Homesfy
Homesfy is an India-based, NSE Emerge-listed real estate brokerage that connects homebuyers and brokers with developers via its marketplace, 7,500+ partner network, AI-driven property recommendations, and integrated home loan services across five Indian cities and Dubai.
- Company typePublic
- Founded2013
- HeadquartersThane, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Homesfy does
Homesfy (legal entity: Homesfy Realty Ltd) is an India-based, technology-enabled real estate brokerage firm founded in 2013 and headquartered in Thane, Maharashtra. The company operates as a marketplace and channel intermediary connecting individual homebuyers and investors with residential and commercial property inventory from Indian developers, while also enabling real estate brokers to source, manage, and close transactions through its MyMagnet.io platform. Its product surface spans three lines: the core Homesfy marketplace (property search, AI-powered personalized recommendations, commute-based discovery, expert consultation, curated site visits), MyMagnet.io (broker enablement platform launched in 2019 with lead management, payout tracking, and partner network tools), and a Home Loan service (launched in 2022) that integrates financing from 40+ banks and NBFCs with a stated 1-day approval cycle. Technology stack includes an in-house CRM, an AI-driven recommendation engine, and a partner-facing broker platform, supported by ~450 employees across six offices (Thane HQ, Mumbai, Navi Mumbai, Pune, Bangalore, Hyderabad) and a Dubai operation launched in 2023.
Homesfy earns revenue primarily through brokerage commissions on property transactions facilitated through its platform and channel-partner network of 7,500+ Magnet brokers. It is the preferred channel partner for 100+ developers including marquee names such as Lodha, Godrej, Prestige, Hiranandani, Piramal, Mahindra, Raymond, Runwal, and Dosti, with INR 1,650 crore (~USD 200 million) in real estate bookings facilitated in the most recent financial year and INR 7,000+ crore in cumulative homes sold. Pricing is transaction-based and not publicly disclosed; ancillary revenue streams include home-loan referral/origination fees from partner banks and NBFCs (2,000+ loans reportedly approved via the platform). Distribution is hybrid: direct-to-consumer through homesfy.in and field sales teams, supplemented by the Magnet channel-partner network and direct developer relationships.
In 2023, Homesfy became the first real estate brokerage firm to list on Indian stock exchanges via the NSE Emerge SME platform, following a USD 1.1 million funding round in November 2022 from investor Girish Gulati. The company has pursued inorganic expansion, including the October 2022 acquisition of EQServ, a Mumbai-based broking firm, and has signaled intent for further consolidation in the Mumbai market. Key leadership includes founder and CEO Ashish Kukreja, co-founder and Head of Sales Mukesh Mishra, and VP of Product Sandeep Vadnere.
Homesfy firmographics
Firmographics- Name
- Homesfy
- Legal name
- Homesfy Realty Ltd
- Website
- https://homesfy.in
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Homesfy is an India-based, NSE Emerge-listed real estate brokerage that connects homebuyers and brokers with developers via its marketplace, 7,500+ partner network, AI-driven property recommendations, and integrated home loan services across five Indian cities and Dubai.
- Ownership category
- akta.pro rank
Where Homesfy is headquartered
LocationHeadquarters
- HQ city
- Thane
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Homesfy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Brokerage Commission: Homesfy acts as a real estate broker facilitating property transactions between buyers and developers. The company earns commissions on bookings and transactions facilitated through their platform. They facilitated real estate bookings worth INR 1,650 crore in the last financial year.
- Channel Partner Fees: Revenue from channel partnerships with developers and the Magnet partner network of 7500+ partners who use the platform for real estate transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate brokerage services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Homesfy product offering
Product offeringCore offering
Homesfy is a technology-enabled real estate brokerage that connects individual homebuyers with verified property listings from over 100 trusted developers across major Indian metros and Dubai. The company facilitates property transactions through expert consultation, curated site visits, direct builder access, and an integrated Home Loan service offering instant approvals from 40+ banks and NBFCs, while also operating the MyMagnet.io platform to enable a 7,500+ broker channel partner network.
Product overview
Homesfy operates as a unified platform consisting of a core real estate marketplace and two supporting services. The main Homesfy platform (India's first listed real estate brokerage on NSE Emerge) serves as the primary marketplace connecting homebuyers with verified property listings from trusted developers. MyMagnet.io is a broker management platform launched in 2019 that empowers real estate agents with tools for lead management, swift payouts, and expanded reach. The Home Loan service, launched in 2022, complements the core offering by providing integrated mortgage financing through partnerships with 40+ banks and NBFCs.
Differentiator
Problem solved
Functional benefit
Brands
- MyMagnet.io: A platform for real estate brokers launched in 2019, enabling broker partnerships and network expansion.
- Homesify Home Loans
Products and services
- Homesfy Realty Brokerage Platform India's first NSE Emerge-listed real estate brokerage marketplace that connects individual homebuyers with verified property listings from 100+ trusted developers. It provides expert consultation, curated property visits, direct builder access, AI-powered personalized property recommendations, and commute-based home search across major Indian metros and Dubai.
