Seren

What Seren does

Seren (legal entity SEREN SOLUCOES PROFISSIONAIS LTDA) is a Brazilian edtech company founded in 2020–2021 and headquartered in Ipanema, Rio de Janeiro. It operates a vocational experimentation platform designed to help young people and career-transitioning professionals make informed career choices by connecting them with working specialists who share authentic, day-in-the-life knowledge of their fields. The company reports coverage of more than 60 professions across areas such as journalism, law, medicine, engineering, psychology and design, and cites a 92% user-reported effectiveness rate in identifying a vocation for higher education.

The product portfolio is built around three commercial offerings and one social initiative. SerenPro is the individual-facing platform accessible via iOS and Android app stores. SerenPass is a B2B pedagogical program purpose-built to integrate with Brazil's Novo Ensino Médio (New High School) framework and the mandatory Projeto de Vida (Life Project) curriculum component, sold to schools on a subscription basis. Instituto Seren Social extends the same vocational experimentation concept to youth in social vulnerability through partnerships with NGOs and socio-educational institutions. The technology stack is a digital mobile platform with integrations to AWS EdStart, the D2L learning management system, Layers Education, Nota20 and the VAGAS.com.br job portal.

Revenue is generated primarily through recurring subscriptions: B2B school contracts for SerenPass and B2C individual access for SerenPro, with enterprise pricing handled via direct contact ([email protected]). GTM is hybrid — product-led growth for individuals via app stores, direct enterprise field sales to schools, and community-led engagement through the Seren Social initiative. The company is endorsed by Dr. Augusto Cury, Brazil's most-read author, who serves as official ambassador. Total disclosed funding across four rounds between 2021 and May 2025 is approximately $763K, with the company employing 1–10 people and operating exclusively within Brazil.

Name

Seren

Legal name

SEREN SOLUCOES PROFISSIONAIS LTDA

Website

https://seren.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Seren is a Brazilian edtech platform offering vocational experimentation across 60+ professions, connecting students and career-transitioning professionals with working specialists. It sells SerenPass subscriptions to schools under Brazil's New High School curriculum and SerenPro to individual users, serving students, educational institutions and NGOs.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SerenPass School Subscriptions: B2B2C subscription model where schools pay for the SerenPass program that provides students access to vocational experimentation experiences. Schools integrate this into their curriculum as part of the New High School (Novo Ensino Médio) requirements.
2. SerenPro Individual Access: Direct-to-consumer access to the vocational experimentation platform where individuals pay for experiences with professionals across different career fields.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Seren operates a digital vocational experimentation platform that connects young people in career decision-making periods with working professionals who share authentic daily experiences across 60+ professions. The company offers SerenPro for individual users and SerenPass, a B2B school program that integrates with Brazil's New High School (Novo Ensino Médio) curriculum.

Product overview

Seren operates as an edtech platform offering a portfolio of interconnected products centered on vocational experimentation. The core Seren platform connects students and career-transitioning professionals with specialists who share practical knowledge about various professions. This core offering is complemented by SerenPass, a school-based pedagogical program designed for Brazil's New High School framework, and SerenPro, which appears to serve individual students and professionals. Instituto Seren Social extends the mission to disadvantaged youth through social impact initiatives. All products share the foundational concept of "vocational experimentation" — enabling users to experience and understand professions before committing to career paths.

Differentiator

Problem solved

Functional benefit

Brands

• SerenPass: A pedagogical program for schools that helps students find professional happiness through vocational experimentation during high school.
• SerenPro
• Instituto Seren Social

Products and services

• Seren Core Platform Core vocational experimentation platform connecting students and career-transitioning professionals with specialists across 60+ professions who share practical knowledge about daily work routines.
• SerenPass B2B school-based program that integrates vocational experimentation into the New High School curriculum, providing student dashboards for career interest analysis and supporting Life Project (Projeto de Vida) pedagogy. Targets school administrators and guidance counselors.
• SerenPro B2C platform component for individual students and professionals to access vocational experiences directly, available via mobile apps on iOS and Android app stores.

