VizEat

What VizEat does

VizEat, founded in 2014 in London and now operating as Eatwith, is a two-sided online marketplace that connects travelers with local hosts offering authentic in-home dining experiences, cooking classes, and food tours. The platform operates across more than 130 countries with seven language and twenty-plus currency localizations, and its core supply is a curated catalog of vetted hosts — local chefs and home cooks — who list dinners, classes, and guided food walks in major destinations such as Paris, Rome, Barcelona, London, New York, San Francisco, Chicago, Lisbon, Amsterdam, Athens, and Los Angeles. The technology stack centers on a web and mobile marketplace (with a dedicated host-side screening API at screen-api.eatwith.com) that handles discovery, booking, and payment; product extensions include globally valid gift cards, private group events, a travel-agents platform for B2B bookings, and an affiliate program.

Revenue is generated primarily through marketplace commissions on bookings, supplemented by gift card sales and B2B/affiliate channels. Growth has historically been driven by a combination of product-led self-serve discovery, community-led engagement via Instagram (#eatwith), a referral program ($10/$10), and earned media coverage in Vogue, Forbes, Huffington Post, and Lonely Planet. Between 2015 and 2018 the company executed a roll-up strategy, acquiring Cookening, EatWith (after which it rebranded from VizEat), and Grub Club, consolidating the European social-dining category. Disclosed funding totals approximately $5.6M across a 2014 seed round and a 2016 round led by Eurovestech; no subsequent funding rounds, revenue figures, or headcount growth are publicly disclosed.

Name

VizEat

Website

https://vizeat.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

VizEat (operating as Eatwith) is a global two-sided marketplace connecting travelers with local hosts for authentic dining experiences, cooking classes, and food tours across 130+ countries, monetizing via marketplace commissions, gift cards, and B2B channels.

Ownership category

akta.pro rank

Product category

Online Travel & Local Experiences Marketplace

NAICS

Tour Operators (56152), Special Food Services (7223)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culinary & Wine Travel Agencies (THAKAFAH)

akta.pro secondary industries

Culinary Walking & Market Tours (THAJAGAA), Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE), Dining Reservations & Culinary Itinerary Planning (HSACAKAG)

Keywords

• Social dining marketplace
• Food experiences booking
• Cooking classes platform
• Local host dining
• Food tour marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Marketplace Commission on Experiences: EatWith operates as a two-sided marketplace platform taking a commission on bookings made through the platform. Local hosts list and manage food experiences (dinners, cooking classes, food tours) while guests pay for these experiences. The platform facilitates the transaction between local hosts and travelers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

VizEat (operating as Eatwith) runs a two-sided online marketplace that connects travelers with local hosts and chefs offering authentic food experiences. The platform enables guests to discover and book hosted dinners, hands-on cooking classes, and guided food tours in private homes or unique venues across more than 130 countries, while hosts use the platform to list, manage, and monetize their culinary experiences.

Product overview

EatWith (formerly VizEat) is a platform-plus-marketplace architecture connecting travelers with local hosts for authentic food experiences. The core offerings include Dining Experiences (hosted dinners), Cooking Classes (hands-on culinary instruction), and Food Tours (guided food walks). Additional revenue streams include Gift Cards (valid for any experience in 130+ countries), Private Events (custom group dining), a Travel Agents Platform for B2B bookings, and an Affiliate Program for commission-based promotions. The platform operates across major destinations including Paris, Rome, Barcelona, New York, London, San Francisco, Chicago, Lisbon, Amsterdam, Los Angeles, and Athens.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Experiences Hosted dinner events in private homes or unique venues where local chefs prepare meals for travelers and locals, featuring cuisines such as Parisian dinners, rooftop brunches, and supper clubs in cities like Paris, Rome, Barcelona, New York, and London.
• Cooking Classes Hands-on culinary experiences taught by local chefs, including pasta-making classes, Parisian cooking classes, and classes offered in Barcelona, London, New York, and Athens.
• Food Tours Guided food walking experiences in cities like Rome, Barcelona, London, New York, Paris, and Athens, showcasing local culinary culture led by resident hosts.
• Gift Cards Digital gift cards valid for any experience, anytime, anywhere in over 130 countries, enabling users to gift dining experiences, cooking classes, or food tours to friends and family.
• Private Events Custom private dining experiences for groups seeking exclusive events beyond the standard marketplace offerings, coordinated through the Eatwith platform.
• Travel Agents Platform Dedicated platform and resources for travel agents to discover, book, and recommend Eatwith experiences to their clients as part of broader travel itineraries.
• Affiliate Program Partnership program that allows affiliates to earn commissions by promoting Eatwith experiences and driving bookings to the marketplace.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TravelLocal: TravelLocal is a travel agency marketplace connecting travelers with local travel experts for tailored trips including culinary experiences. It overlaps Eatwith in the curated-local-traveler use case and works through a similar host/supplier model.
• Airbnb Experiences: Airbnb Experiences is the largest direct competitor — a marketplace attaching curated local activities (including dining, cooking classes, and food tours) to Airbnb's massive travel audience. Overlap in product format and target customer makes it the closest comp for Eatwith.
• Cozymeal: Cozymeal is a marketplace focused on booking in-person and online cooking classes with local chefs. It overlaps Eatwith's cooking class product line and shares the marketplace model of chef hosts and traveler guests.
• Withlocals: Withlocals operates a marketplace of local hosts offering private tours, food experiences, and cooking classes in cities worldwide. It shares Eatwith's two-sided marketplace model, host-onboarding approach, and culinary-focused positioning.
• ToursByLocals: ToursByLocals is a marketplace connecting travelers with vetted local private guides offering tours including food and market walks. Same two-sided marketplace structure and host-driven culinary offerings make it a tight comparable.

Emerging players

• ClassBento: ClassBento is a workshops and experiences marketplace with a strong cooking class category. It shares Eatwith's product format and marketplace mechanics, though it is primarily Australia-focused.
• Cookly: Cookly is a smaller cooking class marketplace connecting travelers with local chef-led culinary experiences. It is narrower than Eatwith but competes head-to-head for cooking class bookings in destinations like Bangkok, Rome, and Bali.

Broad incumbents

• GetYourGuide: GetYourGuide is a large, well-funded tours, attractions, and experiences marketplace with significant overlap in food tours and cooking classes. It is broader than Eatwith but competes directly for the same traveler budget allocation.
• Viator (Tripadvisor): Viator is Tripadvisor's tours and experiences marketplace, including a sizable catalog of food tours, cooking classes, and dining experiences globally. Backed by Tripadvisor's travel audience, it competes for the same culinary experience bookings.
• Headout: Headout is a tours, attractions, and experiences marketplace that includes culinary experiences. It competes for the same booking decision, especially in major destinations, though it spans a much broader category than Eatwith.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eatwith
• Xx.com/eatwith
• LinkedInlinkedin.com/company/eatwith

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VizEat