Adveez
Adveez SAS is a French industrial IoT and telematics provider founded in 2011 that designs and manufactures proprietary hardware and the Localeez® software platform for real-time tracking, safety, and emissions monitoring of powered and unpowered assets at airports, MRO facilities, harbors, railways, and industrial sites globally.
- Company typePrivate
- Founded2011
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Adveez does
Adveez SAS, founded in 2011 and headquartered in Colomiers, France, is an industrial IoT and telematics provider specializing in real-time asset tracking and operational safety for complex industrial environments. The company's solutions are deployed across airports, MRO facilities, harbors, railways, and industrial sites, with 130+ industrial sites served primarily in Europe and North America and stated ambitions to expand into the Middle East and Asia.
The product portfolio spans proprietary hardware manufactured in-house and a unified software platform. Core hardware modules include FAMA (powered asset management with GPS, shock, fuel, and access control telemetry), OTM/I-OTM (indoor/outdoor tracking for unpowered assets such as trailers, containers, ULDs, and towbars), Turtlebox (geofence-based automatic speed reduction from 25 km/h to 5 km/h), FAMA Charger (EV charging telemetry), FAMA Lite/OBD (plug-and-play CAN bus variant), and Hands-free Access Control. The Localeez® platform aggregates telemetry into interactive maps, customizable reports, and alerts, and supports predictive maintenance, GHG emissions reporting (for Airport Carbon Accreditation), GSE driver scoring, and ISAGO/OSHA digital inspection checklists. A proprietary fall detection algorithm, developed via 4-year LAAS CNRS technology transfer, is licensed to ABEYE for senior smart eyewear.
Adveez operates a B2B enterprise sales model with direct engagement of named contacts (Karim Ben Dhia, Jim Flaws, Matthias Moulinier) targeting airlines (Delta, Airbus, British Airways), ground handlers (Swissport, Avia Partner, Alyzia), airports (Paris Aéroport, Marseille Provence, Brussels, Toulouse, Lyon), MRO operators (Sabena technics), and OEMs (Oshkosh AeroTech). Revenue is generated through hardware sales, recurring software subscriptions to Localeez®, and professional services for implementation, customization, and integration. The company is privately held with €596,097 share capital, one disclosed funding round of approximately $3.5M (2017, M Capital Partners and Plume Finance), and headcount in the 11-50 range.
Adveez firmographics
Firmographics- Name
- Adveez
- Legal name
- ADVEEZ SAS
- Website
- https://adveez.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adveez SAS is a French industrial IoT and telematics provider founded in 2011 that designs and manufactures proprietary hardware and the Localeez® software platform for real-time tracking, safety, and emissions monitoring of powered and unpowered assets at airports, MRO facilities, harbors, railways, and industrial sites globally.
- Ownership category
- akta.pro rank
Adveez industry classification
Industry- Product category
- Industrial IoT Telematics and Fleet Management
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Communications Equipment Manufacturing (3342)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Computer Communications Equipment (3576), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Asset Tracking, RTLS & Industrial Visibility (IMAIAMAE)
Keywords
Where Adveez is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Adveez business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hardware/Data Capture Modules: Sale of physical telematics hardware including FAMA, FAMA Lite/OBD, OTM, Turtlebox, and IOTM modules. Hardware is installed on vehicles and equipment for data capture and tracking.
- Software Platform (Localeez®): Subscription-based access to web platform and mobile application for data visualization, reporting, alerts, and fleet management. Revenue generated through ongoing platform access fees.
- Professional Services: Implementation, customization, and integration services including installation, training, and system configuration for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on fleet size and requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Adveez product offering
Product offeringCore offering
Adveez designs, manufactures, and supports end-to-end telematics and IoT solutions that combine proprietary hardware data-capture modules with the Localeez® real-time software platform for tracking, managing, and optimising powered and unpowered industrial assets. Primary applications include GPS and indoor/outdoor localization of ground support equipment, automatic speed reduction, hands-free driver access control, predictive maintenance analytics, GHG emissions reporting, and digital safety inspection checklists targeted at airports, MRO facilities, harbors, railways, and industrial sites.
Product overview
Adveez offers a comprehensive IoT and telematics platform for asset management and operational safety in complex industrial environments, particularly airports, harbors, railways, and MRO facilities. The core portfolio centers on Localeez®, a real-time data visualization platform, paired with FAMA for powered asset management and OTM for unpowered asset tracking. Specialized modules include FAMA Charger for EV charging telemetry, Turtlebox for automatic speed control, and hands-free access control for operator safety. The FAMA Lite/OBD variant provides a simplified plug-and-play option for quicker deployments. The R&D OEM Solutions service enables custom product development from prototyping through industrialization. All solutions are designed and manufactured in France with plug-and-play experience, serving 130+ industrial sites globally.
Differentiator
Problem solved
Functional benefit
Brands
- Localeez®: Real-time data management software platform for visualization and analysis of fleet and asset data.
- FAMA®
- FAMA Charger
- I-OTM®
- Turtlebox
- OTM GSM
- FAMA Lite/OBD
Products and services
- Localeez® Real-Time Data Management Platform Web and mobile real-time data visualization and analytics platform for connected industrial assets. Displays location, telemetry, and operational metrics on an interactive map with customizable reports and alerts. Serves as the central hub for all Adveez hardware-generated data, used by airports, MRO facilities, harbors, railways, and industrial sites for fleet management, ISAGO/OSHA digital checklists, and emissions reporting.
- FAMA (Fleet Asset Management for Airport) Data-capture module for motorized fleet management providing GPS tracking, real-time location, usage data, shock detection, fuel level monitoring, speed limitations, and access control for powered ground support equipment and other industrial vehicles.
- FAMA Charger Charging-station telemetry module monitoring battery status, state of charge, charge cycles, and automated alerts for electric ground support equipment and EV fleets.
- OTM / I-OTM® (Outdoor Tracking Module) Tracking solution for non-motorized high-value industrial assets enabling indoor and outdoor real-time location tracking of equipment such as trailers, containers, ULDs, towbars, and baggage trolleys.
- OTM GSM GSM-connected variant of the OTM for global tracking of non-motorized high-value industrial assets (trailers, containers, ULDs, towbars) with up to 5-year battery life.
- FAMA Lite/OBD Plug-and-play version of FAMA using CAN bus or OBD connections for fast installation on motorized ground support vehicles, providing real-time location, usage, idle time, shock detection, and hour-meter data.
- Turtlebox Speed Control System Automatic speed-reduction module that lowers vehicle speed in high-risk zones (e.g., baggage galleries, aircraft stands) using geofencing technology with configurable zones in timer or entry/exit modes. Deployed at Marseille Provence Airport (4x noise reduction) and other airports.
- Hands-free Credentials / Access Control System Credential management system using proximity cards or hands-free badges to control vehicle access and driver authorizations, preventing unauthorized vehicle operation in industrial and airport environments.
- R&D OEM Solutions Custom product development and manufacturing service from prototyping through industrialization, enabling customers to develop customized IoT solutions produced in France using Adveez's R&D capabilities and production infrastructure.
Quantifiable outcome
- Reduced maintenance costs and accident rates for Avia Partner through fleet optimization
- +5 more outcomes
Companies that use Adveez
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Adveez technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature11 records
Adveez partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- IATA (International Air Transport Association)flagshipOfficial Start-up IATA Strategic Partner. Collaboration provides opportunity to actively contribute to shaping the future of the aviation industry, collaborate with global leaders on industry standards, and present innovative solutions for efficient, sustainable, and connected operations.
- Fortbrand ServicescorePartnership for JFK Terminal 6 shared electric GSE fleet project. ADVEEZ provides telematics for Fortbrand's vehicles and equipment, enabling shared fleet management, real-time visibility, operational control, and safety monitoring for the innovative pool model.
- DTP (Dubai Technology Partners)coreStrategic partnership to digitize airport aprons in the Middle East. Combines DTP's airport operating systems and regional expertise with ADVEEZ's ground handling telematics and IoT solutions. Integration of ADVEEZ IoT data into DTP's tNexus platform to enrich ramp-side data and improve aircraft turnaround times.
- ABEYEcoreTechnology licensing partnership for fall detection algorithm integration into ABEYE smart eyewear. ADVEEZ's algorithm embedded in 'Spectalert' senior eyewear with French distribution through ATOL shops and international distribution by ABEYE group.
- Hub OnecoreCo-deployment with ADVEEZ for Alyzia Groupe 3S fleet management project at Roissy Charles de Gaulle airport. Hub One provides connectivity infrastructure while ADVEEZ supplies FAMA hardware and Localeez platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Adveez competitors and assessment
Company assessmentEmerging players
- Tive: Supply chain and asset visibility platform specializing in real-time shipment tracking with cellular and satellite trackers. Overlaps with Adveez's non-motorized asset tracking (OTM, I-OTM), with Tive focused on logistics rather than aviation GSE.
