ScoreApp
ScoreApp is a self-serve SaaS platform that enables coaches, consultants, marketing agencies, and service businesses to build AI-powered interactive scorecards, quizzes, assessments, and surveys for lead generation and qualification, distributed via subscription, agency, and affiliate channels.
- Company typePrivate
- Founded2019
- HeadquartersWatford, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ScoreApp does
ScoreApp, legally operated as Hyper Targeted Marketing Limited and registered in England (company number 12301024), is a self-serve SaaS platform launched in 2019 that lets coaches, consultants, marketing agencies, and service businesses build interactive scorecards, quizzes, assessments, surveys, waitlists, event registrations, and forms to capture, qualify, and convert leads. The product is delivered through a browser-based application at manage.scoreapp.com and centers on seven AI-powered builders that use OpenAI as a sub-processor to auto-generate landing pages, question flows, scoring logic, and personalized result pages from a natural-language campaign description. A drag-and-drop page editor with 50+ sections, a library of pre-built templates, real-time analytics, A/B testing, and automated email follow-ups round out the core editor experience. The platform integrates natively with 20+ systems including HubSpot, Salesforce, Mailchimp, Kit, ActiveCampaign, Klaviyo, GoHighLevel, Pipedrive, and ManyChat, with an additional 3,000+ applications reachable via Zapier and a webhooks API.
Revenue is generated primarily through subscription plans (monthly and annual) with a free trial requiring no credit card, supplemented by revenue-share affiliate payouts of 20-40% on referred subscription revenue. Distribution is product-led and channel-augmented: a direct self-serve funnel on the website is complemented by an Agency Partner Program with 8,000+ partners managing multi-client scorecards through dedicated portals, and an Affiliate Partner Program structured across five commission tiers (Standard through Super) offering lifetime recurring commissions. The company operates with a 1-10 employee headcount from Watford, United Kingdom, and in October 2024 acquired US-based marketing funnel software Bucket.io, bringing its co-founder Ryan Levesque in as strategic advisor and shareholder. Notable users cited by the company include Chris Do (The Futur), Ali Abdaal, Jason Graystone, Bryony Thomas, Josh Smith, and Brian Miller, with the company reporting 151k+ users worldwide.
ScoreApp firmographics
Firmographics- Name
- ScoreApp
- Legal name
- Hyper Targeted Marketing Limited
- Website
- https://scoreapp.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ScoreApp is a self-serve SaaS platform that enables coaches, consultants, marketing agencies, and service businesses to build AI-powered interactive scorecards, quizzes, assessments, and surveys for lead generation and qualification, distributed via subscription, agency, and affiliate channels.
- Ownership category
- akta.pro rank
Where ScoreApp is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ScoreApp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly and annual subscription plans providing access to the ScoreApp platform, scorecard builders, integrations, and analytics. Customers can upgrade or downgrade plans at any time with prorated billing for upgrades.
- Affiliate Referrals: Commission-based revenue from affiliate partners who promote ScoreApp. Partners earn recurring commissions (20-40% tiered) based on subscription revenue from referred customers for the lifetime of the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - Entry level with core features |
| Subscription | Monthly | Standard Affiliate - Under 10 paying accounts |
| Subscription | Monthly | Bronze Affiliate - 10-49 paying accounts |
| Subscription | Monthly | Silver Affiliate - 50-99 paying accounts |
| Subscription | Monthly | Gold Affiliate - 100-199 paying accounts |
| Subscription | Monthly | Super Affiliate - 200+ paying accounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
ScoreApp product offering
Product offeringCore offering
ScoreApp is an AI-powered SaaS platform that enables businesses to build interactive scorecards, quizzes, assessments, surveys, waitlists, event registrations, and forms for lead generation and qualification. Users create data-driven marketing funnels with drag-and-drop builders, automated scoring logic, personalized result pages, and integrations to CRM and email marketing platforms. The platform is sold via subscription to coaches, consultants, agencies, and service businesses.
