What BSD Education does

BSD Education is a K-12 technology education platform that provides curriculum, a web-based learning environment, and teacher training to enable schools worldwide to teach coding, artificial intelligence, web development, game development, data science, and entrepreneurship without requiring teachers to have prior technology experience. Founded in 2013/2014 and headquartered in Bryn Mawr, Pennsylvania, with software development based in Bangkok, Thailand and additional presence in Hong Kong, the company serves more than 8,000 educators and 150,000+ students across 26 countries spanning North America, Asia Pacific, Europe, and the Middle East & Africa. Named reference customers include Yew Chung International School, The Buckley School, Nord Anglia International School, English Schools Foundation, Modern Knowledge Schools (Bahrain), Hong Kong Jockey Club, and Haddonfield School District.

The company's core product is BSD Online, a browser-based teaching and learning platform built on ReactJS, Node.js, and PostgreSQL hosted on AWS (Elastic Beanstalk, Lambda, API Gateway, CloudFront, S3, ECS). The platform integrates an in-browser coding environment (HTML/CSS/JavaScript/Python), guided step-by-step projects, classroom management dashboards with real-time student progress monitoring, student portfolios with shareable links, Quick Login codes for young learners, and integrations with Google SSO, Microsoft SSO, and Google Classroom. Three commercial tiers address different buyer needs: BSD Build (a self-service plan with 600+ hours of curriculum), BSD Academy (instructor-led virtual courses, including IB-aligned IBCP and IB CAS week programs), and High School Internship (virtual work experience on corporate projects, supported by a Corporate Sponsor Program). Curriculum carries Digital Promise's Research-Based Design Product Certification (2021) and is aligned to ISTE and CSTA standards.

BSD generates revenue through annual subscription fees quoted based on school size, student count, and selected plan; pricing is not publicly disclosed. Distribution is sales-led and direct-to-school, supplemented by community-led growth through the BSD Community site and event-driven engagement at education conferences, with a free trial (BSD Start) supporting a land-and-expand motion. The company is privately held with no public listing; disclosed funding includes a 2016 seed ($450K), a 2016 follow-on ($1.5M), and a 2018 Series A ($2.5M), with no major disclosed institutional round since.

Name

BSD Education

Legal name

BSD Education

Website

https://bsd.education

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

BSD Education is a K-12 technology education platform providing BSD Online (curriculum, in-browser coding, and teacher training) that enables schools without coding specialists to deliver AI, web development, and digital skills to 8,000+ educators and 150,000+ students across 26 countries.

Ownership category

akta.pro rank

Product category

K-12 Coding Education Software

NAICS

Computer Training (61142), Technical and Trade Schools (6115), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC)

akta.pro secondary industries

Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Game Development (Unity, Unreal, 2D/3D) (EDAMACAE)

Keywords

• K-12 coding education
• Technology curriculum
• Coding platform
• Computer science education
• Digital skills training

Headquarters

HQ city

Bryn Mawr

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. School/Institution Platform Subscription: BSD Education generates revenue through annual subscription fees paid by schools and educational institutions for access to the BSD Online platform, curriculum content, and professional development services. Pricing is quote-based and tailored to each school's needs, depending on the number of students and teachers, and the level of service selected (BSD Build, BSD Academy, or High School Internship).
2. High School Internship Program: BSD offers a high school internship program where students gain real-world work experience on projects for global companies. Schools and corporate sponsors pay for participation in this program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

BSD Education provides a web-based coding education platform (BSD Online) with a fully resourced curriculum library of 600+ hours for K-12 schools, covering AI, web development, game development, data science, and tech entrepreneurship. The company also offers instructor-led virtual courses (BSD Academy) and a virtual High School Internship program that places students on real projects for global companies.

Product overview

BSD Education offers a comprehensive educational technology platform designed to empower educators to teach digital skills in K-12 classrooms. The core offering is BSD Online, a web-based teaching and learning platform that provides guided coding projects, classroom management tools, and real-time student progress monitoring. This platform is supplemented by BSD Build (a school-focused curriculum package with 600+ hours of content), Academy (instructor-led virtual courses), and a High School Internship program. All products share a common pedagogical foundation based on constructionism, project-based learning, and the pedagogy of play, enabling teachers without prior tech experience to deliver technology education in areas including AI, web development, game development, and entrepreneurship.

Differentiator

Problem solved

Functional benefit

Products and services

• BSD Online A web-based teaching and learning platform that facilitates step-by-step guided coding projects for synchronous or asynchronous classrooms, with an integrated in-browser coding environment (HTML, CSS, JavaScript, Python), classroom management tools, real-time student progress monitoring, and chat support for schools and teachers.
• BSD Build A school-focused plan providing over 600 hours of standards-aligned technology curriculum with 24/7 support and a fully resourced content library (lesson plans, rubrics, slides), designed so teachers without prior coding experience can deliver technology education.
• BSD Academy Technology programs managed by BSD's own instructors, offering weekly, week-long, or multi-year courses that fit any timezone, including specialized IBCP and IB CAS week programs for schools that prefer BSD to deliver instruction.
• High School Internship Program A virtual internship program providing real-life work experience for high school students, allowing them to work on meaningful projects for global companies and explore career opportunities, with corporate sponsors funding participation.

Quantifiable outcome

• 8,000+ educators and 150K+ students across 26 countries rely on BSD for technology education
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature10 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Young Founders SchoolsminorStrategic or Co-development Partner · 1 January 2024BSD Education partnered with Young Founders Schools to deliver entrepreneurship and real-world work experience components of BSD's High School Internship program. The partnership allows high school students to gain exposure to business and startup environments as part of their technology education.
• Digital PromisecoreStrategic or Co-development Partner · 16 June 2021Digital Promise awarded BSD Education the Research-Based Design Product Certification in June 2021, following a rigorous review of BSD's pedagogical approach, theory of action, and methods. This certification confirms that BSD's platform design is grounded in research on how students learn and serves as a reliable signal for district administrators, educators, and families seeking evidence-based EdTech products.
• International Society for Technology in Education (ISTE)coreStrategic or Co-development PartnerBSD's curriculum is aligned to ISTE Standards for Students, ensuring the program meets internationally recognized benchmarks for educational technology. This alignment is part of BSD's commitment to standards-based curriculum delivery and allows schools to demonstrate alignment to recognized educational technology frameworks.
• Computer Science Teachers Association (CSTA)coreStrategic or Co-development PartnerBSD's curriculum is aligned to CSTA standards for computer science education, ensuring coverage of key computing concepts and practices at appropriate grade levels. This alignment supports schools in meeting computer science curriculum standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• CodaKid: CodaKid provides online coding courses for kids and teens (Python, JavaScript, game dev, Roblox) with a self-paced plus live instruction model. Smaller in scale than BSD, with overlap on K-12 programming instruction.

Broad incumbents

• Code.org: Code.org is the largest nonprofit K-12 computer science curriculum provider, offering free standards-aligned courses (CS Fundamentals, CS Discoveries, CS Principles) widely used in US public schools. It competes with BSD on free content but BSD differentiates on premium teacher enablement and proprietary platform.
• Khan Academy: Khan Academy offers free K-12 computer science content (Hour of Code, intro programming) alongside a much broader academic subject library. It competes at the free end of the market and provides indirect competitive pressure on BSD's pricing.

Direct peers

• iD Tech: iD Tech runs technology summer camps and online programs for K-12 students (coding, AI, game dev), and also licenses curricula to schools. Comparable to BSD on K-12 tech education delivery model and international school channel access.
• Codio: Codio is a cloud-based IDE and curriculum platform for CS education, serving higher education and increasingly K-12. It offers guided projects, auto-graded assessments, and classroom management, comparable to BSD's guided projects and teacher monitoring.
• CodeCombat: CodeCombat teaches Python, JavaScript, and HTML/CSS through a game-based learning environment, with a school tier (CodeCombat Worlds, Ozaria) for K-12 classrooms. It overlaps with BSD on web/text-based programming instruction and teacher dashboards.
• Kodable: Kodable provides K-5 computer science curriculum and a learning platform with classroom management tools. It serves a similar school buyer and integrates coding instruction, though BSD's grade range extends higher (3-12 vs K-5).
• CodeHS: CodeHS provides a web-based computer science curriculum and platform for grades 6-12, with teacher toolkits, professional development, and code运行环境. It is the most direct competitor to BSD's BSD Build offering, with similar sales motion into schools and curriculum licensing.
• Tynker: Tynker is a K-12 coding platform offering self-paced courses, classroom management, and curriculum for grades K-8 and beyond. It overlaps directly with BSD's guided projects and step-by-step coding instruction across HTML/CSS/JavaScript and Python.

Others

• STEM.org / STEMfinity: STEMfinity is a STEM education distributor and content provider carrying coding and robotics curricula. It is an adjacent ecosystem participant that resells competing coding platforms, positioning it as a channel partner or competitor for BSD's school sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BSDEducation
• Facebookfacebook.com/bsdeducation
• LinkedInlinkedin.com/company/bsdeducation
• Instagraminstagram.com/bsdeducation
• Xx.com/EducationBSD

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSD Education