- MyMagnet.io A platform for real estate brokers that provides tools for lead management, improved conversions, swift payouts, and expanded reach. It hosts Homesfy's network of 7,500+ channel partners (Magnet partners) who use the platform for property transactions and commission tracking.
- Home Loan Service Home loan facilitation service integrated with the Homesfy brokerage platform offering instant approvals from 40+ banks and NBFCs with a 1-day turnaround, 0% processing fee, an EMI calculator, and loan eligibility tools for homebuyers in India.
Quantifiable outcome
- 10,000+ families helped find their dream homes
- +5 more outcomes
Companies that use Homesfy
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Homesfy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Homesfy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- LodhacoreOne of India's largest real estate developers. Homesfy serves as a preferred channel partner for Lodha, facilitating property sales to customers.
- GodrejcoreMajor Indian conglomerate with significant real estate operations. Homesfy is a preferred channel partner for Godrej properties.
- PrestigecoreLeading South Indian real estate developer. Homesfy operates as preferred channel partner for Prestige projects.
- DosticoreEstablished real estate developer. Homesfy serves as preferred channel partner for Dosti properties.
- RunwalcoreMumbai-based real estate developer. Homesfy is preferred channel partner for Runwal projects.
- HiranandanicorePremium real estate developer known for integrated townships. Homesfy operates as preferred channel partner.
- PiramalcoreDiversified conglomerate with real estate operations. Homesfy is preferred channel partner for Piramal properties.
- RaymondcoreWell-known Indian conglomerate with real estate division. Homesfy serves as preferred channel partner.
- MahindracoreMajor Indian conglomerate with prominent real estate business. Homesfy operates as preferred channel partner for Mahindra projects.
- 40+ Banks and NBFCscorePartnership with over 40 banks and non-banking financial companies including Bank of Maharashtra, Indian Bank, Aditya Birla Capital for providing home loan services with 1-day instant approval and 0% processing fee.
- MyMagnet.io Partnerscore7500+ real estate brokers and agents using the MyMagnet.io platform for lead management, property transactions, and commission tracking.
Scale indicators12 records
Recent moves11 records
Expansion highlights6 records
Homesfy competitors and assessment
Company assessmentDirect peers
- NoBroker: Indian tech-enabled residential rental and sales platform that connects owners, buyers and tenants without traditional brokers. Closest functional analog to Homesfy's tech-enabled brokerage model, operating in many of the same cities and targeting similar Indian homebuyers.
- Square Yards: India and Dubai-focused real estate brokerage and mortgage platform with developer partnerships, intra-city advisory, and home loan facilitation. Direct overlap with Homesfy's residential brokerage, channel partner network, and integrated home loan service across India and Dubai.
- PropTiger: Online residential property brokerage operating in India with end-to-end home-buying services including home loans. Comparable business model to Homesfy - brokered developer inventory with mortgage adjacency - and serves overlapping primary-market Indian cities.
Broad incumbents
- Housing.com: One of India's largest online real estate discovery platforms, part of the REA India group. Provides broader listing/marketplace coverage and developer-marketing solutions versus Homesfy's broker-led model, competing for the same Indian buyer demand at the top of funnel.
- MagicBricks: Indian real estate classifieds portal owned by Times of India group, covering sale, rent, and new projects. Competes for buyer attention upstream of the transaction, with broader marketing and listing reach but no brokered fulfillment like Homesfy.
- 99acres: Indian real estate classifieds portal operated by InfoEdge, listing new projects, resale, and rentals. Competes for property-search demand that ultimately funnels into transactional channels like Homesfy's brokerage.
- Compass: US tech-enabled residential real estate brokerage combining agent networks with proprietary software and data. Relevant business-model benchmark for Homesfy's tech-enabled brokerage thesis (agent platform + AI tooling + integrated services), though operating in a more mature US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Homesfy social profiles
Digital presenceHomesfy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homesfy leadership team
Management profileNumber of profiles
Profiles3 records
Homesfy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homesfy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homesfy
What does Homesfy do?
Homesfy is a technology-enabled real estate brokerage that connects individual homebuyers with verified property listings from over 100 trusted developers across major Indian metros and Dubai. The company facilitates property transactions through expert consultation, curated site visits, direct builder access, and an integrated Home Loan service offering instant approvals from 40+ banks and NBFCs, while also operating the MyMagnet.io platform to enable a 7,500+ broker channel partner network.
Is Homesfy a public or private company?
Homesfy is a public company. It is classified as public and is currently operating.
When was Homesfy founded?
Homesfy was founded in 2013. It employs 251 to 500 people.
Where is Homesfy based?
Homesfy is headquartered in Thane, India, in the Asia region.
How does Homesfy make money?
Two revenue lines are on record. Real Estate Brokerage Commission is the primary driver. The others are channel Partner Fees.
Who are Homesfy's main competitors?
Direct peers on record are NoBroker, Square Yards and PropTiger. Broad incumbents are Housing.com, MagicBricks, 99acres and Compass.
Does Homesfy have an API?
No public API is recorded for Homesfy.