What Proxima HQ does

Proxima HQ is a Vancouver-based B2B SaaS company founded in 2022 that provides real estate developers, property managers, and sales teams with a turnkey digital marketing platform for new project launches. The platform is purpose-built for the pre-sale phase of real estate, addressing the need to showcase properties before construction is complete through interactive digital experiences. Three integrated products compose the offering: Proxima App serves as a digital sales center for showrooms with touchscreen, interactive floor plan, 3D building visualization, and interactive map capabilities; Proxima X is a set of website embed modules that add interactive site plans, floor plan inventory, 3D views, and live availability directly to a developer's project website; and Proxima Agent is a portal that gives sales teams centralized access to project content, pricing, and marketing assets for sharing with prospects.

The underlying technology relies on WebGL for 3D rendering, an interactive floor plan and unit inventory engine with real-time availability updates, and a centralized CMS that synchronizes content across the showroom, website, and agent-facing surfaces. The platform supports multiple touchpoint modes — touchscreen in portrait or landscape, tablet, desktop browser, and website embed — and is designed for a 1-week preview / 2–3 week go-live implementation cadence. Four customer segments are addressed: pre-sale residential developers (primary), multifamily rental property managers, commercial and industrial property owners, and institutional real estate projects requiring capital raising support.

Proxima HQ monetizes through a combination of SaaS subscriptions (per-seat pricing for buyers, sellers, and marketers) and per-transaction fees, with quote-based pricing tied to project scope, features, and unit count. Multi-year contracts are standard, and bundle pricing is available for developer portfolios with multiple projects. Go-to-market is sales-led, relying on direct demo requests, consultative engagement, and a small team of 1–10 employees. The founders — Leon Ng (CEO) and Zhong-Yan Chen (Co-founder) — bring roughly two decades of real estate marketing experience across 1,500+ prior project launches in 28+ countries, and the company has activated 78+ projects reaching 1,200+ users across 14 cities. The company is privately held, with disclosed funding of approximately $1.35M in early 2022 and acceptance into the REACH accelerator backed by Second Century Ventures (NAR's venture arm) in late 2023.

Name

Proxima HQ

Legal name

Proxima HQ Technologies Inc.

Website

https://proximahq.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Proxima HQ is a Vancouver-based SaaS company providing real estate developers, property managers, and sales teams with a turnkey digital marketing platform featuring interactive 3D visualizations, real-time inventory management, and website embed modules for pre-sale and leasing workflows.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (per-seat): Subscription-based access to the Proxima platform with per-seat pricing for Buyers/Sellers/Marketers. Terms indicate per-seat and per-transaction fee structures for businesses.
2. Per Transaction Fees: Transaction-based fees charged to businesses for payments made through the Service, in addition to subscription fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Proxima HQ provides a turnkey real estate marketing platform that consolidates property marketing content into interactive digital experiences for sales centers, websites, and sales teams. Its three flagship products — Proxima App (showroom touchscreen sales center with 3D and floor plan visualization), Proxima X (website embed modules with live inventory), and Proxima Agent (sales team portal) — enable real estate developers to showcase units, manage live availability, and close pre-sale and rental transactions faster.

Product overview

Proxima HQ is a turnkey real estate marketing platform offering three integrated products. The core platform consists of Proxima App (digital sales center for showrooms with touchscreen and 3D visualization capabilities), Proxima X (website embed modules for online property presentations), and Proxima Agent (agent-facing portal for accessing project content and assets). The three products work together to cover in-person sales (showroom touchscreen mode), online sales (website embedding), and agent support, providing a unified digital experience from VIP access through public launch across pre-sale residential, multifamily rental, commercial/industrial, and institutional project types.

Differentiator

Problem solved

Functional benefit

Brands

• Proxima App: Digital sales center for showrooms—interactive software for presenting real estate projects with touchscreens, interactive floor plans, 3D model visualization, and interactive maps.
• Proxima X
• Proxima Agent

Products and services

• Proxima App Digital sales center software for real estate showrooms that helps sales teams present projects with interactive floor plans, 3D model visualization, interactive maps, and touchscreen support (portrait or landscape orientation), enabling in-person and remote sales presentations.
• Proxima X Website embed modules that add interactive site plans, floor plan inventory, 3D views, and live availability to a project's website without custom development, accelerating online leasing and sales for real estate developers and property managers.
• Proxima Agent Dedicated portal for real estate sales teams to access all project content including floor plans, pricing, and marketing assets, and to send or download tailored, password-protected selections that are kept accurate with live updates.

Quantifiable outcome

• Sold out 27 townhomes using Proxima HQ
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Matterport: Matterport provides 3D digital twins and virtual tours for real estate, directly overlapping with Proxima's interactive 3D model and virtual tour features. Both target developers and brokers seeking immersive property visualization for sales and marketing.
• iGUIDE: iGUIDE combines 3D virtual tours with measured floor plans for real estate listings, closely mirroring Proxima's interactive floor plan and 3D visualization capabilities for pre-sale and listing marketing.
• Real Geeks: Real Geeks offers IDX websites, CRM, and lead generation tools for real estate agents and brokerages, comparable to Proxima's sales-and-marketing platform aimed at developers and agent teams.
• Kuula: Kuula is a 3D virtual tour hosting platform used by real estate professionals to create and embed property walkthroughs, directly competing with Proxima X's website embed modules and 3D visualization features.
• CloudPano: CloudPano provides virtual tour software with floor plan and 3D dollhouse views for real estate marketing, comparable to Proxima HQ's interactive floor plans and 3D model presentation for sales centers.

Emerging players

• Spacely AI: Spacely AI offers AI-powered 3D visualization and spatial design for real estate and interior planning, an emerging adjacent capability that competes with Proxima's interactive 3D model workflows.
• Styldod: Styldod uses AI to generate real estate marketing visuals including floor plans, virtual staging, and 3D renders, partially overlapping with Proxima's interactive floor plan and visualization features.

Broad incumbents

• Yardi: Yardi is a large incumbent real estate software suite covering property management, marketing, and leasing across residential and commercial — broadly overlapping Proxima's multifamily rental and commercial use cases.
• Buildium: Buildium is a property management platform with marketing and leasing tools for residential portfolios, comparable to Proxima's multifamily rental use case though broader in scope.
• Compass: Compass is a large real estate brokerage with proprietary technology for agents and developers. Listed as a Proxima HQ customer, but at scale it could also bundle competing marketing tech into its own platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Proxima_HQ
• Facebookfacebook.com/proximahq

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proxima HQ