Product overview
ScoreApp is a single unified SaaS platform built around interactive, data-driven marketing funnels for lead generation and customer engagement. The core product enables businesses to create scorecards, quizzes, assessments, and surveys that qualify leads through personalized insights. The platform centers on a suite of AI-powered builders (AI Scorecard Builder, AI Assessment Builder, AI Quiz Builder, AI Survey Builder, AI Waitlist Builder, AI Event Registration Builder, AI Form Builder) that automate the creation of landing pages, questions, scoring logic, and result delivery. Users can launch from ready-made templates (Wheel of Life, Marketing Impact, Sales Growth, Wellbeing Scorecard, Business Growth) and customize fonts, colors, branding, and content. The platform extends through partner programs including Agency Partners, Affiliate Partners, and Technology Partners. In October 2024, ScoreApp acquired Bucket.io to add advanced marketing funnel technology.
Differentiator
Problem solved
Functional benefit
Products and services
- ScoreApp Core Platform An AI-powered interactive quiz and survey SaaS platform that enables businesses to create data-driven marketing funnels for lead generation, qualification, and customer engagement through scorecards, quizzes, assessments, and surveys. Used by coaches, consultants, agencies, and service businesses.
- AI Scorecard Builder AI-powered builder that generates complete interactive scorecards including landing pages, questions, and results delivery based on user description of campaign goals and target audience.
- AI Assessment Builder AI-powered builder for creating interactive assessments that evaluate user knowledge, skills, or performance with automated question generation, personalized insights, and tailored recommendations for lead qualification.
- AI Quiz Builder AI-powered builder for creating engaging quizzes with automated question generation, drag-and-drop editing, dynamic scoring logic, and personalized result pages.
- AI Survey Builder AI-powered builder for creating mobile-ready survey funnels with customizable questions, automated follow-ups, and analysis capabilities.
- AI Waitlist Builder AI-powered builder for creating waitlist funnels with custom landing pages and qualifying questions to build anticipation and grow pre-launch audiences.
- AI Event Registration Builder AI-powered builder for creating webinar and event registration funnels optimized for boosting attendance and capturing attendee information.
- AI Form Builder AI-powered builder for creating custom data-collection forms with scoring logic and automated follow-up capabilities for lead capture and data collection.
- ScoreApp Templates Ready-to-use customizable templates including Wheel of Life, Marketing Impact, Sales Growth, Wellbeing Scorecard, and Business Growth that users can launch as starting points for their funnels.
Quantifiable outcome
- Funnels convert at 30%+
- +4 more outcomes
Companies that use ScoreApp
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
ScoreApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability2 records
Feature12 records
ScoreApp partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- Bucket.iocoreScoreApp acquired Bucket.io, a US-based marketing funnel software company, to expand its marketing tools capabilities. The acquisition integrates Bucket.io's funnel-building technology with ScoreApp's quiz and assessment platform to create a comprehensive marketing solution. Ryan Levesque, co-founder of Bucket.io, joined ScoreApp as a strategic advisor and shareholder to support future growth. This acquisition enhances ScoreApp's ability to help businesses create personalized marketing funnels and improve lead conversion.
- HubSpotcoreDirect integration enabling ScoreApp users to sync lead data, scores, and responses directly into HubSpot CRM for seamless follow-up and automation workflows
- SalesforcecoreNative Salesforce integration allowing automatic lead capture and score synchronization for enterprise sales and marketing teams
- MailChimpcoreEmail marketing integration enabling ScoreApp quiz results and leads to flow directly into MailChimp for automated email sequences and segmentation
- KitcoreIntegration with Kit (formerly ConvertKit) for creator-focused email marketing and automation based on quiz response data
- ActiveCampaignmajorIntegration enabling advanced email automation and customer journey mapping based on ScoreApp quiz responses and lead scoring
- KlaviyomajorE-commerce focused integration allowing ScoreApp quiz data to trigger personalized Klaviyo email and SMS campaigns
- ZapiercoreZapier integration connecting ScoreApp to 3,000+ apps, enabling custom automation workflows and data synchronization across business tools
- KeapmajorCRM and marketing automation integration for small business lead management and follow-up sequences
- GoHighLevelmajorAll-in-one marketing platform integration connecting ScoreApp's lead qualification data with GoHighLevel's CRM, sales, and marketing automation
- ManyChatmajorChatbot integration enabling automated DM responses to Instagram keyword comments with ScoreApp assessment links, supporting the Instagram lead machine strategy
- WebhookscoreCustom webhook API integration enabling businesses to send ScoreApp lead data to any external system or build custom automations
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
ScoreApp competitors and assessment
Company assessmentDirect peers
- Typeform: Typeform is a leading conversational form and quiz builder for lead capture and surveys, the closest direct peer to ScoreApp in core product (interactive forms/assessments) and target customer (SMBs, marketers, agencies).
