What Seven Bro7thers does

Seven Bro7hers is a Salford, Greater Manchester-based craft brewery founded in 2014 by seven brothers from the McAvoy family. The company operates a brewing facility with stated annual capacity of 1 million litres and produces a core range spanning IPAs (Easy IPA, Juicy IPA, Juicy Peach, Krush), pale ales (New England Pale, Honeycomb, Buzz), lagers (Helles Lager, Pilsner), and stouts, supplemented by rotating limited-edition specials and collaboration brews. Adjacent revenue lines include branded merchandise, gift cards, brewery tours, and a contract distilling service for gin, vodka, and rum. A new unaged spirit product, White Heart (unveiled at NRB 2025), positions the company to begin a longer-term whisky maturation program.

The business model is multi-channel by design. Direct-to-consumer revenue flows through a Shopify-powered webshop (sevenbro7hers.com) offering individual cans, mixed cases, and monthly subscriptions at £19.95–£29.95 tiers, with free UK delivery over £49. Wholesale revenue is generated via Eebria Trade (nationwide), Matthew Clark and LWC (North West), direct trade ordering, and an export function led by a dedicated Head of Export. Retail revenue is distributed across nine UK supermarkets (Asda, Aldi, Booths, Co-op, Ocado, Sainsbury's, SPAR, Waitrose, Tesco) where special beers and packaging are produced for retail differentiation. On-trade revenue runs through four owned venues (Ancoats Beerhouse, Brewery & Taproom in Salford, SEVEN BRO7HERS Social/11 Central at MediaCity, and Manchester Airport T2 Amber Alehouse under license with HMS Host International) plus a recently signed national supply deal with J D Wetherspoons. Sustainability initiatives include a Clean-in-Place water/chemical recovery system and a partnership with Kellogg's to upcycle surplus cereal (Corn Flakes, Coco Pops, Rice Krispies) into brewing inputs.

Ownership and capital structure combine family control by the seven McAvoy brothers with crowd-sourced equity from approximately 2,500 retail investors across three successful crowdfunding rounds raising a cumulative ~$2.5M USD (2016–2023). A £250,000 invoice finance facility from Time Finance was secured in March 2026 alongside the Wetherspoons contract to support capacity doubling. The company's stated strategic objective is to break into the top five UK craft brewers by scale.

Name

Seven Bro7thers

Legal name

SEVEN BRO7HERS BREWERY LTD.

Website

https://sevenbro7hers.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Seven Bro7hers is a Salford-based craft brewery founded in 2014 by seven McAvoy brothers, producing a multi-style canned beer range (IPAs, pale ales, lagers, stouts) and distributing via a Shopify webshop, UK supermarkets, wholesale, four owned beerhouses, and a national Wetherspoons supply deal.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Craft beer brewing
• Craft brewery operations
• Beer subscription service
• Brewery venue hospitality
• Contract distilling services

Headquarters

HQ city

Salford

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct e-commerce beer sales: Direct-to-consumer sales through own webshop including individual cans, mixed cases, and beer subscriptions (6, 12, 24 pack monthly options). Product categories include IPAs, pale ales, lagers, stouts, special/limited editions, and merchandise.
2. Own venue operations: Revenue from four owned/operated venues: Ancoats Beerhouse, Brewery & Taproom, SEVEN BRO7HERS Social, and pop-up bar near Old Trafford (Sir Alex). Venues serve food and drink with table bookings, venue hire, and event hosting.
3. Wholesale/supermarket distribution: Distribution through supermarkets (Asda, Aldi, Booths, Co-op, Ocado, Sainsbury's, SPAR, Waitrose) and independent bottle shops/bars nationwide. Special beers and packaging created for retail differentiation.
4. Trade/wholesale orders: Direct trade ordering for Manchester and Yorkshire regions, plus nationwide via Eebria Trade and North West via Matthew Clark and LWC. Keg and can products sold to bars and restaurants.
5. Licensed airport operations: Manchester Airport Terminal 2 Amber Alehouse operated in partnership with HMS Host International, bringing craft beer to airport travelers.
6. Contract distilling services: Bespoke contract distilling services for external brands including recipe development, distillation, aging & blending, bottling & packaging, and regulatory compliance for gin, vodka, and rum producers.
7. Merchandise and gifts: Sale of branded merchandise including clothing, glassware, accessories, and gift cards. Gift cards available in £10-100 denominations.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels9 records

Core offering

Seven Bro7thers is a family-run craft brewery founded by seven brothers that produces and sells a core range of canned craft beers (IPAs, pale ales, lagers, stouts) alongside limited-edition specials, spirits and merchandise. The company operates direct-to-consumer e-commerce with monthly beer subscriptions, four owned beerhouse venues, national wholesale distribution to supermarkets and on-trade accounts, and offers bespoke contract distilling services for gin, vodka, and rum.

Product overview

Seven Bro7hers Brewing Co. is a family-run craft brewery founded in 2014 in Salford, Greater Manchester, owned by seven brothers. Its product portfolio centres on a core range of canned and kegged craft beers (Easy IPA, Juicy IPA, Helles Lager, Honeycomb Pale Ale, New England Pale, Pilsner, Throw Away IPA), complemented by a rotating selection of limited-edition and seasonal specials. The company operates a direct-to-consumer e-commerce webshop built on Shopify, supported by monthly beer subscriptions (6/12/24-pack mixed cases) and physical retail through four owned/operated beerhouses (Ancoats Beerhouse, Brewery & Taproom, SEVEN BRO7HERS Social/11 Central, and MCR Airport T2 Amber Alehouse). Adjacent offerings include branded merchandise (glassware, clothing, accessories), brewery tours, venue hire, gift cards, and a J D Wetherspoons national supply deal. The company has expanded into spirits via contract distilling services and the White Heart New Make Spirit (a precursor to a future whisky program), with White Heart unveiled at NRB 2025.

Differentiator

Problem solved

Functional benefit

Brands

• White Heart: New Make spirit line - the raw form of whisky before aging, crafted from the same wort used in their beers.
• Tim Bacon Foundation Partnership Beers
• Salford Lads Club Beers
• Kellogg's Partnership Beers

Products and services

• Beer Subscriptions Monthly subscription service delivering fresh craft beer directly to consumers' doors, featuring mixed selections and latest releases in 6, 12, or 24-pack formats.
• Mixed Cases & Bundles Curated multi-pack beer bundles including the World Cup Knockouts Bundle (24-pack, £49.95), Honey Lover Bundle, and Lager Bundle, offering savings versus single-can purchases for consumers.
• Core Beer Range Year-round core canned and kegged craft beer portfolio including Easy IPA, Juicy IPA, New England Pale, Helles Lager, Honeycomb Pale Ale, Throw Away IPA, and Pilsner, sold through webshop and trade channels.
• Limited Edition & Specials Small-batch, limited-edition craft beers featuring collaborations, seasonal releases, and experimental hop varieties including 1926, Pineapple Pale, Satin Stout, and one-off brews.
• Contract Distilling Services White-label contract distilling service for spirits brands covering recipe development, distillation, aging and blending, bottling, packaging, and regulatory compliance for gin, vodka, and rum producers.
• White Heart New Make Spirit Unaged spirit (New Make) crafted from beer wort - the raw form of whisky before barrel aging - representing the start of the company's whisky program and broader spirits range (gin, vodka, rum).
• Brewery & Taproom (Salford) Brewery taproom at Waybridge Enterprise Centre, Salford, open Friday and Saturday for beer poured fresh from the tank, venue hire, and brewery tour experiences.
• Ancoats Beerhouse Craft beer bar at 39 Blossom St, Manchester, open daily with food service and available for venue hire, private events, and corporate bookings.
• SEVEN BRO7HERS Social (11 Central) Food and drink venue at Quayside MediaCity, Salford, featuring SHUFL shuffleboard tables, interactive darts, and a waterfront terrace, open daily with venue hire available for birthdays, corporate events, and team-building.
• MCR Airport T2 Amber Alehouse Craft beer bar at Manchester Airport Terminal 2 operated in partnership with HMS Host International, serving Seven Bro7hers craft beers, cask ales, and bar food daily from 3:30am to 8pm.
• Brewery Tour Guided brewery tour at the Salford brewery every Saturday at 12pm (1.5-2 hours), including history presentation, brewery walkthrough, tap tasting, and sampling of six different beers for £20 per person.
• Merchandise Branded craft beer merchandise including pint glasses, clothing (t-shirts, hoodies, hats), and accessories sold via the online shop and beerhouses.
• Gift Cards Digital gift vouchers available in £10 to £100 denominations, redeemable on webshop purchases including brewery tours (not valid for use in physical beerhouses).
• Space Hire (11 Central) Event space hire at SEVEN BRO7HERS Social venue, offering Main Area (seated 120, standing 200), SHUFL Space, Darts Area, Terrace (seated 220, standing 300), and Full Venue Hire (seated 200, standing 400) for birthdays, corporate events, and team-building.

Quantifiable outcome

• 1 million litres brewed annually with capacity to double
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• J D WetherspoonscoreChannel Partner/ Reseller/ Distributor · 11 March 2026National supply deal giving Seven Bro7hers access to Wetherspoons' estate of venues across the UK. The deal includes pump installation, glassware, brewing, barrels, and storage. Supported by £250,000 invoice finance facility from Time Finance.
• HMS Host InternationalcoreChannel Partner/ Reseller/ DistributorPartnership to operate Amber Alehouse craft beer bar in Manchester Airport Terminal 2. Modern industrial bar featuring craft beers, cask ales, and bar food classics.
• Kellogg'scoreStrategic or Co-development PartnerCollaboration to create sustainable beers using upcycled Corn Flakes, Coco Pops, and Rice Krispies. 500 kilograms of surplus cornflakes incorporated into brewing process. Featured in Throwaway IPA.
• Eebria TrademajorChannel Partner/ Reseller/ DistributorNationwide trade ordering platform enabling distribution of Seven Bro7hers beers to bars and retailers across the UK.
• Matthew ClarkmajorChannel Partner/ Reseller/ DistributorWholesale distribution partner covering the North West region for Seven Bro7hers beers.
• LWCmajorChannel Partner/ Reseller/ DistributorWholesale distribution partner covering the North West region for Seven Bro7hers beers.
• MND AssociationcoreGTM or Marketing PartnerMotor neuron disease charity partnership inspired by Rob Burrows (ex-teammate of Nathan McAvoy) and Eileen Wilson (former head chef). Road Runner beer created with proceeds to the charity. Team raised over £3,000 following Eileen's passing.
• Tim Bacon FoundationcoreGTM or Marketing PartnerCharity partnership supporting people living with cancer. Created Good Day IPA with portion of sales donated to the foundation. Partnership ongoing since 2019.
• Salford Lads ClubcoreGTM or Marketing PartnerYouth organization partnership with historical connection (father Eric McAvoy and Brother No.6 Kit were members). Created Salford Lads Club Helles Lager with £1.50 donated per can sold.
• City of TreesminorGTM or Marketing PartnerEnvironmental organization partnership for tree planting initiatives and conservation in Greater Manchester. Team members participate in tree planting days.
• Talk About It MateminorGTM or Marketing PartnerMen's mental health charity partnership. 1926 pale ale created to celebrate Salford city status, with portion of every can purchased donated to the charity.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Others

• Thornbridge Brewery:

Direct peers

• Beavertown Brewery: London craft brewery acquired by Heineken, with flagship IPAs, lagers and pale ales in cans across UK supermarkets and on-trade. Comparable on product format, can-led distribution, and broader UK availability story.
• Cloudwater Brew Co: Manchester-based craft brewer focused on IPAs, lagers, and barrel-aged beers with strong independent taproom and DTC webshop. Closest regional peer given shared Greater Manchester base and similar IPA/lager mix.
• Camden Town Brewery: London craft brewery acquired by AB InBev, producing lagers and pale ales with national supermarket and on-trade presence. Direct peer on product format (canned craft beer), retail channels, and venue operations.
• BrewDog: Scotland- and internationally-based craft brewery with broad portfolio of IPAs, lagers, and stouts, direct-to-consumer e-commerce, own bars, and supermarket listings. Direct peer in category, scale, and distribution model, though substantially larger.
• Northern Monk: Leeds craft brewery with cans, on-trade presence, own taproom (Northern Monk Refectory), and subscription box. Comparable craft positioning, DTC e-commerce, and venue-led brand experience.
• Magic Rock Brewing: West Yorkshire craft brewery with strong IPA portfolio, can-led distribution, and taproom presence. Comparable on product mix, can-led retail strategy, and regional UK craft positioning.

Regional players

• Port Street Beer House: Manchester independent craft beer bar. Comparable in terms of Manchester craft beer venue culture and curated tap offerings, though operates as a bar rather than a brewer.

Broad incumbents

• Diageo: Global alcoholic beverages major with broad beer, spirits, and retail exposure in the UK. Represents the broad incumbent end of the spectrum against which Seven Bro7hers competes for on-trade and supermarket real estate.
• Heineken UK: UK subsidiary of Heineken with extensive beer portfolio including owned craft brands. Competes for on-trade tap handles, supermarket shelf space, and venue partnerships across the same channels Seven Bro7hers operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sevenbro7hers
• Facebookfacebook.com/sevenbro7hersbrewery
• Instagraminstagram.com/sevenbro7hers
• TikToktiktok.com/@sevenbro7hers
• LinkedInlinkedin.com/company/seven-bro7hers-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seven Bro7thers