Pastoral

What Pastoral does

Pastoral Agricultural Technologies Ltd is a UK-incorporated private agritech company that builds a precision livestock farming platform intended to make regenerative, rotational grazing economically accessible to livestock farmers. The company sells solar-powered GPS livestock trackers (Solar Powered Tracker at $95 and Solar Powered Tracker XL at $105) bundled with a cellular connectivity subscription at $3.00 per device per month, and exposes a multi-tenant software layer through a web app and native iOS and Android applications. The software layer combines real-time location and health telemetry from trackers with an AI-driven chatbot, animal health predictors, and a proprietary Vector Store database that ingests structured sensor data and surfaces grazing recommendations. The platform covers workflow capabilities spanning rotational grazing management, herd health monitoring, and carbon footprint tracking with the stated intent of verifying sustainably produced dairy and meat.

The company was conceived within the UNDP Cultiv@te incubator and spun out of Karakoram Innovation in December 2021. Its primary customer segment is small to mid-market livestock farmers (cattle, dairy, beef), with deliberate positioning toward smallholder and low-income farmers in low-and-middle-income countries. Go-to-market mixes a self-serve product-led model (marketplace at app.pastoral.ai, plus iOS and Android stores) with regional field sales — a General Manager runs Uzbekistan operations in Tashkent, a Regional Expansion Lead owns Spain, and US activity is anchored in Los Angeles with field activity in Montana. Strategic partnerships with Ceres Tag (solar-powered hardware), UNDP, FAO Country Offices, and Uzbekistan's Ministry of Agriculture and Ministry of Innovation underpin both market entry and credibility.

The business model combines transactional hardware revenue with a recurring connectivity subscription, monetizing each deployed tracker at roughly $36 in first-year network fees plus the unit sale. Pastoral cites distributional economics — operating in 160+ countries via low-connectivity 3G/4G cellular, pricing tiers accessible to smallholders, and quantified customer outcomes (40%+ higher yield per acre, 25% lower labor cost, 30% lower GHG emissions, 2.5–7.5 metric tons of carbon sequestered annually per farm) — as the basis for its wedge into a livestock-emissions market it sizes at 2.13 gigatons of CO2-equivalent. Funding has been modest (approximately $291K disclosed across a 2021 grant and a 2022 seed-equivalent) with SFC Capital and Sturgeon Capital as named institutional investors, and Jonas Hornung (Übermorgen Ventures) as the only disclosed angel. Headcount sits in the 11–50 band.

Name

Pastoral

Legal name

Pastoral Agricultural Technologies Ltd

Website

https://pastoral.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pastoral is a UK-based agritech company that sells solar-powered GPS livestock trackers and a software platform to enable regenerative, rotational grazing and carbon verification for small to mid-market livestock farmers across Europe, Central Asia, and North America.

Ownership category

akta.pro rank

Product category

Precision Livestock Farming Technology

NAICS

Support Activities for Animal Production (11521), Support Activities for Animal Production (1152)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

akta.pro secondary industries

Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)

Keywords

• Precision livestock farming
• Regenerative grazing platform
• GPS livestock tracking
• Solar-powered animal sensors
• Carbon sequestration monitoring

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales (Trackers): Sale of solar-powered GPS livestock trackers as the primary hardware product. Two tracker models available: Solar Powered Tracker at $95 and Solar Powered Tracker XL at $105.
2. Network Services Subscription: Monthly or annual subscription for network connectivity services at $3.00 per device. Provides cellular connectivity and data services across 160+ countries.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pastoral provides a precision regenerative livestock farming platform combining solar-powered GPS livestock trackers with an AI-driven software platform for rotational grazing management, animal health monitoring, and carbon footprint verification. The offering includes hardware trackers (Solar Powered Tracker at $95 and Solar Powered Tracker XL at $105), a web/mobile application suite, an AI chatbot, and recurring cellular network services ($3.00/device/month) across 160+ countries.

Product overview

Pastoral offers a precision regenerative livestock farming platform consisting of hardware trackers and software applications. The core offering includes solar-powered GPS livestock trackers (Solar Powered Tracker at $95 and Solar Powered Tracker XL at $105) that connect to the Pastoral Web App and mobile applications (iOS and Android). The platform's central intelligence is delivered through an AI chatbot that serves farming data via conversational interface. Additional accessories include harnesses for securing trackers. Network services are provided as a subscription ($3.00/month per device) covering 160+ countries. The system enables rotational grazing management, livestock health monitoring, and carbon verification for regenerative farming operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Powered Tracker Solar-powered GPS livestock tracker priced at $95, providing location tracking and health monitoring capabilities for livestock with up to a 1-year battery life and up to 50 days of charge without solar power. Designed for livestock farmers.
• Solar Powered Tracker XL Enhanced version of the Solar Powered Tracker priced at $105, with extended battery life and advanced tracking capabilities for larger operations or extended battery requirements.
• Pastoral Web App Primary web-based platform for livestock management and regenerative grazing, providing real-time tracking data, farm analytics, and grazing optimization tools for farmers.
• Pastoral Android App Mobile application for Android devices enabling farmers to monitor livestock locations, health data, and grazing patterns on the go.
• Pastoral iOS App Mobile application for iOS devices enabling farmers to monitor livestock locations, health data, and grazing patterns on the go.
• Pastoral Chatbot Platform AI-driven chatbot service that serves intelligent farming data through a conversational text interface, providing real-time monitoring, management alerts, and farming insights for farmers.
• Livestock Harnesses Harnesses for securing GPS trackers to livestock, available for purchase through Pastoral's marketplace alongside the tracker products.
• Network Services Cellular network connectivity service for trackers, operating automatically in over 160 countries using low-connectivity 3G/4G networks. Available as monthly ($3.00/device) or annual subscription.