- INFORM GmbH: Airport and aviation operations specialist offering resource planning, turnaround management, and apron optimization software. Adveez's DTP partnership integrates its IoT data into DTP's tNexus platform, positioning INFORM-style operations suites as adjacent peers whose domain expertise Adveez increasingly complements or competes with at the airport level.
Broad incumbents
- Geotab: One of the largest fleet telematics providers globally, offering GPS tracking, driver behavior, ELDs, and a rich data platform via MyGeotab. Comparable to Adveez in fleet tracking technology and SaaS-centric model, though Geotab's scale and North American footprint differ from Adveez's European aviation niche.
- Trimble Transportation: Industrial and transportation technology company providing telematics, asset tracking, and connected fleet solutions. Overlaps with Adveez on industrial IoT and asset visibility, with significantly broader scope and scale across multiple verticals.
- Samsara: Public IoT/fleet telematics leader providing GPS tracking, asset visibility, driver behavior, and safety across transportation, construction, and industrial verticals. Adveez competes at the application-layer with a narrower aviation/MRO focus, but Samsara's broader portfolio represents the most comparable horizontal competitor.
- Verizon Connect: Enterprise fleet and asset management suite (telematics, video, fuel, routing) backed by Verizon's network infrastructure. Overlaps with Adveez's core telematics capabilities and serves similar enterprise buyers, though Verizon Connect targets a much broader cross-industry base rather than aviation specialization.
Direct peers
- Quartix: UK-headquartered fleet telematics SaaS serving SMB and enterprise fleets with GPS tracking, driver behavior, and vehicle utilization analytics. A like-sized niche player to Adveez, comparable in product-market fit for fleet management with a subscription model and similar European geographic footprint.
- Ctrack (Inseego): Asset and fleet management telematics provider operating globally with vehicle tracking, driver behavior, and cold chain solutions. Comparable to Adveez in mixed hardware-plus-platform offering and enterprise sales motion, with broader geographic spread.
- Webfleet (Bridgestone): Bridgestone-owned fleet management platform offering GPS tracking, vehicle diagnostics, and compliance tools across Europe. Closely comparable to Adveez in product scope, customer profile (enterprise fleets), and European market presence, with stronger OEM distribution.
- Targa Telematics: Italian-headquartered telematics and IoT provider serving connected mobility, insurance telematics, and industrial asset management. Closely comparable to Adveez on European enterprise telematics footprint, hardware-plus-software model, and vertical solutioning for industrial fleets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adveez social profiles
Digital presenceAdveez compliance and trust
Trust signalCompliance4 records
Adveez financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adveez leadership team
Management profileNumber of profiles
Profiles3 records
Adveez funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adveez M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adveez
What does Adveez do?
Adveez designs, manufactures, and supports end-to-end telematics and IoT solutions that combine proprietary hardware data-capture modules with the Localeez® real-time software platform for tracking, managing, and optimising powered and unpowered industrial assets. Primary applications include GPS and indoor/outdoor localization of ground support equipment, automatic speed reduction, hands-free driver access control, predictive maintenance analytics, GHG emissions reporting, and digital safety inspection checklists targeted at airports, MRO facilities, harbors, railways, and industrial sites.
Is Adveez a public or private company?
Adveez is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adveez founded?
Adveez was founded in 2011. It employs 11 to 50 people.
Where is Adveez based?
Adveez is headquartered in Toulouse, France, in the Europe region.
How does Adveez make money?
Three revenue lines are on record. Hardware/Data Capture Modules are the primary driver. The others are software Platform (Localeez®) and professional Services.
Who are Adveez's main competitors?
Emerging players on record are Tive and INFORM GmbH. Broad incumbents are Geotab, Trimble Transportation, Samsara and Verizon Connect. Direct peers are Quartix, Ctrack (Inseego), Webfleet (Bridgestone) and Targa Telematics.
Does Adveez have an API?
No public API is recorded for Adveez.
What industry is Adveez in?
Adveez's product category is Industrial IoT Telematics and Fleet Management. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of TLABAJAM, Data Integration, APIs & Telematics Data Platforms. Its NAICS code is 3345 and its SIC code is 3823.