Pointerpro
Pointerpro is a Belgian SaaS platform, founded in 2012, that enables consultants, coaches, HR professionals, and marketers to build online assessments and auto-generate personalized branded reports in PDF or PowerPoint. It serves 1,500+ customers globally with white-label workflows.
- Company typePrivate
- Founded2012
- HeadquartersAntwerp, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pointerpro does
Pointerpro is a Belgian SaaS company, founded in 2012 and headquartered in Antwerp, that operates an all-in-one platform for creating online assessments and automatically generating personalized advice reports in PDF or PowerPoint format. The platform combines a Questionnaire Builder, Report Builder, Distribution Portal, and Dashboard Builder into a single system, supplemented by modules for benchmarking, aggregate reporting, white-labeling, scoring, email notifications, dynamic recommendations, and multi-user management. An optional AI Assessment Report Prompt Widget uses generative AI to enrich personalized report feedback, grounded in the user's own assessment logic. The company targets four primary horizontal personas — consultants, professional coaches, HR professionals, and marketing professionals — across use cases including client assessments, maturity assessments, risk and compliance assessments, training assessments, 360 reviews, employee engagement surveys, and lead-generation quizzes.
Pointerpro employs a hybrid product-led growth and direct-sales go-to-market motion, offering a self-serve free trial and "Get started for free" signup on its website alongside 1-on-1 onboarding and global support for enterprise customers. Pricing is quote-based and not publicly disclosed; the platform operates on subscription recurring revenue. Named customers include Deloitte, Meta, Ethos Energy, Accor Hotels, Uber, Capgemini, Manpower, and Johnson & Johnson, with the company claiming 1,500+ customers in total. The company is ISO 27001 certified for information security management and has been recognized as a G2 High Performer Enterprise in assessment software.
In January 2023, Pointerpro raised €950,000 in debt financing from Flemish government-backed asset manager PMV, with stated use of funds to expand overseas presence and accelerate international growth. The company operates primarily in Europe, maintains a public API and Zapier integration for workflow extensibility, and runs a content-led marketing strategy that includes a help center, blog, case studies, and a dedicated set of comparison pages positioning against competitors such as Qualtrics, Typeform, SurveyMonkey, Jotform, Outgrow, and Brilliant Assessments.
Pointerpro firmographics
Firmographics- Name
- Pointerpro
- Legal name
- Pointerpro
- Website
- https://surveyanyplace.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pointerpro is a Belgian SaaS platform, founded in 2012, that enables consultants, coaches, HR professionals, and marketers to build online assessments and auto-generate personalized branded reports in PDF or PowerPoint. It serves 1,500+ customers globally with white-label workflows.
- Ownership category
- akta.pro rank
Where Pointerpro is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Pointerpro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Pointerpro operates as a SaaS platform with subscription-based pricing tiers. Customers pay recurring fees to access the assessment creation platform, report builders, and distribution tools. The platform offers different plan tiers including Professional with free trial, suggesting a tiered subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional plan with free trial available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Pointerpro product offering
Product offeringCore offering
Pointerpro is an all-in-one SaaS platform that enables organizations to build online assessments, distribute them to respondents, and automatically generate personalized advice reports in PDF or PowerPoint format. It combines a questionnaire builder, branded report builder, distribution portal, and dashboard builder, and is offered under a subscription model with a free trial and tiered plans.
Product overview
Pointerpro is a SaaS platform providing an all-in-one assessment ecosystem built around its core Questionnaire Builder, Report Builder, Distribution Portal, and Dashboard Builder modules. The platform enables users to create attractive online assessments and automatically deliver personalized advice reports in PDF or PowerPoint formats. Additional modules include AI-enhanced reporting via the AI Assessment Report Prompt Widget, benchmarking tools, aggregate reporting, white-label branding, advanced scoring, email notifications, dynamic recommendations, and multi-user management. The platform serves consultants, professional coaches, HR professionals, and marketing professionals across client assessments, maturity assessments, risk and compliance assessments, training assessments, 360 reviews, and employee engagement surveys.