Quantifiable outcome

• 40%+ increase in meat production per acre
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Ceres TagcoreTechnology or IntegrationTechnology partnership to bring solar-powered livestock tracking to Pastoral farms. This collaboration enhances Pastoral's precision grazing capabilities by integrating Ceres Tag's solar-powered animal tracking technology with Pastoral's platform.
• United Nations Development Programme (UNDP)coreStrategic or Co-development PartnerPastoral was born out of the UN Incubator for Innovation in Sustainable Agriculture and graduated from UNDP's Cultiv@te incubator with endorsement and catalytic grant funding. Continues to work in partnership with UNDP and FAO Country Offices.
• Karakoram InnovationcoreStrategic or Co-development PartnerParent company of Pastoral. Founded impact ventures that scale. Pastoral graduated from Karakoram's incubator program in December 2021 after winning the UNDP Venture Competition for Precision Livestock Farming concept.
• UNDP Uzbekistan Country OfficeflagshipStrategic or Co-development PartnerPastoral, as winner of the UNDP's global Cultiv@te initiative, visited Uzbekistan exploring potential digital solutions for climate and land degradation. Works with UNDP and FAO Country Offices in Uzbekistan.
• Uzbekistan Ministry of AgriculturecoreStrategic or Co-development PartnerPastoral operates in partnership with the Uzbekistan Ministry of Agriculture for implementation and expansion of precision livestock farming in the region.
• Uzbekistan Ministry of InnovationcoreStrategic or Co-development PartnerPastoral continues development in partnership with the Uzbekistan Ministry of Innovation for digital transformation of agriculture.
• FAO Country OfficescoreStrategic or Co-development PartnerPastoral works in partnership with FAO Country Offices alongside UNDP for sustainable agriculture initiatives.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ceres Tag: Manufacturer of the solar-powered GPS livestock trackers that Pastoral resells through its marketplace. Directly comparable as a cattle/livestock tracking hardware specialist and is simultaneously Pastoral's strategic partner and closest hardware competitor.
• Afimilk: Dairy-cow sensor and farm management platform providing heat detection, health monitoring, and milking parlour analytics. Closely comparable to Pastoral's cow-focused health monitoring and AI-driven prediction layer on a paid subscription model.
• CowManager: Ear-sensor-based cow monitoring platform offering health, fertility, nutrition, and location analytics. Directly comparable to Pastoral on AI-driven animal health insights and per-animal SaaS pricing for dairy and beef operations.
• Moovement: Solar GPS livestock tracking and virtual fencing platform focused on extensive cattle operations, especially in Australia. Highly comparable as a solar-powered tracker + grazing management software stack sold on subscription.
• Halter: GPS cow collar and pasture management platform with virtual fencing for dairy cows, primarily in New Zealand. Comparable as a hardware + AI grazing/management platform targeting commercial cattle farmers, though focused on pasture-based dairy.
• Vence (MSD Animal Health): Virtual fencing and rotational grazing platform acquired by MSD Animal Health. Comparable to Pastoral on solar/IoT collars, rotational grazing control, and SaaS subscriptions for cattle producers, now backed by a major animal-health incumbent.

Broad incumbents

• Allflex Livestock Intelligence (MSD Animal Health): Global leader in livestock identification (RFID tags) and monitoring sensors, now part of MSD Animal Health. Comparable as a broad incumbent in livestock identification and sensor-based monitoring serving the same on-farm decision support use cases as Pastoral.
• DeLaval: Large dairy equipment and farm management supplier (DelPro) with sensors, milking robots, and herd management software. Comparable as a broad incumbent offering integrated hardware + software for dairy operations, though focused on milking parlour systems.
• Gallagher Animal Management: Established livestock solutions provider spanning electric fencing, weighing, and animal identification/management. Comparable as a broader livestock technology incumbent with adjacent hardware and farm management offerings.

Emerging players

• Indigo Ag: Agriculture carbon credit and regenerative ag platform with verified soil carbon programs for row crops and some livestock-adjacent operations. Comparable as an emerging player in monetizing regenerative agriculture outcomes, intersecting with Pastoral's carbon/sequestration verification value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PastoralAI

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastoral