Rinsed

What Rinsed does

Rinsed is a B2B SaaS company that provides customer relationship management software purpose-built for the car wash industry. Founded in 2019 and headquartered in New York with an engineering and customer success office in Lehi, Utah, the company serves over 3,000 US car wash operators managing more than 10 million active members. Its platform addresses a vertical that has shifted from single-wash transactions to subscription memberships and historically lacked industry-specific software tools.

The product is structured as a core platform plus modules. The Car Wash CRM integrates natively with the dominant car wash point-of-sale systems (DRB SiteWatch, DRB Patheon, ICS, Micrologic, Washify, NXT, AMP, Sonny's) to consolidate customer, membership, and transaction data, then layers on marketing automation, churn-reduction workflows (dunning and downsell), credit-card decline management, customer analytics, and online sales forms. Salespath, acquired in May 2024 from Ignite Wash, adds in-driveway sales performance management with real-time analytics, gamification, audio recording of sales pitches, and AI sales coaching. Support Agent, launched in 2024, is an AI-powered 24/7 phone support product supporting 16+ languages. Additional modules include Family Plans, Fleet Plans, a Rewards Loyalty Program, and a Customer App. Rinsed also publishes quarterly industry benchmarks drawn from its aggregated operator dataset.

Rinsed monetizes primarily through per-location monthly subscriptions billed annually, plus one-time per-location implementation fees and a 4% recurring commission on online transactions processed through Rinsed checkouts. Listed price points are $765/month for the CRM, $900/month for Salespath, $449/month for Support Agent, and $849/month for a CRM+Salespath bundle, with bundled pricing for multi-location operators. Go-to-market combines an enterprise field sales team targeting multi-location operators and single-site owners, with demo-driven conversion, co-marketing relationships with three Solutions Partners (Mud Mile, Neighbrly, Make Me Modern) that provide websites and digital marketing, and pipeline sourced from POS vendor partnerships (DRB, OPW ICS, AMP, Spot AI, NXT Wash, Paytronix).

Name

Rinsed

Legal name

Rinsed, Inc.

Website

https://rinsed.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Rinsed provides a CRM and marketing automation platform purpose-built for US car wash operators, integrating natively with major car wash POS systems to manage memberships, reduce churn, and run AI-powered phone support and in-driveway sales coaching for over 3,000 car wash locations.

Ownership category

akta.pro rank

Product category

Car Wash CRM Software

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Car wash CRM software
• Membership management platform
• POS integration software
• Automotive customer engagement
• Sales enablement software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Car Wash CRM Subscription: Monthly subscription per location at $765/month (billed annually). Includes unlimited users and contacts, POS integration, multi-channel marketing, analytics, customer portal, and loyalty programs. Plus one-time $599 implementation fee per location and 4% recurring commission from Rinsed checkouts.
2. Salespath Subscription: Salesperson management platform subscription at $900/month per location with $599 one-time implementation. Includes tablets, training videos, audio capture, analytics, rewards marketplace, and AI coaching.
3. Support Agent Subscription: AI phone support at $449/month plus $499 implementation. Includes 24/7 phone support, 16+ language support, call reporting, and ticket management.
4. Transaction Commission: 4% recurring commission from Rinsed checkouts for online sales transactions processed through the platform.
5. Bundled CRM + Salespath: Combined package at $849/month with both CRM and Salespath capabilities. Implementation fees and 3-month minimum commitment apply.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rinsed sells a vertically-specialized customer relationship management (CRM) SaaS platform built specifically for car wash operators. The platform integrates directly with car wash point-of-sale (POS) systems to manage memberships, automate email and SMS marketing, reduce churn, enable online sales, and provide business analytics. It is sold through three product lines: The Car Wash CRM (core platform), Salespath (driveway sales performance management), and Support Agent (AI-powered 24/7 multilingual phone support).

Product overview

Rinsed is a B2B SaaS company offering a platform-plus-modules architecture built specifically for car wash operators. The core platform is The Car Wash CRM, which provides POS-integrated customer relationship management, marketing automation, and analytics. Two major add-on modules extend the platform: Salespath (acquired from Ignite Wash in May 2024) handles in-driveway sales performance management and AI-powered sales coaching, and Support Agent provides AI-powered 24/7 phone support. Additional sub-features include Family Plans (multi-vehicle memberships), Fleet Plans (commercial fleet management), a Rewards Loyalty Program, and a Customer App. The company also publishes quarterly industry reports drawing on aggregated data from its 3,000+ car wash customers.

Differentiator

Problem solved

Functional benefit

Brands

• The Car Wash CRM: Core CRM platform for car wash membership management, marketing automation, and customer retention.
• Salespath
• Support Agent

Products and services

• The Car Wash CRM Rinsed's core CRM platform for car wash operators that integrates directly with POS systems and websites to manage customer data, automate email and text marketing, reduce churn, increase online sales, and provide business analytics across all customer touchpoints. Designed for single-site through enterprise multi-location operators.
• Salespath An in-driveway sales platform that brings visibility to car wash sales moments, providing real-time analytics, audio recording of sales pitches, gamification, AI sales coaching, and automated commission tracking to improve salesperson performance and increase membership conversions at the car wash driveway. Works with any POS.
• Support Agent AI-powered 24/7 phone support solution that automatically handles customer requests and FAQs via phone, supporting 16+ languages, reducing operational expenses while maintaining reliable customer service coverage for car wash operators.

