What 200° Coffee does

200° Coffee (legal entity: 200 Degrees Coffee Roasters) is a Nottingham-headquartered, privately-held specialty coffee roaster and multi-channel retailer founded in 2012 by three founders who began roasting in a garage on a used roaster. From an initial wholesale focus the business has grown into an integrated operation spanning three pillars: (1) retail — 25+ owned coffee shops across England and Wales plus a Nottingham-based Roast House processing over 200 tonnes of coffee per year; (2) wholesale — supply to 500+ partners including cafes, restaurants, hotels, universities, and corporate offices, with notable accounts such as East Midlands Railway (first-class Aurora fleet), Motorpoint Arena Nottingham, and The Alchemist; and (3) education/training — seven UK barista schools offering courses from Coffee Fundamentals (£69) through SCA Professional certification (£750), alongside subscriptions, equipment retail, and meeting-room hire.

The core product is specialty roasted coffee under the Brazilian Love Affair signature blend (Brazil/Uganda/Peru) and the Mellowship Slinky Decaf, alongside a rotating slate of single-origin guest coffees. Products are sold as whole bean (from £11.50/250g), Nespresso-compatible pods (from £6.45/10), and via flexible subscription plans (coffee bags from £9.95/month, pods from £15.75/month). The company also retails Sage, Lelit, and Baratza home espresso machines (bundled with a 3-month subscription voucher), home-brew equipment, branded merchandise, and gift vouchers. Decaffeination uses sugarcane (Brazilian) and mountain water from the Citlaltepetl glacier (Mexican) processes; pods are recyclable through the Podback scheme.

Revenue is generated across four streams: physical coffee shop sales, e-commerce subscriptions and one-off purchases, wholesale supply (most stable, recurring) and barista training. Customer segments span individual consumers (DTC, subscriptions, training), hospitality businesses (wholesale supply), corporate/workplace (offices and venues), and the education sector (university coffee bars). Pricing is in GBP with free UK delivery over £25–£30. The business is privately held with no disclosed external VC/PE ownership beyond a 2017 Foresight Group capital event of approximately $4 million; co-founders Rob Darby (CEO) and Tom Vincent remain associated with the company alongside a senior team spanning commercial, sales, operations, property, and finance.

Name

200° Coffee

Legal name

200 Degrees Coffee Roasters

Website

https://200degs.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

200° Coffee is a UK specialty coffee roaster and multi-channel retailer founded in 2012 in Nottingham, operating 25+ coffee shops, wholesale supply to 500+ hospitality and corporate clients, seven SCA-certified barista schools, and a direct-to-consumer e-commerce and subscription business.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting and Retail

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Coffee wholesale supply
• Barista training schools
• Coffee shop retail
• Coffee subscription services

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices26 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Coffee Shop Sales: Revenue from 25+ physical coffee shop locations across the UK serving specialty coffee, food, and beverages directly to consumers
2. E-commerce Retail: Direct online sales of coffee beans, pods, brewing equipment, machines, merchandise, and subscriptions delivered to consumer homes
3. Wholesale Coffee Supply: Coffee beans and related products sold to 500+ business clients including cafes, restaurants, hotels, universities, and offices
4. Barista Training Schools: Revenue from barista education courses ranging from beginner to SCA professional certifications across 7 UK locations

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

200° Coffee is a specialty coffee roaster and multi-channel retailer that roasts over 200 tonnes of coffee annually at its Nottingham Roast House and sells it through three pillars: 25+ owned coffee shops, an e-commerce store selling beans, pods, machines, and subscriptions, and a wholesale operation serving 500+ hospitality and corporate clients. The company also operates 7 barista training schools offering SCA-certified professional courses.

Product overview

200 Degrees Coffee operates as a specialty coffee roaster and multi-channel retailer offering a unified product portfolio centered on premium roasted coffee. The core offering includes signature house blends (Brazilian Love Affair and Mellowship Slinky Decaf) available as whole beans, ground coffee, and Nespresso-compatible pods, sold through subscription services and wholesale channels. The business operates three interconnected pillars: (1) Coffee Shops and Roastery with over 25 retail locations across the UK plus wholesale supply to 500+ commercial clients; (2) Barista Schools offering professional and SCA-certified training at seven locations; and (3) E-commerce for direct-to-consumer sales of coffee, home espresso machines (Sage, Lelit, Baratza), brewing equipment, accessories, and branded merchandise. The company roasts over 200 tonnes of coffee annually at its Nottingham Roast House and serves as a key wholesale partner for East Midlands Railway's first-class carriages.

