Urban Farms
Urban Farms Inc. (now Rooted Robotics) is a Boulder, Colorado-based early-stage technology company founded in 2021 that develops indoor robotic services, initially targeted at agriculture applications and now positioned more broadly under the Rooted Robotics brand.
- Company typePrivate
- Founded2021
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Urban Farms does
Urban Farms Inc., founded in 2021 and headquartered in Boulder, Colorado, is an early-stage technology company that provides indoor robotic services, with an initial focus on indoor agriculture applications. The company operates with a small team of 1-10 employees led by CEO Max Knight and CTO/CXO Scott Paterson. As of the source data, Urban Farms Inc. has rebranded to Rooted Robotics, migrating its web presence from urban.ag to rootedrobotics.com and consolidating social media under the Rooted Robotics name across LinkedIn, YouTube, and Instagram. The rebrand signals a likely broadening of product scope beyond agriculture-specific services toward a more general indoor robotics positioning, though no detailed product specifications or service offerings are disclosed in the source material.
The company has raised approximately $658,000 in cumulative funding across four rounds between August 2021 and September 2023, including a $250,000 non-dilutive grant from the Colorado Advanced Industries Accelerator (AIA) Program in May 2023 and a $275,000 round in September 2023. No revenue, pricing, customer, partnership, or distribution data is disclosed. There is no information on technology architecture, AI/ML modalities, integrations, or certifications.
From a business model standpoint, the company has not disclosed how it generates revenue: no pricing model, contract structure, customer segments, or go-to-market motion is documented. The combination of a small team, minimal disclosed capital, no disclosed customers, and no disclosed revenue indicates Urban Farms / Rooted Robotics is at a pre-commercial or very early-commercial stage, with the AIA grant and 2023 funding round supporting continued product development rather than scale operations.
Urban Farms firmographics
Firmographics- Name
- Urban Farms
- Legal name
- Urban Farms Inc.
- Website
- https://urban.ag
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Urban Farms Inc. (now Rooted Robotics) is a Boulder, Colorado-based early-stage technology company founded in 2021 that develops indoor robotic services, initially targeted at agriculture applications and now positioned more broadly under the Rooted Robotics brand.
- Ownership category
- akta.pro rank
Urban Farms industry classification
Industry- Product category
- Agricultural Robotics
- NAICS
- Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agricultural & Field Robotics (HDAAAIAD)
- akta.pro secondary industries
- Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD), Robotic Implements, End-Effectors & Tooling (Grippers, cutters, weeding tools, smart implements) (AFAAAGAI), Farm Robot Fleet Management & Operations Software (Dispatch, monitoring, OTA updates) (AFAAAGAH)
Keywords
Where Urban Farms is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
Urban Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Marketing channels3 records
Urban Farms product offering
Product offeringCore offering
Urban Farms Inc. (now operating as Rooted Robotics) is a technology company that provides indoor robotic services for the agricultural sector. The company develops and deploys robotic automation targeted at indoor farming operations, with no detailed individual products or service tiers specified in the available source material.
Product overview
Urban Farms Inc. has rebranded to Rooted Robotics. The source data is a redirect page indicating the company is now operating under the Rooted Robotics brand (rootedrobotics.com). No detailed product or service offerings are specified in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor robotic services
Companies that use Urban Farms
Customer profileIdeal customer profiles1 record
Urban Farms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urban Farms partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Urban Farms competitors and assessment
Company assessmentDirect peers
- Iron Ox: Iron Ox operates fully autonomous indoor robotic greenhouses growing leafy greens and herbs. It is the closest direct peer to Rooted Robotics given its focus on robotics services inside controlled-environment agriculture facilities.
- Plenty: Plenty is a vertical farming operator that has invested heavily in robotics and automation for indoor crop production. It is directly comparable as an indoor-agriculture company using robotics as a core operating layer.
- AeroFarms: AeroFarms runs indoor vertical farms with proprietary aeroponic systems and significant automation. It is comparable to Rooted Robotics as a CEA operator that depends on robotics and sensing technology to run its facilities.
- 80 Acres Farms: 80 Acres Farms operates fully automated indoor vertical farms in the US. It is directly comparable in indoor-agriculture robotics operations, though it is more vertically integrated into crop production than a pure robotics provider.
Broad incumbents
- John Deere: John Deere is the dominant incumbent in agricultural machinery and has expanded aggressively into autonomy and robotics through acquisitions such as Blue River Technology. It is a broad incumbent competing for the same end-customer wallet on farm automation.
- AGCO: AGCO is a major global agricultural equipment manufacturer with growing investment in precision agriculture and robotics via its PTx Trimble joint venture. It is a broad incumbent in farm machinery and automation.
- Trimble Agriculture: Trimble Agriculture provides GPS guidance, autonomy, and farm-management software widely used in precision agriculture. It is a broad incumbent whose fleet-management and autonomy software is adjacent to indoor farm robotics orchestration.
Emerging players
- Tortuga AgTech: Tortuga AgTech builds robotic harvesting and cultivation systems for indoor and greenhouse horticulture. It is comparable to Rooted Robotics as an emerging robotics specialist focused on CEA rather than broad-acre agriculture.
- RootWave: RootWave develops electric weeding robots for agriculture. While not indoor-focused, it is comparable as a venture-backed agricultural robotics startup building purpose-built robotic hardware for a specific crop-care task.
- Naio Technologies: Naio Technologies builds autonomous agricultural robots for weeding, hoeing, and harvesting in both field and specialty crop applications. It is comparable as a smaller European agricultural robotics specialist pursuing similar end markets.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Urban Farms social profiles
Digital presenceUrban Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Farms leadership team
Management profileNumber of profiles
Profiles2 records
Urban Farms funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Farms
What does Urban Farms do?
Urban Farms Inc. (now operating as Rooted Robotics) is a technology company that provides indoor robotic services for the agricultural sector. The company develops and deploys robotic automation targeted at indoor farming operations, with no detailed individual products or service tiers specified in the available source material.
When was Urban Farms founded?
Urban Farms was founded in 2021. It employs 1 to 10 people.
Where is Urban Farms based?
Urban Farms is headquartered in Boulder, United States, in the North America region.
Who are Urban Farms's main competitors?
Direct peers on record are Iron Ox, Plenty, AeroFarms and 80 Acres Farms. Broad incumbents are John Deere, AGCO and Trimble Agriculture. Emerging players are Tortuga AgTech, RootWave and Naio Technologies.
Does Urban Farms have an API?
No public API is recorded for Urban Farms.
What industry is Urban Farms in?
Urban Farms's product category is Agricultural Robotics. Its primary akta.pro industry code is HDAAAIAD, Agricultural & Field Robotics, with a secondary code of AFAAAGAD, Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots). Its NAICS code is 33311 and its SIC code is 3523.