CrushDynamics
Crush Dynamics Inc. is a Canadian food-technology company that upcycles grape pomace from winemaking into patented, Upcycled Certified multifunctional ingredients (Gold Purée, Ruby Purée, Gold Powder) for food and beverage manufacturers seeking sugar, sodium and shelf-life improvements.
- Company typePrivate
- Founded2016
- HeadquartersSummerland, Canada
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What CrushDynamics does
Crush Dynamics Inc. (formerly Winecrush Technology Inc.) is a British Columbia-based food technology company founded in 2016 that upcycles grape pomace — the nutrient-rich skins and seeds left after winemaking — into multifunctional food ingredients using a patented biomechanical fermentation process with naturally selected microorganisms. The activated polyphenols and fibers produced by this process enable simultaneous sugar reduction (up to 50%), sodium reduction (up to 80%), texture improvement without starches or gums, and natural shelf-life extension (approximately 54%) in food formulations. The company sells three commercial SKUs — Gold Purée, Ruby Purée (both labeled 'grape purée' on US packaging) and Gold Powder — that are Upcycled Certified, Non-GMO, vegan, allergen-free, and Halal or Kosher certified, and carry ISO 9001, ISO 22000, GMP, GFSI and CFIA compliance.
The company's go-to-market is hybrid: a direct B2B sales force with formulation-support expertise engages food and beverage manufacturers (CPG companies, plant-based protein makers, confectionery, sauces and condiment brands), and a North American distribution partnership with Barentz extends reach to ingredient buyers at scale. Co-development relationships with named customers (Purdys Chocolatier, Big Mountain Foods, KULA Foods, Verily Kitchen, Lumi Foods/Save-On-Foods) double as reference accounts that build the case-study base for new logo acquisition. Pricing is not publicly disclosed; products are sold on unit-pricing, pay-as-you-go terms with samples requested through the company's website. Production partners in Washington State support US-market supply alongside the Summerland, BC headquarters and an Ontario office.
The business is at an early commercial stage. Total disclosed funding is approximately $5.6M of equity and grants plus a $10.8M project-level co-investment from Protein Industries Canada, Lumi Foods and Save-On-Foods. Recent strategic moves include the 2026 launch of an AI-enabled fermentation monitoring platform with Atomic47 Labs (process automation and optimization using ML on industrial sensor data), and continued recognition on the FoodTech 500 (#92 in 2025). The company holds a granted USPTO patent on its core fermentation process and operates with 1-10 employees; revenue, contract volumes and unit economics are not publicly disclosed.
CrushDynamics firmographics
Firmographics- Name
- CrushDynamics
- Legal name
- Crush Dynamics Inc.
- Website
- https://crushdynamics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crush Dynamics Inc. is a Canadian food-technology company that upcycles grape pomace from winemaking into patented, Upcycled Certified multifunctional ingredients (Gold Purée, Ruby Purée, Gold Powder) for food and beverage manufacturers seeking sugar, sodium and shelf-life improvements.
- Ownership category
- akta.pro rank
CrushDynamics industry classification
Industry- Product category
- Upcycled Food Ingredients
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)
- akta.pro secondary industries
- Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB), Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC)
Keywords
Where CrushDynamics is headquartered
LocationHeadquarters
- HQ city
- Summerland
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
CrushDynamics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- B2B Ingredient Sales to Food Manufacturers: Sells grape purée and powder ingredients directly to food and beverage manufacturers for use in their formulations. Revenue derived from ingredient product sales across multiple applications including sauces, plant-based foods, confectionery, beverages, and baked goods. Works with formulation support team to integrate ingredients into customer products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gold Purée - Purée format ingredient for sauces, dressings, plant-based foods, smoothies, confectionery |
| Unit Pricing | Pay-as-you-go | Ruby Purée - Red grape purée ingredient for sauces, dressings, plant-based foods, smoothies, confectionery |
| Unit Pricing | Pay-as-you-go | Gold Powder - Spray-dried powder for protein bars, sauces, plant-based analogues, smoothies, confectionery |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
CrushDynamics product offering
Product offeringCore offering
CrushDynamics manufactures and sells Upcycled Certified, fermented grape-based food ingredients—Gold Purée, Ruby Purée, and Gold Powder—produced by transforming grape pomace through a patented biomechanical fermentation process. These multifunctional ingredients enable food and beverage manufacturers to simultaneously reduce sugar (up to 50%), reduce sodium (up to 80%), improve texture, and extend shelf life (~54%) while supporting clean-label formulations. The company sells directly to CPG manufacturers and through a North American distribution partnership with Barentz, providing formulation support and technical expertise.
Product overview
CrushDynamics offers a portfolio of three fermented grape-based ingredient products—Gold Purée, Ruby Purée, and Gold Powder—derived from upcycled grape pomace through a patented fermentation process. The Gold Purée (white grape) and Ruby Purée (red grape) are purée formats, while Gold Powder is a spray-dried powder variant. All products are multifunctional ingredients that enable simultaneous sugar reduction (up to 50%), sodium reduction (up to 80%), texture improvement, and natural shelf life extension (approximately 54%) in food formulations. The ingredients are labeled simply as 'grape purée' or 'grape powder' in the US market, supporting clean-label positioning. Applications include sauces, dressings, plant-based foods, beverages, confectionery, and baked goods.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Purée Ready-to-eat white grape purée derived from upcycled grape pomace via Crush Dynamics' patented fermentation process. Certified Upcycled, Non-GMO, Vegan, Halal, and free from allergens, with a validated kill step; labeled simply as 'grape purée' in the USA. Sold to food and beverage manufacturers for clean-label sugar reduction, sodium reduction, texture improvement, and natural shelf-life extension in sauces, dressings, plant-based foods, smoothies, and confectionery.
- Ruby Purée Production-ready red grape purée derived from upcycled grape pomace via Crush Dynamics' patented fermentation process. Certified Upcycled, Non-GMO, Vegan, Halal, and free from allergens, with a validated kill step; labeled as 'grape purée' in the USA. Sold to food and beverage manufacturers to enhance flavor, reduce sodium and sugar, and extend shelf life in sauces, dressings, plant-based foods, smoothies, and confectionery.
- Gold Powder Ultra-fine spray-dried powder made from white grapes via Crush Dynamics' patented fermentation process. Certified Upcycled, Non-GMO, Vegan, Kosher, and free from allergens, with a validated kill step; labeled as 'grape powder' in the USA. Sold to food and beverage manufacturers as a highly stable, concentrated format for protein bars, sauces, plant-based analogues, smoothies, and confectionery applications.
Quantifiable outcome
- Sugar reduction of 30–50% in chocolate and confectionery applications
- +5 more outcomes
Companies that use CrushDynamics
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
CrushDynamics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
CrushDynamics partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and supporting.
- Atomic47 LabscoreAI partnership to integrate machine learning and digital twin technology into Crush Dynamics' commercial fermentation platform. Enables real-time process monitoring, prediction, and optimization using existing industrial sensors. Expected to reduce energy consumption, improve product consistency, strengthen food safety controls, and increase production efficiency. $1.4M total project funding.
- BarentzcoreGlobal specialty ingredients solutions provider partnered to distribute Crush Dynamics' upcycled fermentation-based ingredients to food and beverage manufacturers across North America. Announced July 2024. Barentz offers Crush Dynamics ingredients alongside formulation support and technical expertise from its application laboratories.
- Karen Barnaby (Chef / Product Developer)minorVancouver-based renowned chef partnered with Crush Dynamics to develop better-for-you vegan chocolate cheesecake for Salt Awareness Week, demonstrating 30% sugar and 50% sodium reduction using Ruby and Gold powders.
- KULA FoodssupportingVancouver-based B Corp plant-forward food company partnered with Crush Dynamics to reformulate sauce lines. Ruby Purée enhances texture, flavour profiles, and reduces sodium and sugar while delivering natural sweetness. Showcases clean-label product development.
- Verily KitchensupportingCanadian sauce producer partnered with Crush Dynamics to launch better-for-you sauces leveraging patented fermentation-enabled ingredients for enhanced nutrition and flavours. Both companies are Canadian Food Innovation Network members.
- Lumi Foods (Blue Heron Creamery) / Save-On-FoodssupportingCrush Dynamics (as Winecrush Technology) partnered with Lumi Foods and Save-On-Foods in a $10.8M project (co-funded with Protein Industries Canada) to develop plant-based cheeses with extended shelf life using CDI ingredients. Products placed in deli sections nationwide.
- Big Mountain FoodssupportingPioneer in plant-based protein (Nexty Award winner) partnered with Crush Dynamics to launch Lion's Mane Mushroom Burger with Ruby Purée. Both companies are members of Upcycled Food Association. Partnership supports Big Mountain's US market expansion with enhanced taste and nutrition.
- Stag's Hollow Winery & VineyardsupportingOkanagan winery partnered with Winecrush/Crush Dynamics to divert grape pomace and lees from landfill. 150 tonnes of wine derivative saved in pilot program; winery lowers carbon footprint by avoiding methane emissions from disposal.
- Canadian Food Innovation Network (CFIN)supportingCrush Dynamics featured in CFIN's inaugural Foodtech in Canada 2025 Ecosystem Report as one of 11 food waste management companies achieving 40.7% five-year CAGR. CFIN provides networking, funding programs, and regional innovation support.
- Canadian Food Innovation Network (CFIN)coreCFIN named Crush Dynamics a Rising Star in inaugural Foodtech Frontier 25 Awards, recognizing it among 25 fast-growing Canadian companies tackling critical global food industry challenges.
- Bioenterprise CanadasupportingCanada's Food & Agri-Tech Engine providing Crush Dynamics with access to networks, expertise, and skills specific to agri-food tech. Connects innovators to research institutions, government, and industry mentors.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
CrushDynamics competitors and assessment
Company assessmentDirect peers
- Barnana: Upcycled banana-based snacks and ingredient products sold to consumers and food manufacturers. Comparable to Crush Dynamics as a purpose-driven upcycled food company turning agricultural by-products into branded ingredient and snack SKUs.
- Renewal Mill: Upcycled food ingredient company that converts food manufacturing by-products (notably okara from soy milk production) into B2B ingredients for CPG manufacturers. Closely comparable to Crush Dynamics in mission (upcycled ingredients), B2B GTM to food manufacturers, and clean-label positioning.
- ReGrained: Upcycles spent grain from breweries into branded ingredients and snacks sold to food manufacturers and consumers. Comparable to Crush Dynamics as a food-tech startup transforming an agricultural by-product stream into multifunctional food ingredients with sustainability credentials.
- Kaffe Bueno: Upcycles spent coffee grounds into B2B ingredients (coffee oil, antioxidant extracts, functional flours) for food, beverage, cosmetic, and nutraceutical applications. Comparable to Crush Dynamics for upcycled plant-derived ingredients targeting CPG formulators.
- Outcast Foods: Upcycles surplus and misshapen produce into powdered vegetable and fruit ingredients sold to food manufacturers. Comparable to Crush Dynamics in producing upcycled plant-based ingredients (powders/purées) for clean-label reformulation.
Broad incumbents
- MycoTechnology: Fermentation-based food technology platform producing plant protein and flavor ingredients (e.g., ClearCut, FermentIQ) for food manufacturers. Comparable to Crush Dynamics as a fermentation-led ingredient company serving large CPG customers, but with broader funding and a wider ingredient portfolio.
- Ingredion: Large global ingredient solutions company providing starches, sweeteners, and functional ingredients to CPG customers across food and beverage categories. Comparable to Crush Dynamics as the type of incumbent CDI must displace for sugar/sodium/texture reduction formulation work.
- Tate & Lyle: Global food and beverage ingredient supplier with deep focus on sugar reduction, texturants, and clean-label solutions. Directly competes with Crush Dynamics in the sugar-reduction, sodium-reduction, and shelf-life-extension formulation use cases.
- Cargill (Food Ingredients): Diversified global food ingredient giant with a broad portfolio of sweeteners, texturants, and fermentation-derived ingredients. Comparable to Crush Dynamics as a competitor for CPG formulation spend and as a potential future acquirer or partner.
Emerging players
- Motif FoodWorks: Fermentation-derived specialty ingredients (texturants, flavors) for plant-based food applications. Comparable to Crush Dynamics for using fermentation to deliver multifunctional, clean-label ingredients to plant-based and broader CPG food manufacturers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CrushDynamics social profiles
Digital presenceCrushDynamics compliance and trust
Trust signalCompliance9 records
CrushDynamics financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrushDynamics leadership team
Management profileNumber of profiles
Profiles12 records
CrushDynamics funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrushDynamics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrushDynamics
What does CrushDynamics do?
CrushDynamics manufactures and sells Upcycled Certified, fermented grape-based food ingredients—Gold Purée, Ruby Purée, and Gold Powder—produced by transforming grape pomace through a patented biomechanical fermentation process. These multifunctional ingredients enable food and beverage manufacturers to simultaneously reduce sugar (up to 50%), reduce sodium (up to 80%), improve texture, and extend shelf life (~54%) while supporting clean-label formulations. The company sells directly to CPG manufacturers and through a North American distribution partnership with Barentz, providing formulation support and technical expertise.
Is CrushDynamics a public or private company?
CrushDynamics is a private company. It is classified as venture growth investor backed and is currently operating.
When was CrushDynamics founded?
CrushDynamics was founded in 2016. It employs 1 to 10 people.
Where is CrushDynamics based?
CrushDynamics is headquartered in Summerland, Canada, in the North America region.
How does CrushDynamics make money?
One revenue line is on record: B2B Ingredient Sales to Food Manufacturers.
Who are CrushDynamics's main competitors?
Direct peers on record are Barnana, Renewal Mill, ReGrained, Kaffe Bueno and Outcast Foods. Broad incumbents are MycoTechnology, Ingredion, Tate & Lyle and Cargill (Food Ingredients). Motif FoodWorks is listed as an emerging player.
Does CrushDynamics have an API?
No public API is recorded for CrushDynamics.
What industry is CrushDynamics in?
CrushDynamics's product category is Upcycled Food Ingredients. Its primary akta.pro industry code is CRADAOAO, Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends), with a secondary code of AFAKAFAB, Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate). Its NAICS code is 31193 and its SIC code is 2090.