- Outgrow: Outgrow provides interactive calculators, quizzes, polls and chatbots purpose-built for marketing lead generation, with scoring and result pages that map almost one-to-one onto ScoreApp's AI quiz and scorecard builders.
- Involve.me: Involve.me is a no-code funnel builder for quizzes, surveys, calculators and forms with native CRM/email integrations, competing head-to-head with ScoreApp for SMB lead-generation use cases and pricing tiers.
- Interact Quiz Maker: Interact is a quiz builder specifically targeting list-building, lead segmentation and personalized results for marketers and small businesses, with a similar viral, content-led creator GTM to ScoreApp.
- ConvertFlow: ConvertFlow is a no-code funnel and on-site personalization platform with quizzes and lead capture flows aimed at marketers and ecommerce brands, competing for the same mid-market lead qualification budget as ScoreApp.
Broad incumbents
- SurveyMonkey: SurveyMonkey is the established incumbent in online surveys and quizzes with enterprise distribution, an AI-assisted survey builder, and broad CRM integrations, overlapping with ScoreApp's assessment/survey builders while serving a much wider customer base.
- Jotform: Jotform offers a large library of form/quiz/survey templates with deep integrations and payment features, overlapping with ScoreApp's form, survey and quiz builders across SMB and enterprise customers.
- Typeform (Forms/VideoAsk): VideoAsk, part of Typeform, adds video-first interactive funnels on top of standard form/quiz workflows, expanding the incumbent's coverage of conversational lead experiences ScoreApp also targets.
- Formstack: Formstack provides online forms, surveys and workflow automation with strong healthcare/regulated-industry positioning, overlapping with ScoreApp in form/assessment building while addressing a different compliance-driven buyer.
Emerging players
- OptinMonster: OptinMonster is a lead-generation optimization tool focused on popups, gated forms and on-site campaigns; while not a quiz builder, it competes for the same marketer/agency lead-capture budget ScoreApp targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ScoreApp social profiles
Digital presenceScoreApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScoreApp leadership team
Management profileNumber of profiles
ScoreApp subsidiaries and ownership
Company hierarchySubsidiaries1 record
ScoreApp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScoreApp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScoreApp
What does ScoreApp do?
ScoreApp is an AI-powered SaaS platform that enables businesses to build interactive scorecards, quizzes, assessments, surveys, waitlists, event registrations, and forms for lead generation and qualification. Users create data-driven marketing funnels with drag-and-drop builders, automated scoring logic, personalized result pages, and integrations to CRM and email marketing platforms. The platform is sold via subscription to coaches, consultants, agencies, and service businesses.
Is ScoreApp a public or private company?
ScoreApp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ScoreApp founded?
ScoreApp was founded in 2019. It employs 1 to 10 people.
Where is ScoreApp based?
ScoreApp is headquartered in Watford, United Kingdom, in the Europe region.
How does ScoreApp make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are affiliate Referrals.
Who are ScoreApp's main competitors?
Direct peers on record are Typeform, Outgrow, Involve.me, Interact Quiz Maker and ConvertFlow. Broad incumbents are SurveyMonkey, Jotform, Typeform (Forms/VideoAsk) and Formstack. OptinMonster is listed as an emerging player.
Does ScoreApp have an API?
Yes. ScoreApp offers API integration capabilities for Technology Partners to connect their platforms with ScoreApp. The platform enables flexible integration via API and partner support to build ScoreApp into wider tech stacks.