TourHero
TourHero is a private US-based travel platform founded in 2020 that connects individual travelers seeking compatible companions for shared group travel experiences, primarily serving the "Social Travelers" persona.
- Company typePrivate
- Founded2020
- HeadquartersLong Island City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
TourHero firmographics
Firmographics- Name
- TourHero
- Website
- https://tourhero.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TourHero is a private US-based travel platform founded in 2020 that connects individual travelers seeking compatible companions for shared group travel experiences, primarily serving the "Social Travelers" persona.
- Ownership category
- akta.pro rank
TourHero industry classification
Industry- Product category
- Social Travel Platform
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900), Transportation Services (4700)
- akta.pro primary industry
- Multi-Country/Regional Circuit Tour Operators (THAKADAK)
- akta.pro secondary industries
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Private Guided Tours & Personal Tour Guides (THAJALAA)
Keywords
Where TourHero is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Markets served
TourHero business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
TourHero product offering
Product offeringCore offering
TourHero is an online travel platform that connects individual travelers with like-minded companions to facilitate shared group travel experiences. The platform addresses the challenge of finding compatible travel partners by enabling users to discover and join group tours and travel journeys based on shared interests and travel styles.
Differentiator
Problem solved
Functional benefit
Products and services
- TourHero Travel Platform Online platform enabling individual travelers to find and connect with compatible travel companions and join group travel experiences based on shared interests and travel preferences.
Companies that use TourHero
Customer profileSegments1 record
Ideal customer profiles1 record
TourHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TourHero competitors and assessment
Company assessmentDirect peers
- TourRadar: Online marketplace for multi-day guided tours from hundreds of operators worldwide. Directly comparable to TourHero as a multi-day tour marketplace targeting group/leisure travelers, though TourRadar does not focus on companion-matching.
- Headout: Curated marketplace for tours, attractions, and experiences. Comparable to TourHero in offering last-minute and curated group experiences to leisure travelers.
- Contiki: Tour operator specializing in group travel for 18–35 year-olds. Directly comparable to TourHero in the social group-travel niche, though Contiki runs its own tours rather than operating as a marketplace.
- G Adventures: Small-group adventure tour operator with global itineraries. Comparable as a group-tour operator targeting experience-led, social travelers.
- Intrepid Travel: Small-group tour operator focused on sustainable, experience-rich travel. Comparable to TourHero's group-travel orientation and target of like-minded, experience-seeking travelers.
Broad incumbents
- Viator (Tripadvisor): Largest tours-and-activities marketplace globally, owned by Tripadvisor. Overlaps with TourHero in selling curated group experiences, but operates as a broad incumbent across thousands of destinations rather than a social-matching platform.
- GetYourGuide: Major tours-and-activities marketplace with broad global inventory and heavy consumer brand spend. Comparable to TourHero in the tours/attractions vertical but as a large incumbent with much wider inventory.
- Klook: Asia-headquartered tours, activities, and travel services platform. Comparable as a marketplace for curated group experiences, but operating at much larger scale across Asia-Pacific.
- Airbnb Experiences: Online-led platform for hosting and booking curated local experiences. Comparable as a marketplace for group experiences, but Airbnb's massive consumer brand gives it structural advantages in distribution and liquidity.
Emerging players
- Evaneos: Marketplace connecting travelers with local travel agents for custom trips. Comparable to TourHero as a curated, community-driven alternative to mass-market OTAs.
Market position
Customer concentration
TourHero social profiles
Digital presenceTourHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
TourHero leadership team
Management profileNumber of profiles
Profiles3 records
TourHero funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TourHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TourHero
What does TourHero do?
TourHero is an online travel platform that connects individual travelers with like-minded companions to facilitate shared group travel experiences. The platform addresses the challenge of finding compatible travel partners by enabling users to discover and join group tours and travel journeys based on shared interests and travel styles.
Is TourHero a public or private company?
TourHero is a private company. It is classified as venture growth investor backed and is currently operating.
When was TourHero founded?
TourHero was founded in 2020. It employs 51 to 100 people.
Where is TourHero based?
TourHero is headquartered in Long Island City, United States, in the North America region.
Who are TourHero's main competitors?
Direct peers on record are TourRadar, Headout, Contiki, G Adventures and Intrepid Travel. Broad incumbents are Viator (Tripadvisor), GetYourGuide, Klook and Airbnb Experiences. Evaneos is listed as an emerging player.
Does TourHero have an API?
No public API is recorded for TourHero.
What industry is TourHero in?
TourHero's product category is Social Travel Platform. Its primary akta.pro industry code is THAKADAK, Multi-Country/Regional Circuit Tour Operators, with a secondary code of THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips). Its NAICS code is 561520 and its SIC code is 7900.