Quantifiable outcome

• 92% of users found their vocation for higher education with assertiveness
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dr. Augusto CurycoreStrategic or Co-development PartnerDr. Augusto Cury, author most read in Brazil and most published psychiatrist in the world, serves as official ambassador of Seren and the Instituto Seren Social. He endorses the vocational experimentation methodology and helps promote the platform's mission.
• FIAPminorStrategic or Co-development PartnerFIAP, a prominent Brazilian technology university, is a client and partner of Seren for vocational experimentation initiatives.
• SENAIminorStrategic or Co-development PartnerSENAI, Brazil's national service for industrial training, is an educational institution partner using Seren's vocational experimentation platform.
• FIRJANminorStrategic or Co-development PartnerFIRJAN, a business federation in Rio de Janeiro, is an institutional client and partner supporting vocational education programs.
• VAGAS.com.brminorGTM or Marketing PartnerVAGAS.com.br, a Brazilian job portal, is a partner providing career-related services and connections for Seren's platform users.
• Nota20minorGTM or Marketing PartnerNota20 is an educational technology partner collaborating with Seren on platform integrations.
• Instituto Mover VidasminorStrategic or Co-development PartnerNGO partner in the Seren Social initiative, providing vocational experiences to youth in social vulnerability.
• Instituto Projeto CoraçãominorStrategic or Co-development PartnerNGO partner in the Seren Social initiative, helping provide career guidance to underprivileged youth.
• Instituto Iris de LuzminorStrategic or Co-development PartnerNGO partner providing support for youth in social vulnerability through the Seren Social program.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Coursera: Global online learning platform offering professional certificates, degrees, and career-oriented content from universities and companies. Comparable to Seren as a destination for career experimentation and skill exploration, though at a more advanced, post-secondary stage.
• Khan Academy: Global non-profit edtech offering free, high-quality instructional content across subjects and grade levels, with growing career and college-prep modules. Comparable to Seren as a complementary provider of career-exploration and life-planning content for high-school students.

Broad incumbents

• Cogna Educação: Largest Brazilian private education company, operating K-12, higher education, and professional learning brands. Comparable to Seren as a broad incumbent competing for the same school budget and student career-preparation demand in Brazil.
• Arco Educação: Brazilian K-12 education solutions provider offering adaptive content, assessments, and teacher support to schools. Comparable to Seren as a Brazil-focused, school-channel edtech targeting the same curriculum-reform-driven purchasing decisions.
• Somos Educação: Brazilian K-12 education solutions company offering curriculum, content, and school management systems. Comparable to Seren as an incumbent supplier into Brazilian private schools, competing for the same curriculum and life-project budget line items.
• Vasta Platform: Brazilian K-12 digital education platform providing curriculum, content, and teacher solutions to schools. Comparable to Seren as a school-facing B2B edtech addressing Brazilian high-school curriculum needs, including life-project and career-readiness content.
• Yduqs: Brazilian higher education group with multiple university brands and online learning units. Comparable to Seren as a downstream beneficiary of Brazilian vocational/career decisions and a potential partner or competitor for student career-experimentation offerings.
• LinkedIn Learning: Professional skills and career-development video learning platform integrated with LinkedIn's career graph. Comparable to Seren as a career-focused learning product helping professionals and students explore roles and build relevant skills, though targeting more experienced learners.

Direct peers

• Hotmart: Brazilian-founded edtech and creator-economy platform for online courses and digital products. Comparable to Seren as a Brazilian digital education marketplace that connects learners with professional/expert content creators on a subscription and revenue-share basis.
• Descomplica: Brazilian K-12 and pre-vestibular edtech offering online classes, tutoring, and curriculum-aligned content. Comparable to Seren as a Brazil-based digital education company serving high-school students and schools through subscription models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6GvUJdXw8VY
• LinkedInlinkedin.com/company/seren-app
• Instagraminstagram.com/seren_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seren