Minha Quitandinha

What Minha Quitandinha does

Minha Quitandinha, legally MQ Soluções Ltda (CNPJ 39.358.176/0001-55), is a Brazilian franchisor founded in 2020 and headquartered at Rua 904, No. 601, Sala 01, Centro, Balneário Camboriú, Santa Catarina. The company operates an autonomous 24/7 minimarket franchise model in which unmanned stores are installed inside residential condominiums, corporate and industrial facilities, and institutional venues; consumers access stores via mobile app (iOS and Android) or card, identify themselves, select products, and pay through self-checkout without any staffed personnel. The franchise proposition is targeted at first-time entrepreneurs and SMB franchisees (franqueados) with total investment starting at R$ 42,000, a R$ 18,000 franchise fee, and a stated ROI of 9 to 16 months, supported by equipment lending (comodato) arrangements and central supplier negotiations.

The proprietary technology stack underpinning the model comprises three in-house modules: QPay, a simplified mobile payment platform enabling app-based self-checkout; Gestão Minha Quitandinha, a real-time inventory, sales, and performance management system that drives automated replenishment alerts and remote store operations; and a 24-hour surveillance and electronic-access system supporting unattended retail. The platform integrates AI-assisted process automation for inventory replenishment and demand-pattern forecasting, though no foundational AI model is disclosed. Following the October 2025 merger with Onii (founded in São Carlos, SP, a pioneer in autonomous retail), Minha Quitandinha operates 800+ stores across all 26 Brazilian states plus the Federal District, with international operations in Dubai and Portugal, generating combined network revenue above R$ 100 million. The franchisor monetizes through one-time franchise fees, ongoing royalties, technology licensing, and central procurement margins, and has been recognized with consecutive 2023 and 2024 PEGN "Melhor Experiência do Franqueado" awards, ABF membership, and inclusion on EXAME's best companies list.

The customer base is bifurcated: enterprise and institutional host locations (condominium syndicates, corporate facilities, industrial sites such as petrochemical and synthetic rubber multinationals, plus universities, hospitals, and hotels) provide deployment venues, while the direct paying customer is the franchisee. Distribution combines direct franchise sales through multiple landing pages, organic and paid digital marketing, PR coverage, and franchisee-led point acquisition, with corporate and condominium inquiries routed to local franchisees. A 2026 Panini partnership to sell FIFA World Cup collectibles and host ARENA MQ exchange points, announced in April 2026, extends the in-store experience layer and signals continued ecosystem buildout around the existing store footprint.

Name

Minha Quitandinha

Legal name

MQ SOLUCOES LTDA

Website

https://minhaquitandinha.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Minha Quitandinha is a Brazilian franchisor (founded 2020, Balneário Camboriú) of autonomous 24/7 unmanned minimarkets installed in residential condominiums, corporate and industrial facilities, and institutional venues, serving first-time entrepreneurs as franchisees and end consumers via its QPay self-checkout platform across 800+ stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Balneário Camboriú

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Franchise Fees and Royalties: Minha Quitandinha generates revenue by selling franchise units (mini-market autonomous stores). Franchisees pay a one-time franchise fee (taxa de franquia) for the right to use the brand, know-how, and proprietary technology. The company also collects ongoing royalties from franchisees for continued support, technology access, and brand usage. Franchisees operate the stores independently and generate revenue through retail sales to end consumers.
2. Retail Sales from Franchise Operations: Each autonomous mini-market generates retail revenue from product sales to consumers (condominium residents and corporate employees) 24/7. The franchisees own the stores and collect sales revenue, while Minha Quitandinha earns royalties and franchise fees from the network. With 800+ stores generating sales, the combined network revenue exceeds R$ 100 million.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Minha Quitandinha sells and licenses autonomous 24/7 minimarket franchise units installed in residential condominiums, corporate buildings, factories, and institutional spaces. Each unit operates without on-site staff using proprietary self-checkout (QPay), real-time inventory management (Sistema Gestão), and 24-hour surveillance systems. Franchisees acquire the right to use the brand, proprietary technology, training, and operating model in exchange for a one-time franchise fee (R$ 18,000) and ongoing royalties.