Differentiator

Problem solved

Functional benefit

Products and services

• Brazilian Love Affair Coffee Beans Signature medium-roast espresso blend from Brazil, Uganda, and Peru, with chocolate, caramel, and hazelnut taste notes; the cornerstone of 200° Coffee's house range, sold in 250g and 1kg sizes for home brewing and used in coffee shops nationwide.
• Mellowship Slinky Decaf Coffee Beans Naturally decaffeinated Brazilian beans processed using the sugarcane decaffeination method, with creamy, maple syrup, and citrus taste notes; part of the 200° house range for decaf drinkers.
• Brazilian Love Affair Coffee Pods Nespresso-compatible coffee pods featuring the signature Brazilian Love Affair espresso blend, recyclable through the free Podback scheme; awarded 2-star product in the Great Taste Awards 2023.
• Mellowship Slinky Decaf Coffee Pods Nespresso-compatible decaf pods using Mexican beans decaffeinated via the chemical-free mountain water process; creamy, sweet citrus, and maple syrup taste notes; awarded 1-star at the Great Taste Awards 2024.
• Coffee Bag Subscription Service Recurring subscription delivery of freshly roasted 200° coffee beans to customers' doors with flexible weekly, bi-weekly, or monthly frequency, multiple grind options (whole bean, espresso, filter, cafetiere, Aeropress), 250g or 1kg sizes, and no contract required.
• Coffee Pod Subscription Service Recurring subscription delivery of Nespresso-compatible 200° coffee pods with flexible pack sizes (30, 60, or 120 pods) and weekly, bi-weekly, or monthly frequency.
• Guest Origin Single-Origin Coffees Single-origin guest coffees from origins around the world including Asia (Letefoho Timor-Leste, Cauvery Peak India), Africa (Kalingwe Uganda), and the Americas; rotated monthly and available through the Discovery Subscription.
• Barista Training Schools Professional barista training across 7 UK locations covering Coffee Fundamentals (£69), Latte Art (£79), Beginner Barista (£99), Intermediate Barista (£109), and SCA-accredited Foundation (£300), Intermediate (£495), and Professional (£750) courses, plus team-building sessions from £30 per person.
• Wholesale Coffee Supply Service B2B specialty coffee wholesale supply to 500+ clients including independent cafes, high-end restaurants, hotels, bars, universities, and corporate offices; includes equipment provision, barista training, and ongoing account support.
• Meeting Room Hire Meeting and event room hire at selected 200° Coffee shop locations (Nottingham, Leeds, Birmingham, Manchester) accommodating 12-16 seated or up to 25 standing, with optional Barista Experience team-building packages.
• Gift Vouchers Gift vouchers available for cash redemption in coffee shops, barista course vouchers, and subscription gift cards; offered as physical vouchers and e-gift vouchers for online and in-store use.
• Home Espresso Machines and Grinders Retail sale of premium home espresso machines and grinders from Sage (Bambino, Barista Pro, Oracle Dual Boiler and others), Lelit (Anna, Anita, Kate, Victoria, Elizabeth, MaraX, Bianca), and Baratza (Encore ESP, Forté AP, Sette 270Wi, Vario+), often bundled with a free 3-month subscription voucher and 1kg of Brazilian Love Affair beans.

Quantifiable outcome

• Over 1 million cups of coffee served annually in shops alone
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• East Midlands Railway (EMR)flagshipChannel Partner/ Reseller/ Distributor200 Degrees has partnered with East Midlands Railway to provide specialty coffee to first-class passengers on its new £400million Aurora fleet of trains. All first-class passengers traveling on EMR trains will have access to 200 Degrees specialty coffee.
• Fazenda PantanocoreOthersCoffee estate in the fertile Cerrado Mineiro region of Brazil, owned by Wagner, descendant of Italian immigrants. Supplies the main component of the signature Brazilian Love Affair blend and beans for the decaf range.
• Kyagalanyi Coffee LtdcoreOthersUganda's oldest licensed coffee exporter, founded in 1992. The high altitude and cool climate of farms produces superior coffees with rich aroma and full chocolatey body for the Brazilian Love Affair blend.
• San Martin de PangoacoreOthersCoffee farmers based in central Peru on eastern slopes of the Andes. The region bounced back from near-destruction in the 1980s to produce sweet, chocolatey specialty coffee for the Brazilian Love Affair blend.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Origin Coffee: UK specialty coffee roaster with both a wholesale division serving hundreds of cafes and a small own-retail footprint, plus barista training. Closest one-to-one analogue to 200 Degrees' vertical integration model.
• Square Mile Coffee Roasters: London-based specialty roaster renowned for high-end wholesale and SCA-accredited barista training programs (the London School of Coffee). Compares on the roastery-plus-training pillar of 200 Degrees' business.
• Pact Coffee: UK specialty coffee brand built around the DTC subscription model for beans and pods, with direct trade sourcing. Highly comparable on the recurring-revenue side of 200 Degrees' proposition.
• Union Hand-Roasted Coffee: Long-standing UK specialty roaster selling wholesale and DTC, with a focus on traceability and trade relationships. Matches 200 Degrees on the roastery and wholesale-versus-DTC blend.
• Harris + Hoole: UK specialty coffee shop chain selling house-roasted beans alongside third-wave drinks. Comparable to 200 Degrees on the multi-store retail and branded house-blend positioning.
• Grind Coffee: London-based specialty coffee roaster and cafe operator with a growing retail estate and packaged products. Direct overlap with 200 Degrees' cafe-plus-DTC model.

Broad incumbents

• Caffè Nero: One of the UK's three dominant coffee chains (Costa, Nero, Pret) with 800+ shops. Not specialty, but competes directly for the same daily footfall and contract wins in the high street, rail, and hospitality channels.
• Pret A Manger: Mass-market UK high street and transport-hub coffee and food chain. Provides the relevant competitive baseline for footfall and unit economics in UK retail coffee.

Emerging players

• WatchHouse: Premium UK specialty coffee concept with a growing London and southwest estate plus roastery; smaller scale but aspirationally positioned similarly to 200 Degrees on quality and design.

Others

• Currys (Dixons Carphone): UK high street retailer of Sage, Baratza, and De'Longhi espresso machines/grinders. Comparable as the dominant appliance-retail channel against which 200 Degrees' smaller but bundled (coffee + machines + subscription) retail proposition is differentiated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/200Degs
• LinkedInlinkedin.com/company/200-degrees-coffee-shops-ltd
• Instagraminstagram.com/200degs
• Xx.com/200Degs

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 200° Coffee