Quantifiable outcome

• 16% membership revenue growth across CRM customers
• +7 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PaytronixcoreTechnology or Integration · 10 February 2026Joint integration enabling Tiger Fuel's car wash loyalty program to connect with c-store rewards. Paytronix provides loyalty platform while Rinsed provides car wash CRM, allowing data synchronization between programs and enabling fuel discounts for car wash members.
• Brink ResultsminorStrategic or Co-development Partner · 5 January 2026Professional partnership announced between Brink Results and Rinsed for car wash industry collaboration.
• AMPcoreTechnology or Integration · 23 August 2024Integration with AMP's custom smartphone apps and POS hardware for car washes. Enables omnichannel customer experience allowing car washes to interact with customers through Rinsed's online portal, text, and email.
• Spot AIcoreTechnology or Integration · 1 May 2024Integration combining Spot AI's license plate recognition data with Rinsed's transactional and customer data. Enables better customer segmentation and customized marketing campaigns including retail loyalty programs and winback campaigns.
• DRB PatheoncoreTechnology or Integration · 10 April 2024Completed integration with DRB Patheon, the next-generation POS system. Patheon customers can access Rinsed features including enhanced customer dashboards and advanced marketing tools for automated communications.
• DRBcoreTechnology or Integration · 28 September 2023Rinsed is a Certified Interface Developer of DRB, enabling secure data exchange between Rinsed CRM and DRB's SiteWatch and Patheon POS systems. Provides enhanced services to car wash operators with streamlined onboarding and ongoing support.
• OPW ICScoreTechnology or Integration · 17 March 2023Non-exclusive partnership with OPW Vehicle Wash Solutions ICS business to create streamlined onboarding process. Combines ICS POS technology with Rinsed software to reduce credit card declines and customer churn while increasing online sales.
• NXT WashcoreTechnology or IntegrationStrategic partnership where Salespath now runs directly on the NXT Wash POS with customer data flowing between both platforms seamlessly.
• Make Me ModerncoreGTM or Marketing PartnerOfficial Solutions Partner providing high-performance, design-forward websites for car washes. Services include website design, e-commerce, SEO, digital marketing, and hosting.
• NeighbrlycoreGTM or Marketing PartnerOfficial Solutions Partner providing fully managed marketing system for car washes per location. Uses AI and expert insight with localized campaigns, ads, content, and review responses.
• Mud MilecoreGTM or Marketing PartnerOfficial Solutions Partner positioned as anti-agency, providing fractional Chief Marketing Officers. Services include organic and paid digital, content creation, marketing strategy, and email/SMS drip campaigns.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Washify: Washify is a car wash CRM and operations platform providing membership management, marketing automation, and POS integration — directly competing with Rinsed's core CRM offering for the same car wash operator buyer.
• Sonny's eWash: Sonny's eWash is the CRM/loyalty product from Sonny's, one of the largest car wash equipment and POS vendors. It competes head-to-head with Rinsed, particularly given Sonny's incumbent POS install base.
• Paytronix: Paytronix is a vertical loyalty/CRM platform for restaurants and convenience stores, and is now a Rinsed technology partner. Its comparable architecture — loyalty + CRM for a specific vertical — makes it a strong business-model peer.

Broad incumbents

• DRB SiteWatch: DRB is a major car wash POS vendor whose SiteWatch product includes customer-facing features. As Rinsed's largest integration partner, DRB is also a potential competitor if it expands native CRM functionality.
• OPW ICS (WashConnect): OPW ICS provides car wash payment solutions and controls, with customer-facing features in its WashConnect platform. It is both a Rinsed integration partner and a competitive threat in the car wash operator software stack.
• SpotOn: SpotOn is a vertical SaaS platform combining POS, payments, and CRM/marketing for restaurants and adjacent verticals. Its restaurant-success playbook is a useful comparable for Rinsed's vertical-SaaS-plus-payments expansion strategy.
• Toast: Toast is the leading vertical SaaS POS+CRM platform for restaurants. While serving a different vertical, Toast is the gold-standard comparable for Rinsed's ambition to become the dominant vertical software platform in car wash.

Emerging players

• Thanx: Thanx is a digital loyalty and CRM platform for restaurants and convenience stores. While not car wash-specific, its vertical SaaS+loyalty model and integration with POS systems parallels Rinsed's go-to-market.
• Punchh: Punchh is a loyalty and CRM platform purpose-built for restaurant chains, similar in concept to Rinsed's vertical-specialization strategy. Comparable as a model for vertical CRM penetration in physical-location consumer services.

Others

• Spot AI: Spot AI provides AI camera systems with license plate recognition; Rinsed has a direct integration with Spot AI. While not a CRM competitor, Spot AI is a complementary data/enrichment layer in the car wash stack.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RinsedCRM
• Facebookfacebook.com/RinsedCarWash
• LinkedInlinkedin.com/company/rinsed
• Xx.com/Rinsed_CRM

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rinsed