Fluidra

What Fluidra does

Fluidra S.A. is a Spanish publicly listed multinational (BME: FDR, IBEX 35 constituent) headquartered in Barcelona that manufactures and distributes pool and wellness equipment globally. Operating across 47+ countries through 128+ sales branches, 36 factories, and 6,500+ employees, Fluidra delivers the full pool lifecycle — construction, renovation, improvement and maintenance — through a portfolio of recognized industry brands including AstralPool, Zodiac, Jandy, Polaris, Gre, Cepex, and CTX Professional. FY2025 revenue reached €2,184M (+7% at constant FX), with adjusted EBITDA of €501M (+9%) and net income of €176M (+28%); the customer base is split between a Residential Pool business (dealers, pool builders, homeowners) and a Commercial Pool business (hospitality, real estate developers, public administration, sport centers, wellness operators, competition venues).

Fluidra's core technology stack centers on connected pool equipment — pumps, filters, heaters, salt chlorinators, robotic cleaners, automation, and water-treatment chemistry — combined with IoT connectivity and cloud/SaaS platforms. The company is building a digital layer atop its equipment base: PoolTrackr SaaS launched in the US in Q1 2026, and Fluidra acquired the Datapool digital-twin platform from Ecotropy in May 2026 to deliver real-time analytics, IoT integration, and operational automation for aquatic facilities. A strategic collaboration with Aiper extends the company's footprint in AI-powered robotic pool cleaners, and a proprietary five-indicator sustainability classification framework (low carbon, energy efficiency, less chemicals, water saving) is applied to 59% of 2025 sales.

Revenue is generated primarily through B2B hardware sales via direct subsidiaries and channel partners, supplemented by recurring-style aftermarket parts, connected-equipment subscriptions, and SaaS/managed services for commercial facilities. Go-to-market combines sales-led motions through 128+ sales branches, channel/reseller partnerships (notably POOLCORP), and a dedicated Commercial Pool business unit pursuing enterprise projects across hospitality, real estate, sport, wellness, and public administration. Fluidra has executed an active M&A program to deepen distribution and product reach — S.R. Smith ($240M, 2021), Custom Molded Products ($245M, 2021), Meranus Group (2022), VarioPool (Q1 2026), Riaan Pool (2026), and Datapool (2026) — and is pursuing a 2026-2030 efficiency program targeting ~€120M in additional cumulative savings on top of >€100M delivered under the prior Simplification Program. Management has guided to 3-7% organic revenue growth for 2026.

Name

Fluidra

Legal name

Fluidra S.A.

Website

https://fluidra.com

Company type

Public

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Fluidra S.A. is a Spanish publicly listed multinational (BME: FDR, IBEX 35) that manufactures and distributes pool and wellness equipment globally under brands including AstralPool, Zodiac, Jandy, and Polaris, serving residential and commercial pool customers across 47+ countries.

Ownership category

akta.pro rank

Product category

Pool and Wellness Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Pump, Well & Booster System Service for Irrigation (HSAIAEAI), Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD)

Keywords

• Pool equipment manufacturing
• Pool and wellness solutions
• Commercial pool projects
• Water treatment chemicals
• Connected pool automation

Headquarters

HQ city

Granollers

HQ country

Spain

HQ region

Europe

Offices42 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Pool and wellness equipment sales: Core revenue from manufacturing and distributing a wide range of pool and wellness equipment (pumps, filters, heaters, cleaners, automation, water treatment) to residential and commercial pools. 2025 revenue of €2,184M (up 7% at constant FX). Diversified across residential, commercial and aftermarket segments across Europe, North America and selected global regions.
2. Commercial Pool project and solutions revenue: Revenue from large commercial, hospitality, real estate, sport, competition and wellness projects. Strengthened by the acquisition of VarioPool (Q1 2026) and the European Aquatics agreement to refurbish 24,000+ obsolete European pools.
3. Connected solutions and SaaS subscriptions: Recurring-style revenue from connected pool equipment, automation, and SaaS platforms such as PoolTrackr (US) and the Datapool digital twin platform. Supports aftermarket and facility-management monetization.
4. Aftermarket and replacement parts: Recurring-style aftermarket revenue from replacement parts, consumables and service of installed equipment base across 47+ countries.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Fluidra manufactures and/or distributes the full range of components and equipment needed to build, renovate, improve and maintain residential and commercial pools — pumps, filters, heaters, salt chlorinators, robotic cleaners, automation controls, water-treatment chemistry, fluid handling and fittings — sold under its own sub-brands (AstralPool, Zodiac, Jandy, Polaris, Gre, Cepex, CTX Pro). It also sells connected pool solutions including the PoolTrackr SaaS platform and the Datapool digital twin platform for aquatic facility management, sustainability and operational analytics.