Product overview

Minha Quitandinha is an autonomous minimarket franchise network operating 24/7 without employees. The core product is the Minimercados Autônomos, a turnkey franchise model deployed in condominiums, companies, and commercial spaces. This is supported by two proprietary technology modules: QPay (a mobile payment and self-checkout system) and Sistema Gestão Minha Quitandinha (a real-time inventory, sales, and performance monitoring platform). Together, these products enable completely autonomous store operations with remote management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Minimercados Autônomos Minha Quitandinha (Autonomous Minimarket Franchise Unit) Turnkey franchise unit of an unmanned 24/7 minimarket deployed in residential condominiums, corporate buildings, factories, universities, and other commercial or institutional spaces. Each store operates without on-site staff using the proprietary QPay self-checkout, the Sistema Gestão real-time inventory and performance management platform, and 24-hour surveillance with electronic access control. Franchisees acquire brand rights, technology, training, and ongoing franchisor support in exchange for a one-time franchise fee and ongoing royalties.

Quantifiable outcome

• Property value increase of up to R$ 50,000 for condominiums that host a Minha Quitandinha store
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PaninicoreGTM or Marketing Partner · 1 April 2026Minha Quitandinha partnered with Panini, the official publisher of FIFA World Cup collectible sticker albums, to sell World Cup albums and sticker packs in participating stores starting May 2026. The partnership also includes dedicated sticker exchange points ('ARENA MQ') in select units, enhancing the in-store experience and attracting collectors and families into the stores during the World Cup season. The partnership was covered by Mercado & Consumo media outlet.
• OniicoreStrategic or Co-development Partner · 1 October 2025Onii, founded in São Carlos (SP) as a pioneer in autonomous retail technology with its own store network, merged with Minha Quitandinha effective October 1, 2025. The merger combined over 10 years of combined experience, 800+ stores, and R$ 100 million+ in revenue, creating the second-largest player in the sector and one of Brazil's largest microfranchises. The Minha Quitandinha brand continues as the surviving brand.
• Industrial and Manufacturing PartnersminorOthersMinha Quitandinha provides franchisees with access to a network of industrial and manufacturing partners ('indústrias de renome') for product sourcing. The franchisor negotiates volume pricing and supply terms on behalf of the franchisee network.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bodega: US-based autonomous micro-retail startup operating small, unmanned convenience stores with similar unattended/self-checkout economics. Directly comparable business model in a different geography — useful reference for international product-market fit.
• Loop Minimerkado: Brazilian autonomous minimarket franchise operating a similar unattended-retail model in condominiums and corporate spaces. Most direct domestic head-to-head competitor to Minha Quitandinha, competing for the same host sites and franchisee entrepreneurs.

Others

• AiFi: Provider of camera-based autonomous checkout and store-automation solutions deployed in convenience, sports, and university venues. Comparable in-store tech capability, relevant to MQ's institutional/segment expansion strategy.
• Zippin: Provider of autonomous checkout technology (computer vision + sensor fusion) sold to retailers and convenience operators globally. Technology-enabler peer whose software stack is an alternative to MQ's proprietary QPay/Gestão platform.
• Standard Cognition: Autonomous retail technology provider offering AI-powered checkout-free stores for retailers worldwide. Competes in the same autonomous-retail tech layer that powers MQ's self-checkout stores, and a potential partner/competitor for international expansion.
• Trigo: Computer-vision platform for frictionless checkout used by leading European grocers and convenience operators. Competes with MQ's in-house autonomy stack; useful proxy for where the autonomous-retail tech curve is heading.

Broad incumbents

• OXXO: Large convenience-store chain with massive presence across Latin America (operated by Femsa). While not autonomous, OXXO is the dominant player in proximity/convenience retail in Brazil and competes with MQ for the same end-consumer occasion.
• Amazon (Just Walk Out): Amazon's autonomous checkout technology deployed in Amazon Go stores and licensed to third-party retailers. Represents the dominant scale player in unattended retail — a strategic threat to MQ if it licenses or expands into Latin America/Europe.
• Carrefour (Flash / autonomous concepts): Carrefour has piloted autonomous and cashierless store concepts globally. As a major Brazilian retailer with established real estate and supplier leverage, it represents a potential large-format entrant that could compete for the same unattended-convenience use cases MQ serves.

Emerging players

• Beuni: Brazilian autonomous convenience retail startup deploying self-service micro-stores in offices, residential buildings, and universities. Smaller footprint than MQ but similar unattended-retail thesis targeting the same Brazilian customer segments.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@minhaquitandinha1145
• Facebookfacebook.com/minhaquitandinha
• LinkedInlinkedin.com/company/minhaquitandinhabr
• Instagraminstagram.com/minhaquitandinhabr/?hl=pt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minha Quitandinha