EeBriaTrade
EeBriaTrade is a UK B2B online marketplace connecting pubs, restaurants, and shops with 750+ craft beverage producers, offering 6,500+ products at producer-direct pricing with nationwide next-day delivery and no minimum order.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What EeBriaTrade does
EeBriaTrade operates a UK B2B online marketplace connecting trade buyers (pubs, restaurants, bars, shops, and hospitality venues) with producers of craft beer, cider, wine, and spirits. Operated by Craft Beer Holdings Limited (registered in Scotland, #SC802151), the platform lists more than 6,500 products from over 750 producers at producer-direct pricing, with nationwide next-working-day delivery fulfilled direct from breweries. The technology layer is a self-serve e-commerce marketplace that enables registered trade buyers to browse, order, and check out without minimum order quantities, plus a separate Individual Buyer Portal for private consumers and a dedicated Commercial Solutions team servicing Pub Companies and multi-site operators.
The revenue model is a marketplace commission on transactions, with prices set by individual producers rather than the platform. EeBriaTrade earns on the spread or take rate between producer-set prices and buyer-paid prices; it does not hold inventory itself. Three customer segments are served through distinct onboarding flows: self-serve trade accounts (primary), enterprise commercial accounts (managed via direct sales at [email protected]), and individual consumers (separate registration path). Marketing is primarily digital: organic social (Facebook, Twitter, Instagram), a "Producer Discover" blog, email newsletters for registered users, and a direct sales motion for large accounts. The company holds AWRS registration (XDAW00000121033) for alcohol wholesale compliance and has not disclosed any external funding rounds, suggesting bootstrapped or founder-backed operations across roughly 11-50 employees.
EeBriaTrade firmographics
Firmographics- Name
- EeBriaTrade
- Legal name
- Craft Beer Holdings Limited
- Website
- https://eebriatrade.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EeBriaTrade is a UK B2B online marketplace connecting pubs, restaurants, and shops with 750+ craft beverage producers, offering 6,500+ products at producer-direct pricing with nationwide next-day delivery and no minimum order.
- Ownership category
- akta.pro rank
EeBriaTrade industry classification
Industry- Product category
- Online B2B Beverage Marketplace
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (424810), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)
- akta.pro secondary industries
- Specialty & Artisanal Online Food Marketplaces (AFAIAMAG), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where EeBriaTrade is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EeBriaTrade business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Marketplace/Transaction Revenue: EeBriaTrade operates as a marketplace connecting producers with trade buyers. Revenue appears to be generated through transaction fees or margins on sales, with producers setting their own prices and EeBriaTrade facilitating the sale and delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Producer Direct Pricing - prices set by producers with no minimum order |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
EeBriaTrade product offering
Product offeringCore offering
EeBriaTrade operates an online B2B marketplace connecting UK trade buyers (pubs, restaurants, shops, multi-site operators) with 750+ craft beverage producers. The platform lists 6,500+ products across beer, cider, wine, spirits, and soft drinks, with producer-direct pricing, no minimum order requirements, and next-working-day UK-wide delivery dispatched direct from producers.
Product overview
EeBriaTrade operates as a B2B digital marketplace connecting trade buyers with drink producers. The core platform is the EeBriaTrade Marketplace, which enables pubs, shops, restaurants, and other trade businesses to purchase from over 650 producers with access to more than 5,000 active products at producer-direct pricing, with nationwide UK delivery. Additional offerings include Commercial Solutions for Pub Companies and large multi-site operators requiring tailored service arrangements, and a separate Individual Buyer Portal for private consumers. The platform emphasizes direct-from-producer sourcing, next-working-day delivery, and no minimum order requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- EeBriaTrade Marketplace A digital B2B marketplace platform enabling trade buyers (pubs, shops, restaurants) to order craft beer, cider, wine, and spirits directly from 750+ producers at producer-direct pricing, with nationwide UK next-working-day delivery sent directly from breweries.
- Commercial Solutions
Quantifiable outcome
- No minimum order quantity - customers can order as little as one keg or case
- +1 more outcomes
Companies that use EeBriaTrade
Customer profileSegments3 records
Ideal customer profiles3 records
EeBriaTrade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EeBriaTrade partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
EeBriaTrade competitors and assessment
Company assessmentDirect peers
- LibDib (Liberation Distribution): Online three-tier-compliant marketplace enabling craft producers to sell directly to licensed trade buyers, mirroring EeBriaTrade's producer-to-trade proposition.
- Provi: US B2B online marketplace connecting bars, restaurants and retailers with alcohol distributors; same core model of digitising trade alcohol ordering as EeBriaTrade.
- SevenFifty: B2B beverage-alcohol marketplace linking distributors, importers and on-/off-premise buyers, directly comparable to EeBriaTrade's trade marketplace model.
- EeBria: Sister consumer-facing craft drinks marketplace under the same brand family, sharing producer network and direct-from-producer delivery model.
Regional players
- Beer Hawk: UK online craft beer retailer/marketplace; overlaps on craft beer range and UK delivery but is more consumer/D2C focused than EeBriaTrade's trade focus.
- Flavourly: UK craft beer subscription and marketplace working with independent breweries, adjacent to EeBriaTrade's craft producer aggregation model.
Broad incumbents
- LWC Drinks: Independent UK drinks distributor supplying hospitality venues nationwide, competing for the same trade buyers as EeBriaTrade.
- Bibendum: UK wine and drinks wholesaler/distributor to the on-trade; overlaps on wine and spirits supply to hospitality customers.
- Matthew Clark: Large UK full-range drinks wholesaler serving the on-trade; overlaps directly on customer base (pubs, bars, restaurants) but via traditional distribution rather than marketplace.
Emerging players
- Boodl: Emerging B2B drinks ordering/marketplace concept aimed at hospitality procurement, intersecting with EeBriaTrade's trade marketplace use case.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EeBriaTrade social profiles
Digital presenceEeBriaTrade compliance and trust
Trust signalCompliance1 record
EeBriaTrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
EeBriaTrade leadership team
Management profileNumber of profiles
EeBriaTrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EeBriaTrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EeBriaTrade
What does EeBriaTrade do?
EeBriaTrade operates an online B2B marketplace connecting UK trade buyers (pubs, restaurants, shops, multi-site operators) with 750+ craft beverage producers. The platform lists 6,500+ products across beer, cider, wine, spirits, and soft drinks, with producer-direct pricing, no minimum order requirements, and next-working-day UK-wide delivery dispatched direct from producers.
Is EeBriaTrade a public or private company?
EeBriaTrade is a private company. It is classified as unknown and is currently operating.
When was EeBriaTrade founded?
EeBriaTrade was founded in 2012. It employs 11 to 50 people.
Where is EeBriaTrade based?
EeBriaTrade is headquartered in London, United States, in the North America region.
How does EeBriaTrade make money?
One revenue line is on record: marketplace/Transaction Revenue.
Who are EeBriaTrade's main competitors?
Direct peers on record are LibDib (Liberation Distribution), Provi, SevenFifty and EeBria. Regional players are Beer Hawk and Flavourly. Broad incumbents are LWC Drinks, Bibendum and Matthew Clark. Boodl is listed as an emerging player.
Does EeBriaTrade have an API?
No public API is recorded for EeBriaTrade.
What industry is EeBriaTrade in?
EeBriaTrade's product category is Online B2B Beverage Marketplace. Its primary akta.pro industry code is AFAIAGAI, Bar, Restaurant & On-Premise Beverage Supply Wholesale, with a secondary code of AFAIAMAG, Specialty & Artisanal Online Food Marketplaces. Its NAICS code is 4248 and its SIC code is 5180.