Product overview

Fluidra operates a brand-portfolio-plus-connected-platform architecture for the global pool and wellness industry rather than a single unified product. Its core offering spans residential and commercial pool equipment distributed through well-known sub-brands such as AstralPool, Zodiac, Jandy, Polaris, Gre, Cepex and CTX Pro, with Fluidra itself handling manufacturing and distribution of practically all components for construction, renovation and maintenance of pools. Layered on top of this equipment portfolio, Fluidra has been building a connected solutions stack, including the PoolTrackr SaaS platform launched in the US in Q1 2026 and the Datapool digital twin platform (acquired from Ecotropy in May 2026) that delivers real-time analytics, IoT integration and operational automation for aquatic facilities. The Q1 2026 acquisitions of VarioPool (commercial pool) and the agreed acquisition of Riaan Pool (South African distributor), together with earlier acquisitions of Meranus Group (2022) and S.R. Smith (2021), extend the equipment portfolio and distribution footprint, while the Aiper growth platform adds adjacent robotic pool cleaning capability.

Differentiator

Problem solved

Functional benefit

Brands

• AstralPool: Leading brand in the pool and wellness industry.
• Zodiac
• Jandy
• Polaris
• Gre
• Cepex
• CTX Professional (CtxPro)
• Aiper

Products and services

• AstralPool Recognized Fluidra brand offering a wide range of pool and wellness equipment and components (pumps, filters, heaters, cleaners, water treatment) for residential and commercial pools, sold through B2B distribution channels.
• Zodiac Fluidra-owned brand in the pool equipment portfolio offering pool care, cleaning and water treatment products for residential and commercial pools.
• Jandy Fluidra brand specializing in pool and spa equipment, including pumps, filters, heaters and control systems for residential and commercial pools.
• Polaris Fluidra brand focused on automatic pool cleaners and related robotic cleaning solutions for residential and commercial pools.
• Gre Fluidra brand specializing in above-ground pools and related products distributed through B2B retail and dealer channels.
• Cepex Fluidra brand offering fluid handling components and fittings used in pool and water treatment applications, sold to installers and distributors.
• CTX Pro Fluidra brand offering professional water treatment chemicals and solutions for pool and spa applications, sold through pool professionals and dealers.
• PoolTrackr SaaS Cloud-based SaaS platform for pool facility tracking and management, supporting connected pool operations, service work and management for commercial and residential pool customers.
• Datapool digital twin platform Digital twin platform providing real-time data analytics, IoT solutions and operational automation to optimize aquatic facility operations, reduce costs and improve sustainability, sold to commercial pool operators.
• VarioPool commercial pool solutions Commercial pool solutions offering (acquired via VarioPool) providing high-value equipment and systems for large commercial pool installations.

Quantifiable outcome

• 2025 revenue up 7% to €2,184M with adjusted EBITDA up 9% to €501M and net income up 28% to €176M
• +6 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered moderate, flagship and core.