Differentiator
Problem solved
Functional benefit
Products and services
- Pointerpro Platform All-in-one SaaS platform for creating online assessments and automatically generating personalized advice reports in PDF or PowerPoint format. Serves consultants, coaches, HR professionals, and marketing professionals who need to digitize assessment workflows and scale personalized feedback to clients and employees.
Companies that use Pointerpro
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Pointerpro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature14 records
Pointerpro partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pointerpro competitors and assessment
Company assessmentDirect peers
- Jotform: Form builder with quiz/assessment modes, conditional logic and integrations. Direct overlap with Pointerpro's Questionnaire Builder and scoring functionality.
- Qualtrics: Enterprise experience management and survey platform with extensive assessment, scoring and reporting capabilities. Closest large-scale competitor to Pointerpro in the structured assessment + automated reporting category.
- Typeform: Conversational form and quiz builder widely used for assessments, lead generation quizzes and scored surveys with branded output. Competes with Pointerpro for the same consultants and marketing use cases.
- SurveyMonkey: Mass-market survey platform with paid enterprise tiers, scoring and reporting features. Competes for SMB and enterprise survey/assessment budgets alongside Pointerpro.
- Alchemer: Enterprise survey and feedback platform (formerly SurveyGizmo) with assessment, scoring and reporting workflows aimed at mid-market and enterprise customers — directly comparable to Pointerpro's enterprise motion.
- QuestionPro: Survey, quiz and assessment platform offering questionnaire building, scoring and automated reports. Targets similar research, HR and consulting buyers as Pointerpro.
- Outgrow: Interactive calculator, quiz and assessment builder marketed heavily for lead generation and marketing use cases — a direct overlap with Pointerpro's marketing-professional segment and quiz use cases.
- ScoreApp: Scorecard and assessment funnel builder for coaches, consultants and marketers, with personalized reports. Competes head-to-head with Pointerpro in the coach/consultant persona.
- Brilliant Assessments: Specialized assessment platform for compliance, training and HR, with automated reporting. Direct competitor in the structured-assessment-with-personalized-report niche.
Emerging players
- Tally: Fast-growing free form builder expanding into quizzes and conditional logic. Competes at the lower end of Pointerpro's SMB/individual user funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pointerpro social profiles
Digital presencePointerpro compliance and trust
Trust signalCompliance1 record
Pointerpro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pointerpro leadership team
Management profileNumber of profiles
Profiles1 record
Pointerpro funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pointerpro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pointerpro
What does Pointerpro do?
Pointerpro is an all-in-one SaaS platform that enables organizations to build online assessments, distribute them to respondents, and automatically generate personalized advice reports in PDF or PowerPoint format. It combines a questionnaire builder, branded report builder, distribution portal, and dashboard builder, and is offered under a subscription model with a free trial and tiered plans.
Is Pointerpro a public or private company?
Pointerpro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pointerpro founded?
Pointerpro was founded in 2012. It employs 11 to 50 people.
Where is Pointerpro based?
Pointerpro is headquartered in Antwerp, Belgium, in the Europe region.
How does Pointerpro make money?
One revenue line is on record: saaS Subscription.
Who are Pointerpro's main competitors?
Direct peers on record are Jotform, Qualtrics, Typeform, SurveyMonkey, Alchemer, QuestionPro, Outgrow, ScoreApp and Brilliant Assessments. Tally is listed as an emerging player.
Does Pointerpro have an API?
Yes. Pointerpro offers a public API that enables developers to build or automate workflows. The API allows integration with Pointerpro's assessment platform for creating questionnaires, distributing assessments, and retrieving results programmatically. Developer documentation is at help.pointerpro.com/en/support/solutions/articles/35000148495-pointerpro-api.