self-service registration with a free tier and paid Pro subscription.
Quantifiable outcome
- Over 200,000 applicants annually in Colorado elk draw alone
- +3 more outcomes
Companies that use HuntScore
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
HuntScore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
HuntScore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BaseMapflagshipBaseMap completed acquisition of HuntScore in January 2024. The acquisition was described as 'highly complementary' and accelerates BaseMap's industry-specific strategy to transform hunt planning, mapping, and research via mobile devices. Long-term plans include integrating all HuntScore data and features into the BaseMap app, with initial hunt planning features expected in March 2024. Matt Habiger, founder of HuntScore, will continue working with BaseMap CEO Jeff Balch to fulfill the shared vision of building the most complete hunting app.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HuntScore competitors and assessment
Company assessmentOthers
- ScoutLook Hunting: Weather and solunar forecasting tool widely used by hunters for daily conditions. Adjacent in the hunter workflow (planning + in-field conditions) and an indirect data-source peer for conditions-driven analysis.
- AllTrails: Trail discovery and navigation platform with broad outdoor user base including hunters. Adjacent rather than directly competitive; comparable for terrain/trail data and a reference point for outdoor subscription consumer brands.
Emerging players
- DeerCast: Deer hunting forecast app using weather, moon, and historical data to predict deer movement. Compares on the scoring/forecast methodology axis, though narrower in species and less focused on draw systems.
- Gaia GPS: Outdoor GPS and mapping app popular with hunters, backpackers, and other backcountry users. Overlaps on terrain, elevation, and public land analysis, though it does not specialize in draw odds or hunt scoring.
- Outdoor Vital (formerly HuntLog): Smaller hunt planning and draw research tool focused on DIY western hunters. Niche direct competitor with overlapping research feature set and a similar subscription model.
Direct peers
- HuntStand: Mobile hunting app combining property maps, GPS, weather, and harvest tools. Competes for the same DIY hunter workflow from mapping and planning through in-field execution, with a similar freemium/subscription model.
- GoHunt: Subscription-based hunt research platform offering draw odds, filters, and filtering tools for western big game hunters. Most direct comparable on the research/analytics layer where HuntScore competes for hunter research time.
Broad incumbents
- BaseMap: Mobile-first hunting and outdoor mapping platform; BaseMap acquired HuntScore in January 2024 to integrate its hunt planning data. Highly comparable as a hunting technology platform with overlapping end users, complementary data, and a shared go-to-market.
- onX Hunt: Premium GPS hunting app with public/private land boundaries, offline maps, and hunt planning features. Closest direct competitor for DIY western hunters and the category leader by user base and revenue.
- Trimble Outdoors (Trimble Maps): Enterprise-grade outdoor GPS and mapping suite with hunting/off-highway use cases. A broader incumbent comparable on the geospatial/mapping backbone HuntScore builds on, though less focused on draw odds or hunter-specific scoring.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HuntScore social profiles
Digital presenceHuntScore financial estimates
Financial estimateRevenue estimate
Valuation estimate
HuntScore leadership team
Management profileNumber of profiles
Profiles1 record
HuntScore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HuntScore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HuntScore
What does HuntScore do?
HuntScore is a web-based big game hunt planning platform that provides interactive maps, draw odds data, harvest statistics, and proprietary scoring systems (HuntScore, FreezerScore, TrophyScore) for hunters across 15 western U.S. states. The platform also delivers terrain and elevation analysis, application deadline reminders, and leftover/returned tag alerts through a freemium model with paid Pro subscriptions for full feature access.
Is HuntScore a public or private company?
HuntScore is a private company. It is classified as corporate owned and is currently acquired.
When was HuntScore founded?
HuntScore was founded in 2017. It employs 1 to 10 people.
Where is HuntScore based?
HuntScore is headquartered in Kansas City, United States, in the North America region.
How does HuntScore make money?
Four revenue lines are on record. Pro Annual Subscription is the primary driver. The others are pro Monthly Subscription, user Content Credits and advertising.
Who are HuntScore's main competitors?
Others on record are ScoutLook Hunting and AllTrails. Emerging players are DeerCast, Gaia GPS and Outdoor Vital (formerly HuntLog). Direct peers are HuntStand and GoHunt. Broad incumbents are BaseMap, onX Hunt and Trimble Outdoors (Trimble Maps).
Does HuntScore have an API?
No public API is recorded for HuntScore.
What industry is HuntScore in?
HuntScore's product category is Hunt Planning Software. Its primary akta.pro industry code is CRAMABAK, Hunting, Shooting Sports & Archery Retail. Its NAICS code is 114 and its SIC code is 900.