• ORA Group / ORA LandmoderateGTM or Marketing Partner · 1 June 2026ORA Land (subsidiary of ORA Group) launched BluBay, its first integrated township and plotted development project in Karjat within the Mumbai Metropolitan Region, featuring a lagoon designed in partnership with Fluidra's global lagoon expertise and architecture firm Morphogenesis. Fluidra is positioned as the global water experience partner for the development.
• MorphogenesismoderateImplementation/ SI/ Consulting Partner · 1 June 2026Indian architecture firm Morphogenesis is Fluidra's co-design partner on the BluBay lagoon and township project in Karjat (Mumbai Metropolitan Region), conceived alongside ORA Land.
• European AquaticsflagshipStrategic or Co-development Partner · 1 May 2026Strategic alliance signed in May 2026 covering two flagship programs: (1) a 'Refurbishment Program' offering free technical audits and improvement proposals for Europe's 24,000+ obsolete public pools; and (2) a 'Learn to Swim' program deploying mobile pools across 50+ European regions to expand swimming education in areas lacking aquatic infrastructure. The agreement extends a prior sponsorship relationship between European Aquatics and Fluidra into programs with greater social impact.
• Datapool (digital twin platform by Ecotropy)coreStrategic or Co-development Partner · 1 May 2026Acquisition announced in May 2026: Fluidra acquired Datapool, the digital twin platform developed by Ecotropy, to reinforce its strategic commitment to sustainability, operational efficiency and the digitalization of the pool sector. Datapool provides real-time data analytics, IoT solutions and operational automation for aquatic facilities, reducing costs and accelerating adoption of smart management models.
• VarioPoolcoreChannel Partner/ Reseller/ Distributor · 1 March 2026Fluidra completed the acquisition of VarioPool in Q1 2026, strengthening its position in Commercial Pool and expanding its offering in high-value solutions.
• Riaan PoolcoreChannel Partner/ Reseller/ Distributor · 1 March 2026Fluidra signed an agreement to acquire Riaan Pool, a well-established swimming pool distributor and retailer in South Africa, deepening its retail and distribution reach in the African market.
• AipercoreOEM/ Whitelabel/ Licensing Partner · 1 November 2025Strategic collaboration showcased at Piscina Barcelona 2025, where Aiper launched AI-powered robotic pool cleaners and automated water care systems. Fluidra is expanding its European presence through joint retailer partnerships with POOLCORP and Aiper, with Aiper noted as performing strongly per Fluidra's Q1 2026 update.
• POOLCORPcoreChannel Partner/ Reseller/ Distributor · 1 November 2025Pool industry distribution partner named alongside Fluidra in Aiper's Piscina Barcelona 2025 announcement, supporting expansion of robotic pool cleaners and water care products into European retailers.
• Meranus GroupmoderateChannel Partner/ Reseller/ Distributor · 1 December 2022Fluidra reached an agreement to acquire Meranus Group in December 2022 to extend its distribution and product reach.
• S.R. SmithcoreChannel Partner/ Reseller/ Distributor · 1 September 2021Fluidra announced the acquisition of S.R. Smith for $240 million in September 2021, expanding its US commercial-pool product and distribution footprint, and raised its outlook as a result.

Scale indicators15 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• POOLCORP: POOLCORP is the largest US distributor of swimming pool equipment, supplies, and replacement parts, and is explicitly named as a Fluidra channel partner. Directly comparable because both companies sit at the core of the residential and commercial pool supply chain, with overlapping customer bases of builders, service companies, and retailers.
• Hayward Holdings: Hayward Holdings (NYSE: HAYW) manufactures residential and commercial pool equipment — pumps, filters, heaters, cleaners, automation — directly competing with Fluidra's AstralPool, Jandy, and Polaris brands. It is one of Fluidra's closest global competitors in pool equipment.
• Maytronics: Maytronics (TASE: MTRN) is the pioneer of robotic pool cleaning under the Dolphin brand and competes directly with Fluidra's Polaris cleaners. It is a focused direct peer in the robotic cleaner category that Fluidra is expanding via Aiper and Datapool.

Broad incumbents

• Pentair: Pentair is a diversified water treatment and flow company with a long-standing pool equipment business (Pentair Aquatic Systems). It competes broadly with Fluidra across pool pumps, filters, heaters, and automation, and is a relevant scale benchmark for the pool segment.
• Culligan International: Culligan is a global water-treatment company (filtration, softening, drinking water) that overlaps with Fluidra's CTX Professional chemical/water-treatment business and Cepex fluid-handling components. It is a broad incumbent with adjacent rather than core overlap in pool water chemistry.

Emerging players

• Aiper: Aiper is a fast-growing Chinese-origin robotic pool cleaner specialist that has a strategic OEM/channel collaboration with Fluidra, showcased at Piscina Barcelona 2025. It is an emerging peer with overlapping technology (AI-driven robotic cleaners) that Fluidra both competes against and partners with for distribution.
• Ondilo: Ondilo is a French IoT pool-water-quality specialist (ICO smart pool monitor) competing in the connected residential pool space that Fluidra is targeting via PoolTrackr and Datapool. It is an emerging niche peer relevant to Fluidra's connected-solutions strategy.

Regional players

• Waterco Limited: Waterco is an Australia-listed manufacturer of pool equipment, pumps, filters, heaters, and water-treatment chemicals with strong Asia-Pacific and Middle East distribution. It is a regional peer overlapping with Fluidra in pumps, filters and chemical dosing for residential and commercial pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FluidraGroup
• Facebookfacebook.com/FluidraOfficial
• LinkedInlinkedin.com/company/fluidra
• Instagraminstagram.com/fluidra
• TikToktiktok.com/@fluidra
• Xx.com/fluidra

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluidra